Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Fast and easy to use!!
What do you like best about the product?
The learning curve to be able to use Amplitude for a variety of objectives is very low. They make it extremely easy!
What do you dislike about the product?
Given that price scales by events, we would like to have way to remotely configure client SDKs to stop sending old and deprecated events that are no longer useful.
What problems is the product solving and how is that benefiting you?
Funnel analysis - We are easily able to view funnel drop offs between tap and view events and monitor long term trends.Filtering audience helps us create dashboards for multiple segments
Amplitude Analytics for Reporting
What do you like best about the product?
I like that pivoting data in platform is efficient - we are able to get down to a super granular level when submitting reporting which is helpful when providing data to our client. Additionally, the ability to perform pulls for different KPIs and report out on those (especially in-app actions) has been incredibly beneficial when it comes to reporting.
What do you dislike about the product?
Naming conventions within Amplitude can sometimes be confusing - at times it is difficult to find exact actions within the platform. Additionally, we have had several occurrences of tracking falling off (so we're unable to report on certain placements/partners/track actions).
What problems is the product solving and how is that benefiting you?
We are able to pull reporting at a more granular level which has made our reports more thorough when providing data to the client.
Good product experience.
What do you like best about the product?
Easy UX/UI to build and visualize data. Not just just the basic charts but also those that will generate value for our business. In addition to this, Amplitude has great support with their sales and CSMs that allowed markets like BK Argentina to really take advantage and analyze business and products results.
What do you dislike about the product?
Event orchestration after post sales implementation could be improved. For our type of business we struggle with management of these types of projects and perhaps more support from the CSM would be helpful.
What problems is the product solving and how is that benefiting you?
Today, we use amplitude as a support to our current analytics suite. However, as we are involving in this digital journey we expect to use it to build audiences, send those downstream and also manage KPIs for loyalty etc.. To be honest far too many use cases. At the end of the day, we want to maximize use by making it the central dashboard for all results.
Recommendations to others considering the product:
Most tech companies use analytics tools, what sets them apart is a clear alignment to your business objectives and Amplitude helps you build those objectives to drive YOUR results forward.
Positive Experience with Amplitude Analytics
What do you like best about the product?
What I love about amplitude analytics is the funnel conversion reporting we're able to build for our marketing campaigns. Often our marketing campaigns to existing customers are focused on driving them to a place within our product or app and getting them to complete an action. By applying UTM tracking parameters to our CTA URLs, we are able to create a funnel in amplitude that shows the # of customers that clicked our specific URL, and how they perform throughout the rest of the product funnel. It allows us to see who dropped off somewhere in the funnel vs who converted right through the end. I also love the fact that the amplitude reports are very real time.
What do you dislike about the product?
The only thing I dislike about amplitude is that it seems to be limited to only in-product analytics, or at least that's what it seems like it is best for. It would be great if it could also display customer profile information in a user friendly manner so that we don't have to go to other sources to merge our data with our amplitude reports.
What problems is the product solving and how is that benefiting you?
I'm typically trying to solve funnel conversion problems with Amplitude analytics. Understanding how many merchants have engaged with our campaigns and converted/dropped off throughout the action funnel. These funnel reports have been extremely helpful. Amplitude has also been great to show us how conversion is performing over a period of time.
Recommendations to others considering the product:
Highly recommend you try Amplitude. Spend time playing around with the platform to build the reporting and dashboards that are best for your needs.
Great tool for data analysis
What do you like best about the product?
When comparing to other tools I've used in the past, Amplitude is much quicker to load the data
What do you dislike about the product?
It's not possible to save the "source code" for the queries for dashboards and modidy them in a text editor
What problems is the product solving and how is that benefiting you?
Customer usage of our products
Great for customer & feature usage insights
What do you like best about the product?
It's simple to use. I like that you can quickly edit charts shared by others without impacting their original work because it creates a new link for any changes. It enables me to search past charts, and organize info into dashboards.
What do you dislike about the product?
I don't see an ability to pull up a numerical / metric data for a given date range Eg: How many unique users did the product see between dates x and y.
What problems is the product solving and how is that benefiting you?
I use it often to do funnel analysis and feature usage insights. It's very helpful in reporting how a product or feature is being used, what actions users are taking in it, etc.
Amplitude is a great BI tool for project managers, but as a data scientists im missing some features
What do you like best about the product?
As a data scientist i can help product managers with detailed dashboards, which includes many chart and descriptions for the charts as well.
What do you dislike about the product?
As a data scientist im really missing the opportunity to write simple lines of code to be sure that the filters and features really representing what i want to show. (Simple SQL queries would be great)
What problems is the product solving and how is that benefiting you?
All business reporting is created in Amplitude for our team. As benefits i would mention really easy creation of user cohorts, possibility to change between different visualisation types, like event segmentation or funnel view.
Recommendations to others considering the product:
Amplitude is a great tool for your team to build dashboards and create every day reporting. It is easy to use even for business people not only for data analysts / scientists. You can connect many type of data sources into a single space and handle them together. You will be able to create custom events and user cohorts for your analysis. Still missing some features but the product evolving fast, the only thing i would mention here is that as a data scientist i am missing a lot the option to be able to query databases by code and not only by the graphic user interface. Support works really fast and they usually able to solve my problems.
Easy to use, great data visualization software
What do you like best about the product?
When events are implemented right, Amplitude gives you great visibility to your data. In seconds you can create charts, funnels, and dashboard that will make your life easier, and take actions based on your data.
The free version is really generous and will fit many small businesses.
The free version is really generous and will fit many small businesses.
What do you dislike about the product?
Even though the free version is very generous, once you need to go into a paid tier, it gets pretty pricey.
What problems is the product solving and how is that benefiting you?
We use Amplitude on both our app and website to track events. Amplitude helped us multiple times to understand usability of certain assets or features and improve them accordingly. In seconds, Amplitude gives you the ability to dive into your data and take actions.
Good product analytics tool to visualize your data for decision making
What do you like best about the product?
Visuals
Collaboration options
Integrations
Ability for each team to work on its own
Collaboration options
Integrations
Ability for each team to work on its own
What do you dislike about the product?
It lacks the concept of Goals
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
What problems is the product solving and how is that benefiting you?
We're finally able to understand our data in a visual way that is easy to consume.
We understand what users are using in our product most
We understand what users are using in our product most
Recommendations to others considering the product:
Customer service is prompt and is very important at the beginning.
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Fast and detailed insights in how your product is performing
What do you like best about the product?
Event segmentation, funnel charts and cohort grouping. Also like guidance on when an experiment reaches significance.
What do you dislike about the product?
* When pulling a lot of data dashboards can be slow to update
* The permanent tooltip that says our company is reaching some limits
* The permanent tooltip that says our company is reaching some limits
What problems is the product solving and how is that benefiting you?
* Create dashboards of related events to see how a new feature performs
* quickly knowing if a feature should be pursued or abandoned
* quickly knowing if a feature should be pursued or abandoned
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