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Very useful tool for integrating with a data warehouse
What do you like best about the product?
Easy to use to send data from Snowflake to Salesforce + Hubspot.
What do you dislike about the product?
Settings and UI are buggy and it's a bit hard to tell how to set up the settings - we had to rely on Hightouch Slack support to figure it out
What problems is the product solving and how is that benefiting you?
Helping us power Sales and Marketing by sending data reliably from warehouse to CRM platforms
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Hightouch unshackled our Sales Ops team and empowered us to self-serve for Salesforce data requests
What do you like best about the product?
The intuitive UI, built-in change data capture, and ability to connect to SFDC in different ways.
What do you dislike about the product?
When I showed Hightouch to a former colleague (a Salesforce consultant who does frequent integrations for their clients), they loved it and even signed up for a free account, but said they wouldn't be able to recommend it for client integrations because it doesn't allow for bi-directional syncing (e.g. SFDC --> Snowflake). I agreed it's ideal to have a one-stop shop for integrations (data and process related), and we discussed how the concept of Reverse ETL seems like someone invented a gap in the marketplace for sake of capitalizing on it.
Why not let us sync from source systems like SFDC to Snowflake, too? What if a tool came along that had all the benefits of Hightouch + it allowed bi-directional syncing? Or are there technical constraints that prevent such a tool from being unmarketable?
I fully admit I'm probably missing something here, but the point is that I'm not able to sell my acquaintances on Hightouch or other reverse etl tools because, at least in the SFDC consulting world, it's much easier for them to sell their clients on a single integration tool.
Why not let us sync from source systems like SFDC to Snowflake, too? What if a tool came along that had all the benefits of Hightouch + it allowed bi-directional syncing? Or are there technical constraints that prevent such a tool from being unmarketable?
I fully admit I'm probably missing something here, but the point is that I'm not able to sell my acquaintances on Hightouch or other reverse etl tools because, at least in the SFDC consulting world, it's much easier for them to sell their clients on a single integration tool.
What problems is the product solving and how is that benefiting you?
Hightouch is empowering us on the Sales Ops team because it reduces our reliance on our data infrastructure team by enabling us to configure our own data syncs from SFDC to Snowflake. This saves hours per month and reduces the time Sales reps have to wait for the data they care about.
Seemless reverse etl tool
What do you like best about the product?
I don't have to worry about how data will get to the data consumer. Ability to only give the data source with the destination and data gets to the destination in seconds makes my job easier. This gives me more time to focus on other parts of the analytics!
What do you dislike about the product?
Not really but I had a situation where the sync was stuck on queuing for days and was surprised that Hightouch doesn't notice!
What problems is the product solving and how is that benefiting you?
I can agree with the industry that the problem is reverse etl but I think they also solve automation, especially with the custom destination which I can fully control by myself.
Great product experience, superb customer experience, Hightouch keeps evolving in positive ways
What do you like best about the product?
Hightouch allows us to get data into operational tools with minimal data engineering required. As an analytics engineer, it helps that I can model things with dbt and Looker, and have Hightouch handle the API management and scheduling to get that well-modeled data into other tools. For a long time, I owned the configuration of models and syncs, but we have begun teaching operational end users how to build datasets in Looker, set up HT models, and configure HT syncs all on their own. As we delve further into using HT as more of a self-service tool for non-coders, I think the benefits will expand even further.
Also, I cannot say enough about the customer experience. To start, Hightouch maintains really good docs. But if I ever run into a problem or have a question, or want help whiteboarding a new way to use the tool, the CX team at HT is EXTREMELY responsive. They are quick to jump on a call with me and work through something. The most notable part of the experience is that they always take our interactions as an opportunity for product feedback and iteration. That doesn't mean they always ship new features that I mention would be helpful (that would be silly), but every time I ask a question they take it as a way to improve the documentation or ask more questions about what product features might help make the tool more intuitive or useful.
Also, I cannot say enough about the customer experience. To start, Hightouch maintains really good docs. But if I ever run into a problem or have a question, or want help whiteboarding a new way to use the tool, the CX team at HT is EXTREMELY responsive. They are quick to jump on a call with me and work through something. The most notable part of the experience is that they always take our interactions as an opportunity for product feedback and iteration. That doesn't mean they always ship new features that I mention would be helpful (that would be silly), but every time I ask a question they take it as a way to improve the documentation or ask more questions about what product features might help make the tool more intuitive or useful.
What do you dislike about the product?
I'd love if the new features like Audiences or Events had some opportunity for free product trial without scheduling a demo. I understand the sales motion may enable better product usage for those new features, but sometimes I want to be able to just quickly play around with the tool and not sit through a sales process to try a new part of the product.
What problems is the product solving and how is that benefiting you?
Biggest business problem is getting data visibility into operational tools so our operators at the company can move quickly in the tools they work in. Less switching tabs from Salesforce to Looker or to our production db to look up something about a customer. We push to salesforce, as well as a customer success and customer support tool right now. It allows us to spend less time waiting for engineering resources to be redirected to internal operations priorities (which never happens).
Easy to use, unlocks tons of use cases for non-technical teams
What do you like best about the product?
Hightouch makes it really easy to make use of your company's data that's otherwise stuck in the data warehouse. Setting up your models and syncs is easy enough that even non-engineers are able to self-serve and accomplish their goals. I also think their support team goes above and beyond. We feel like partners not just customers.
What do you dislike about the product?
I don't really have anything that I dislike about the Hightouch product. It works as advertised and overall it has made itself quite indispensable - I would highly recommend to other b2b SaaS companies looking to make better use of their data.
What problems is the product solving and how is that benefiting you?
Making data that's otherwise challenging to use available to a variety of non-technical teams by syncing with downstream tools e.g. SFDC, Intercom. This is of enormous benefit to sales and marketing teams
Effective platform for activating business data
What do you like best about the product?
