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External reviews

358 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Hightouch as Reverse ETL tool

  • August 18, 2022
  • Review provided by G2

What do you like best about the product?
Hightouch is great to tool for our business to work as a reverse ETL tool. The team at Hightouch is very helpful when trouble arises.
What do you dislike about the product?
Things are pretty new and sometimes a little jagged and not finished around the edges. But new features are rolled out quickly to correct it.
What problems is the product solving and how is that benefiting you?
Hight touch works as a reverse ETL tool to move data to our partner software. It is really helpful with diffing/ automation and a set and forget assistance.


    Paul L.

Where have you been all my life?!

  • August 18, 2022
  • Review provided by G2

What do you like best about the product?
When I first encountered Hightouch I remember thinking 'where have you been all my life?'. It is so easy to use, easy to get started, ever-increasing destinations and is an incredibly powerful tool in any modern data environment. I also love that they have their finger on the pulse of the market and have built-in several new features centered around dbt - a genius touch. (dbt git sync and dbt exposures to name a few). One of my personal favourites is the ability to schedule jobs to run using cron for those weird and whacky scheduling requirements you might have - has saved me several times.
What do you dislike about the product?
Nothing I've found. Really! The only issue I've ever experienced was around a timeout issue which they triaged, debugged and fixed in 2-3 days. Great support, and communication.
What problems is the product solving and how is that benefiting you?
The problem of getting nice, clean, juicy warehouse data back into source applications. It completes the data loop for me, and the speed at which I can set up a sync is such a time saver!


    Jake C.

A slick, reliable tool that unlocks completely new ways of using data

  • August 18, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has a simple and intuitive UI that makes it easy for non-engineers to set up their own connections. Syncs themselves work consistently and reliably, with slack alerts and really clear error logging for the times where they run into issues. As a product, Hightouch is developing and improving at an exceptional pace, with dozens of new features and destinations released almost every month.
What do you dislike about the product?
Very occasionally, new product releases have caused our syncs to break from one day to the next despite no changes on our end. However, when these occurred, we received good support and fixes were rolled out quickly.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to get data out of our warehouse and into the tools that our operational teams use on a day-to-day basis. This means they have the information they need, where they need it, dramatically boosting their efficiency.


    Antony X.

Robust, Clean and Elegant pice of Art which resolving the extremely complex Data Accessibility issue

  • August 18, 2022
  • Review verified by G2

What do you like best about the product?
The solution is extremely paying attention to detail, design and implementation are solid artworks.
Support teams are responsive and almost instant response, makes me feel like timezone is not an issue at all.
What do you dislike about the product?
The pricing model is slightly hard for us to get our heads around.
What problems is the product solving and how is that benefiting you?
In my vision, Hightouch is solving the Data Accessibility issue, organizations like ours' generate a huge amount of data on daily basis, but making them useful to business is always a challenge, with Hightouch's help our Marketer is empowered to play around with the data to decide what data is useful with a minimal amount of help from Engineers.


    Medical Devices

Easy and Intuitive

  • August 17, 2022
  • Review provided by G2

What do you like best about the product?
The platform is very user friendly. Most things I can figure out on my own by looking around or just by reading the documentation. Their team is also responsive when we have any questions.
What do you dislike about the product?
Sometimes the simplicity makes it harder for complicated use cases.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to setup syncs 10x quicker than we could before. With no code required.


    Automotive

Hightouch allows our data team to quickly connect our data warehouse to various sources with no code

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
The tool makes it easy for our team to connect data to various sources with no code or engineering expertise.
What do you dislike about the product?
The tool has been effective in our initial use cases and we have no complaints so far.
What problems is the product solving and how is that benefiting you?
Finding engineering bandwidth is difficult -- Hightouch allows our data scientists and analysts the capability to integrate Snowflake with various sources in seconds.


    Mehdi S.

Great product with awesome support and continuous innovation

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch helps us leverage insights from our data warehouse in a scalable manner to the platforms that our business relies upon for growth and business success. It helps us to become extremely more data driven, and empower business analysts to drive data integrations while freeing up valuable time of our data engineers.
What do you dislike about the product?
One thing that could be improved is error monitoring and debugging. When an error goes wrong in a Hightouch sync, sometimes it can be hard to tell what went wrong or why the destination did not accept the data you sent it. More effort here would make Hightouch's core components and beneficial properties shine more since the debugging does take away from that. Some of it is not Hightouch's fault since the platforms (Google, FB, etc.) themselves do not give great error messages, but more dedicated effort to increase the efficacy of the in-house debugging would be awesome.
What problems is the product solving and how is that benefiting you?
Hightouch is allowing folks in our business to be empowered to leverage their knowledge of the cloud warehouse to power marketing tools, and build models that drive business growth beyond what we were able to do before and with less resources. Data engineers having their time freed up leads to more impactful data work getting done instead of simply maintaining pipelines.


    Music

Hightouch Freeing up time to better engineering

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
I like the ability to instantly free up time to do more impactful analytics engineering work that would need to be used writing tedious software otherwise.
What do you dislike about the product?
There isn't too much that I dislike about the product. I think the price is fair but I do wish I could call if from a python client rather than having to interact with the REST API.
What problems is the product solving and how is that benefiting you?
Hightouch helps me primarily wth the problems that it aims to solve which is reverse ETL. We get data from BigQuery to our CRM in Airtable and works great for our use case. Given the small size of our insights team in the platform mission we couldn't do this otherwise.


    Market Research

Easy to use and solved all of our data-sharing issues across all of our platforms

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
We have been looking for a tool for a long time that allows us to send user-level data to all of our different tools in real-time. Our previous solution was highly resource-intensive and would take multiple days for engineers to send just one user-level attribute. Hightouch solves this, and we no longer need to use any backend resources.
What do you dislike about the product?
Some of the integrations don't feel like they are fully established yet and required a bit of troubleshooting before getting it to work.
What problems is the product solving and how is that benefiting you?
We are able to send user-level data that changes often in real-time to all of our third-party tools so we can better target communications and experiences for our users.


    Maciek S.

A game changer for data activation

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch is a super flexible solution for activation of the data that you already store in your data warehouse. Taking out all the burden of maintaining APIs, it allows you to just write SQL (or use dbt models <3) to extract the right user or events data and put it to whatever tool you want. Using it mostly for martech / MarOps cases for EVE Online it literally helped us to reduce time to activate a new custom audience across all our marketing tools and advertising platforms from days to minutes.
What do you dislike about the product?
It requires a proper data collection and warehousing setup, so might not be the best choice for organizations without mature processes around data topics. It's not really a bug, but a feature, though.
What problems is the product solving and how is that benefiting you?
Activating user data stored in our data warehouse to create custom user segments used across multiple marketing automation tools and advertising platforms