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An outstanding reverse ETL service
What do you like best about the product?
Hightouch is a reverse ETL service that supports taking clean, processed data from a data warehouse and pushing it into operational tools where it can directly benefit a company's Marketing, Sales and Support teams. If a company decides to build this type of functionality in-house, a considerable investment of time is required to create and maintain a framework and each integration. We loved that we could use Hightouch to externalize this effort and instead dive right into getting a HubSpot integration in place with just a few days of work (plus some additional time for fine-tuning).
When we were considering our options, what set Hightouch apart from its competitors was that Hightouch's pricing model is based on the number of destinations you integrate with rather than the number of fields in your integrations. The result is that Hightouch encourages a few deep integrations rather than many superficial integrations, which makes the value of a reverse ETL tool clearer to the business. Sales and support have been stellar with Hightouch; our contacts are always quick to respond and have gone out of their way to provide us with the best possible experience while using their service.
When we were considering our options, what set Hightouch apart from its competitors was that Hightouch's pricing model is based on the number of destinations you integrate with rather than the number of fields in your integrations. The result is that Hightouch encourages a few deep integrations rather than many superficial integrations, which makes the value of a reverse ETL tool clearer to the business. Sales and support have been stellar with Hightouch; our contacts are always quick to respond and have gone out of their way to provide us with the best possible experience while using their service.
What do you dislike about the product?
Hightouch requires customers to be on the Enterprise plan if they want to have a custom number of destinations (beyond the four offered in the Pro plan). It would be nice to have a standard price per destination to estimate costs more clearly, with variable discounted rates for Enterprise customers.
What problems is the product solving and how is that benefiting you?
- Moving cleaned and processed customer data into our marketing automation platform. Without Hightouch we would have needed to write this functionality ourselves or rely on manual processes.
- Automating daily syncs and reporting on any errors. Hightouch handles cross-cutting functionality that applies to all destinations/integrations, such as providing logs of past runs for debugging and reporting on the number of records synced.
- Automating daily syncs and reporting on any errors. Hightouch handles cross-cutting functionality that applies to all destinations/integrations, such as providing logs of past runs for debugging and reporting on the number of records synced.
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Takes the busy work out of moving data to where the people work
What do you like best about the product?
Great user interface which enables our small data team to offload the busy work. We don't want to manage yet another custom code integration to another user access point (i.e. Salesforce, Google Sheets, etc.). Instead, we want to focus on understanding and managing the complex business logic required to feed these different data access points. Hightouch allows enables us to do exactly that.
What do you dislike about the product?
There are some limitations in the Google Sheet source, but it's not a showstopper for us. The Hightouch team has been incredibly beneficial in helping us understand when they will address this and responding to questions around this.
What problems is the product solving and how is that benefiting you?
Hightough allows us to push data directly from our Snowflake data warehouse into some Google Sheets that our Finance team uses. Additionally, it will be critical in our ability to support more comprehensive Salesforce reporting
Great for scaling the impact of data teams
What do you like best about the product?
Hightouch has a very user-friendly interface that makes it easy for technical users but not super foreign for business users. Connections are easy to setup and integrations work seamlessly.
What do you dislike about the product?
Maintaining connections is hard; it's hard to support all the different APIs that we may want to interact with. Sometimes connections are "nearly" there, but its the last missing part (i.e. batching support) that makes it incompatible with our use-case
What problems is the product solving and how is that benefiting you?
Hightouch enables data teams to easily extend the data warehouse and keep all third-party services in sync. We use many services and keeping customer data in sync across all of them would not be possible without Hightouch.
Makes data a non-issue and let me focus on what's important!
What do you like best about the product?
Hightouch has a great integration library and works extremely well for what we need.
I can easily integrate my data lake — Athena — into my CRM without much effort.
The wizard for linking attributes and the scheduling logic is spot on!
I can easily integrate my data lake — Athena — into my CRM without much effort.
The wizard for linking attributes and the scheduling logic is spot on!
What do you dislike about the product?
Nothing huge comes to mind.
I wonder if Hightouch could provide more features to be my one-stop shop for any ELT integration.
Today I use hightouch only to feed my CRMs with data from my data lake (reverse ETL). I'd love to also send data from my CRM to the data lake (ELT).
I wonder if Hightouch could provide more features to be my one-stop shop for any ELT integration.
Today I use hightouch only to feed my CRMs with data from my data lake (reverse ETL). I'd love to also send data from my CRM to the data lake (ELT).
What problems is the product solving and how is that benefiting you?
Syncing product data and analytics from my data lake to my CRM.
This allows my company to work on Product-Led Growth/Product-Led Sales initiatives fast.
It also allows us to drive marketing campaigns based on product usage.
This allows my company to work on Product-Led Growth/Product-Led Sales initiatives fast.
It also allows us to drive marketing campaigns based on product usage.
Straightforward setup and solid initial value.
What do you like best about the product?
