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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Jess K.

Great tool, great features

  • February 15, 2023
  • Review verified by G2

What do you like best about the product?
As a product designer, Amplitude Analytics makes it easy to explore data. This helps my team design and build data-driven products. Simple and accessible tool to use!
What do you dislike about the product?
I don't think I have anything so far that I dislike
What problems is the product solving and how is that benefiting you?
Amplitude makes quick insight generation possible and solves a majority of basic needs from a product insight perspective with its array of tools. It is straightforward to use.


    Bie P.

Powerful yet easy-to-use tool for business users

  • February 15, 2023
  • Review provided by G2

What do you like best about the product?
Many chart types to use that support any analysis you'd like to do, simple or advanced.
Mostly done by just clicking, no technical skills are required.
What do you dislike about the product?
Some advanced chart is beyond my capability to use and interpret.
What problems is the product solving and how is that benefiting you?
It is quite easy to use, you spend some time to learn and then you'll get familiar with it.
I think it translates the complex query into and easy-to-use interface by just mostly click.
So query language skills are good to have but not required for using Amplitude.


    carly l.

Amplitude has helped us become a true data driven company

  • February 15, 2023
  • Review provided by G2

What do you like best about the product?
Amplitude has given us data democratisation among the whole company. As a product analyst, I would spend majority of the time pulling data and building dashboards for stakeholders. Now, users can get the data themselves.
What do you dislike about the product?
initial onboarding for users of the product is time-consuming so the learning curve is quite steep. However, with proper training and clearly named events this can be avoided
What problems is the product solving and how is that benefiting you?
With amplitude, we are able to get a true understanding of all the who/what/how/why questions we have regarding users of our product. The data allows us to quickly pivot and make informed decisions


    Kina Firda N.

Super great analytics with less coding and realtime result!

  • February 14, 2023
  • Review verified by G2

What do you like best about the product?
Amplitude helps PM with less technical background to instantly access various analytical methods and data insights in realtime manner. Even there are various types of chart ready to use to produce insights.
What do you dislike about the product?
Sometimes data which produced today, can be different when accessed tomorrow or sometimes later. Better to inform the cut off by how many days so user aware data can slightly change over several days.
What problems is the product solving and how is that benefiting you?
Looking which funnel (user process) has high drop
Measuring which funnel that is successfully implemented which achieved goals
Measure how much time user need to complete a task - looking for where we can improve further
Realtime tracking which helps in implementation QA, debugging issues, and getting familiar with the data flow and existence


    Keong Y.

Flexible user interface and friendly supporting staffs

  • February 13, 2023
  • Review verified by G2

What do you like best about the product?
The data structure is rather flexible with the ability for in-house customization.
The supporting staffs are very prompt in project assistance.
What do you dislike about the product?
I would like to have more room for advanced logic expression with respect to derived user properties
What problems is the product solving and how is that benefiting you?
For my specific use case, it is addressing the dynamic cohorting capability which is much needed


    Alexandre G.

Best flow analytics tool

  • February 08, 2023
  • Review provided by G2

What do you like best about the product?
How easy it is to build my analysis and undestand product behaviour
What do you dislike about the product?
sometimes its hard to understand the granularity of data
What problems is the product solving and how is that benefiting you?
I can easily track the product behaviour and find usefull insights


    Sabio L.

Product designers, we're in the game too.

  • February 04, 2023
  • Review verified by G2

What do you like best about the product?
As a senior product designer, I have to say that I am impressed by Amplitude Analytics. For the first time, I feel comfortable exploring data, and that is a big statement coming from someone who has worked in the digital product industry for over 20 years. I have never been expected to understand metrics or lead data-driven projects. But Amplitude is changing that for me. The platform is both simple and powerful, making data accessible to everyone in a democratic way.
What do you dislike about the product?
I don't think I have anything so far that I dislike. Kind of addicted to it.
What problems is the product solving and how is that benefiting you?
I work for a B2B SaaS company. Our goal is to move to a SaaS PLG model but we still have many questions, especially when it comes to understanding activation behaviors. There are many people, many JTBDs and until now, it was very difficult to effectively track the journey. Amplitude is helping us to strengthen our data-driven mindset, our understanding of events, and our mapping of them. And it does this in a broad way within the company.


    Adrià A.

Efficient tool to track your app data.

  • February 03, 2023
  • Review verified by G2

What do you like best about the product?
I really like the UX/UI Amplitude uses to visualize the data of your app allowing you to create correlated dashboards and charts that show you in a second key performance insights.
I also like the simplicity they have used for non-data people to manage and extract useful indicators about the performance and user experience of your app.
What do you dislike about the product?
In my opinion Amplitude could make it a little bit easier to create and define events so it is more simple to interrelate different events in funnels specially. I find it somehow too techie for a business person to implement it from scratch.
What problems is the product solving and how is that benefiting you?
Amplitude allows me to avoid missing vital information about my app and my users' experience from small bugs and problems that can be structured to different user experience flows that we hadn't thought in the first place.


    Paweł S.

Easy behavioural analytics

  • January 30, 2023
  • Review provided by G2

What do you like best about the product?
How easy it is to understand events occurring in the product, even with high product complexity, pretty detailed segmentation required etc.
What do you dislike about the product?
I have to work with my data team (instead of using self-service Amplitude dashboards) to better understand product retention (SAAS specific, I guess), as Amplitude works better for describing "actions" than for describing "current status" of something. Eg. it's hard to pick a chart that tells you if the feature in my SAAS product is currently ON, or OFF. The only way known to me to do this is creating a funnel showing all ON and OFF events and trying to find the last one, which, done for hundreds of customers, doesn't help you much, as different customers may turn the feature on/off multiple times).
What problems is the product solving and how is that benefiting you?
Mainly understanding feature adoption and funnels, and also understanding feature usage e.g. it's stickiness or the trends.


    Ethan B.

Best in Class Premium Analytics

  • January 30, 2023
  • Review verified by G2

What do you like best about the product?
Amplitude provides a range of products that makes it easy for businesses that requires digital product analytics. My favorite is the Ampltidue Experiments for AB testing which directly integrates with Amplitude Analytics, making it easy to identify & target experiments to a certain cohort. Amplitude team is also very active in supporting us during implementation & operations.
What do you dislike about the product?
Amplitude can be considered as a premium tool since it's quite expensive compared to other product analytics.
What problems is the product solving and how is that benefiting you?
Easy to implement & generating insights related to product analytics such as funnel conversion analysis, cohort analysis etc.