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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Expensive but fills a need

  • May 02, 2022
  • Review provided by G2

What do you like best about the product?
So easy to spin up event funnels. Way easier than writing SQL even for seasoned analysts.
What do you dislike about the product?
Most advanced features like cohorts, pathing, etc. are not usable unless your team has very carefully governed what data is fired into Amplitude. And I have never seen an org that has had good governance in place around event data/taxonomy. Because most orgs onboarding Amplitude don't have the resourcing to govern their event data.

Also, it's expensive.
What problems is the product solving and how is that benefiting you?
Quick exploration of what events our users are firing.


    Entertainment

Amplitude review

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
I like best the ability to quickly setup charts to read through the data
What do you dislike about the product?
I dislike the lack of the a more custom mode
What problems is the product solving and how is that benefiting you?
Tracking metrics, A/B tests data
Recommendations to others considering the product:
I would recomment Amplitude as easy to use tool for product managers


    Health, Wellness and Fitness

Great tool for analytics when you have a dedicated product analyst to help set-up/verify queries

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is great at helping visualize your events to help answer business questions. It's fairly intuitive and for deeper dives the product has great documentation.
What do you dislike about the product?
Despite it's straightforward UI, the actual database configuration of events and set-up is delicate. Without the right team of dedicated product analysts you may find yourself overwhelmed, swimming (or drowning) in a murky data lake.
What problems is the product solving and how is that benefiting you?
Looking at user visit and engagement data. Amplitude has helped us test product experiences, validate features, and dive deeper into how we can iteratively improve the experience.
Recommendations to others considering the product:
Make sure you have a dedicated PA team to support!


    Gabriel Breno A.

Unique tool for analyze metrics for our products. We use it everywhere.

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
The integrations are easy to apply and maintain. We just added tiny codes to our projects and it's ready to use. That part is amazing to focus only on what is really needed.
What do you dislike about the product?
The way that events are shown in the dashboard isn't so great. I would like to group them in various section or create categories to be more organized.
What problems is the product solving and how is that benefiting you?
Gettings error events before they entered in support for exemplo. We also are using to be a data-driven company. Some of our decisions are based on metrics collected from Amplitude.


    Pharmaceuticals

very flexible

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
Very flexible to view analytics events with different factors and buckets
What do you dislike about the product?
Sometimes it won't let me view events for longer than a week duration
What problems is the product solving and how is that benefiting you?
Viewing user flows and behaviors, or breaking them down by buckets.


    Information Technology and Services

Amplitude is a great analytics SaaS

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
I like its query response times, which provide insights immediately. The UI is very self-explanatory, and you can pick it up very quickly.
User stream exploration is a great feature that lets you deep-dive into user behavior, and understand how they interact with your product.
What do you dislike about the product?
The person-based ownership model might be somewhat restrictive - it can be useful to have teams as owners. Also, the dashboard creation UI can be slow or unresponsive.
Also, the /identify API is a bit tricky to nail down, so I would make the request structure much more similar to the HTTP API.
What problems is the product solving and how is that benefiting you?
Understanding user behavior, gaining complex insights from compound metrics, and segmenting users based on a myriad of properties. Also, the visualization features are very helpful.


    Dominik v.

Valuable insights help to find shortcomings and improve the mobile app

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
- Easy way to filter events.
- Good visual way to display the data.
- Follow the activity of an individual user.
- Send custom data from the mobile application and use it in the dashboards.
What do you dislike about the product?
I am using Amplitude with multiple mobile apps. Whenever I start a new report I forget to change to the correct app and it takes me a few seconds to realize that I have to change that. I would like the current app selection to be more prominent.
What problems is the product solving and how is that benefiting you?
- Identifying the most important features of the mobile application.
- Identifying problem areas. When do users get stock in the process of setting up the mobile app?


    Consumer Goods

Analyzing product metrics for all product teams

  • May 02, 2022
  • Review provided by G2

What do you like best about the product?
Creating charts for different product areas. For e.g. retention, acquisition, conversion
What do you dislike about the product?
Session data relies on how Amplitude classifies a user session. There isn't an easy way to understand session duration, time between user sessions.
What problems is the product solving and how is that benefiting you?
Helping me understand conversion, usage and acquisition metrics mostly


    Information Technology and Services

Thorough product and consistently developing improvements with the analytics use-case in mind.

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
I love the Govern feature and also a lot of the different chart types (clusters, engagement matrix, any involving machine learning modeling). The documentation is pretty thorough as well which makes it easy to use. I haven't used any competitor products in over 2.5 years but starting out you were already better than Mixpanel was in my opinion.
What do you dislike about the product?
I think there could be better onboarding tools, like an onboarding 'course' of some sort -- I know there's the intro to amplitude webinar course but I find it's very surface level, and something more in-depth for Analysts (vs. business users) would be very useful. Like Looker's trainings and dbt trainings, for example.
What problems is the product solving and how is that benefiting you?
Great for product success metrics, churn analyses, product feature analyses, and more. I struggle to put a $ value though on the benefit of Amplitude, as we haven't had direct revenue impact (though I'm sure there has been indirect impact).


    Computer Software

Good experience with Amplitude Analytics

  • May 02, 2022
  • Review provided by G2

What do you like best about the product?
I like the easy integration with segment (and other similar tools) and also the out of box dashboard creation features that we get.
What do you dislike about the product?
Nothing major that I can think of, just that some of the out-of-box metrics names were not outrightly clear to me, maybe the names could be more generic/ explanatory.
What problems is the product solving and how is that benefiting you?
We are using Amplitude for analytics and dashboard creation and it has served the purpose nicely till now , we are able to see and analyze usage data.