Intuitive Interface and Powerful Event Management
What do you like best about the product?
I like the event management, graphics, and the breakdown by dashboard and charts in Amplitude Analytics. Additionally, I appreciate the ability to modify and build ad hoc events. I also find the software very intuitive, and I always manage to find solutions.
What do you dislike about the product?
some parameters are not used and there are no alerts for which a poorly indexed parameter is recognized.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze clicks, conversion rate, orders, and user flow in the app, improving the user experience.
A tool optimized for intuitive UI and marketing analysis
What do you like best about the product?
I love the very easy UI of Amplitude Analytics. Thanks to the user-friendly menus, even non-developers can easily perform funnel analysis with just a few clicks without knowing SQL, which is very useful. Also, sharing is convenient.
What do you dislike about the product?
There are times when behavioral data is captured late. It seems a bit inconvenient when analyzing in real-time due to the delay. The initial setup was somewhat difficult. In fact, it took a lot of time to set up the taxonomy rather than the features.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user behavior and analyze app usage more effectively. It's useful that even non-developers can perform funnel analysis with just a few clicks, and thanks to the easy UI, I can easily share it with my team members.
Effortless to Use with Clear, Intuitive Features
What do you like best about the product?
Easy to use with clear functionalities, and it lets us create charts that would otherwise be complicated.
What do you dislike about the product?
I was trying to find where the raw data for the chart is stored. If there is a raw data list or a way to download it, I can use it for validation.
What problems is the product solving and how is that benefiting you?
We need to build some more complicated analysis, such as funnel analysis and digital conversions. I can do this easily without much coding, and the charts are easy to understand.
Insightful Dashboard, Easy Setup
What do you like best about the product?
I use Amplitude Analytics for customer behavior insights, particularly in understanding drop-offs and how different segments react differently. I like the dashboard feature because it helps me visualize customer behaviors in various forms and with granularity. The initial setup is pretty easy since it's similar to Google Analytics, which is widely used.
What do you dislike about the product?
Nothing at the moment
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for understanding customer behavior, especially drop-offs and segment reactions. The dashboard feature helps me visualize these behaviors in detail.
Excellent tool for uncovering user journeys
What do you like best about the product?
This is an excellent tool for understanding user journeys. It eliminates the guesswork from analyzing user flows and clearly shows how people are moving through our website and app, uncovering friction points we were previously unaware of.
What do you dislike about the product?
The platform presents a steep learning curve. Our marketing team finds it challenging to navigate and quickly locate the information they need, often requiring assistance from a data analyst to first understand the events taxonomy.
What problems is the product solving and how is that benefiting you?
It helps our Marketing team better understand the customer journey and identify friction points. Additionally, it serves as an intraday, real-time user interface, providing valuable insights throughout the day.
Insightful Analytics, Needs Event Filtering
What do you like best about the product?
I like Amplitude Analytics for its funnel statistics feature. It really helps me understand where users drop off during the stages of full conversions, which aids in optimizing our efforts to improve those areas.
What do you dislike about the product?
I find it difficult to understand the user journey better or to filter out events which are repeated or unnecessary.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics to understand user navigation and feature usage. It provides visibility into funnel usage, page views, button clicks, and conversion completions, helping me see where users drop off to focus optimization efforts efficiently.
Easily Build Dashboards and Understand User Behavior!
What do you like best about the product?
I think Amplitude Analytics is really great for getting quick answers to data. I really like how simple it is to use and that there's a lot of options for how to display data. It covers most of the use cases I could use data for. It's very easy to organize, and the layout is quite easy to understand. It's also relatively easy to create events for web events, which helps me make quick day-to-day decisions based on how users react. It streamlines my ability to pull events without having to depend on engineers once they've been established.
What do you dislike about the product?
I find troubleshooting issues with Amplitude Analytics challenging. Sometimes, I'm not sure if the problem is with Amplitude not tracking things correctly, but often it turns out to be a technical issue with the company's data. It's a bit complex to understand and use Amplitude to its full potential, and I need to get a lot of information from internal engineers. Mobile tracking could be improved, but this might also reflect how my company's data lake is structured, making it harder to pull mobile events.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user behavior across features, enabling quick data-driven decisions without relying on engineers. It facilitates viewing page views and event sequences, making it easier to track user interactions and streamline my workflow.
Powerful Analytics and Deep Insights with Amplitude
What do you like best about the product?
Amplitude stands out for its depth and the strength of its interlinking features. I can track usage not only by volume but also by time spent, and then connect this data to specific events, which helps me gain a broader understanding of user behavior.
Another aspect I appreciate is the ability to create both static and dynamic cohorts, allowing me to tailor my investigations based on what I want to explore.
What do you dislike about the product?
