Zeta Marketing Platform
Zeta GlobalReviews from AWS customer
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User friendly
What do you like best about the product?
User interface and ease of use when trying to find data on something specific
What do you dislike about the product?
Number of features, and the over complexity of trying to do exports
What problems is the product solving and how is that benefiting you?
The ZMP is adding an extra layer of depth in our media performance that is insightful for our team and client
Great Account Service and Proven Results
What do you like best about the product?
Zeta's platform and data behind it really works to get customers. The 1:1 delivery and match back proves performance.
What do you dislike about the product?
Minimum level spend is creeping up as the platform grows, making it more difficult for smaller advertisers to benefit from the it.
What problems is the product solving and how is that benefiting you?
New customer acquisition via email.
Zeta is the next best platform for continued scale and growth for brands.
What do you like best about the product?
Sophisticated measurement and amazing people
What do you dislike about the product?
Nothing, overall fantastic platform and people
What problems is the product solving and how is that benefiting you?
They are creating more growth in a world where there are are not that many growth platforms
A years-long partner that delivers every time
What do you like best about the product?
Zeta has given us some of the best performance results of any display campaign/partner I've used, across agencies, for years. The team is on it, they're easy going, but they work their tail off for us. Nothing but good things to say!
What do you dislike about the product?
I am required to provide an answer, but the truth is, nothing.
What problems is the product solving and how is that benefiting you?
Primarily performance marketing across a number of channels, integrated together and often needing meaningful testing to determine impact. So, we do brand lift and store traffic studies, as well. And every campaign has delivered.
Zeta Is a Great Add to Your Marketing Automation Stack
What do you like best about the product?
There is an easy lift compared to other platforms in a similar marketspace.
What do you dislike about the product?
Some functionality may require a developer rather than being easily leveraged OOTB.
What problems is the product solving and how is that benefiting you?
Zeta alleviated some of the issues we were seeing in other CDPs that are positioning themselves in the all-in-one platform space. Reporting is more robust, implementation is easier and data management is more streamlined.
Good Insights
What do you like best about the product?
Great insight and information. Lots of different features available. Love that we can easily create personas based on real behavior.
What do you dislike about the product?
The data and insights are great but getting to the meat of it usually requires help from the Zeta team to build and deliver insights instead of being a self-service platform.
What problems is the product solving and how is that benefiting you?
Allows us to get deeper insights on real people.
Zeta is generally a good platform to use for email campaigns, it’s not complicated either
What do you like best about the product?
The most helpful part of zeta is being able to create audiences easily and also being able to track the performance of campaigns
What do you dislike about the product?
Sometimes the performance of campaigns isn’t accurate and is the figures are higher than it actually is
What problems is the product solving and how is that benefiting you?
I use Zeta Marketing Platform primarily for setting up email campaigns for clients, and it’s been instrumental in solving several key challenges. One of the biggest problems it addresses is audience segmentation and personalization at scale. Zeta’s robust data capabilities allow me to create highly targeted campaigns based on real-time customer behavior and insights, which significantly improves engagement and conversion rates.
Great tool and great team
What do you like best about the product?
I appreciate the support and the level of the team engagement with us around our deployment and our ongoing support. the tool is really robust and can meet our needs now, and also needs we are ready for yet.
What do you dislike about the product?
Sometimes they can get stuck in there process, and things take a while to get answered or done. Normally this is with new projects work, not issues with the base tool.
What problems is the product solving and how is that benefiting you?
we did not have a CDP nor a way to do any automated marketing to our customers.
Zeta Global - Responsive/Helpful and Insightful
What do you like best about the product?
My reps are extremely helpful, kind, and insightful. I always feel confident that my campaigns with Zeta will
What do you dislike about the product?
No dashboard capabilities. Wish there was a place we could access data real time
What problems is the product solving and how is that benefiting you?
We want to have display ads with geofencing and Zeta Global assists with that.
Not user friendly & hard to set up
What do you like best about the product?
Not much - the past year I've been using the platform, I've had struggles. I came from an agency as an email marketing manager and have used basically every ESP under the sun and ZMP is my least favorite. Marketo or Active Campaign might be the most comparable.
What do you dislike about the product?
Basically everything.
I think it is the most un-user friendly ESP I have ever used. Again, I've used every ESP under the sun and this is one of the worst. There isn't a great knowledge base to help users work through problems on their own. When you do reach out to an account manager, it has taken weeks for them to get back. Our main point of contact always responds on calls that they will get back and for a while, it was us following up. There was a huge project for us that we needed Zeta to set up because they also gatekeep a lot of features, and it was the biggest revenue driver for us and it took them 6 months to set up - it seemed like they just continued to push it off until I got our CMO involved.
They also trap you into a contract - You have to guess how many emails you are going to send at the beginning of the year and if you go over, you get super premium charges. We would hope that our partner loves our growth and encourages it. If we are having a good year and grow our database, we shouldn't be punished for not anticipating it.
It also takes forever to load - any time I'm trying to build a segment it can take 8 hours to actually show the number. Also when putting criteria on top of eachother, it always fails. There should be a filter to include "contains" that doesn't have to be a specific dropdown from campaigns. Also to download any type of reporting, you need to export it to your email to just re-open it in the software. It's super frustarating. The list goes on about things I dont like about the program and as the Sr Email Manager, I will not be re-signing the contract next go around.
I think it is the most un-user friendly ESP I have ever used. Again, I've used every ESP under the sun and this is one of the worst. There isn't a great knowledge base to help users work through problems on their own. When you do reach out to an account manager, it has taken weeks for them to get back. Our main point of contact always responds on calls that they will get back and for a while, it was us following up. There was a huge project for us that we needed Zeta to set up because they also gatekeep a lot of features, and it was the biggest revenue driver for us and it took them 6 months to set up - it seemed like they just continued to push it off until I got our CMO involved.
They also trap you into a contract - You have to guess how many emails you are going to send at the beginning of the year and if you go over, you get super premium charges. We would hope that our partner loves our growth and encourages it. If we are having a good year and grow our database, we shouldn't be punished for not anticipating it.
It also takes forever to load - any time I'm trying to build a segment it can take 8 hours to actually show the number. Also when putting criteria on top of eachother, it always fails. There should be a filter to include "contains" that doesn't have to be a specific dropdown from campaigns. Also to download any type of reporting, you need to export it to your email to just re-open it in the software. It's super frustarating. The list goes on about things I dont like about the program and as the Sr Email Manager, I will not be re-signing the contract next go around.
What problems is the product solving and how is that benefiting you?
It is sending our emails and providing reporting about email-specific KPIs but not much other than that - it doesn't even pull email revenue correctly so we need to go into another system for that
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