When looking at the activity in placing tables from warehouse to third-party SaaS, I've many solutions to try and accomplish this. (TIBCO Scribe, Azure Data Factory, Cloud Data Fusion, ext.) The development burden of these can become figuring out "what do I need to change and how do I get my destination system there?
With hightouch I've found this part of the development to be much more straightforward, as you only need to declare what your destination record set should look like.
This is pretty subtle when looking at comparable solutions, but the ability to not worry about change-state, and have hightouch meter out successful changes and responses has been a world of difference.
In other solutions, I found I would often need access to destination data, as well as multiple days of development time to come up with a successful integration.
With hightouch the experience has been - declare a table, configure the mapping, and go!
With hightouch I've found this part of the development to be much more straightforward, as you only need to declare what your destination record set should look like.
This is pretty subtle when looking at comparable solutions, but the ability to not worry about change-state, and have hightouch meter out successful changes and responses has been a world of difference.
In other solutions, I found I would often need access to destination data, as well as multiple days of development time to come up with a successful integration.
With hightouch the experience has been - declare a table, configure the mapping, and go!
What do you dislike about the product?
The one criticism I have on the font-end is when displaying synced operations or jobs, they require you to page left/right through blocks of ~20 transactions/job runs.
Would love to see continuous scrolling or better filtering options to narrow down job activity and see where something went wrong.
Would love to see continuous scrolling or better filtering options to narrow down job activity and see where something went wrong.
What problems is the product solving and how is that benefiting you?
It's helping empower automation in our projects solution Asana, which has far-reaching benefits. By automatically coordinating assignments for processes like user onboarding, invoicing, and time entry - it's already driving a lot of value for the business.
Because we have more inbound connections to our various SaaS platforms, turning all that inbound operational data around and automating it has been very valuable for us.
Because we have more inbound connections to our various SaaS platforms, turning all that inbound operational data around and automating it has been very valuable for us.
AMAZING TOOL WITH INFORMATIVE UI
What do you like best about the product?
Its UI, high touch has a UI which is quite informative itself. I didn't have to look around the documentation and other stuff to set up my sync. While using high-touch I have set up multiple syncs and all those were set up in clicks. I can see the real-time result of my data. If a sync is failing then why is it failing? all these insights are well shown in the UI itself. Also, they have an amazing support team, If I am facing any problem they are minutes away to solve the problem.
What do you dislike about the product?
While working with high-touch, I don't think there are any flaws within their tool. They have provided multiple sources and destination fields for our sync. So for me no dislikes.
What problems is the product solving and how is that benefiting you?
We need to sync our data from the warehouse to third-party tools like amplitude. and high touch provides the functionality to extract the data from the warehouse, transform it and sync it with the third-party tools. it solved the problem of not writing and managing a sync pipeline.
hightouch fan
What do you like best about the product?
Wonderful GUI. It has made sending data from the warehouse to API's so much easier.
The support team also is very reactive and fast in addressing bugs.
The support team also is very reactive and fast in addressing bugs.
What do you dislike about the product?
The hightouch GUI Search is a bit slow to navigate. But I have seen steady progress to make navigation easier(such as via labels)
What problems is the product solving and how is that benefiting you?
The ability to make sure everyone is on the same page when it comes to Data source of truths
Leveraging the data from different sources
What do you like best about the product?
It's easy to set up connections and integrate with lots of tools. Their customer support is very helpful.
What do you dislike about the product?
Sometimes syncs break. The connection with platforms like paid social ads connects via personal profiles.
What problems is the product solving and how is that benefiting you?
Hightouch connects data from multiple sources to our CRM to improve the visibility of product usage. It's also used in better targeting for paid ads.
Preparing for the future
What do you like best about the product?
Hightouch has proven remarkably flexible and supportive of our use case, finding solutions that fit our specific needs. They make great efforts to understand the market needs and are open to feedback. The business and technical support have been great and put us in a position to run a smooth POC with a positive outcome. The tool gives us a lot of freedom to leverage our own infrastructure and lets us focus on what makes the most impact on our customers.
What do you dislike about the product?
The UI and underlying technology do not support our infrastructure fully yet, and some inefficiencies for the end-user occur. Some "out of the box" activations are not usable in our use case; therefore, we need to create our own solution. Nevertheless, Hightouch offered to support us where and whenever we needed.
What problems is the product solving and how is that benefiting you?
Hightouch is putting us in a position to focus on what makes us unique in our market, the first-party data. The solutions offer us the opportunity to control our PII data and infrastructure completely.
Amazing Product, Incredible Support
What do you like best about the product?
Hightouch is super easy to use and the product itself is great. The team are super responsive and helpful if we need any support.
What do you dislike about the product?
Nothing! We're very happy with Hightouch as a provider.
What problems is the product solving and how is that benefiting you?
We signed up with Hightouch originally to sync all of our customer data into our Customer Support tools and CRM, this has been a lifesaver and required no engineering support on our side.
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