Hightouch Data Activation Platform
HightouchReviews from AWS customer
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Intuitive, super‑quick setup with clear sync insights
What do you like best about the product?
I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day.
Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.
Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.
What I love most:
1. Effortless setup
2. Intuitive UI
3. Error handling
4. Built‑in analytics
Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.
Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.
What I love most:
1. Effortless setup
2. Intuitive UI
3. Error handling
4. Built‑in analytics
What do you dislike about the product?
The pricing of the product should be more transparent.
What problems is the product solving and how is that benefiting you?
We were maintaining homegrown cron jobs and scripts just to push Snowflake data into apps—every tiny schema change meant diving back into code, and failures stayed hidden until a sales rep noticed stale data. Hightouch replaces all of that with a simple, no‑code UI. Now our reverse ETL is bulletproof, and our teams get fresh data without ever opening a script.
Great ETL tool that helps us with our data pipelines
What do you like best about the product?
After using various other tools we settled with Hightouch which makes our lives easier syncing data between our various software applications. Ease of use and easy to setup.
What do you dislike about the product?
Sometimes the error messages are hard to understand especially when we tried to sync data from Snowflake to Salesforce. This was a bug though which Hightouch fixed.
What problems is the product solving and how is that benefiting you?
Ensuring that our data is updated from Snowflake to various other applications. Automatically creates records for our team to use that saves them time.
Very useful reverse ETL tool
What do you like best about the product?
It is a very reliable tool and easy to setup
What do you dislike about the product?
The UI is little confusing. It can be made intuitive
What problems is the product solving and how is that benefiting you?
We are using high touvh for reverse ETL tool from different
No Longer Wait for Dev Hours to Deliver Personalized Marketing
What do you like best about the product?
Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break.
What do you dislike about the product?
The least helpful part of Hightouch is the debugging process for the http request connectors.
What problems is the product solving and how is that benefiting you?
Hightouch helps us better leverage first party data outside of our data warehouse and back into our marketing tools. It has allowed the Marketing team to deliver results through the death of pixel based tracking without the help of the Dev team.
Excelent
What do you like best about the product?
AI Decisioning for create personalized user jorney.
I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools
I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools
What do you dislike about the product?
Maybe, include BR suport for brazillian customers
What problems is the product solving and how is that benefiting you?
Organize my customer data and explore communication journeys in order to improve my product convertion
Simple and functional
What do you like best about the product?
Once it's properly setup, it's easy to understand the basic features. Building models and activating syncs is very straightforward. The customer support works very well in the slack channel, although other messaging tools could be supported.
What do you dislike about the product?
The usability and smoothness of interface usage could be improved. The possibility of ordering the lists of models and sycns would be very helpful, for example. Also, I would like to have the option to duplicate syncs to reuse some settings (with option to change de model).
What problems is the product solving and how is that benefiting you?
We can use it as a hub to gather data from our datalake and sending them to other endpoints. This provides us a good amount of flexibility to solve problems ina simple way.
it was amazing experience and it is compatible with other software and tools that we use.
What do you like best about the product?
tools are trusted by other high profile MNCs.
What do you dislike about the product?
Not that i can think of, However, All the tools that they have increasing their potential would make them more amazing.
What problems is the product solving and how is that benefiting you?
accuracy in customer data platform.
The only solution with all the integrations I needed
What do you like best about the product?
Very good to work with. When I needed to make changes to our integrations, they were quick and helpful with questions that I have.
What do you dislike about the product?
I'd love to see a lower priced starter plan, to know I have a cap but also room to work with.
What problems is the product solving and how is that benefiting you?
We're able to integrate our site data, database warehouse, CRM and CSP together. Data can then be shared between all of these different sources. Everything is automatically synced after we query our database, and it goes straight to our CRM and our CSP.
Easy to use Composable CDP
What do you like best about the product?
There's a seamless workflow for our data team to create data frames, and for systems owners to connect that data.
What do you dislike about the product?
Its object associations in HubSpot could be improved
What problems is the product solving and how is that benefiting you?
Getting ecommerce data into hubspot
Easy to use reverse ETL tool
What do you like best about the product?
Easy to integrate with diffrent destinations. They have good customer support. Nicole DeSantis from customer support has helped me debug issue faser and very responsive.
What do you dislike about the product?
Schema and debugging was harder to setup initally.
What problems is the product solving and how is that benefiting you?
I use Hightough to write data from warehouse to diffrent tools, and it has helped me do it seamlessly.
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