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External reviews

358 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Nadia B.

Very user friendly and the interface makes it easy to work around.

  • September 21, 2022
  • Review provided by G2

What do you like best about the product?
It is straightforward and very clear to understand. It also has multiple services that make it easy to send leads.
What do you dislike about the product?
Not much I don't like about it, but you will need to have an admin from HighTouch to assist the setup better.
What problems is the product solving and how is that benefiting you?
I am not sure what problems HighTouch is solving, but I am sure it will improve the experience.


    Marketing and Advertising

Great Platform, Great Support

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
Simple to use interface and a robust feature set make taking control of your data and integrations quick and easy with little technical expertise. We've been able to leverage our data warehouse as our CDP to a certain extent and its unlocked a ton of growth for our business in a way that is self-serve.
What do you dislike about the product?
There's really not much to dislike about the platform. It would be helpful to have more examples and documentation on how to set up some of the data models and corresponding destinations like Facebook Conversions.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to take control of our own destiny and remove the need for extensive backend engineering support to operate a wide array of our marketing channels seamlessly.


    Joe D.

Awesome experience all around!

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
HT seems to have a solution for every problem. Our other main tool data transfer tool is Fivetran, and there are always many more issues there than HT. HT is just more intuitive.
What do you dislike about the product?
I don't have any major dislikes for HT at the moment, however when a sync fails (let's say, for a alphanumeric value in an ID field), it can be confusing when I see 9 rows that should have passed and 1 row that was the reason for the failure. I get that it was a batch test, but people ask me what's going on there frequently. A clearer UI, or just showing the 1 failed row could help this.

There are probably other instances where a clearer/cleaner UI would help HT. I would suggest logging issues that come up during HT business office hours with RV and other businesses to know what is frequently a point of confusion or clarification.
What problems is the product solving and how is that benefiting you?
Very helpful to have data going to our vendors that we don't have to custom write


    Brandon B.

Allows us to optimize our paid media spend without adding engineering headcount

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch's reverse-ETL capability solved a real problem for us as marketers with measurable lift. To get the most out of our paid media campaigns we need to upload our conversion data. We could have spent a lot of development cycles building processes that synced data back to an ever-growing list of vendors (i.e., Facebook, Google, Snapchat, TikTok, etc.) but with Hightouch one marketer could handle it all with a little SQL and some time with the docs.
What do you dislike about the product?
It can be difficult to estimate ongoing costs for row-based pricing. This is a recurring problem for many SaaS vendors and is not just a problem for Hightouch.
What problems is the product solving and how is that benefiting you?
Hightouch allows our marketers to integrate with new media platforms to drive optimized performance without requiring the heavy, continued involvement of engineers.


    Leisure, Travel & Tourism

Super clear UI that makes it easy to set up the proper integrations.

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
I like how straightforward it is to set up integrations by querying your own data warehouse; I like the functionality to preview what the data looks like and test to make sure it actually works. Customer support is also fantastic.
What do you dislike about the product?
Not sure if you can call it a "dislike", but I feel like I'm maybe not maximizing how I would use the tool. I would imagine there are many use cases beyond purely sending cleaned, enriched data to a marketing platform, but not tapping into that today.
What problems is the product solving and how is that benefiting you?
Hightouch makes it very easy to send cleaned, enriched data back to marketing platforms for optimization purposes. It makes it easy to test and understand if it works whereas previously it was a black-box whether my events were successfullly making it to Facebook, as an example.


    Pierre L.

Great product fit for our use case

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
We were looking for a platform that would allow us to take data out of our data warehouse and sync it to NetSuite without having to build a custom web application.
There are a lot of data connectors out there that take data into the warehouse, hightouch takes it out and calls APIs with it.
What do you dislike about the product?
So far there are not many things I would change in hightouch, we have a list of features that would be great to see in the product like an improved explanation of the types of each data field we're mapping to in the destination.
What problems is the product solving and how is that benefiting you?
It is making it easier for us to take data from tables using regular queries and use it to send information to various APIs.
This traditionally requires web application to be built to tailor to the APIs, hightouch replaces this and make it easier to monitor the health of the data sync pipelines.


