Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Product data analyst
What do you like best about the product?
Amplitude Analytics impresses with its user-friendly interface and powerful data analysis. It's a valuable tool for understanding user behavior and making data-driven decisions. Highly recommended!
What do you dislike about the product?
While Amplitude is highly customizable, there are times when we wished for even more flexibility in creating custom events or tracking specific user actions.
Also, We need more customizable Table visualisation.
Also, We need more customizable Table visualisation.
What problems is the product solving and how is that benefiting you?
In the banking sphere, optimizing conversion is crucial for web and mobile apps. With Amplitude we analyze user behaviour and metrics, which directly impacts revenue and business growth.
Great number of charts however with limited chart personalization
What do you like best about the product?
Amplitide analytics help our company to create funnels on various user segments to understand customer behavior
What do you dislike about the product?
Limited personalization of chart view and cuts and hard event implementation
What problems is the product solving and how is that benefiting you?
We didn't have any insights how user behave which have not finished the process. Eg where they drop out on registration process
Better than GA4
What do you like best about the product?
The out-of-box features and data amplitude comes with blows competitors out of the water. I was hesitant to use amp but so glad i did.
What do you dislike about the product?
I haven't found a downside outside of not being able to record sessions. The feature exists but its turned off on amp's side.
What problems is the product solving and how is that benefiting you?
Amplitude is allowing us to understand member and non member behavior, and identifying TOF attributes to a good vs not good user of our product.
Great!
What do you like best about the product?
Its Not an eye sore! im not getting overloaded by the layout
What do you dislike about the product?
Sometimes there are system lags but they recover quickly!
What problems is the product solving and how is that benefiting you?
customer usage, providing proof for chargebacks
Great for insights!
What do you like best about the product?
It is helpful to understand the flow of the website, to know the products the customers are more interested in
What do you dislike about the product?
I would like to use Journeys more, but it's not easy to understand the diferent pages they view since the name are the same. Even though I added the event_full_name, it's not easy to see the journey
What problems is the product solving and how is that benefiting you?
Understand the interests of our customers. We have 2 types of clients, sellers and buyers. We want to know what products to offer our sellers so they can reach the buyers better and Amplitude let us understand in what they are insterest, how they navigate and what is the most valuable exposure
Great tool for product teams
What do you like best about the product?
Amplitude allows me to quickly identify key areas of my A/B tests. Their tooling and dashboards make it easy to quickly share important metrics with the broader team, and ensure everyone is on the same page.
What do you dislike about the product?
I don't have a ton of complaints about the software - the more help you can give with tech debt/suggesting of consolidating metrics/identifying metrics that are no longer used, could be useful.
What problems is the product solving and how is that benefiting you?
Identifying feature usage and what user's derive value from within our mobile and web app. Helps with segmenting users and figuring out how we can improve our product overall.
Analytics tool must have
What do you like best about the product?
I have been using Amplitude for making numerous reports for Product team review and it has helped get proper data for the reviews.
What do you dislike about the product?
The only problem I can say is, it is a bit complicated for non-admin users as the filters sometimes need deep dive. This totally depends on the way your admin has setup the product.
What problems is the product solving and how is that benefiting you?
This allows user analytics on various attributes. Hence allowing the business leaders make important decisions based on criterias such as demographic, user segment etc.
powerful for quick views into the data
What do you like best about the product?
Amplitude is very good at quickly pulling event related data and creating easy-to-understand visuals
What do you dislike about the product?
Amplitude is quite limited in its function. there are very few advanced features, and many analyses have to be done manually as they cannot be computed within Amplitude
What problems is the product solving and how is that benefiting you?
very quick way to pull data for quick questions that come from cross functional stakeholders
Great for Product Analytics, OK for Marketing Analytics
What do you like best about the product?
The product is generally user-friendly and powerful. The funnel vizualations are amongst the best I've used with a tool like this, and there is a lot of configurability with how you want to see your data.
What do you dislike about the product?
Two major issues:
1. The dashboarding functionality is really weak. It's nowhere near as powerful as Looker, for example, and I often find myself exporting data to Sheets to be able to actually vizualize it how I want. (In some views, you can't even create a bar chart with a time series.)
2. It's not great for marketing analytics, as everything is user- rather than session-based. You can create audiences based only on users, not on sessions (with even GA4 allows). There isn't a great mechanism for understanding landing pages, source/mediums, etc.
1. The dashboarding functionality is really weak. It's nowhere near as powerful as Looker, for example, and I often find myself exporting data to Sheets to be able to actually vizualize it how I want. (In some views, you can't even create a bar chart with a time series.)
2. It's not great for marketing analytics, as everything is user- rather than session-based. You can create audiences based only on users, not on sessions (with even GA4 allows). There isn't a great mechanism for understanding landing pages, source/mediums, etc.
What problems is the product solving and how is that benefiting you?
Amplitude provides more insight into user-level behavior than its competitors. This has been really valuable for us to understand what is motivating our users to convert.
Director of Media Strategy and Revenue Initiatives
What do you like best about the product?
I like the ability to pivot information within one chart, how easy it is to make copies of charts, how easy it is to move charts into dashboards, and the visual components.
What do you dislike about the product?
This may be a user error, but not seeing totals on data columns below the charts. It also takes a decent time to load when I'm making changes to a chart.
What problems is the product solving and how is that benefiting you?
We have 30 different sites as a publisher, so being able to layer cohort information in addition to traffic events across so many different sites and visitors has been extremely helpful.
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