Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Flexible and Easy to Learn, But Technical Challenges Persist
What do you like best about the product?
I like that Amplitude Analytics is relatively easy to learn and flexible in customizability. The learning curve isn't steep, so after a few crash courses, I can start creating my own reports and answering questions about Product adoption.
What do you dislike about the product?
Setting up the auto capture was not straightforward and didn't work after weeks of back-and-forth troubleshooting. Maintenance is overwhelming with hundreds of events created by different team members over the years, without centralized governance.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for tracking product adoption and trend reporting, which provides visibility to leadership and facilitates cross-functional sharing.
Effortless Insights with Amplitude Analytics
What do you like best about the product?
I like how easy it is to fetch insightful information with Amplitude Analytics. I appreciate being able to create charts to analyze data in real-time, segmented by event or user property in seconds. Setting up Amplitude Analytics was very easy, like 10 out of 10, which is great since it lets you hit the ground running.
What do you dislike about the product?
I think a better and more native way to see multi-touch attribution for user acquisition and more tools to customize dashboards, like deciding what data to highlight in a chart and how to display it, would be improvements.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user acquisition, engagement, churn, and retention. It helps build funnels to see where users drop off and analyze first-click and last-click attribution. I can create real-time data charts segmented by events or user properties in seconds.
Great for Dashboard Creation, Needs Better Metric Switching
What do you like best about the product?
I like Amplitude Analytics' pretty nice UI, which makes it easier to view user sessions and identify points of friction in UI interactions as well as drop-off points in funnels. I also appreciate the communication it facilitates between engineering and product teams through features like shared dashboards and events. It's easy for engineers to come in and see the events they've created reported in the data tab, and add documentation to help explain when they are triggered. Having one centralized place for things like events and properties is particularly helpful.
What do you dislike about the product?
Probably switching between different modes in analytics. It is tough to find out how to take a particular metric and switch it between median, average, sum, etc. or find out what it is currently filtering by. That has been a main point of contention for both engineering and product. Having an obvious toggle or interactive button somewhere that tells you how the big number across the top of the page is currently being calculated. Maybe on hover or something. Not sure. But when it just says '1.01' you have to look in many places to see what that number actually means initially.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics lets me view user sessions, see UI friction points, and drop-off in funnels. It provides centralized dashboards and events that enhance communication between engineering and product.
Intuitive Insights, Empowered Decision-Making
What do you like best about the product?
Amplitude is the best self-service analytics tool I've used. My team can go from question to answer in minutes without waiting on data science or engineering—what used to be a bottleneck is now just... not. The chart builder is dead simple, and the learning curve is minimal. If you can articulate what you want to know, you can build it.
What do you dislike about the product?
The session replay tool isn't as robust as Fullstory and feels slower to navigate. I also wish the funnel charts had more flexibility—specifically, variable time windows between steps and the ability to hold properties constant across steps.
What problems is the product solving and how is that benefiting you?
It removes the friction between having a question and getting an answer. My team makes faster, more informed decisions because the data is accessible to everyone, not just the people who know SQL.
Easy Implementation and Quick Responses with AI
What do you like best about the product?
I love how easy it is to implement Amplitude Analytics and the ability to ask questions through AI and get answers in seconds. The entry barrier is very easy to overcome, and although sometimes the queries are easy to make, the answers can be difficult to calculate; this simplifies it a lot. Additionally, the initial setup was very simple.
What do you dislike about the product?
Too many options sometimes for an intermediate level.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to have metrics of a digital product and observe user behavior. The implementation is easy, I can ask through AI and get quick answers, simplifying complicated queries.
Clear Funnels That Illuminate the User Journey
What do you like best about the product?
Funnels that allow me to understands user´s journey
What do you dislike about the product?
I do not understand too much segmentation.
What problems is the product solving and how is that benefiting you?
Conversion from different strategies
Easy to Use, Intuitive, and Fun for Everything
What do you like best about the product?
Easy to use. Intuitive and fun, use it for all
What do you dislike about the product?
Can be hard to figure out how all tools work
What problems is the product solving and how is that benefiting you?
How to optimize product
Makes User Data Analysis Effortless
What do you like best about the product?
I like how Amplitude Analytics can load a bunch of fields quickly, and I can filter them, which makes it easier to go in depth and saves a lot of time when reviewing an account. It helps troubleshooting immensely without needing to escalate to the engineering team. It's integrated very well.
What do you dislike about the product?
I wish it was easier to add filters, and I wish that it was easier to look at older events without scrolling. Make filters more discoverable and flexible, and have quicker ways to surface historical data and events.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review account history and event sequences. It solves issues by eliminating guesswork in identifying reasons for declines. Loading fields quickly with filtering capabilities saves time and aids troubleshooting without engineering support.
Extremely Fast, Flexible Analytics for Massive Data
What do you like best about the product?
Extremely fast and flexible for analytics. Great at parsing through enormous amounts of data
What do you dislike about the product?
Flexibility is also a downside as data governance and event structuring can make implementation a mess or a success
What problems is the product solving and how is that benefiting you?
Amplitude is best suited for user behavior and event streams in a way more traditional databases struggle with or are slow at
Easy, Fast Funnel Builder for Analyzing and Sharing User Flows
What do you like best about the product?
My favourite feature of course is their funnel builder. It's easy & fast, you can analyze user flows there and share visualisations quickly. I create custom dashboards, check them everyday and automatically send them to my stakeholders.
What do you dislike about the product?
Your dev team has to define & send all those events to the Amplitude prior to any usage.
What problems is the product solving and how is that benefiting you?
All web & mobile product analytics.
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