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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,149 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Sean W.

Very detailed

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
Lots of details and time stamps, which is helpful.
What do you dislike about the product?
I wish it would let you hit Ctrl + F to search for specific events within the browser.
What problems is the product solving and how is that benefiting you?
It is helping us determine if certain events occurred and providing accurate site information to assist in superior customer service & operations data visualization.
Recommendations to others considering the product:
Very well designed data and event management.


    Emily K.

Love it!

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
The ability to streamline processes and workflows for product analytics
What do you dislike about the product?
I like everything about the platform itself
What problems is the product solving and how is that benefiting you?
It is solving many business issues that our company is encountering with our product
Recommendations to others considering the product:
User friendly and take your time exploring every tab!


    Health, Wellness and Fitness

Actionable Insights

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
The ability to setup custom dashboards in amplitude to slice & dice data different ways is extremely beneficial in getting actionable insights to adjust marketing programs.
What do you dislike about the product?
Amplitude isn't always the most user friendly tool for marketing teams - but extremely helpful when working in partnership with data resources in-house to set up dashboards.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to create custom dashboards to view key on-site customer behavior and look at different cohorts of users. Specifically, we use it to track our on-site quiz activity.


    Computer Software

Great tools that allow me to see data easily and conveniently

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
I find it very easy to transition between different data segmentations, seeing funnels of users, drop off rates, break down groups by different paramters. And it's all very fun and easy to use.
What do you dislike about the product?
Sometimes it's not clear what the different available functions do. It would be helpful if you could hover over them with the mouse and get a short explanation.
What problems is the product solving and how is that benefiting you?
I have dashboards of all the metrics that are important and can see right away if there is a problem or if the business goals are slowing down. I can also dig deeper to find where exactly the drop-off is occurring.
Recommendations to others considering the product:
Go for it


    Kamlesh S.

Amplitude with Dialpad

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
Ease of use and the Browser Extension to track event usage. The Browser Extension on Chrome does wonders
What do you dislike about the product?
Handling of Uncategorized events, This can be better, It appears piled up, We could perhaps have some Artificial Intelligence to map this to the desired or intended work flows
What problems is the product solving and how is that benefiting you?
Tracking usage of newer features, allowing to track usage and acceptance of workflows


    Computer Games

An Absolute Essential

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
As far as having a single source of truth goes, Amplitude has been amazing. The basics are intuitive, but the more time you spend learning the more complex stuff, the more you get out of it.
What do you dislike about the product?
Too much downtime (or "degraded reporting"), challenging to clean historical data if there are structural issues with ingestion, terrible options for visualizations, and too hard to create analyses based on sequences of many events by the same user.
What problems is the product solving and how is that benefiting you?
Amplitude provides us with the data and insights that are critical to telling our story to investors, understanding how users are affected by changes to our platforms, and tracking the viability of our product as it has grown
Recommendations to others considering the product:
Make sure to set up via Segment integration! This will make adding new tools much easier.


    Health, Wellness and Fitness

Solid product analytics.

  • July 05, 2022
  • Review verified by G2

What do you like best about the product?
Easily slice data for actionable insights.
What do you dislike about the product?
Depending on your teams setup, the data can get confusing. Need to continue to better cater Amplitude features for teams beyond product analytics.
What problems is the product solving and how is that benefiting you?
User insights that we can directionally leverage for User Acquisition. Quick reports with understanding of internal data structures.
Recommendations to others considering the product:
Build out a strong analytics team function and ensure cross-functional team collaboration.


    Angie P.

Powerful and customizable tool

  • July 05, 2022
  • Review verified by G2

What do you like best about the product?
It is helpful to have an 'all in one' place for analytics (e.g. you can see acquisition as well as in-product analytics).
What do you dislike about the product?
Set up and orchestration is painful and often too time consuming for a company that is smaller with ever changing data structures.
What problems is the product solving and how is that benefiting you?
Analyzing website traffic, allows us to understand which customers to go after more.


    Computer Software

Great stuff

  • July 05, 2022
  • Review provided by G2

What do you like best about the product?
I like the analytic visuals you provide, makes reading things that are generally hard to digest a little easier!
What do you dislike about the product?
There's not much that I don't like, but as a newer user, navigating back to teams to find the ones I want to join was a bit tricky.
What problems is the product solving and how is that benefiting you?
visualizing data! Gettings things from multiple sources and getting a birdseye view of it all.


    Joane R.

Insightful and effective, if you know how to use it.

  • July 05, 2022
  • Review verified by G2

What do you like best about the product?
There's a bit of a learning curve, but once you understand how to use Amplitude you'll be able to create a variety of charts (segmentation, funnels, etc.), compare specific time frames, create custom events, and more. It's my go-to tool for understanding how users are engaging with our products.
What do you dislike about the product?
The UI can take some time to get used to. It's not immediately clear how to do certain things, such as creating custom events. Event and user properties are easy to confuse. Event and property definitions aren't required. If you aren't intimately familiar with how events/properties were set up, it can be difficult to build accurate charts and gather actionable insights from the tool.
What problems is the product solving and how is that benefiting you?
For those in the organization familiar with how Amplitude is instrumented on our site and in our app, Amplitude allows for in-depth analysis of user behavior. Alerts are especially helpful, allowing us to catch unexpected shifts in behavior as soon as they appear.
Recommendations to others considering the product:
If you're hoping to use Amplitude daily to get deep insights into your users' behavior, make sure that you are deeply familiar with how Amplitude is instrumented on your site.