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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,142 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Owen F.

Amplitude Analytics Review

  • August 20, 2022
  • Review verified by G2

What do you like best about the product?
Easy to use, provides accurate data in real-time, extremely user-friendly and easy for non-technical end users to quickly pull the metrics they care about. Way more visibility into valuable insights than other web analytics tools
What do you dislike about the product?
lack of customization when creating dashboards and visualizations in terms of displaying key metrics for certain chart types, inability to size charts into 1/3 of the row
What problems is the product solving and how is that benefiting you?
Identifying friction points and unexpected errors in key user journeys, tracking the success of new feature implementations against key metrics, pulling out valuable insights around retention and stickiness based on commonly exhibited user behaviors, allowing our organization to leverage data proactively to shape our strategy and business goals.
Recommendations to others considering the product:
I would highly recommend to anyone looking for an accurate, user-friendly data analytics tool to help their organization make data-driven business decisions


    Olga R.

User friendly rich tool with awesome account support

  • August 19, 2022
  • Review provided by G2

What do you like best about the product?
The main upside - it's fast, much faster to use Amplitude than have the queries created by the Analytics team in Redash for example.
Very user-friendly intuitive user experience design in terms of creating the queries, charts or dashboards or notebooks.
Quite rich help area and questions submitted via chat are answered pretty quickly. Plus very attentive customer success team.
What do you dislike about the product?
No obvious dislikes yet. Just need more time to explore all the wealth of capabilities offered by the tool because we mainly rely on several chart types while there are so many more.
One enhancement suggestion I provided was to be able to set the color legend for the dashboard so that for example charts grouped by the same criteria used the same colors for the respective groups.
What problems is the product solving and how is that benefiting you?
Allows our product management team to be pretty self-sufficient in analyzing data, and even with Analytics team involved, they also need to spend significantly less time than before.
Besides being able to look for optimization opportunities within mobile and web channels individually, we can also now track and analyze users moving across multiple channels.
Something else we are starting to experiment with is involving Marketing and specifically integrating Amplitude with Marketing Cloud and analyzing various cohorts of users and then creating communication optimizations targetting specific cohorts.


    Andrew B.

Know How Your Users Use Your Product

  • August 19, 2022
  • Review verified by G2

What do you like best about the product?
I love how we can get actionable insights into how our user are using our product. We've been able to measure growth, find key pain points, and disprove assumptions using Amplitude.
What do you dislike about the product?
Amplitude's performance has seemed lacking from time to time. Normally they are quick on the visuals and processing, but about once a month it is laggy. That' s about it.
What problems is the product solving and how is that benefiting you?
We no longer need engineers to visualize product engagement metrics. Instead Amplitude allows everyone to see how their customers are interacting with the product.


    Information Technology and Services

It's been a great experience so far using amplitude analytics and experiment.

  • August 19, 2022
  • Review provided by G2

What do you like best about the product?
The experiment functionality is great and reduces time for insight and decision making.
What do you dislike about the product?
Can't do front-end changes for a/b tests like optimizely.
What problems is the product solving and how is that benefiting you?
Analytics insight, self-service, and experimentation.


    Computer Software

Excellent product analytics software

  • August 19, 2022
  • Review provided by G2

What do you like best about the product?
1. Ease of use
2. Depth of features/capabilities
3. Collaboration features
What do you dislike about the product?
Nothing really. I can see it being hard for someone to find old charts if they werent named/tagged/saved properly but that shouldnt happen the case anyway
What problems is the product solving and how is that benefiting you?
making product analytics easier to do. saves time from querying and makes it easier to share work with stakeholders


    Information Technology and Services

Review of amplitude analytics

  • August 19, 2022
  • Review verified by G2

What do you like best about the product?
Ease of use, I like how easy it is for our product managers to get up to speed with the platform thereby increasing its use as a self-service tool within carwow. It help democratise product data
What do you dislike about the product?
I find the platform lacks flexibility sometimes compared to a proper BI tool - things like dual axis charts, the ability to build case statements etc. Some of the exporting capability could be stronger
What problems is the product solving and how is that benefiting you?
It helps us greatly on our product discovery journey. It allows us to quikcly explore user behaviour and give us a signal on where to deepdive with more indepth analysis


    Maxime S.

Must have for Marketing

  • August 19, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is a great tool to dive into user behavior. It is my source of confidence especially when tracking is inaccurate.
What do you dislike about the product?
Amplitude is a tool with infinite possibilities, I would say that I use it at 20% of its capacity and the onboarding can be tedious
What problems is the product solving and how is that benefiting you?
Amplitude helps me to accurately analyze the behavior of leads before they convert. I also use it to analyze the behavior of our current customers and the features they adopt.


    Jwala S.

Subtle and Best in use

  • August 19, 2022
  • Review verified by G2

What do you like best about the product?
the best thing about using Amplitude is that its user interface is easy to use which makes it less complicated also it has n number of features to show our data.
What do you dislike about the product?
It would be better if somehow we can merge two or more than two charts so that sometimes if we need to compare any data in a single table then it can be done easily.
What problems is the product solving and how is that benefiting you?
I am using Amplitude to find out the number of users who are landing and then doing certain activities for my firm. By using a funnel I can get the number of users who are doing a sequence of activities and by retention, I can get the number of users who are coming back to our platform.


    Leisure, Travel & Tourism

It is quite user friendly

  • August 18, 2022
  • Review verified by G2

What do you like best about the product?
Certain size clients get reps to talk to. They are great for consultation and great for beginners. Intuitive and easy to get a hang of.
What do you dislike about the product?
In B2B, would love to be able to segment by client and create restricted view permissions for commercial teams. I know Amplitude's goal is to get to data democratization and in more legacy companies, that will be the difference between everyone using it versus the use being limited to PM teams.
What problems is the product solving and how is that benefiting you?
Data is king. Enables PM teams to be analytical and data-driven in their decision making and in measuring success.


    Noel B.

Using it during 4 years. Never had a problem.

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
The UI is quite simple. The charts/UI load very fast. The UX is good
What do you dislike about the product?
There should be some way to show data on a Map.
What problems is the product solving and how is that benefiting you?
Analytics for my Android & iOS application.
Analytics for my Public API.