Amplitude presents a somewhat steeper learning curve compared to other platforms I have used, mainly because of its extensive range of features. It takes a bit more time to become familiar with everything it offers.
Additionally, I find the customization options for both charts and dashboards to be limited. In my experience with Looker, I was able to create dashboards with greater flexibility and freedom, such as adding pre-defined filters. When it comes to charting and visual customization, Looker also provides a wider variety of options.
What problems is the product solving and how is that benefiting you?
Amplitude is providing us with deeper insights into not only which sections of our website and app our users are engaging with most, but also how they are interacting with them. We can now determine whether specific user groups are following certain patterns, such as spending more time in particular areas on certain days of the week, which is important since our user base tends to follow routines. This information allows us to identify which products will be most beneficial to specific cohorts and how we can tailor these offerings to their needs. For example, we might introduce more user-friendly beginner features for some groups, or more advanced options for others, depending on their preferences.
Data has unified teams and uncovers user behaviors that drive subscription conversion
What is our primary use case?
My main use case for Amplitude is user behavior analysis within products.
For user behavior analysis within my products using Amplitude, I can see how users are interacting with the product, specifically how they're using it, splitting them up into different cohorts to find out which users are converting to paid subscribers and which users are not, and identifying the behaviors of those that are converting to paid subscribers to understand the behavior to drive in the overall user base to increase conversion rate.
In addition to user behavior analysis, my main use case with Amplitude includes finding bugs in a system and conducting cohort analysis, using it to AB test feature flags and various features in a product to identify how the subscription rate, or conversion rate, has increased based on different variants, along with sending out surveys to users and analyzing that data, creating audiences of data for advertising purposes and reselling it as well. I have used Amplitude at many different companies as a data or director leader over the last seven years across 10 different products.
What is most valuable?
The best features of Amplitude are that it's a database with a visualization layer on top of it; at a foundation level, that's what it is. You can do anything with that, and there's a whole toolkit available. One feature worth noting is abnormality detection, which can detect abnormalities in metrics over time and can trigger alerts or emails to notify the necessary parties when an issue arises, such as a spike in users trying to log in but failing, indicating potential failures in the authentication part of the product.
The abnormality detection feature helps my team respond to issues or improve our product by alerting us to critical failures in the application that might otherwise go undetected; while ARM tools may catch more technical failures, some failures are only detectable through user behavior analysis. Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data.
What needs improvement?
Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them. I believe Amplitude should bypass the whole dashboard approach and proactively surface insights instead.
For how long have I used the solution?
I have been using Amplitude for seven years.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
Amplitude's scalability is fine; I have millions of active users, tens of millions, with high throughput, and it performs great.
How are customer service and support?
Amplitude customer support is responsive.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I have used other solutions including Power BI, Heap, Mixpanel, Grafana, Looker, and DataDog.
What was our ROI?
I have seen a return on investment with Amplitude, saving about 120 man hours per month for a specific report that needs to be created and generating revenue by creating a product where Amplitude is the foundation.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing involved lots of negotiation, but the setup cost was negligible.
Which other solutions did I evaluate?
Before choosing Amplitude, I evaluated all the options I just mentioned.
What other advice do I have?
The advice I would give to others considering Amplitude depends on the person; if they know what they're doing, I would suggest doing event-based pricing because it provides more control versus user-based pricing.
I could go down any path, and I understand you may have some script that you want to follow, but if there's something more specific that you're after, then I would have some insight. I have used Amplitude in nearly every way possible, even in ways that they don't advertise because Amplitude doesn't know you can use it that way. I have worked closely with the founders to get features off the ground for Amplitude, and I have alpha tested every feature, or beta tested, whatever you call it, so I know it inside and out. My overall rating for Amplitude is eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Intuitive Yet Requires Expertise to Maximize Potential
What do you like best about the product?
I love Amplitude Analytics for its excellent and intuitive user interface, which significantly enhances my experience. The ease with which I can add another chart to my dashboard with just a few simple clicks is great, allowing for seamless ad-hoc analysis in the segmentation chart playground. This interface not only improves usability but also ensures that I can quickly gain insights without needing to rely on Analysts. I value the ability to independently measure our main KPIs and those at the widget level, making it an invaluable tool for product analytics. Overall, Amplitude Analytics provides the convenience and efficiency I need to evaluate performance metrics effortlessly.
What do you dislike about the product?
To use Amplitude Analytics effectively, I must be highly skilled and thoroughly understand all events and their limitations. This process takes considerable time to learn and requires consistently keeping track of every new event that is introduced. While I don't expect Amplitude Analytics to teach me all of this, it's a necessary preliminary step to use the platform well and avoid errors.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for quick insights into performance without relying on analysts, benefiting from intuitive UI to manage dashboards and perform ad hoc analyses easily.
