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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Rafi M.

Best Product Analytics Tool

  • April 29, 2022
  • Review verified by G2

What do you like best about the product?
User-friendly self-service analytics tool where you can do an instant data science just with a few clicks. The most powerful feature is the user persona analysis that can help to understand our users in several clusters then combine it with their retention graphs
What do you dislike about the product?
The pricing is quite expensive even for a mid-sized company. To gain several important features we need to add in extra cash to unlock it. Their cohort function also still needs to have more improvement.
What problems is the product solving and how is that benefiting you?
Understanding how every user's actions and demographics impact retention. Amplitude also allows us to find the "levers" for each activation metrics within the product
Recommendations to others considering the product:
If your company has quite a lot of budget in your pocket, go for Amplitude. This will supercharge your analytics team, a good analytics investment.


    Maria R.

Great Product Analytics tool

  • April 29, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is very versatile and allow customizations
What do you dislike about the product?
Need to improve and become more user friendly, is difficult to keep things organized
What problems is the product solving and how is that benefiting you?
I can see all the interactions that our users have with our products


    Computer Software

Amplitude is great, but one thing I want is including AND logic

  • April 21, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is very intuitive; I can build reports easily and quickly. They also have been releasing super useful functionality like Forecasting!
What do you dislike about the product?
Amplitude does not have AND logic -- e.g. % of users that do X AND Y (currently only have X OR Y logic).
What problems is the product solving and how is that benefiting you?
How our users are behaving -- in-month adoption, activation, and retention. Also forecasting to see what are good adoption goals at end of year.


    Computer Software

Great tool for data freaks

  • April 20, 2022
  • Review verified by G2

What do you like best about the product?
- Easy and addicting, you will start creating charts and analyzing data in no time
- Offers many options that let you explore things from different angles in order to get insights
- You can easily create segments/cohorts directly from complex charts
What do you dislike about the product?
- Dashboards offer limited options and customizations of views of the charts
- Dynamic cohorts can't be easily edited
- The user paths option isn't very useful
What problems is the product solving and how is that benefiting you?
- Understanding the performance of the product and being able to measure many different KPIs over time
- Getting actionable insights based on the data and translating them into tangible business gains


    Computer Software

Amplitude lets you quickly understand user behavior patterns and trends

  • April 20, 2022
  • Review verified by G2

What do you like best about the product?
It's very easy and quick to create charts, and dig deeper into interesting user behavior patterns. As a former Data Scientist, now Product Manager, I'm used to playing around with data a lot, but now when I have less time to do so, I use Amplitude to get to insights fast.
What do you dislike about the product?
Some constraints limit me from fully understanding what's going on, but I can directly query the raw data for those questions. It would be great to get clearer definitions on how certain things are calculated.
What problems is the product solving and how is that benefiting you?
Understanding user behavior quickly instead of doing the coding myself that is time-consuming.


    Consumer Goods

Strong diagnostics capability excellent for organisation seeking data democratisation

  • April 20, 2022
  • Review verified by G2

What do you like best about the product?
User Look-Up is an excellent feature for organisations considering data democratisation because in the wealth of data in digital analytics, all users are able to trace their own user path and relevant components for analysis.
What do you dislike about the product?
Dashboarding is not as customisable, with limitations around the layout and filter options (e.g. unable to set filters based on formula). This makes it tough for meaningful visualisations.
What problems is the product solving and how is that benefiting you?
Mobile App performance tracking. Benefits realised include understanding various UI element impressions and click through performance. Also, it is easy to onboard new joiners, within 1 week of joining, we are able to use Amplitude with limited hand-holding.


    Leisure, Travel & Tourism

Great functionality with a somewhat clunky interface

  • April 19, 2022
  • Review verified by G2

What do you like best about the product?
Charts are easy to create and monitor even for non-technical folks.
What do you dislike about the product?
The interface feels outdated and cluttered at times. I think it could be simplified upfront while leaving some functionality for power users under wraps.
What problems is the product solving and how is that benefiting you?
We use Amplitude for understanding user behavior, tracking experiment outcomes, and real-time monitoring of KPI's.
Recommendations to others considering the product:
I'd recommend Amplitude for those looking to make data-informed product decisions


    Jayant C.

User insights within minutes

  • April 19, 2022
  • Review provided by G2

What do you like best about the product?
The array of functionalities such as Funnels, Cohorts, Pathfinder and Ab calculator helps you obtain useful user insights in no time. The pathfinder feature helped me a lot in identifying the most common user paths for quick experimentation.
What do you dislike about the product?
While going through the user's events stream, there is no feature to directly jump to a specific event. Also, one can't find similar user cohorts. There should also be a functionality to filter by Time to convert
What problems is the product solving and how is that benefiting you?
1. finding user's common paths
2. In understanding funnel level performance
3. For creating cohorts and understanding cohort level performance
It reduces my dependency on creating custom SQL queries to find relevant insights


    Automotive

Amplitude Data

  • April 18, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude Data is very helpful for testing the overall flow as well as to track the whole happy path as well as unhappy path to maintain , modify and delete the data.
What do you dislike about the product?
Actually not able to delete some unwanted data and merge content causes complexity to defer between the events tagged and data associated with it. just try to avoid merges in data within same user.
What problems is the product solving and how is that benefiting you?
Actually in our app, every user interaction in app is associated with a event and that has some default attributes, Login atrributes and some as per subscriptions


    Alexander M.

The best platform to understand your customers

  • April 15, 2022
  • Review provided by G2

What do you like best about the product?
It is incredibly easy to cohort users, with both static and dynamic cohorts
What do you dislike about the product?
Complex, specific visualisations can be quite difficult to produce due to the specificity of the chart templates and still small community
What problems is the product solving and how is that benefiting you?
User path analysis and identifying cohorts that are most likely to convert and why.
Cross-platform analytics is incredibly easy to solve on Amplitude