Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very easy to get started with Amplitude
What do you like best about the product?
I really like the way we can make conversion funnels or event graphs, and interactively change groups, where clauses, etc. and see a live preview. I also like that I can save a search to share with folks easily, and then they have the same options for modifying my search to investigate the data deeper.
What do you dislike about the product?
It's a little difficult to know how to use the tool best, and does have a little bit of a learning curve. For instance, when making a funnel with a time to convert, there's a big difference between events happening in an "exact order" vs "this order". The latter means other steps can happen in between. These kinds of subtle differences give a lot of power, but can be hard to discover and understand at first.
What problems is the product solving and how is that benefiting you?
Our team is mostly using Amplitude for business intelligence in our checkout funnels. We've gotten a lot of insight into what converts and what doesn't, and can use the data to evaluate the performance of A/B tests and feature releases on the checkout.
Great product
What do you like best about the product?
This product easy to use. It is a very quick way to show what is going on in app. The graphs produced look nice and are easy to read. It is easy to share them with others.
What do you dislike about the product?
Sometimes the data doesn't seem to line up with other sources. This can be a real problem as some teams don't trust the data that comes from amplitude. Sometimes it is only trusted using other data sources.
What problems is the product solving and how is that benefiting you?
We use the product to get reporting on results in the app. The real benefit is that it is quick to show info about what is going on. There is no need to know how to code or to do other things that would make it less accessible. You don't even need to know data structures that are used to capture the data.
Recommendations to others considering the product:
Give it a try you will like it. It can be really powerful for your entire organization to be on this platform.
The tool that answers all your questions
What do you like best about the product?
The ability to create a cohort of users from any chart to instantly target them.
What do you dislike about the product?
When looking at some charts, there is not an option to see the data in percentages.
What problems is the product solving and how is that benefiting you?
We are using amplitude to help our customers create personalized journeys for users.
Democratize product analytics
What do you like best about the product?
Anyone on the team can perform analysis.
What do you dislike about the product?
I wish there was an integrated survey capability for me to capture feedback from my users
What problems is the product solving and how is that benefiting you?
We want any team member to be able to perform analysis and get familiar with our data. Everyone gets more bought in to the impact of what we're shipping.
Recommendations to others considering the product:
Get your whole team involved
Product Analytics Maestro
What do you like best about the product?
What I like the best is the inbuilt range of visualizations and charts that are key to visualizing your customers' journey and behavior.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
What do you dislike about the product?
What I wish for is custom charts and visualizations, the ability to retroactively change the user properties and backfill whenever needed in a smooth way.
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
What problems is the product solving and how is that benefiting you?
Without a lot of effort, we are able to realize the impact of our products and features on the high-level metrics.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Recommendations to others considering the product:
Your data infrastructure plays a key role in the value you get out of Amplitude, so it would be worth thinking about what infrastructure fits best into integration with Amplitude.
Feature-rich analytics product with a steep learning curve
What do you like best about the product?
You can do many different analyses with Amplitude: from simple charts showing unique web visitors to a certain page to flow charts of how your visitors navigate through your web pages.
Also, with Segment integration, you can pull in whatever other data you have that is relevant to the user journey
Also, with Segment integration, you can pull in whatever other data you have that is relevant to the user journey
What do you dislike about the product?
Amplitude is not so easy to learn. There are many different properties for events to learn about, and properties of users. For example, how Amplitude identifies users takes some time to understand. Also, some charts have features that are hard to understand, like rolling time windows or how user segmentation applies to funnels.
Another thing is that Amplitude is rather slow. Perhaps this is unavoidable given the large data set we have.
Another thing is that Amplitude is rather slow. Perhaps this is unavoidable given the large data set we have.
What problems is the product solving and how is that benefiting you?
We are studying the user journey through our web pages. Benefits that have been realized, is spotting and fixing several issues where we were losing users, or where users did not convert as we had hoped.
The best tool for product analytics
What do you like best about the product?
It solves most product analytics questions with a few clicks and the speed for query is fast. It liberate analysts from trivial tasks and enpowers the whole team to be data-informed. Easy -to- use interface allows non-data people to get onboarded quickly. It also provides a collaboration platform with notebook, dashboard and team space.
What do you dislike about the product?
With so many features, queries can get complicated and sometimes it's not easy to interpret chart correctly. Therefore there is space for improvment for documentation and user interface.
What problems is the product solving and how is that benefiting you?
Answer product questions such as funnel, retention and pathfinder with quick speed and high flexibility, which enable product team to move fast and interate fast.
Recommendations to others considering the product:
I think it's the best product analytics tool in the market.
Saves me a lot of time and gets me to the right insights
What do you like best about the product?
All our product analytics data goes to Amplitude and that is great because I can easily create dashboards that I can look at every day but if I need to look at some specific data or at different timeframes e.g. for my quarterly state of the product reports everything is just one click away.
The whole team is there and can look at the same dashboards and create their own based on their need.
The whole team is there and can look at the same dashboards and create their own based on their need.
What do you dislike about the product?
There is not much that I dislike, really.
The product has a lot of features that I am probably not using just because I don't know about them.
Maybe one thing that is missing is the ability to create a full-screen dashboard to be displayed on the big TV in the team room, or maybe I have just not yet found this feature. In any case, in this forced home office due to COVID-19, this is not a super must-have feature.
