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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Banking

It's a good tool for data visualisation

  • November 21, 2022
  • Review verified by G2

What do you like best about the product?
The best part is real-time data and various selections for charts.
What do you dislike about the product?
The downside is the accuracy. We have observed changes in historical conversion rates in the dashboards for no reason. The front-end data is not consistent with the back-end data.
What problems is the product solving and how is that benefiting you?
Conversion funnel, retention rate, some user segmentation analysis


    Richard T.

An integral part of understanding what our users doing

  • November 19, 2022
  • Review verified by G2

What do you like best about the product?
A powerful tool to learn about your customers' actual behavior and drive business decisions.
What do you dislike about the product?
Data can get messy, and requires discipline for different teams to use well.
What problems is the product solving and how is that benefiting you?
Helping discover user behaviors and validate new features.


    Computer Software

Amplitude delivers precisely what they promise.

  • November 18, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude helps us clearly track how our customers use and interact with our products and view that data clearly and meaningfully. I have also noticed that generating reports is faster and easier than some of the previous products I've used.
What do you dislike about the product?
Amplitude, along with most data solutions, is only as valuable as the data you put in. It is a complex solution to a complex problem meaning there is a learning curve. If your organization does not take the time to plan out the architecture and taxonomy, it will most certainly come back to bite you.
What problems is the product solving and how is that benefiting you?
We must understand how our users interact with our products and where they encounter blockers or deviate from our expected usage. Amplitude allows us to track user behavior and even monitor specific cohorts to validate our assumptions.


    Indi P.

Amplitude Analytics empowers organisations to be data driven

  • November 18, 2022
  • Review verified by G2

What do you like best about the product?
It's usability, everyone from all different departments and data-knowledge can use amplitude to get insights. It reduces the reliances on data science and analyst members of the organisation, enabling them to work on more complex problems.
What do you dislike about the product?
There's some onboarding and effort to convince people it's worth their time to learn the different events/segmentation models.
What problems is the product solving and how is that benefiting you?
Allows me easy and fast access to customer behaviour and data that enables me to make business decisions quickly and independently.


    Denis G.

Best tool for Product analytics

  • November 18, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude Analytics has a very intuitive UI and it's extremely easy to create analyses of anything that goes on in your product once it's properly set up.
What do you dislike about the product?
Some things I would have liked to track are not processable without the help of a dedicated Data Analyst.
What problems is the product solving and how is that benefiting you?
We keep a clear overview of our product's KPI, and it's also easy to spot issues in Production through behavior changes.


    Information Technology and Services

Upgraded Analytics

  • November 17, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is incredibly easy for me despite not having much statistical savviness. I really like the use of properties in our tracking plan to help get detailed about what we are tracking. Their team provided us with a demo and training on how to use amplitude to get the most out of it, which was super helpful. It's also an easy user experience.
What do you dislike about the product?
I am not particularly sure if there is a downside. Personally, it's a little bit technical for me to do on my own, but our team helps out a bunch and makes it easy to track what we want to see.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand the data behind our user's use. We can do user research and get lots of qualitative data but having quantitative data of what is actually happening on the app provides a deep level of insight that might not come out when people self-report how they use our app.


    Ken S.

Solid tool with nearly every visualization you would ever need

  • November 17, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude does a lot of the work for you in getting data visualization set up. No more messing around with which series belongs on which axis or putting together a calculation to determine whether to segment users on a 24-hour window or strict calendar dates.
What do you dislike about the product?
The data table feature of Amplitude isn't the most intuitive, sometimes requiring creative workarounds to get to the data you are looking for. Given that I'm primarily looking for visualizations when working in Amplitude, this isn't a huge deal, but it can be tricky seeing the actual numbers to verify the data is correct at a glance.
What problems is the product solving and how is that benefiting you?
Amplitude is our go-to when it comes to analysis and data visualization, and it is adequately meeting that need. It's a very user-friendly experience that makes data visualization much faster than charting through Excel or Google Sheets.


    Marketing and Advertising

Good for product analytics!

  • November 17, 2022
  • Review verified by G2

What do you like best about the product?
The self-serve nature of the product is great. If I need to pull any product data quickly, I can do so without needing an analyst to come in and support the ask.
What do you dislike about the product?
Creating views is not as intuitive as some other programs I've used but I wouldn't say it should be a deterrent for anyone. Once you get the hang of it, it's pretty easy to use!
What problems is the product solving and how is that benefiting you?
The biggest pain point as a business user is the reliance on an analyst to pull product data you need. Amplitude makes it relatively easy for us to pull quick product usage data.


    Ronen S.

Good self-serve analytics

  • November 17, 2022
  • Review verified by G2

What do you like best about the product?
Easy to self serve analytics. Data can be easily parsed in different ways
What do you dislike about the product?
Takes a bit of time to learn, but understandable given the complex functionality
What problems is the product solving and how is that benefiting you?
Understand app usage by event types, platforms and audience
Helps make data-driven product decisions


    Sergey R.

Amplitude one of the best data analysis solution on the market

  • November 17, 2022
  • Review verified by G2

What do you like best about the product?
Graphs, formulas, cohorts, custom events, dashboards
What do you dislike about the product?
Unable to input custom external data from other sources, +not sure amplitude is really good to track attribution
What problems is the product solving and how is that benefiting you?
app performance analysis