Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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I think Amplitude is a great tool , the interface is fluent and instinctive.
What do you like best about the product?
The creation of event segmentation and funnel analysis charts feels immediatly familiar and allows quickly display needed information.
What do you dislike about the product?
I had a hardtime finding documentation about the syntax of formulas. I also feel there is a lack of onboarding regarding more advanced features. The management of items ownership could also be improved. To modify a chart, one needs to ask for the modification rights to do so. It's often been a lost of time/ bottleneck in our organisation.
I also prefered the previous interface that didn't require a click to open the menu. The new one requires an additional click to perform most interactions. It's more adapted to small screens though which is a good point but in my case, most of the time when I'm working on Amplitude, I'm using a wide screen and don't necessarly need layout thinked to optimize space on the interface. I'd rather have it optimized to make the experience as fluid as possible.
Finally I'd like to setup alerts when some specific conversion rates go below a certain level. It may be possible, I haven't looked into it yet but it's not obvious to me for now.
I also prefered the previous interface that didn't require a click to open the menu. The new one requires an additional click to perform most interactions. It's more adapted to small screens though which is a good point but in my case, most of the time when I'm working on Amplitude, I'm using a wide screen and don't necessarly need layout thinked to optimize space on the interface. I'd rather have it optimized to make the experience as fluid as possible.
Finally I'd like to setup alerts when some specific conversion rates go below a certain level. It may be possible, I haven't looked into it yet but it's not obvious to me for now.
What problems is the product solving and how is that benefiting you?
It allows me to follow very precisely the conversion rates and user behaviours on our site. And so, when deploying a new feature or improvement, we're easily able to provide a post implementation analysis based on data.
Recommendations to others considering the product:
If you have a need of easing the monitoring of user behaviours on your platform, I'd say without hesitating you should go for Amplitude Analytics.
Best product analytics tools for Product Managers
What do you like best about the product?
I have been using Amplitude Analytics for a long time and they have any many types of analysis tools required for me to accurately measure my business performance
What do you dislike about the product?
The downside of Amplitude is that to access a much richer analysis, you need to upgrade to a premium plan. The plans however are quite expensive and it would be nice if they have startup package
What problems is the product solving and how is that benefiting you?
I used Amplitude to understand how our users behave in our apps. What actions that they performed, how is their customer journey, what is our user segmentation. All those answers can be answered with Amplitude and I can optimize my app appropriately.
Another thing that I did not like is that to properly use Amplitude Analytics, it will take some amount of time to master including experimenting with the app and reading the documentation throughtly. I have to teach the business users many times on how to use the Amplitude analytics properly so it can support their business needs.
Another thing that I did not like is that to properly use Amplitude Analytics, it will take some amount of time to master including experimenting with the app and reading the documentation throughtly. I have to teach the business users many times on how to use the Amplitude analytics properly so it can support their business needs.
Recommendations to others considering the product:
I recommend others to read the documentation and setup guide for Amplitude analytics. It is a very strong tools and you can get a lot insights by mastering it. However, the learning curve is definitely not easy and it will take some time to understand how it works. Generally, if you are coming from tech background, it should be easier to understand the technical terms and you will have better learning curve
Easy peasy
What do you like best about the product?
I like the simplicity of the tool. I can easily set up individual boards and don't have to reset the filters every week to view the same report.
What do you dislike about the product?
Nothing really, it's an intuitive tool for my non-analytical self.
What problems is the product solving and how is that benefiting you?
I'm learning about how often our users access our app, and export the usage reports to our paying clients.
Amplitude has changed the way we do business
What do you like best about the product?
It has given us the possibility to review every move of our customers with ease. Our entire team is constantly reviewing reports and making product-led management decisions thanks to Amplitude. I don't know what we would do without it anymore now that we understand all the benefits. We review our signups, our drop-out points within our app, the impact certain actions have on the retention of our users, our churn rate and the factors impacting churn. It is really incredible how much these insights help in our day-to-day business. I probably log in to Amplitude 3-10 times a day and really enjoy checking and tracking all the data.
What do you dislike about the product?
I have no bad word to say about Amplitude. It is really one of the most useful tools I have ever used. The only thing that can be improved is making it a bit more idiot-proof. It takes a bit to get used to it and understand all the THOUSANDS of possible reports you can run. I was using the basic version for the longest time until I saw what our CTO did with it - it's magical!
What problems is the product solving and how is that benefiting you?
The problem of not having any clue of how our product is used. With Amplitude we can now finally understand our user behavior and focus on creating a product that sells by itself.
Recommendations to others considering the product:
Learn how to use it right from the beginning. The more you understand it upfront, the more value it can provide. It is a really valuable tool!
Great tool in the right hands
What do you like best about the product?
I love the visual tagger feature of the tool - which allows non-devs to create events, goals, etc. This has been a godsend for companies with crappy or immature websites.
What do you dislike about the product?
The limit of 50 visual tagger events is a little low and the actual tool is a bit clunky or buggy, but the output is still very worthwhile.
One limitation is the available connections - although if you have a tool like Segment or Tray.io (fancy) it shouldn't be too bad to get your events in Amplitude. Also, it is a very expensive tool.
It is also not the most intuitive tool for new users.
One limitation is the available connections - although if you have a tool like Segment or Tray.io (fancy) it shouldn't be too bad to get your events in Amplitude. Also, it is a very expensive tool.
It is also not the most intuitive tool for new users.
What problems is the product solving and how is that benefiting you?
Understanding user behaviour, UX/UI, and customer success. The tool is meant to report.
Amplitude is great for creating dashboards and visualizing activity on the website, but it does need more connectivity. Also, it is a very expensive tool.
Amplitude is great for creating dashboards and visualizing activity on the website, but it does need more connectivity. Also, it is a very expensive tool.
