Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Funneling made easy
What do you like best about the product?
The funneling in amplitude for turns of events is quite easy to check upon for the analysis of any feature set. The user properties sent across to events can easily be equipped and used to manipulate the data sets and get clear picture.
What do you dislike about the product?
Daily update over mails / slack channels in a non enterprise version would have been great. And users are shown as unique over here, and not totals for funneling piece .
What problems is the product solving and how is that benefiting you?
Data insights, analytics , readiness of data sets have been easy and time saver in terms of other tools. And easy graphs like language, app versions, geographical basis ready made graphs are some great value adds.
Powerful anayltics tools, great for company wide self service
What do you like best about the product?
UI is very straightforward, with lots of possibilities for analysis. It's easy to onboard colleagues in the tool so they can view data or even make their own graphs. Documentation is handy and Amplitude has a lot of great resources and webinars on the subject matter.
What do you dislike about the product?
I want the ability to change the time period for a whole dashboard without having to reconfigure every chart. Sharing ownership of graphs so a whole team can edit a dashboard could be improved.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand how our users use our features. Our feature success metrics and north star metric are tracked and communicated to the whole company in Amplitude. We monitor adoption and engagement tightly for all deployments and our Customer Success team is autonomous. Amplitude allowed us to transfer our cumbersome legacy analytics system to a fully self service and transaprent solution.
Recommendations to others considering the product:
A solid proposition in the Product Analytics market. Paid version for complete feature set is quite expensive but the free version already provides a lot of value.
Easy to use but limited if you come from SQL-capable services
What do you like best about the product?
Amplitude is so easy to use. You pick the event you want to track and there you have it, a neat little graph. The UI is clean and straight forward. I am not a huge fan of how limited the dashboard designer is - sometimes I want to just show 4 big numbers in a line, but each graph _has_ to take up at least half a row / block. Aside from that minor gripe, the tool itself is pretty flexible and simple. It's data for the people, not computers, which is what data should be - accessible and actionable.
What do you dislike about the product?
If you're coming from something that allows SQL and more pure forms of data manipulation, eg. DataStudio, Amplitude has some pretty big draw backs. If I want to view event data for average week on week, Amplitude can do that but only for the week as it defines it. Want the last 7 days vs the 7 prior? You'll have to export your data to csv and do the math yourself. The ease of use does come at the cost of some functionality.
What problems is the product solving and how is that benefiting you?
We use amplitude to measure a bunch of key metrics like app install volume, registration and key milestone funnels, user engagement across different communications channels and more.
Recommendations to others considering the product:
If your data team is stretched and marketing or product need insights now, Amplitude is a great tool for simple, easy to use analysis.
My Most Used Analytics Tool
What do you like best about the product?
The best thing about Amplitude is it's ease of use, particularly as someone with minimal programming abilities. I don't need to use any programming to analyze my data or understand my users.
I also really like the ease at which I can create dashboards and share them with my team. I am able to create multiple dashboards for myself to analyze different parts of my product, but also create a dashboard for the CEO and marketing team.
I also really like the ease at which I can create dashboards and share them with my team. I am able to create multiple dashboards for myself to analyze different parts of my product, but also create a dashboard for the CEO and marketing team.
What do you dislike about the product?
My biggest difficulty with Amplitude is the retention analysis. It does work properly and I can get the numbers I am looking for, but I find that it can be hard to read the different types of retention. I would also like to be able to see an average over a period versus strictly specific days. I.e. what is my average 7 day retention over a 1 month period.
I also find wish it had some capabilities more similar to a BI tool. For most things Amplitude is great but because it only works on events over a period you can't get a good holistic view of your product. I.e. total registered users, or total transactions. Most analyses are limited to 90 days
I also find wish it had some capabilities more similar to a BI tool. For most things Amplitude is great but because it only works on events over a period you can't get a good holistic view of your product. I.e. total registered users, or total transactions. Most analyses are limited to 90 days
What problems is the product solving and how is that benefiting you?
I use it to understand our product and how it is being used. I analyze all of our users interactions with the products using Amplitude. The most significant benefit has been analyzing where users drop-off when going through our main funnel which has allowed us to focus development on improving the problematic areas of our website.
Analytics dashboards made super simple
What do you like best about the product?
I love how their autocompletion makes it so simple to pull data together without having to go into my project and look up which events are tracked for what use cases. Their simple query interface makes putting up a dashboard to track conversion or other metrics very easy without being too overwhelming. The user lookup tool makes finding a segment of users that triggered specific events available right at your fingertips.
What do you dislike about the product?
I do wish I was able to do more advanced queries that combine multiple events and properties using AND/OR
What problems is the product solving and how is that benefiting you?
We use it to have visibility into the performance of new feature launches and to understand how our user acquisition and onboarding changes perform.
Amplitude Analytics Review
What do you like best about the product?
Funnel Tracking for conversion rates by event
What do you dislike about the product?
