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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,140 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Jim O.

Complete package - not just the data

  • January 24, 2024
  • Review provided by G2

What do you like best about the product?
The analytics are comprehensive, but it's the rest of the package I have found distinctly beneficial.
First, the Support documentation is well-organized and complete. 9 times out of 10 I can pretty easily find what I am looking for when I hit a wall. I self-taught Amplitude from just thier UI and some reliance on Support, starting from kind of zero user behavior analysis skills.
Articles and blogs are especially helpful in giving me the context for my data quieries. They help me describe what I am doing and why to others.

Last, I really need ot point out the in-app prompts that make it all work. Hover tooltips are extremely well done to keep me oriented, not going down a blind path. They really nail to in-app instrucive nature. (I oversee in-app instruction in my own software so I know what I am talking about with this).
What do you dislike about the product?
There are several ways to get an analysis done, or best approaches. I miss having a CS person or ready-available guideperson who can get me over a hump to put me on the right path. I know what I want to know, but not always sure how to get it done. It's usually specific and I would benefit from a human being (NOT an AI) who can understand what I am trying to do and suggest a more streamlined course.

Sometimes it is hard to know if I can really trust my results.
What problems is the product solving and how is that benefiting you?
I can can data-driven statements to help influence our design and development work.


    Angel V.

Unlocking Insights with Amplitude Analytics

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
The most beneficial aspect of Amplitude Analytics is its intuitive interface and powerful features, enabling in-depth analysis of user engagement, conversion funnels, and overall product performance.
Amplitude excels in delivering actionable insights with its robust tracking capabilities and customizable dashboards. The ability to measure user engagement across various touchpoints and optimize user journeys is a game-changer for our business.
What do you dislike about the product?
While Amplitude Analytics offers a comprehensive set of tools, the learning curve for some advanced features can be steep. Additionally, the pricing structure may pose challenges for smaller businesses.
The complexity of certain features may be overwhelming for new users, and the cost could be a limiting factor for smaller enterprises. Improved documentation and more accessible pricing options could mitigate these challenges.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses challenges related to user engagement, conversion funnel optimization, data-driven decision-making, product performance tracking, and personalized user experiences. Its solutions provide businesses with comprehensive insights into user behavior, enabling data-driven decision-making, improving product features, and fostering collaboration among teams. The benefits include enhanced user satisfaction, increased conversion rates, and informed decision-making, ultimately contributing to the overall success of a business. Amplitude Analytics serves as a valuable tool for optimizing user experiences through data-driven analysis.


    Sumit C.

Best to track user journey

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
The Way it simplify the tracking of entire user journey at one places
What do you dislike about the product?
Sometimes the platform some technical error not everytime some time
What problems is the product solving and how is that benefiting you?
It helps to track the user journey


    Financial Services

Analytics with limitations

  • January 24, 2024
  • Review provided by G2

What do you like best about the product?
It has many out of the box visuals, It provides none data orianted employess better understanding of users perfirmance
What do you dislike about the product?
Amplitude limits users to control their data, meaning hiding property values, same for events who are none relevant. The only option to achive it is by purchasing the govern addon.
What problems is the product solving and how is that benefiting you?
It allows our team to better undersand user behivour. As an analyst, Amplitude "saves" up many analysis.


    Tram Mai .

Auditing data dramatically

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
Forcasting and comparing data for users specifically
What do you dislike about the product?
Conducting many manipulation can lead to slow processing system
What problems is the product solving and how is that benefiting you?
In my organization, it is essential to compare and analyze data to forcast the ongoing customer demands and market trends


    Amina D.

Product data analyst

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude Analytics impresses with its user-friendly interface and powerful data analysis. It's a valuable tool for understanding user behavior and making data-driven decisions. Highly recommended!
What do you dislike about the product?
While Amplitude is highly customizable, there are times when we wished for even more flexibility in creating custom events or tracking specific user actions.

Also, We need more customizable Table visualisation.
What problems is the product solving and how is that benefiting you?
In the banking sphere, optimizing conversion is crucial for web and mobile apps. With Amplitude we analyze user behaviour and metrics, which directly impacts revenue and business growth.


    Rafał T.

Great number of charts however with limited chart personalization

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
Amplitide analytics help our company to create funnels on various user segments to understand customer behavior
What do you dislike about the product?
Limited personalization of chart view and cuts and hard event implementation
What problems is the product solving and how is that benefiting you?
We didn't have any insights how user behave which have not finished the process. Eg where they drop out on registration process


    Nina F.

Better than GA4

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
The out-of-box features and data amplitude comes with blows competitors out of the water. I was hesitant to use amp but so glad i did.
What do you dislike about the product?
I haven't found a downside outside of not being able to record sessions. The feature exists but its turned off on amp's side.
What problems is the product solving and how is that benefiting you?
Amplitude is allowing us to understand member and non member behavior, and identifying TOF attributes to a good vs not good user of our product.


    Broadcast Media

Great!

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
Its Not an eye sore! im not getting overloaded by the layout
What do you dislike about the product?
Sometimes there are system lags but they recover quickly!
What problems is the product solving and how is that benefiting you?
customer usage, providing proof for chargebacks


    Real Estate

Great for insights!

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
It is helpful to understand the flow of the website, to know the products the customers are more interested in
What do you dislike about the product?
I would like to use Journeys more, but it's not easy to understand the diferent pages they view since the name are the same. Even though I added the event_full_name, it's not easy to see the journey
What problems is the product solving and how is that benefiting you?
Understand the interests of our customers. We have 2 types of clients, sellers and buyers. We want to know what products to offer our sellers so they can reach the buyers better and Amplitude let us understand in what they are insterest, how they navigate and what is the most valuable exposure