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Great product, makes it easy to activate data
What do you like best about the product?
The sync'ing works really well to get data into my destinations. I used to have to write custom python scripts to write to Salesforce and Hubspot, along with all the weird complexities of finding diffs and handling auth/retries. Hightouch handles all of that for me, freeing me up to work on more high-impact work. I also like that my business users can come in and make small changes as they change their minds on various filters/fields.
What do you dislike about the product?
The UI could be a little more polished. Sometimes it can take a little while for it to refresh the screen. I think the sync debugger is kind of hard to parse, would be great if they spent some more time cleaning that up.
What problems is the product solving and how is that benefiting you?
Helping me unlock the power of the data in my warehouse so that I can create more personalized workflows throughout my ops. I use Hightouch to sync app-level data into Salesforce so my sales teams have better insights into their accounts, and I also use it to personalize emails based on user activity.
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Solid platform with responsive product team
What do you like best about the product?
Easy plug and play with or tech and media stack.
What do you dislike about the product?
There's room to improve the ease of implementation of some features, particularly audiences vs models.
What problems is the product solving and how is that benefiting you?
Automatically syncing audiences across all our media ecosystems.
Using HighTouch to represent data from DB star schema
What do you like best about the product?
1) Large number of ready-to-use destinations (Facebook Custom Audience, SalesForce, Tiktok etc)
2) Useful extensions like Areting to Slack in case of failures
3) Support for most of the existing DB services (Snowflake, PG etc)
4) Continious process of adding new useful features, like Traits, Sync Logging to DWH
5) Continuous process of adding new destinations
6) Great support
2) Useful extensions like Areting to Slack in case of failures
3) Support for most of the existing DB services (Snowflake, PG etc)
4) Continious process of adding new useful features, like Traits, Sync Logging to DWH
5) Continuous process of adding new destinations
6) Great support
What do you dislike about the product?
No critical remarks. Makes it possible to configure segmentation for both users with knowledge of SQL and without knowledge
What problems is the product solving and how is that benefiting you?
HighTouch provides a lot of ready-ot-used destinations + provides possibility to track data that was sent to those destinations (/syncs/{sync_id}/runs/{run_id}). So development team can focus on exposing of data, but not on development of actuall sending data to some destination.
They move so fast!
What do you like best about the product?
I talk to lots of vendors and normally they say "it's on our roadmap" as a way of saying, "we can't do that and probably never will." But hightough actually delivers their "it's on our roadmap" features in a matter of weeks. We've been with them for 1 year and just renewed a 2-year extension and they've evolved the product way past what we asked for.
What do you dislike about the product?
When you use it a lot it can get a bit cluttered. Would be great to have a way to limit visible syncs to specific user groups so that people can find what they need more quickly.
What problems is the product solving and how is that benefiting you?
They've helped us weaponize our data warehouse. They've also liberated our poor integrations team that used to do all this work on their own. It's so much easier to plug/play and let the integrations engineers work on other tricky things.
Great tool for integrating into cross function tools
What do you like best about the product?
Hightouch continues to help us evolve by integrating different tools used by other teams into Salesforce. I'm not technical and the user interface is very easy to use. Great help center that is easy to navigate.
What do you dislike about the product?
Haven't run into anything that I don't like at this time :)
What problems is the product solving and how is that benefiting you?
Main issue was disconnected systems that before Hightouch took 10+ hours of manual work.
An essential component of our customer data stack
What do you like best about the product?
You'll see similar diagrams on various websites showing data piping from various services into one place. And if you're like me, you've tried them and found the kind of work, but fall down at some point. Hightouch may not yet cover all possible services plugged together, but for the ones that they do support, the syncs *just work*. We saved days or weeks of time getting syncs going with Hightouch that were causing us trouble with competitor products or writing by hand in code.
What do you dislike about the product?
The service is still relatively early and they don't yet have every data source and destination under the sun, but they're constantly adding new ones and listen to customers to help prioritise where they invest their time.
What problems is the product solving and how is that benefiting you?
Syncing data from multiple sources so that we have a single one-way data flow so that all services we use have the same information about our customers within them
Growth Accelator
What do you like best about the product?
We mainly use hightouch for demand generation purposes. When you have a million companies in your CRM it’s really tough to get a million accurate records.
Using hightouch we're able to extract, clean and sync the data from our warehouse directly with the platform we use for acquisition.
We create accurate and up-to-date Linkedin ads audience and enroll prospects in sequences based on several components that we fetch from different database. This is one of the nerve centers of our stack
Using hightouch we're able to extract, clean and sync the data from our warehouse directly with the platform we use for acquisition.
We create accurate and up-to-date Linkedin ads audience and enroll prospects in sequences based on several components that we fetch from different database. This is one of the nerve centers of our stack
What do you dislike about the product?
Product is still in his debuts, so there are room for improvements but no bottlenecks yet.
What problems is the product solving and how is that benefiting you?
Data cleaning and synchronization with sources that don't have native integration.
Eg: When you want to sync a list of domains with LinkedIn ads, you can use Hubspot x Linkedin integration but you can't filter the data you send, meaning if one of your records is not accurate, it will skew the matching.
With Hightouch, you're free to send the records and data you want. Using it, we've reached a 90% match rate on the platform.
Eg: When you want to sync a list of domains with LinkedIn ads, you can use Hubspot x Linkedin integration but you can't filter the data you send, meaning if one of your records is not accurate, it will skew the matching.
With Hightouch, you're free to send the records and data you want. Using it, we've reached a 90% match rate on the platform.
Favorite piece of our tech stack
What do you like best about the product?
I don't think I've seen a tool that bridges the gap between data practitioners (analysts, data engineers, analytics engineers) and end business users. Hightouch has improved our offline data flows into 3rd-party platforms by 10x. Makes it super easy for both teams to collaborate on data transfers, make adjustments/improvements over time, set up alerting to notify of data downtime etc.
What do you dislike about the product?
As mentioned above, Hightouch bridgets the gap between data practitioners and end business users. That means it requires data practitioners for a lot of the workflows. If you are a business owner looking for tool to help you manage data transfers between internal systems and 3rd-party tools and DON'T have a robust analytics / analytics engineering organization, this probably isn't the best tool for you.
What problems is the product solving and how is that benefiting you?
Offline conversion flows in core ad platforms, CRM management ensures data is coming from a centralized source of truth, first-party audiences etc. It takes half the time to manage these flows and is much more effective as there is no longer a need to involve an engineer to build custom pipelines for each third-party app.
easy reverse ETL
What do you like best about the product?
Hightouch has made collaboration across my organization easier - when I'm trying to troubleshoot analytics enrichment in Salesforce with my Salesforce admin, it's much easier to share the sync history in Hightouch than some logs from a custom Python script. Integration with dbt Cloud works reasonably well with the occasional hiccup, Slack integration is great.
What do you dislike about the product?
The only feature I wish they would add is programmatic/API access to the sync history; once or twice I have wanted to find if a particular record id has been updated within a certain time frame and it would be MUCH easier to query an API than click through weeks worth of sync results but there is no option now except clicking in the UI
What problems is the product solving and how is that benefiting you?
As a data scientist on a team of only 3, Hightouch lets me spend less time on CRM enrichment and more time on actual analysis
Great solution for reverse ETL
What do you like best about the product?
Simplicity and extensibility of integratrations
What do you dislike about the product?
I can't think of anything that I dislike to be honest.
What problems is the product solving and how is that benefiting you?
Pulling data from etl to my downstream tools
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