It's difficult to say what I would dislike about Amplitude. The interface is straightforward and easy to integrate—possibly better data extraction and compilation through excel docs.
What problems is the product solving and how is that benefiting you?
We have been looking at conversion rates for our customers using event tracking. The benefits to doing this have been seeing where we have the largest pain-points regarding customer drop-off rates.
Amplitude helps easily track usage metrics for my product
What do you like best about the product?
I can quickly create charts based on events and add filters using saved segments. It is most helpful in tracking usage at an overall level and for specific features in the product. I love the lifecycle chart on Amplitude as it provides in-depth information about retention. It is way more helpful than a normal retention chart.
What do you dislike about the product?
It's an excellent tool for beginners, but there are a few downsides to the platform. It is limited in its range of visualizations and can be frustrating for someone who has a vision of what they want to see. Data analysis is limited to being event-based. It is difficult to get simple KPIs in a starightforward manner. You need to first create an event segementation chart and then put it on a dashboard in order to get the overall number which has been a major pain point.
What problems is the product solving and how is that benefiting you?
We track growth in our weekly active users, and one of the most beneficial parts is the lifecycle chart. The lifecycle chart has helped us identify the exact trend of who is our dormant/ retained users and make targeted decisions based on this data. It gives you a breakdown of which type of users become dormant (new, current or resurrected) and also a breakdown of growth. This is extremely useful in knowing whether your active users are fueled by new users or returning users. This chart is an amazing way to track meaningful growth.
Recommendations to others considering the product:
If you are a beginner in analytics and want to gain some quick insights into product usage, I highly recommend Amplitude Analytics. But if you are someone experienced and want to deep dive into your data or create a wide range of visualizations, I suggest finding some other tool.
Actionable and easy to set up
What do you like best about the product?
Amplitude is easy to set up. After the technical implementation, you get actionable data and insights in a few minutes. It is straightforward to learn how to create valuable charts and visuals based on aggregate data.
On the other hand, Amplitude also has enough granularity to dig deeper into your users' behavior. It allows you to follow the journey of individual users using the user path and user stream features.
I also like the fact that they are many options to segment events and users, which allows you to create ad-hoc visuals for anything you need.
Finally, the presence of a free starter plan makes it very easy for start-ups to try out this tool.
On the other hand, Amplitude also has enough granularity to dig deeper into your users' behavior. It allows you to follow the journey of individual users using the user path and user stream features.
I also like the fact that they are many options to segment events and users, which allows you to create ad-hoc visuals for anything you need.
Finally, the presence of a free starter plan makes it very easy for start-ups to try out this tool.
What do you dislike about the product?
Not a lot of options to customize the look and feel of your charts.
After creating a dashboard with multiple charts, there is no easy way to update all charts simultaneously (for example, changing the dates or segment). You have to go into each chart individually, make the change, and save it. It feels a bit clunky.
I would have liked to be able to export the entire data for some user segments or events.
After creating a dashboard with multiple charts, there is no easy way to update all charts simultaneously (for example, changing the dates or segment). You have to go into each chart individually, make the change, and save it. It feels a bit clunky.
I would have liked to be able to export the entire data for some user segments or events.
What problems is the product solving and how is that benefiting you?
It helped us a lot to validate our product-market fit. We were able to evaluate if users were completing our funnels and following the flows we had imagined. Based on this data, we tweaked some features and UI elements.
It also helps to monitor in real-time our user base (activity level, most frequent events, stickiness, retention, etc.). We have created dashboards to track all relevant metrics for us.
It also helps to monitor in real-time our user base (activity level, most frequent events, stickiness, retention, etc.). We have created dashboards to track all relevant metrics for us.
Recommendations to others considering the product:
Carefully read the documentation if you are not familiar with such a product. Structuring the events takes a bit of thought and may not be straightforward for newcomers.
Easy to use, intuitive and nice design
What do you like best about the product?
It's so easy to manage all the data and get the results that you want to analyze
What do you dislike about the product?
Since today, in my level of use, I do not have any lacks using the tool
What problems is the product solving and how is that benefiting you?
It helps me with all the data analysis, complementing other data sources that give me all the information on social media. With Amplitude, I can measure and analyze all the data about my users once I had their personal information.
Amplitude Analytics is great for behaviorial analytics
What do you like best about the product?
Quick analytics
Quick loading times
Easy to understand
Quick loading times
Easy to understand
What do you dislike about the product?
Lack of flexibility
Learning curve at first. It takes some time understanding how to use the platform but after you get ove the curve, the usefulness outweighs that time spent. Essentially a god ROI for time.
Learning curve at first. It takes some time understanding how to use the platform but after you get ove the curve, the usefulness outweighs that time spent. Essentially a god ROI for time.
What problems is the product solving and how is that benefiting you?
CX, UX analytics, and behavior. Understanding engagement, retention, and lifetime value.
Recommendations to others considering the product:
It is a must for anyone trying to understand their users' behaviours
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