Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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I love the platform because its use is very easy to understand and convenient for the novice user.
What do you like best about the product?
The ease with which you can get the data visually, and analyze by segments or events.
Dashboard distribution and share button to share insights.
I like the event base platform makes the analytics very easy to deploy and watch.
Dashboard distribution and share button to share insights.
I like the event base platform makes the analytics very easy to deploy and watch.
What do you dislike about the product?
The problem with the platform is that when you try to make things a little more complicated than the average user you encounter limitations, which an SQL query would solve. Also the inability to combine different graphs such as unique and total. Sometimes not all graph configurations can be used when using a custom formula.
What problems is the product solving and how is that benefiting you?
The main questions I try to answer through amplitude are:
1. Do users return to use the product?
2. Where do users find it difficult to understand what to do?
3. Where is there a mistake in the product characterization that affects the product consumption?
1. Do users return to use the product?
2. Where do users find it difficult to understand what to do?
3. Where is there a mistake in the product characterization that affects the product consumption?
Recommendations to others considering the product:
I would recommend purchasing the program where SQL queries can be performed, as the tool is limited and not flexible enough. In addition, in order to analyze user traffic, this is a great tool and allows a variety of different analyzes to be performed in order to increase the use of the Product.
Master your acquisition funnels
What do you like best about the product?
Amplitude is incredible to grasp where you lose your customer. It thus helps to make the right product choices
What do you dislike about the product?
Sometimes it is hard to understand which event is what; it could benefit event documentation somewhere. Also, if events are new events, it breaks funnels.
What problems is the product solving and how is that benefiting you?
We are looking for drops in funnels and conversion rates.
Big fan of Amplitude
What do you like best about the product?
I am an avid Mode user, and use SQL regularly to build visualizations for my company.
I was skeptical of Amplitude because of how low-tech it is. Yet, all of the functionality that I wanted (filtering, grouping, etc) is already there.
I've found that it's way easier to also explore my data and figure out what visualizations are most compelling.
To get really granular, here are my favorite features:
- Multiple suggestions for a chart type (Event Segmentation, Funnel Analysis, etc). For instance, under Funnel Analysis, I can break down my chart by Conversion, Conversion over Time, Time to Convert, Frequency, etc. It empowers me to look at my data through various dimensions
- Update/save feature for charts. I LOVE the update chart feature. There are many times where I am tweaking a chart and don't want to drag and reorder my existing charts. This saves me a ton of time
I was skeptical of Amplitude because of how low-tech it is. Yet, all of the functionality that I wanted (filtering, grouping, etc) is already there.
I've found that it's way easier to also explore my data and figure out what visualizations are most compelling.
To get really granular, here are my favorite features:
- Multiple suggestions for a chart type (Event Segmentation, Funnel Analysis, etc). For instance, under Funnel Analysis, I can break down my chart by Conversion, Conversion over Time, Time to Convert, Frequency, etc. It empowers me to look at my data through various dimensions
- Update/save feature for charts. I LOVE the update chart feature. There are many times where I am tweaking a chart and don't want to drag and reorder my existing charts. This saves me a ton of time
What do you dislike about the product?
To be honest, I dislike that I can't condense the notebooks. They take up too much space, don't allow me to view multiple metrics next to each other.
For Revenue LTV, I'm also somewhat annoyed that I can't filter out certain event types. The revenue in our company is a bit complex given that we're a skills based gaming platform
For Revenue LTV, I'm also somewhat annoyed that I can't filter out certain event types. The revenue in our company is a bit complex given that we're a skills based gaming platform
What problems is the product solving and how is that benefiting you?
There are a ton of metrics we want to track before launch:
- Retention
- Growth
- Engagement
- Revenue
I've been able to create rich charts for these metrics which I can easily share with my team
- Retention
- Growth
- Engagement
- Revenue
I've been able to create rich charts for these metrics which I can easily share with my team
Nice product, needs a number of improvements, but I enjoy using it
What do you like best about the product?
As a user :
I like the flexibility ... it´s pretty easy for a newbie to pick up and learn and has a certain level of flexibility that is great for all levels and departments.
Online sharing capabilities and real-time online updates are also a plus for real-time data.
A great feature is the ability to link directly with back-end database for updates (event triggers) giving the possibility of more accurate transactional data.
Amplitude is a relatively quick BI tool compared to other tools on the market.
The ability and easy of tracking individual clientes, with fairly reasonable and easy to use Client/Customer analytics and segmentation.
Easy LTV calculations and analytics and simple, intuitive conversion funnels.
With the help of Amplitude we have been able to accompany and identify a number of gaps with our product that has lead to performance increases.
I like the flexibility ... it´s pretty easy for a newbie to pick up and learn and has a certain level of flexibility that is great for all levels and departments.
Online sharing capabilities and real-time online updates are also a plus for real-time data.
