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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Consumer Services

Good software for major data analysis

  • May 03, 2022
  • Review provided by G2

What do you like best about the product?
Easy to use, can pull reports for different events and cohorts of users.
What do you dislike about the product?
Can be slow to build out a cohort, when there's a big audience.
What problems is the product solving and how is that benefiting you?
Understand how campaigns perform.


    Jordan H.

Great tool with powerful metrics, just has some improvements on user-friendliness

  • May 03, 2022
  • Review provided by G2

What do you like best about the product?
The pseudocode style of building charts is very easy to understand.
What do you dislike about the product?
Permissioning options need to be expanded. It is difficult to make dashboard-level changes to all charts once initial setup is complete.
What problems is the product solving and how is that benefiting you?
I use it to track customer usage of our platform for identifying the impact our service consultants are making and understand client business cycles.
Recommendations to others considering the product:
For my company, the insights we can gain make it worth overcoming the issues with user-friendliness. The amplitude team has been working alongside us to improve their platform based on our feedback. I am impressed with this.


    Amy D.

Go-to for learning about user behaviors

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
This is my go-to when I have a question about user behaviors. It is incredibly easy to use. It is simple to get charts set up. We can set up dashboards so our team can keep an eye on key metrics.
What do you dislike about the product?
There are certain features when creating charts that I wish they had, but I imagine they're always working on adding more. It'd also be nice if they worked with Zapier as that's a tool we use regularly.
What problems is the product solving and how is that benefiting you?
Ability to gain insights into user behaviors. Evaluate the success of certain user-facing features. Set up dashboards so the team can monitor key health metrics of our platform.
Recommendations to others considering the product:
It's incredibly easy to use, I've trained some individuals in using it and they're able to pick things up quickly as the platform is pretty intuitive. It also allows us to very quickly gain insights into user behavior and set up dashboards to continually monitor.


    Unnati P.

Amplitude is a great tool for product analytics

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
product analytics, user interface, types of charts
What do you dislike about the product?
no coding interface to make detailed charts
What problems is the product solving and how is that benefiting you?
understand customers better,


    Banking

Good for funnel. However need improvement on more insights in funnel

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
Funnel view across all screen and tracking events
What do you dislike about the product?
Not having a trend for funnel drop-offs for day wise. Have limited more insight visibility for funnel.
What problems is the product solving and how is that benefiting you?
To gauge activation, retention and engagement. Have been able to see potential improvement required basis user journey and where there is break


    Computer Software

Good analytics tool for event based analytics

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
I like that you can group events in a category eg Onboarding, Checkout etc. It can easily get around any ambiguity of event names (no matter how hard you try there always ends up some poorly named events).
What do you dislike about the product?
The default 'loaded a page' event when you turn on page views is really annoying when trying to map a journey as you can't break it down to the actual page very easily which means you need to put your own events in for page views to map out user flow/journey.
What problems is the product solving and how is that benefiting you?
User behaviours our our website and apps. We have identified poorly performing funnels and been able to understand segments of customers better. This will help us track performance better
Recommendations to others considering the product:
Ensure you set up events and properties correctly from the start.


    Computer Software

My experience with Amplitude Analytics

  • May 03, 2022
  • Review provided by G2

What do you like best about the product?
The ease of use to quickly create charts and the responsiveness of the platform
What do you dislike about the product?
The chart's limitation to custom formulas and other useful chart types that are suitable for time-of-day analysis
What problems is the product solving and how is that benefiting you?
We're getting a high-level view of our user's behaviour.
Recommendations to others considering the product:
Instrumentation and planning are crucial.


    Leanid T.

Happy Amplitude user

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
The way that I can find user path within the app.
What do you dislike about the product?
Group by feature works not as as for Mixpanel. It's difficult to change order not having drag n drop
What problems is the product solving and how is that benefiting you?
Make postrelease monitoring for new features.
Device popularity to understand what we should use for testing


    Health, Wellness and Fitness

Very good very good

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
Really good to process large volumes of data in understandable and easy to action insights.
What do you dislike about the product?
The black-box-ness of it sometimes can leave you scratching your head and unsure if your analysis is correct - but that's data analysis life innit.
What problems is the product solving and how is that benefiting you?
Mostly getting quick insights. We can parse our data and find what we need but that takes time. With Amplitude I can quickly go in and get and idea of something, or perform more involved analysis if I wish.


    Information Technology and Services

Ampitude as a Data Analytics and Data Visualization tool

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
The ease of putting dashboards together for incoming data and tools such as pathfinder. I use Segment to get data into Amplitude to analayse the data .
What do you dislike about the product?
The sessions were a little hassle as certain sessions weren't capturing the beginning and ending of a session correctly. The working of java sdk was also a bit troublesome.
What problems is the product solving and how is that benefiting you?
Session tracking, user usage visualization and event tracking. I am putting dashboards together for incoming data and tools such as pathfinder and session tracking.
Recommendations to others considering the product:
The ease of putting dashboards together for incoming data and tools such as pathfinder. I use Segment to get data into Amplitude to analayse the data .