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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,149 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Kelly S.

Thanks to Amplitude Analytics we can attract much more traffic to our website

  • July 04, 2022
  • Review provided by G2

What do you like best about the product?
What attracts me most about this program, is that it explains in a detailed and easy way, the failures, funnels, and obstacles that the user may have within the web page and the application, which prevents the user from continuing with the online purchase process. All results can be segmented, allowing us to classify them by customer, behavior or result, making it much easier to analyze and create effective strategies.
What do you dislike about the product?
Although we all found it a simple program to use, if you do not have the knowledge of data collection and graphics, it will be difficult to understand, so you will need guidance to get started with its use. I would also like the program to be quicker in providing results, as I feel that it does not work in real time, with the users of the day.
What problems is the product solving and how is that benefiting you?
We use this software to analyze in detail every movement of our users within the company's website, as well as the mobile application that we manage, getting to know what their routes are, which segment is the most sought after, what attracts them to return, etc., allowing us to replicate the successes and avoid the mistakes we are having on our website. The program provides route flows, diagrams and more, to see clearly and easily how the user behaves within the page, all within an easy to use interface.
Recommendations to others considering the product:
This is a perfect software for all those companies that want to improve their sales through their website and mobile application attracting more audience and getting more users interested in their products, thanks to the graphs and behavioral metrics that allows us to analyze. It has been a great help to know how the user behaves on our website, what he likes and dislikes, so we can give the customer just what he needs.


    Information Technology and Services

Simple to use analytics tool !

  • July 04, 2022
  • Review provided by G2

What do you like best about the product?
- Overall design. I have used other tools that are harder to use and understand
What do you dislike about the product?
Nothing comes to mind that I dislike. More training/walkthroughs might be helpful
What problems is the product solving and how is that benefiting you?
- Data is the core of what we do, this helps us get the data we need to shape strategy.


    Computer Software

Easy to use

  • July 03, 2022
  • Review provided by G2

What do you like best about the product?
Easy to use UI to create graphs, consolidate data, etc. Easy for engineers or engineering managers to add new tracking events.
What do you dislike about the product?
I wish that an event didn't have to already be triggered for it to show up as a possible option in the dropdown when I'm creating charts.
What problems is the product solving and how is that benefiting you?
Tracking customer usage of features. Helps us see how our customers are interacting with our product


    Noah W.

Amplitude is a great tracking tool for tech companies

  • July 03, 2022
  • Review verified by G2

What do you like best about the product?
I like how easy it is to collaborate and share data collected or tracked through Amplitude.
What do you dislike about the product?
Having just joined my company recently and discovering Amplitude I found that the user interface isn't too friendly and as a result, I struggled to understand how it worked at the beginning.
What problems is the product solving and how is that benefiting you?
Amplitude is helping me actively and easily track UTMs and site traffic which I use to tailor and adapt my marketing strategies.


    Computer Software

Self instrument your analytics

  • July 03, 2022
  • Review provided by G2

What do you like best about the product?
The upside for Amplitude is that it is pretty easy to use and people easily create their own graphs
What do you dislike about the product?
I find it hard to filter users by certain criterias
What problems is the product solving and how is that benefiting you?
Showing business goals and KPIs in graphs, help determine product decisions


    Market Research

Easy to use

  • July 03, 2022
  • Review provided by G2

What do you like best about the product?
The easy navigation is really the best!!
What do you dislike about the product?
I really have enjoyed it and don't have any complaints
What problems is the product solving and how is that benefiting you?
It helps me with better resources for my work as a campaign strategist and gives me more options.


    Ashish B.

I have had a pleasant experience with Amplitude. There is a gentle learning curve though

  • July 02, 2022
  • Review verified by G2

What do you like best about the product?
The ability to create a funnel with useful metrics
What do you dislike about the product?
There is a gentle learning curve and the docs can get a little confusing at times
What problems is the product solving and how is that benefiting you?
Getting to know user behaviour and track issues with user experience


    Computer Software

Powerful, easy-to-use analytics platform for the whole company

  • July 02, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude was a tool that we as an organization were able to fully rally around. We appreciate having a shared and accessible data dictionary in the form of Govern, and the UI is fairly
easy to use or learn, so several teams can self-service insights without having to rely on the Data team's support. We also find the different segmentation / funnel / conversion / pathfinder analyses available out of the box very helpful.
What do you dislike about the product?
Amplitude is quite the expensive tool, and each new event and property requires front-end engineering support to implement, which can be a costly upfront and ongoing investment of time and money. We have also found that it's difficult to customize certain things - for instance, Amplitude has its own definition of 'new' users, and the table below each chart doesn't give you the % of the total (only the average or the gross number itself) which is quite frustrating. It would also be nicer to have more flexible ways to co-create/edit dashboards.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us to understand which events are the true drivers of meaningful engagement, retention and conversion.


    Rohan B.

Amplitude Analytics is awesome!

  • July 02, 2022
  • Review verified by G2

What do you like best about the product?
New Marketing analytics features, campaign reporting, Attribution
What do you dislike about the product?
little confusing for slicing and visualizing
What problems is the product solving and how is that benefiting you?
campaign reporting, acquisition channels, attribution


    Lori Y.

Business Changing Analytics through Amplitude

  • July 02, 2022
  • Review provided by G2

What do you like best about the product?
It's crazy how timely Amplitude is with its tools, resources and shares. Just when things are happening on the market, it seems like I have valuable content, not a sales-pitch-heavy email waiting for me. I loved the recent digital analytics buyer’s guide! Invaluable!

Amplitude will bring together inspiring leaders and incredible influencers to share their experiences and insights around important and market hot subjects. I enjoy the shares and the candid conversations. Keep it coming, Amplitude!
What do you dislike about the product?
As a recruiter, I would like to see more content that's directed toward recruiting professionals in the field. Stats on how hot or not the talent market is would be wonderful, as would insights into what people are looking for in the next companies and how to rise above competition.
What problems is the product solving and how is that benefiting you?
What’s working, what’s not, and where organizations should go next. To bring forward important topics that are relevant and meaningful to companies and to do that for free, as a service, is very valuable to companies wanting to be top talent catchers and customer catchers.