    Sarah M.

Great tool for data integrity across platforms

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
Their success team is incredible. I ran into issues with a sync (self-induced after I made a change to a property type in another system) and their team spent most of a day troubleshooting it for me while I was heads down on other work and resolved it on my behalf
What do you dislike about the product?
It does require SQL knowledge, so as an operations employee I needed collaboration from engineering and our data team. This isn't a unique limitation to Hightouch however
What problems is the product solving and how is that benefiting you?
We use Hightouch to have a single source of truth on information (our DB) and pass that into other systems consistently. Before Hightouch individual engineers would define a metric every time they were pushing it to a new tool, and so we had cases where one system would indicate accounts were at a different stage or had reached different milestones than another tool


    Computer Software

Made data exports to external tools a breeze

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
We were looking at integrating with a variety of external tools used internally, but it was a lot of work and code to build and maintain api endpoints to send data to our tools. We eventually stumbled upon the category of Reverse ETL, and Hightouch was super easy to set up and get working. It only took a few engineering hours, and then was fully able to be taken over by non-technical personnel to manage and maintain, and empowered them to lead work around moving data about. Allows us to maintain reliable data flow without the code overhead.
What do you dislike about the product?
Doesn't integrate with everything out there :)
What problems is the product solving and how is that benefiting you?
Exporting data to third party tools used internally, removed the code overhead for us entirely.


    Francisco D.

Time-travel exists. Hightouch unlocks it.

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
My favorite part about Hightouch is how it enables people with SQL knowledge (and some without) to move data from their warehouse to their favorite tools. Once the platform is hooked up to your infrastructure, there's no, or very little, need to interrupt your engineering or data coworkers. Your mileage may vary.

The Hightouch team sets the bar for collecting and acting on customer feedback. With the feedback we've given them, they've feverishly launched improvements and new value-add features in days! That's right, days. Single digit amounts of days. I highly recommend you visit their changelog to understand their pace of delivery: https://changelog.hightouch.io/

In summary, Hightouch enables data-proficient marketers to perform closer to the speed of ideation. Not only have marketers and analysts on my team been able to launch new channels and integrations more quickly it's also freed up a lot of experienced engineering and product team time to pull forward future projects. Hence, time travel!
What do you dislike about the product?
- Sync logs used to be a lot less helpful, but the Hightouch team took our and other customers' feedback and now this feature is very helpful.

- I recall a handful of times that the Hightouch team released updates that broke working syncs, but their team would work with us to roll back changes or implement necessary fixes.

- I haven't used the Audiences feature, but after my first demo, I wasn't very excited based on what else was on the market. However, the more recent Audience feature releases like "splits", which enable you to create randomized audiences and distribute customer attributes evenly for cross-channel multivariate testing, is "chef's kiss". Audiences is becoming more compelling and potentially superior to other market offerings.
What problems is the product solving and how is that benefiting you?
- Saves marketer, analyst, product, and engineer time from building and maintaining custom data integration solutions.
- Saves time by making it trivial to reuse existing data models in multiple channels and integrations.
- Builds trust within the org by increasing transparency, enabling the data warehouse to be the source of truth, the available security options, sync log history, git version control, and scheduling integrations like dbt Cloud and Airflow.


    Japjeet S.

Easy reverse ETL option

  • September 21, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has been an amazing tool which has helped us with our reverse ETL needs. The UI is easy to use and understand, building models in convenient and the support team is awesome to work with.
What do you dislike about the product?
One thing that I would like to see some improvements on is the documentation part. There are cases where simple documentation could have saved a lot of support time.
What problems is the product solving and how is that benefiting you?
We are using hightouch to provide data to more client-facing users. With Google sheet integration, we can now build better reporting, which has dramatically helped the analytics area.