Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Monitoring User Behaviour regarding our Product
What do you like best about the product?
I have worked with Amplitude quite a bit now, and I found it really advanced, especially when it comes to monitoring data and categorizing the users. It gives us a well-defined perspective of how our product is being interpreted by the users, and we can categorize the users in many ways like location, organizations they belong to, etc. Once the users are being categorized then one can view the interpretation of those particular users too. I found Amplitude to be insightful as well as really flexible in creating charts, and easy to use.
The Path-Finder feature in Amplitude, which gives the path of the users, where all they visited within your product, they were very helpful for business insights. There are filter options on event-properties as well and we can hide the events as well on charts which gives us a very dynamic view and helps up filtering out what we are interested in exactly, making it very flexible.
The charts can be saved in a single dashboard for easier navigation in the future and sharing an edited version of the chart is very easy. We do not need to overwrite the chart to share it, a sharable link is provided just for edited charts, this makes team collaboration over the charts very easy to use.
The funnel analysis and trends allow the job to be done in more detail and depth, with this it is much easier to notice when these characteristics or some type of problem began. Amplitude comprises great tools and features that give the user an easy and efficient way to do their job. All in all, I found the product to be great, simple, flexible, and really powerful. This solved a lot of our problems, if Amplitude wouldn't have been there, we would have found it really difficult to do what we did.
The Path-Finder feature in Amplitude, which gives the path of the users, where all they visited within your product, they were very helpful for business insights. There are filter options on event-properties as well and we can hide the events as well on charts which gives us a very dynamic view and helps up filtering out what we are interested in exactly, making it very flexible.
The charts can be saved in a single dashboard for easier navigation in the future and sharing an edited version of the chart is very easy. We do not need to overwrite the chart to share it, a sharable link is provided just for edited charts, this makes team collaboration over the charts very easy to use.
The funnel analysis and trends allow the job to be done in more detail and depth, with this it is much easier to notice when these characteristics or some type of problem began. Amplitude comprises great tools and features that give the user an easy and efficient way to do their job. All in all, I found the product to be great, simple, flexible, and really powerful. This solved a lot of our problems, if Amplitude wouldn't have been there, we would have found it really difficult to do what we did.
What do you dislike about the product?
Some charts are a bit complex to understand, like the Stickiness chart for example. The percentage of user-weeks is not very obvious and requires quite a bit of drilling in it.
Once any form of data has been sent to Amplitude it can't be deleted which makes developing and debugging a bit difficult. Let's say for example we misspelled an event-name, that event-name is forever there now in Amplitude. If we had functionality to delete data that would be great! Nonetheless, it's a great platform.
Once any form of data has been sent to Amplitude it can't be deleted which makes developing and debugging a bit difficult. Let's say for example we misspelled an event-name, that event-name is forever there now in Amplitude. If we had functionality to delete data that would be great! Nonetheless, it's a great platform.
What problems is the product solving and how is that benefiting you?
Tracking user-behavior to optimize our product design is the main use case for using Amplitude for us. What is the percentage of users who visit our website on a daily basis/weekly basis, what org they belong to? what features are predominantly used? These were the main problems that we dealt with and Amplitude was a really good product for it.
Recommendations to others considering the product:
The documentation of the products is really well written. Simple to use and a very powerful tool, the data once in Amplitude cannot be deleted, so while developing apps be careful that you don't send illogical data there. Pathfinder and Segmentation and Funnel Analysis are really cool features to start with, these features will cover like 90% of all the user-behavior trends.
Great for in-depth product analytics, initial instrumentation and GUI have a learning curve
What do you like best about the product?
Once you have Amplitude setup and have things working it is a very powerful tool for product managers or data scientists to view and track metrics. It allows users to monitor KPIs through the instrumentation of CTA links, webpage URLs, and much more. It works well with products that have a UI or are UI-less (API only). Some of the user cases we leverage it for are: Churn Analysis & User Retention, Analyzing User Journeys, and Tracking Page Views/Clicks
What do you dislike about the product?
There is a slight learning curve for users when it comes to the Amplitude experience. At first, it can be overwhelming so you'll definitely have to go through a tutorial or walkthrough to understand which features you want to leverage. Instrumentation of your webpages, APIs, or applications is an initial barrier to entry, but once you have that set up it works quite well.
What problems is the product solving and how is that benefiting you?
Depends on the product I was working on, but mainly leveraged Amplitude for Churn Analysis (i.e. tracking user conversions) as well as seeing where users got lost. Their Pathfinder feature is quite useful in that you can specify and starting or ending point and it will show all the paths users take to get there.
Recommendations to others considering the product:
N/A
I used Amplitude on a daily basis to understand performance of my Product and user experience.
What do you like best about the product?
Very easy to use and fast for analyzing data across multiple dimensions.
What do you dislike about the product?
Crashes sometimes, unable to back populate where there are data issues.
What problems is the product solving and how is that benefiting you?
Performance of my product and how users are affected.
overall intuitive user interface
What do you like best about the product?
there are multiple ways to organize the data, so that you can tell the story you care about
What do you dislike about the product?
it's hard to find resources if I have a question about a specific area in the product
What problems is the product solving and how is that benefiting you?
event tracking, a/b test performance, helping me understand the user behavior
So easy to use!