Recommendations to others considering the product:
More visual tagger events.
The best analytics platform on the market
What do you like best about the product?
Amplitude is so easy to use yet so powerful, custom events are my favourite thing. Team spaces make it really easy to work with my colleagues and collaborate on projects.
Integrates nicely with other products we use like iterable.
Really helpful support and API documentation meant I picked things up quickly.
Integrates nicely with other products we use like iterable.
Really helpful support and API documentation meant I picked things up quickly.
What do you dislike about the product?
As a new user not everything was clear to me straight away, had to do a lot of reading to pick things up. Some people in my organisation found it confusing.
What problems is the product solving and how is that benefiting you?
We are using amplitude to test various tweaks in the platform and get a sense of overall engagement with our application, realised what we needed to work on to achieve better engagement.
A great tool for product analytics—strikes right balance of power and ease of use
What do you like best about the product?
I like that it's very easy to save multiple analyses into a workspace. I look at the dashboard here everyday.
I also like the formula functionality. It's very robust and easy to use.
It's also really easy to add data to the product when you use Segment. I highly recommend that.
I also love how easy it is to edit and update your analyses.
The auto-generated retention chart is very useful, particularly for SaaS startups.
I also like the formula functionality. It's very robust and easy to use.
It's also really easy to add data to the product when you use Segment. I highly recommend that.
I also love how easy it is to edit and update your analyses.
The auto-generated retention chart is very useful, particularly for SaaS startups.
What do you dislike about the product?
I wish it were easier to connect events to people and then people to user journies.
You can do this, but it's not the most straightforward user experience and the capability feels limited.
I also wish that the product would display more results in the table below specific analyses. Sometimes, with a complex analysis, the table will only the top-10 results. I wish it could display all results.
I also wish there were an automated Slack integration where I could get a daily update of my workspace analysis without having to sign into the product.
I think you can do this with custom coding, but it would be great to have a feature that does this automatically.
You can do this, but it's not the most straightforward user experience and the capability feels limited.
I also wish that the product would display more results in the table below specific analyses. Sometimes, with a complex analysis, the table will only the top-10 results. I wish it could display all results.
I also wish there were an automated Slack integration where I could get a daily update of my workspace analysis without having to sign into the product.
I think you can do this with custom coding, but it would be great to have a feature that does this automatically.
What problems is the product solving and how is that benefiting you?
I use it to track the overall product usage and retention metrics, and I use it to understand the use of specific features.
We use it to track whether or not we're on track to achieving product-market fit at our startup.
I love being able to get instant answers to almost any product usage question I have.
We use it to track whether or not we're on track to achieving product-market fit at our startup.
I love being able to get instant answers to almost any product usage question I have.
Recommendations to others considering the product:
I would use it. It's comparable to Heap, but it's more reliable and more powerful. It also has a great free plan for startups with a small to medium amount of data.
Versatile Analytical Tool
What do you like best about the product?
you can share your charts and create your own boards, as well as quickly changing the visualization way.
What do you dislike about the product?
no pop up explanations for what each label/ function means, like "unique, total, %" etc.
When a day isn't finished, the data isn't added to the weekly/monthly total.
When a day isn't finished, the data isn't added to the weekly/monthly total.
What problems is the product solving and how is that benefiting you?
DAU, Revenue, engagements etc.
Great for Product Growth
What do you like best about the product?
Really enjoy the easy ability to read and create graphs. Enjoy the ability to dashboard and read the data. The ease of selecting my logged events and being able to customize my product decisions is a great bonus. This was previously not as easy to do for me.
Gives me a good insight into the product data and make the next decisions going forward. Being able to have a hypothesis and receive an answer is a powerful tool in product decisions.
Gives me a good insight into the product data and make the next decisions going forward. Being able to have a hypothesis and receive an answer is a powerful tool in product decisions.
What do you dislike about the product?
Documentation is something not as in-depth on how to write custom classes and grouping.
Although I enjoy the customization and tooling of Amplititude, perhaps some templates and product suggestions could further enhance my product decision. If I knew that X feature or dashboard had increased or decreased, that would be a great value add to my decisions since I cannot spend all my hours on the dashboard. This would be great to have,
Reporting is not as efficient as well as the exporting on data.
Although I enjoy the customization and tooling of Amplititude, perhaps some templates and product suggestions could further enhance my product decision. If I knew that X feature or dashboard had increased or decreased, that would be a great value add to my decisions since I cannot spend all my hours on the dashboard. This would be great to have,
Reporting is not as efficient as well as the exporting on data.
What problems is the product solving and how is that benefiting you?
Growth engineering on different features. Overall product growth in terms of DAU, WAU, MAU, and retention.
Benefits include being able to see the changes daily and week on week. The visual element of the dashboards helps a lot.
Benefits include being able to see the changes daily and week on week. The visual element of the dashboards helps a lot.
Recommendations to others considering the product:
Use it to make product decisions. Great for logging and event hypothesis.
The best analytical tool I have seen & I am quite impressed
What do you like best about the product?
Easy to create, track, maintain, share & contribute to the reports
What do you dislike about the product?
I cannot find the latest events & properties of a user when I am using "Select events using your product" while creating a new chart.
What problems is the product solving and how is that benefiting you?
- Acquiring new customers
- Understand how we can drive offering adoption for existing customers
- How does engagement impact investments and withdrawals
- Understand how we can drive offering adoption for existing customers
- How does engagement impact investments and withdrawals
Recommendations to others considering the product:
If you want to help your organisation with a better & effective analytical tool, then go ahead with Amplitude.
# Easy to create, track, maintain, share & contribute to the reports
# Easy to create, track, maintain, share & contribute to the reports
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