Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Data visualization, segmentation and analysis made easy
What do you like best about the product?
There are many ways to segment the data both in terms of time period, user attributes and formulas.
What do you dislike about the product?
When you are doing with a large user set, and percentage rollouts with small features - it can be difficult to maintain consistently accurate charts.
What problems is the product solving and how is that benefiting you?
User drop-off at different points within the Delivery flow. I can see where users went and what else they did outside of my flow.
Recommendations to others considering the product:
Try it out! Great time.
Despite limitations, Amplitude is a user-friendly tool that has proven useful across business teams
What do you like best about the product?
Amplitude provides multiple functionality across Event Segmentation, Cohort creation, Funnel analysis, etc. that have proven extremely useful in deriving impacts of different experiments/testing or initiatives. If leveraged properly, Amplitude is easy to adopt across various teams and can be leveraged outside of purely Product Analytics (depending on analysis done). We've also managed to connect Amplitude to other tools utilized across the company, providing capabilities to centralize data tools, as well as broaden access to information cross-functionally.
What do you dislike about the product?
This may largely be driven by how Amplitude is set up at my company but there are often limitations in understanding user characteristics and significant dependencies on how the data is collected and transformed into Amplitude (i.e. anonymous ID's are difficult to aggregate to pinpoint unique users). There can also be complicated nuances that may swing results of analysis, pending on how UTMs are consolidated and data points are often best used directionally rather than on an absolute value scale
What problems is the product solving and how is that benefiting you?
The problems we are often solving with Amplitude Analytics is our attempts to understand on-platform behavior and user characteristics. Amplitude provides standardized charts that are often a great first step in understanding certain A/B testing or impacts in changing behavior. Amplitude is relatively straight forward to understand and has a variety of tools that can be leverage to answer broad questions related to our product
Recommendations to others considering the product:
Understand how Amplitude will be integrated across your data sources and how collection of data will be transformed within Amplitude
The go-to tool for modern digital marketing
What do you like best about the product?
The speed is faster than any internal marketing tool we have, and incredible easy and friendly UI makes building reports lightning fast. In terms of tracking funnel conversion, it is second to none. We have been able to determine exactly where in our various digital user journeys the weak points are. This enables us to jump onto these issues much faster than say, if we submitted a request to our analytics team for the same information.
The graph visualization options are also key - while simple line graphs might work most of the time, have the option to switch to bar, stacked bar, etc., helps us easily visualize key data that can simply screenshot from Amplitude for executive reports.
The graph visualization options are also key - while simple line graphs might work most of the time, have the option to switch to bar, stacked bar, etc., helps us easily visualize key data that can simply screenshot from Amplitude for executive reports.
What do you dislike about the product?
There is almost TOO much data to work with. Unless you are familiar with exactly what event you need to work with, and can search for it, the list of events is quite long and would be easy to get lost in if you aren't familiar.
What problems is the product solving and how is that benefiting you?
I use Amplitude to analyze digital user journeys. It enables me to see where we are having conversion or traffic issues quickly, so that I can create a plan to attack and solve those issues without having to worry about faulty data or length report return time.
Recommendations to others considering the product:
While the number of features and events may seem intimidating at first, my best advice is to just give it time! Allow yourself time to browse through the tool and explore, and you will become an expert in no time.
Fast and easy way to analyze web traffic
What do you like best about the product?
I like how easy it is to query lots of data and get real time results very quickly.
What do you dislike about the product?
Sometimes it feels like every report ends up the same given the templates. I like the templates, but sometimes I feel a bit stuck.
What problems is the product solving and how is that benefiting you?
Real time ad-hoc queries against our data. We generally use Tableau for analytics but the reports are slow, drill down is limited and data replication causes reports have day old data.
Recommendations to others considering the product:
Great tool. Setup is key. Make sure you have the right events created. Be careful to remove test event types that might have been created during setup that could linger in the system and cause confusion.
Very user friendly and easy to use
What do you like best about the product?
The ability for the user to perform quick and faster analytics
What do you dislike about the product?
Amplitude not investing enough in the anomaly detection service. tried the beta version it's great.
What problems is the product solving and how is that benefiting you?
Product Analytics and insights
Awesome tool!
What do you like best about the product?
It's very easy to extract user behavior data using Amplitude.
What do you dislike about the product?
For huge products the performance of the searches can be affected by the huge number of events sent to Amplitude.
What problems is the product solving and how is that benefiting you?
Analysing user behavior data inside web product.
Quick and easy to use for simple analytics task across the comapny
What do you like best about the product?
It can be used easily by people across the company. It can be also fairly realtime.
What do you dislike about the product?
It cannot do complex tasks. We have to use bigquery + chartio for that combo.
What problems is the product solving and how is that benefiting you?
Almost all experiments we run are A/B based on amplitude data. So we get a lot of value.
Amplitude makes analytics accessible to the entire org
What do you like best about the product?
Amplitude's greatest strength comes from its accessibility. There will always be a need for Data Scientists and Analysts and Engineers, but sometimes you need a quick answer without having to go through a lot of process to request it. "How often do users click the 'more information' tooltip on my product page?" Amplitude is great at putting this level of access into non-technical users' hands and empowering them to make data-informed decisions.
What do you dislike about the product?
Amplitude charts don't always render exactly how I want them to, and there is no way to, for instance, swap or relabel X and Y axes. Most of the time the charts are good, but in the instances where they don't quite tell the story I want, I end up having to export the data and run my own chart.
What problems is the product solving and how is that benefiting you?
We use Amplitude to generate questions. Where is there concerning levels of funnel attrition? Which types of users aren't converting as well as we would like? Who are our most (and least) valuable users, and at what point in the user journey does that gap begin to widen?
Recommendations to others considering the product:
Amplitude is not a replacement for your entire analytics stack, but it is a great way to get data into more people's hands. If you're looking for a way to empower non-technical team members with data, then Amplitude is a great solution for that.
Variety of options
What do you like best about the product?
I really like that you can build so many different types of charts, make lots of different user groups, and perform many kinds of detailed analysis.
What do you dislike about the product?
Sometimes it's hard to know what the events in Amplitude are actually referring to.
What problems is the product solving and how is that benefiting you?
Amplitude is helping me understand customer behaviour better!
Excellent analytics system for collecting helpful data and metrics
What do you like best about the product?
This tool is quite intuitive to use for product analytical purposes, I like the way you can create custom groups of events, it also offers an excellent customizable control panel, also the charts and dashboards update automatically, the platform simply extracts and it organizes a lot of information by itself, makes product analytics much easier, it also integrates to database events with query workflows, it also has real-time analytics so you can know what is happening at all times.
What do you dislike about the product?
Since I am using this product I have not had any problems, it is very easy to use and it is a great way to be close to users, I have nothing negative to say about this software.
What problems is the product solving and how is that benefiting you?
It is an excellent tool especially for analysis, now it is much easier to keep track of all my information without complex queries or scripts, without complicated models or codes, it also allows me to closely monitor the performance of our entire product with very little additional elevation, it also provides a wide variety of charts and tools to help us conduct a more detailed investigation.
Recommendations to others considering the product:
I recommend the use of this product for its excellent performance and ease of use, it is ideal for any user in general.
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