Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Bad experience
What do you like best about the product?
The intuitive interface makes it easy to build funnels and retention charts without SQL knowledge. I especially like how quickly I can segment users and track their behavior across different touchpoints. The self-serve nature saves our team a lot of time."
What do you dislike about the product?
The learning curve for advanced features is steeper than expected — some of our team members struggle with building complex cohorts. Also, pricing can escalate quickly as we scale, and the visualization options feel limited compared to dedicated BI tools.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users actually interact with our product rather than guessing. We've used it to identify drop-off points in our onboarding funnel, which led to a 15% improvement in activation. It also reduced our dependency on the data team — product managers can now pull their own insights, speeding up decision-making significantly.
Seamless, Easy to Use, with Versatile Charts and Awesome Support
What do you like best about the product?
Very seamless and easy to use. The best thing is the variety of different charts i can create and analysis i can do with them. also, the support is awesome
What do you dislike about the product?
Could be better if it costs a little less, currently due to high cost we have had to sample a lot of our events
What problems is the product solving and how is that benefiting you?
1. Analytics debugging
2. Customer facing challenges
3. funnel analysis
4. session replays to see behavioral analysis
2. Customer facing challenges
3. funnel analysis
4. session replays to see behavioral analysis
Deep Insights with Intuitive UI
What do you like best about the product?
I really like the ability to change event names within Amplitude Analytics without having to request a code change from engineering. This saves resources and allows us to make adjustments for stakeholders. Amplitude Analytics user cohorting is more sophisticated and effective compared to other tools I've used, and I enjoy the ability to segment my users. Amplitude Analytics helps us organize millions of data points into digestible insights and dashboards that we can share with non-technical stakeholders. It's intuitive enough that we can educate our partners on how to use it, allowing them to surface high-level insights themselves. We were using MixPanel before and switched to Amplitude Analytics for a more sophisticated tool that would unlock deeper insights with a cleaner UI for non-technical stakeholders.
What do you dislike about the product?
For funnel charts, I wish I could look at event totals over time and time to conversion, rather than just unique users. The formula syntax is a little confusing at times.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics organizes our massive event data into insights and dashboards, easily understandable by non-tech partners. It's intuitive enough for them to use without burdening our analytics team.
Straightforward Analytics with Room for Improvement
What do you like best about the product?
I use Amplitude Analytics to build dashboards for my team and to check on revenues, conversion rates, and other important metrics for my job. It fills a data gap we have, as there are no other tools to look at the aggregate results of the multiple data sources. I find it straightforward to use and really value the segmentation and personas features.
What do you dislike about the product?
Sometimes the UI is a bit misleading, which could be improved by using different shades of colors for the different sections. Also, the initial setup was a bit hard, mostly because we wanted to make sure the historical data were retained.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build dashboards for my team and check revenues, conversion rates, and other metrics. It fills a data gap by integrating multiple data sources for aggregate results.
Centralized and Adaptive Analytics Powerhouse
What do you like best about the product?
Amplitude Analytics is the perfect combination of complex and simple. The responsiveness from our reps helps us make sure we're always using the product to its fullest and allows us to have a dialogue about what could be helpful to expand its functionality. It's an impressive suite. It brings all of our analytics needs across different departments to one source of truth. I also appreciate the ability to do advanced drill-downs, advanced analyses, and even stream profiles into our marketing platforms. The new AI-chart creator is also awesome.
What do you dislike about the product?
Every once in a while, we have a small additional niche change or feature that we want. Those are things that we would want to be improved, but the Amplitude team is usually pretty on it.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behaviors and identify opportunities within our product. It's used widely across our team, from marketing to finance to design.
Insightful Analytics but Limited Customization
What do you like best about the product?
I like the dynamics of Amplitude Analytics. It's valuable because it provides insights about my clients, especially regarding orders information and the way it manages that data.
What do you dislike about the product?
First, the download limits are too low, which forces me to maintain a SQL server that I could otherwise avoid. Second, the graphics are not editable, so I am stuck with the default presets. Lastly, the AI does not work because it does not learn from the data.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze client campaigns, understand client information and behavior, and gain insights about my customers.
Intuitive UI with a Bit of a Learning Curve
What do you like best about the product?
I really like the UI design and ease of use of Amplitude Analytics. It makes using the platform smooth and straightforward. The initial setup was pretty easy for me.
What do you dislike about the product?
It may be confusing for first time users.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves data breakdown issues, making chart building and data acquisition easier.
All Your Data in One Place with Powerful Cohort & Brand Segmentation
What do you like best about the product?
Having all the data in one place, being able to segment by cohort and brands
What do you dislike about the product?
You need to get familiar with data, events and how to set charts and funnels, then magic happens.
What problems is the product solving and how is that benefiting you?
It's helping us to manage all our funnels, drop offs, churns, conversion rates that enables us to identify problems and put us in front of a challenge to resolve or at least mitigate.
Varied, Easy-to-Read Charts with Helpful Comparative Insights
What do you like best about the product?
The best thing about Amplitude is it's varied charts that makes the data too easy to understand such as line chart, bar chart or pie suitable as per the dashboard.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
What do you dislike about the product?
Sometimes, when I change the timerange from default to specific date, the line chart disappears and just a dot is displayed on the dashboard that makes the process tedious for monthly data analysis.
What problems is the product solving and how is that benefiting you?
It helps immensely to gather information about the drop offs & quick scrolls of the articles that help us design our ecosystem according to the precise data.
Powerful Data Scope for Building Personalized Dashboards
What do you like best about the product?
The scope of data that you can analyze and add to your personalized dashboard
What do you dislike about the product?
It can be overwhelming at the start to all the options, filters and parameters.
What problems is the product solving and how is that benefiting you?
Deep tracking of performance of custom parameters on our content shared with our customers. That helps us to understand the quality of the content as well as its performance
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