What do you like best about the product?
How intuitive it is to set up different cohorts.
What do you dislike about the product?
The plotting capabilities are rudimentary.
What problems is the product solving and how is that benefiting you?
Doing cohort analysis to better segment our user base and understand how different groups use our product.
Recommendations to others considering the product:
Do it if you have an e-commerce site!
Easy to use, powerful tool provides fast answers to questions
What do you like best about the product?
The UI is simple and intuitive, and there's a chart type for every need. I can make simple graphs, or really dig in and uncover interesting insights. Amplitude lets me compile my analysis into a notebook or create a dashboard. It's easy to share my results with colleagues. Every change I make in a chart changes the URL, so it's super easy to copy/paste, collaborate and show others exactly what I'm doing. This has saved me countless hours.
Amplitude also provides a great governance system so I can easily validate and approve new events, add descriptions and categorizations. This really helps with organization, since we have over 1,000 event types to keep track of. They also provide automated monitoring so if an event stops coming in, it will alert me.
Amplitude also provides a great governance system so I can easily validate and approve new events, add descriptions and categorizations. This really helps with organization, since we have over 1,000 event types to keep track of. They also provide automated monitoring so if an event stops coming in, it will alert me.
What do you dislike about the product?
Each event needs to be custom coded in our product, which requires engineering effort. I like that this gives me control over what data I send to Amplitude (after all, with data it's very much junk in - junk out), however, it means my requests compete with other engineering requests.
It also took me some time to fully understand the best ways to structure and send the events. There are definitely good and bad ways to structure events that make it much easier/harder to make the graphs you want.
It also took me some time to fully understand the best ways to structure and send the events. There are definitely good and bad ways to structure events that make it much easier/harder to make the graphs you want.
What problems is the product solving and how is that benefiting you?
We use it to track product engagement metrics, inform design/UI changes, target marketing, and A/B testing. These help us make better product decisions.
Recommendations to others considering the product:
Give it a try! There is a test account you can use to play around with that is a fake music player app.
Amplitude has proved very useful to tracking and analyzing our product performance
What do you like best about the product?
I love the diverse range of data Amplitude captures, from event data to funnel analysis to retention analysis. Personally, I use event data most often, and I appreciate the different views that I can look at the data, from the time range of data to how the information is computed (uniques vs event totals, etc) to the how the data is aggregated (weekly vs daily, etc). Additionally, I love that I can manipulate the data within Amplitude by using the formula view and that further calculations can be done by exporting the data to Excel.
What do you dislike about the product?
I wish that I was able to remove outliers from the data in Amplitude. Although I can export sets of information to Excel and manually remove outliers, it would be more convenient if this could be done inside of Amplitude. This would allow for analysis - in terms of averages and ranges - that is more representative of our day-to-day data. Additionally, when I first began using Amplitude, it was difficult to understand how everything worked. Due to the massive amount of capabilities that Amplitude has, the interface can be overwhelming to a first-time user.
What problems is the product solving and how is that benefiting you?
Currently, we are releasing our product worldwide, over a three month period. As we move onto each stage of expansion, it is essential that we keep track of how our product is performing among customers to ensure that we can move onto the next stage. Specifically, we are looking at our send rate, customer feedback, click through rate, rate of disablement, and open rate, among other essential statistics. Amplitude makes it simple to view all this information in one place and see the trends, as well as immediately notice any irregularities that we should be aware of during expansion. Thus, Amplitude is essential for ensuring smooth and successful product release.
Recommendations to others considering the product:
Attend available trainings to learn more about Amplitude.
Great tool with endless alternatives to get valuable insights
What do you like best about the product?
The User interface is really clear and the different charts type cover a lot of what I want to analyse from data. + whwn limits od Amplitude are reached, the API works perfectly and usage of raw data is useful
What do you dislike about the product?
Can be a bit long sometimes to load the charts
What problems is the product solving and how is that benefiting you?
Helps me to answer all data-related questions + to find bugs sometimes
Recommendations to others considering the product:
Great Products, would recommend it
Best data visualization tool
What do you like best about the product?
As long as you have events/attributes instrumented correctly, you don't have to anticipate the analysis you will be doing. Amplitude allows you to shift and move things around as new ideas pop into your head. I used to think analytics was a very "data sciency" thing, but have realized through using amplitude that there is a large creative side to investigating user behavior.
What do you dislike about the product?
Schema can be difficult to maintain. Not really sure there is a way around this, but you definitely need to think through schema and naming or else events and attributes can become a complete mess pretty quickly.
What problems is the product solving and how is that benefiting you?
I use amplitude daily. Usually it's looking at end user behavioral trends and finding insights for building a product with better adoption.
Building a Data-driven Culture
What do you like best about the product?
Amplitude Analytics has informed the way we develop our products. As a data engineer, I appreciate all the advanced data management features, such as taxonomy, user access, and anomaly detection.
What do you dislike about the product?
I wish we could do batch taxonomy API calls.
What problems is the product solving and how is that benefiting you?
We track feature and product usage during launches, we analyze AB test results, and monitor load performance for components over time. It's given us the ability to tune and iterate features, backed by near-realtime data.
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