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External reviews

362 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Easy to use product that makes it possible to decentralize ownership of ETL pipelines

  • August 01, 2022
  • Review verified by G2

What do you like best about the product?
Simple, intuitive UI that is easy to self-serve for non-data teams. Sensible defaults make it possible to start using the platform and getting value from it without needing extensive configuration/customization.
What do you dislike about the product?
Limited levers of customization are available in the product which can cause problems occasionally. Field names are hard-coded and not customizable and supported API versions for certain integrations don't include the latest versions (e.g. Slack).
What problems is the product solving and how is that benefiting you?
Hightouch powers ETL flows from our operational data stores to our data warehouse which in turn powers dashboards that we use to track KPIs and also power applications used by us internally.


    Claudia Z.

Hightouch is awesome and makes my workflows simple!

  • August 01, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch is easy to use and modify, I can sync whatever data I'd like from our BigQuery to sales and marketing platforms.
It's straightforward and provide tremendous value to our workflows.
What do you dislike about the product?
Not much, the only thing that comes to mind is that there could be some PII data passed through hightouch, which I think may be a liability.
What problems is the product solving and how is that benefiting you?
Hightouch is solving the problem that not all of our platforms have the same, up-to-date data.
By syncing data across platforms, we're able to ensure that we label each prospect correctly, and have the right communication to the right customers.


    Computer Software

Extremely Valuable Data Synchronization Tool

  • August 01, 2022
  • Review verified by G2

What do you like best about the product?
I love the speed and ease of use of Hightouch. It has made it so much easier for us to send data to other tools and ensure it's updated on a regular basis. This is the first reverse ETL tool I've used and it's been great so far.
What do you dislike about the product?
Some integrations are not as updated and I wish there were better alert monitoring and notifications in place. If notifications were able to be configured by users and there was a changelog of updates that are made to syncs, I would give it a 10.
What problems is the product solving and how is that benefiting you?
Hightouch is helping us have the right data in the right tools when we need it. We use it for various systems and it better enables us to do our jobs more seamlessly.


    Jonathan T.

Great product with a strong and ambitious team behind it

  • August 01, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has excellent support and their team are always willing to listen to new feature requests. They move fast to address issues with the platform and add new features or connectors
What do you dislike about the product?
Sometimes the connectors Hightouch releases can be buggy or slow when you first try them, but they are usually quick to fix any issues with them. Some coverage for connectors like Netsuite is not as good as it should be. They should also add some more basic connectors, like a Redis destination.
What problems is the product solving and how is that benefiting you?
Hightouch helps me activate my data by enabling data exports from Snowflake to third parties like Google, Facebook, Freshdesk, SFTP, and Netsuite. This has vastly improved our iteration speed on my team, reduced the amount of code and infrastructure we have to manage, and enabled analysts and business users to activate their data without needed engineering help


    Computer Software

One of the best cross-destination sync providers

  • June 22, 2022
  • Review verified by G2

What do you like best about the product?
The support to do cross destination syncing easily and the most used feature for us was Amplitude sync from our data warehouse. Compared to it's competitors, it wins with respect to number of destinations you can choose, the support offered by them and the pricing.
What do you dislike about the product?
There's definitely scope for improvement around the user interface, it needs to give more details around what is happening in the background sync and where it might be stuck etc.
What problems is the product solving and how is that benefiting you?
Hightouch is solving the problem of moving data from one source to the other, and for us we're moving a lot of data from our internal warehouse hosted on AWS to Amplitude for updating user properties etc.
Recommendations to others considering the product:
It's worth exploring this tool, since it provides a lot of options, solid tooling, good reliability, monitoring (+ alerting), and observability which are really important for any data ops that you might be looking to perform.


    Joe Z.

Great Reverse ETL Tool - User Friendly and Reliable

  • June 21, 2022
  • Review provided by G2

What do you like best about the product?
Easy interface to add connectors and sync attributes. Wide variety of destinations and good documentation. Customer support is friendly and onboarding process is great.
What do you dislike about the product?
Documentation can be a bit better. If you setup things the wrong way it can incur a lot of SaaS costs. However, the test feature allows you to hedge against that kind of scenario. Can also be pricey.
What problems is the product solving and how is that benefiting you?
No need to write scripts or custom integrations to propagate data from backend and warehouse to tools like CRM and Marketing tools. All centralized in the warehouse and connection is standardized.


    Yogeshwar C.

Review for Hightouch

  • June 16, 2022
  • Review provided by G2

What do you like best about the product?
It syncs your customer data to 80+ SaaS destinations
What do you dislike about the product?
Here we are not using script and APIs for syncs
What problems is the product solving and how is that benefiting you?
Helping sync customer data to saas, marketting, sales platform


    Information Technology and Services

Business System Analyst

  • June 15, 2022
  • Review provided by G2

What do you like best about the product?
Simple to use and set up. Once things are running the maintenance is little to none
What do you dislike about the product?
debugging and the logs could be better designed
What problems is the product solving and how is that benefiting you?
pushing data from our big query database to salesforce and marketo


    Greg R.

Hightouch makes it easy to get product data into Salesforce

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch saves my team time and gets us the data we need in Salesforce. Previously we could get blocked by ETL engineers, but now we can get the information quickly. Also, the UI makes it easy
What do you dislike about the product?
Overall, I think the product is solid. We have a unique use case where we need some syncs going to "person accounts" (not common in salesforce) and they worked with us to accommodate.
What problems is the product solving and how is that benefiting you?
For the customer team, it is crucial to understand product usage. This helps us with one on one customer communication as well as org-wide inititiatives. It also makes us less dependent on our analytics team because the data is all connected to salesforce


    Computer Software

Does what we need, without all the fluff

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
Reverse ETL can be a massive pain point and challenge for orginizations, Hightouch makes it as easy as possible, and is still extensible and powerful enough for our needs.
What do you dislike about the product?
Due to the MVP and startup nature of the product, support can be a bit of a pain point. They are extrememly responsive, don't get me wrong, but there are a few things which have popped up as underlying bugs. That being said they jump on the issues quickly, but takes a bit of time to get a resolution.
What problems is the product solving and how is that benefiting you?
Currently we are using hightouch for several automation workflows, system true ups, and other cross SaaS use cases.