Hightouch is really simple to use, and with so many integrations there are endless possibilities for how you can maximise value from your data
What do you dislike about the product?
Sometimes error messages aren't super informative, but it's a minor thing - the team is really helpful so it's never been a problem
What problems is the product solving and how is that benefiting you?
Hightouch allows us to connect our data warehouse with various platforms to activate our customer data, so we're able to deliver exceptional customer experiences and personalisation, no matter the platform.
A fantastic product, backed by an exceptional team
What do you like best about the product?
The Hightouch team is exceptionally responsive. They worked with us to build native integrations for two 3rd party tools that weren't previously supported (Salesforce Platform Events and GainsightPX), getting us solutions with a quick turnaround that supported our timeline. They also welcome feedback and take time to understand our needs and use cases as part of developing their product roadmap. I consider Hightouch to be one of our most valuable partners.
Hightouch drastically reduces the level of effort required to send information from our data warehouse to 3rd party tools. We've been able to complete projects that were previously not possible because of the time commitment it would have taken to build our own in-house Reverse ETL.
Hightouch drastically reduces the level of effort required to send information from our data warehouse to 3rd party tools. We've been able to complete projects that were previously not possible because of the time commitment it would have taken to build our own in-house Reverse ETL.
What do you dislike about the product?
I don't see any downsides to using Hightouch, just considerations that need to be kept in mind (that apply to all Reverse ETL, not just Hightouch):
- Introducing Reverse ETL from a data warehouse sometimes means ripping out existing data pipes, so you need to be careful to maintain good relationships with the teams that got things to where they are now
- Getting the whole company onto a SSoT for a given metric takes a lot of work to get everyone aligned on a common metric that each party didn't have the sole say in defining
- Reverse ETL is tremendously powerful, which means that improper use (e.g., widely proliferating a flawed or incorrect metric) can have a large negative impact--you have to come up with guardrails
- Introducing Reverse ETL from a data warehouse sometimes means ripping out existing data pipes, so you need to be careful to maintain good relationships with the teams that got things to where they are now
- Getting the whole company onto a SSoT for a given metric takes a lot of work to get everyone aligned on a common metric that each party didn't have the sole say in defining
- Reverse ETL is tremendously powerful, which means that improper use (e.g., widely proliferating a flawed or incorrect metric) can have a large negative impact--you have to come up with guardrails
What problems is the product solving and how is that benefiting you?
1. Letting business stakeholders see the data they need to do their jobs natively in the tools that they use every day
2. Eliminating ad-hoc data pulls needed to support ongoing operations (e.g., email campaigns)
3. Centrally defining metrics and proliferating them across the company rather than calculating them differently in different places
Specific applications:
1. Using our data warehouse as the SSoT for data in our email marketing platform
2. Sending data to some of our 3rd party partners
3. Automated data pipes to Google Sheets so some stakeholders can have automatically updated data for use in a spreadsheet environment
4. Automating internal data pipes for automated Slack alerting on data issues and notable customer events
5. Sending data to ad platforms to inform keyword bidding
2. Eliminating ad-hoc data pulls needed to support ongoing operations (e.g., email campaigns)
3. Centrally defining metrics and proliferating them across the company rather than calculating them differently in different places
Specific applications:
1. Using our data warehouse as the SSoT for data in our email marketing platform
2. Sending data to some of our 3rd party partners
3. Automated data pipes to Google Sheets so some stakeholders can have automatically updated data for use in a spreadsheet environment
4. Automating internal data pipes for automated Slack alerting on data issues and notable customer events
5. Sending data to ad platforms to inform keyword bidding
Hightouch has been a key part of a paradigm shift for our teams ability to move and activate data.
What do you like best about the product?
The level of support the Hightouch team provides is unrivaled. Support requests are handled in minutes, not days. For a platform that's already pretty easy to use, they make it absolutely dummy proof by providing expert support in realtime.
What do you dislike about the product?
Having so many connections means a ton of complexity that the Hightouch team needs to manage. They do a great job of it but sometimes it's hard to understand why something works for one service but not another.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to propagate data from our data warehouse out to operational and reporting platforms.
Does a good job and you get exactly what you paid for.
What do you like best about the product?
Easy configurations, detailed logs and great delta diffing management between source and destination data syncs. The team is also very open to add in extensions/ connectors if needed.
What do you dislike about the product?
Consumption of the unique chargeable contact quota is not yet visible on the dashboard. If it can be made visible on the dash, it will makenit easier to administer the tool.
What problems is the product solving and how is that benefiting you?
Reverse ETL and large volume of aggregated data sync for activation from warehouse to engagement tools.
I found it performant with large datasets also so that's a plus.
I found it performant with large datasets also so that's a plus.
Put your data to work
What do you like best about the product?
Reliable, easy to setup, great monitoring and debug features, can create multiple workspaces, GUI audience builder for self serve marketers.
What do you dislike about the product?
No alerts to email, it's got pagerduty, slack and datadog alerts and a simple email subscription alert feature would also be useful
What problems is the product solving and how is that benefiting you?
Enables us to activate our customer data asset to build omnichannel member experience journies. We use hightouch to send unified and enriched customer data and events from our data warehouse to Braze.
Also used to help drive paid media efficiencies by sending offline conversion events and revenue to Facebook, Google and other ad platforms, along with 1st party audience lists (lookalikes).
Also use it for general data delivery purposes using the webhook connector e.g. sending conversion data to partner platform apis
Also used to help drive paid media efficiencies by sending offline conversion events and revenue to Facebook, Google and other ad platforms, along with 1st party audience lists (lookalikes).
Also use it for general data delivery purposes using the webhook connector e.g. sending conversion data to partner platform apis
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