The product has a lot of features that I am probably not using just because I don't know about them.
Maybe one thing that is missing is the ability to create a full-screen dashboard to be displayed on the big TV in the team room, or maybe I have just not yet found this feature. In any case, in this forced home office due to COVID-19, this is not a super must-have feature.
What problems is the product solving and how is that benefiting you?
It gives me a unified view of how my products are doing and growing and I can also correlate the data and user behavior across multiple products.
It's a great way to also share insights and charts with the rest of my team and stakeholders and discuss our understanding of the data and how it correlates with qualitative feedback.
Compared with a self-built more legacy solution that we are using for another product that has been around for longer, it helps me get to the right data and the right insights in a matter of minutes instead of days.
It's a great way to also share insights and charts with the rest of my team and stakeholders and discuss our understanding of the data and how it correlates with qualitative feedback.
Compared with a self-built more legacy solution that we are using for another product that has been around for longer, it helps me get to the right data and the right insights in a matter of minutes instead of days.
Recommendations to others considering the product:
Spend time reading the docs and figuring out all the features that you need to leverage the full power of the tool.
Segment is a great option for data ingestion and allows you to send the data also to other places, which is cool.
Segment is a great option for data ingestion and allows you to send the data also to other places, which is cool.
straightforward to use, great functionality, clean UI
What do you like best about the product?
1. straightforward to use, doesn't require tons of training
2.Great functions, helpful to play around while using, also good documentation
3. Clean UI, doesn't look over whelming or intimidating
2.Great functions, helpful to play around while using, also good documentation
3. Clean UI, doesn't look over whelming or intimidating
What do you dislike about the product?
1. I want to choose my own color palette, there are too few options in terms of color, limiting a lot of visualization possibilities.
2. I would like to be able to size the charts in a dashboard by my wish, there is only half-width or full width, this sometimes makes the dashboards look boring
3. When searching users' activity log, I hope to highlight and filter can both be applied. You know it sometimes is just hard to limit to only the events you need but you can't see what's happening before or after.
2. I would like to be able to size the charts in a dashboard by my wish, there is only half-width or full width, this sometimes makes the dashboards look boring
3. When searching users' activity log, I hope to highlight and filter can both be applied. You know it sometimes is just hard to limit to only the events you need but you can't see what's happening before or after.
What problems is the product solving and how is that benefiting you?
Conversion funnels analyses. Very convenient to use and gives clear results on the conversion rates. great functions.
Recommendations to others considering the product:
What I like the most about Amplitude is it is super straightforward to use Amplitude, it has clean UI and clear documentation. You don't have to know JS to create a dashboard but only Watch some of the demos on youtube or just google it before using it. Because amplitude to too smart and easy to use, only be careful of misusing them to get misleading results. Also, the UI is clean and you just need to follow your instinct and click around. You won't have tons of buttons to click on, and it doesn't look overwhelming at all. Just start simple and Amplitude will lead you there.
My advice for people hesitating about using Amplitude take a few minutes to watch the documentation or some short videos on youtube, you will be amazed at how various different types of analysis Amplitude can do.
My advice for people hesitating about using Amplitude take a few minutes to watch the documentation or some short videos on youtube, you will be amazed at how various different types of analysis Amplitude can do.
Democratization of data at its finest
What do you like best about the product?
Really easy to get started with. Not much of a learning curve besides being familiar with different types of charts and analyses. The platform is made for people who don't have any formal training in data science or product analytics. It helps if you do because you'll get a lot more out of the tool itself if you know what type of data you're after.
I particularly like how the interface uses a lot of human friendly language. The UI is presented in a jargon-free way, which makes it really easy for anyone to construct a query.
I particularly like how the interface uses a lot of human friendly language. The UI is presented in a jargon-free way, which makes it really easy for anyone to construct a query.
What do you dislike about the product?
The strengths definitely outweigh the flaws. I think the usefulness of the tool will come down to how your organization uses and implements analytics in the day-to-day work. I found many of the charts that Amplitude offers out of the box aren't super compatible with the way we instrument our events, but nonetheless it provides a good starting point.
Using Amplitude isn't going to make you a data scientist or product analytics expert, but it will give you the necessary information to feel more informed. That said, you do need to spend some time to make sense of the data. Amplitude makes it easy to create charts, etc but the interpretation of the data is still fundamentally up to you. They have some great docs that accompany this, so you should be in good hands even if you don't have a dedicated analytics expert to work with.
Using Amplitude isn't going to make you a data scientist or product analytics expert, but it will give you the necessary information to feel more informed. That said, you do need to spend some time to make sense of the data. Amplitude makes it easy to create charts, etc but the interpretation of the data is still fundamentally up to you. They have some great docs that accompany this, so you should be in good hands even if you don't have a dedicated analytics expert to work with.
What problems is the product solving and how is that benefiting you?
Democratizing data is such an important part to building great products. The more we make it easier to consume data and derive insights, the better decisions we make. Amplitude's low barrier to adoption makes it really straightforward for teams to wrangle data and self-serve. As a result, we've made much more informed tradeoff decisions.
Recommendations to others considering the product:
Would highly recommend doing a thorough analysis of your own data infrastructure and maturity before implementing Amplitude. While it does make it easier to get access to data, that will ultimately depend on your implementation and business model.
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