A great feature is the ability to link directly with back-end database for updates (event triggers) giving the possibility of more accurate transactional data.
Amplitude is a relatively quick BI tool compared to other tools on the market.
The ability and easy of tracking individual clientes, with fairly reasonable and easy to use Client/Customer analytics and segmentation.
Easy LTV calculations and analytics and simple, intuitive conversion funnels.
With the help of Amplitude we have been able to accompany and identify a number of gaps with our product that has lead to performance increases.
What do you dislike about the product?
It´s a little clunky at times, and it´s tough to find practical, clear, concise information to fix some of our implementation problems. And help or support is basically non-existent.
No date select for an entire dashboard - you need to go in and change date ranges for each and every graphic.
Limited formatting options ... where´s the pie chart? stack bar chart? scatter plot?
Limited comparing options (ex. average last 7 days and more, av. same day last 4 weeks, av. last 4 weeks)
Could include website speed and performance evaluations - possibly linking with Lighthouse or similar.
Funnels could use a comparison - or time frame conversions (conversion over time) of each step.
It should be possible to "correct" data at times.
No date select for an entire dashboard - you need to go in and change date ranges for each and every graphic.
Limited formatting options ... where´s the pie chart? stack bar chart? scatter plot?
Limited comparing options (ex. average last 7 days and more, av. same day last 4 weeks, av. last 4 weeks)
Could include website speed and performance evaluations - possibly linking with Lighthouse or similar.
Funnels could use a comparison - or time frame conversions (conversion over time) of each step.
It should be possible to "correct" data at times.
What problems is the product solving and how is that benefiting you?
Funnel Conversion - where in my conversion funnel do I have a leaky bucket
Real-time sales analyses.
Sales for each UTM source/medium vs. campaign, each payment method, each product.
We are studying Customer journeys and using data to optimize the customer experience.
Real-time sales analyses.
Sales for each UTM source/medium vs. campaign, each payment method, each product.
We are studying Customer journeys and using data to optimize the customer experience.
Recommendations to others considering the product:
Be careful with implementations.
Powerful analytics with a robust toolset
What do you like best about the product?
The ability to create graphs is easy and powerful. Everyone from developers to mangers have been able to use the UI to manipulate data and create effective metrics that have been used to analyze business statistics and sell customers on our product. It's exceptionally intuitive and allows you to track pretty much anything you'd want to.
What do you dislike about the product?
The ability to use AI prediction to calculate out outliers and predict future analytics is HELPFUL but I would like more robust tools for filitering out outliers (in particular, long sessions) so that we could have a more finer control of the data we're presenting to customers.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to track purchases of associated stores and individual user analytics as it relates to viewer usage. Amplitude got rid of a LOT of the headache involved in storing this data and provided a robust and cost effective way to track usage. The benefits are many; we don't need to spend development time worrying about creating statistic calculations on our own and can instead rely on Amplitude and it's REST API to provide for whatever we need on our backend dashboard.
Good permeability, messy setup
What do you like best about the product?
Great interactive graphs to get the most out of the data. Intuitive dashboards, very easy to use app. Always works
What do you dislike about the product?
It's complicated to do the setup of the events as you always depend on a programmer. It's difficult to standardized the events when you work with different teams on different apps, and you are the same analyst.
You have very limited options of visualization on dashboard
You have very limited options of visualization on dashboard
What problems is the product solving and how is that benefiting you?
Tracking on specific events almost online without biases, owning the events database. Easy visualization for not technical users
I loved using amplitude
What do you like best about the product?
I can create the charts using the events i have fired in real-time.
What do you dislike about the product?
I cannot group by events in segmentation using other custom properties
What problems is the product solving and how is that benefiting you?
Trying to solve video consumption funnel.
Recommendations to others considering the product:
It is really good. You can start using it.
Awesome analytics tool for product team!
What do you like best about the product?
10M events on the free version, use it for free until you grow up enough
What do you dislike about the product?
As for cons:
maybe an inability to use the API on the free version, but there are not many cases when this can be useful for the product
maybe an inability to use the API on the free version, but there are not many cases when this can be useful for the product
What problems is the product solving and how is that benefiting you?
We have three mobile apps on React Native with 400K DAU. Amplitude helps us analyze AB test results and track core metrics
Overall useful tool for gathering user behavior
What do you like best about the product?
The data visualization is helpful, especially as it relates to time-series
What do you dislike about the product?
The UI looks super old and sometimes the charts are not great to export to slides because of this. I also think the ability to get more visibility into what things mean would be helpful
What problems is the product solving and how is that benefiting you?
Seeing what behavior our users are doing at scale.
Top notch product analytics platform
What do you like best about the product?
Great advacnced segmentation capabilities
What do you dislike about the product?
Difficulty aligning data with GA / Segment data
What problems is the product solving and how is that benefiting you?
Understanding different cohort user behaviors
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