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Reviews from AWS customer

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External reviews

2,669 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Consumer Goods

Amplitude is probably best data tracking tool I've ever used :D

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I think Amplitude has very clean UI solutions in comparison to other tracking tools. I think it has a lot of great presets and an information layer to instantly understand what to do.

I am absolutely a fan of how all charts look - segmentation, funnel, etc.. I think they are very easy to understand.
What do you dislike about the product?
To be fair there is no such thing I hate the most ir do not like in general. I would love that creating Dashboards would be more understandable for me, or I am simply lacking enough context where to go/what to look for since I am not using Amplitude for a very long time. I am quite new user.

Maybe I am not very confident in this "customer journeys" view. Sometimes I am not entirely sure what am I looking on. Even tho it looks like a useful tool.

Maybe for me it would be helpful to have more mobile-app focused understanding how to look at data. Overall it's good, but not all tools on apps behave the same way as for web. But Amplitude office hours is good place to ask these questions.
What problems is the product solving and how is that benefiting you?
I think all problems? Amplitude allows to implement very well structured event logics. I am yet to discover other products, but I recently tried out session recording - that will be mega epic tool for us.


    Keiran O.

Customizable Dashboards Shine, Very Minor Customisation/Preference Flaws

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Amplitude Analytics for its customizable dashboards, which allow me to efficiently access and present necessary metrics and graphs for my role. These dashboards are invaluable for quick data exports and presenting information to company leaders without delay. The ability to visualize data trends and quickly spot anomalies requiring deeper analysis is another major advantage, ensuring I remain on top of significant changes. Additionally, Amplitude Analytics solves the 'blank canvas' problem for us by offering customizable events and formulas, along with dashboards that display only the most pertinent data. I also value how easy it was for me, as a new user, to get acclimated by integrating existing team-space resources into my personalized dashboards. Furthermore, the platform’s flexibility to create formulas for defining important user engagement milestones solidifies its position as our source of truth.
What do you dislike about the product?
I find it frustrating that in the table layout of my dashboard, it doesn't save my selection of which columns to show. Each time, I have to untick columns as it doesn't remember my last used selection or allow me to set preferences for columns not to be displayed permanently. Additionally, the customization of graph colors is limited as I'm forced to use pre-set themes rather than picking a singular custom color from a color wheel.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to optimize the customer journey by tracking events and creating customizable dashboards. It solves the blank canvas problem, offers valuable insights through visual representation, and allows experimentation for growth hacking.


    Olivia T.

Fast and Accurate Analytics with Minor Integration Hiccups

  • November 18, 2025
  • Review provided by G2

What do you like best about the product?
This review was submitted in response to an incentive offer that the company has not honored after three weeks.
What do you dislike about the product?
This review was submitted in response to an incentive offer that the company has not honored after three weeks.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track patient interactions and understand drop-off points, enabling effective a/b testing and real-time monitoring post-launch.


    Computer Software

Versatile tool with many useful features

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Versatility and response time - can look at data in a variety of ways and it aggregated quickly
What do you dislike about the product?
Set up can take time and data governance is very important and not necessarily enforced
What problems is the product solving and how is that benefiting you?
Our primary tool for tracking and analyzing user behavior, how they use the product and who they are.


    Bona(김보연) .

Effortless Metrics and Outstanding Usability

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Metrics are easy to create, and the usability is excellent.
What do you dislike about the product?
When I visit the help center for guidance, the Amplitude shown in the screenshots and videos looks quite different from the current version, which makes it difficult to follow.
What problems is the product solving and how is that benefiting you?
Amplitude helps us track user behavior and serves as an OKR indicator as well.


    Verified User in Marketing and Advertising

Exceptionally User-Friendly and Accessible for Everyone

  • November 11, 2025
  • Review provided by G2

What do you like best about the product?
It’s very user-friendly; you don’t need to be an expert to use it, and the AI features being added make the experience even smoother and more intuitive.
What do you dislike about the product?
I feel like I’m not using the full range of features because there’s so much information available. It might help to have a clearer path or guidance on what I could use to get the most out of it.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand how users are adopting and retaining the new features we release to production. It allows me to identify issues and track key metrics, so I can spot what’s not working well and make the necessary improvements.


    Information Technology and Services

Flexible, User-Friendly App with Powerful Dashboard

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
The app is easy to go, you can just call simple APIs and collect all the information. The service is quite flexible. I even have managed to transfer data manually between different accounts/projects. The dashboard is quite comfortable, has sufficient variety of charts available.
What do you dislike about the product?
Limitations are big on the free tire and the price for the minimal tariff is too big.
What problems is the product solving and how is that benefiting you?
I'm getting an insight on what actually users are doing with my application. Also using it a bit for technical feedback.


    Marketing and Advertising

Powerful Insights and Seamless Integrations for Marketing Teams

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
I love the insights and granularity you can obtain with Amplitude! I also really appreciate the integrations Amplitude is compatible with.

I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!

It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.
What do you dislike about the product?
My biggest issue with Amplitude is that the UI is not incredibly user friendly. It takes some time to learn the platform and how to gain as much from it as possible.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us dive deeper into the data we have and unlock powerful trends and behaviors of our members base that we don't have with other platforms.


    shailendra s.

Accurate Tracking for Web and App—Highly Recommended

  • November 08, 2025
  • Review provided by G2

What do you like best about the product?
Gives more accurate tracking results for web and app both.
What do you dislike about the product?
The visualization graphics could be improved by adding more options when viewing tracking data.
What problems is the product solving and how is that benefiting you?
It attributes sales and other events to the correct sources, which increases the efficiency of those sources. This helps us decide where we should focus our efforts for growth.


    Information Technology and Services

Quick Insights, But Costly for Startups

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I love how Amplitude Analytics provides quick insights into user behavior, allowing me to answer a lot of questions literally in minutes without requiring any technical background. The quick request processing is extremely valuable, as it enables me to rely on data while making most decisions without spending extensive time making requests to a database or building dashboards in platforms like Tableau. The simplicity of its initial setup adds to its appeal, and these features collectively contribute to a seamless experience. I find the tool's efficiency and user-friendly nature exceptionally beneficial for making informed choices rapidly.
What do you dislike about the product?
It's quite expensive, which can make it difficult to justify the purchase to management, especially if you're in a startup with negative cash flow.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for quick insights into user behavior, enabling me to make data-driven decisions without any complex setup or spending hours on dashboards creation