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The easiest Saas solution I've implemented with the quickest payoff
What do you like best about the product?
We had run into issues getting data out of our warehouse and into critical downstream tools (Hubspot in particular) due to the limitations our CDP had on how they could pass data. When hours of workarounds and sql queries still didn't fix it, we did a quick search on reverse ETL tools (we'd done some research on the space previously) and settled on either Hightouch or Census. Ultimately, we started with Hightouch b/c their trial signup/freemium option meant I could test our use case without having to pay a dime. I was warry since other freemium solutions in past were difficult to sign-up or gated (you needed to talk to a salesperson). Not the case here. And I needed minor engineering support (just to get a service account for BQ) - it took them maybe five minutes because the documentation on connecting was so clear. We were up and running in almost no time, and WOW was it easy yet effective.
It was a huge win for the company which has fueled more intelligent outreach and more trust in the analytics team's ability to get the data teams need in the tools our stakeholders use. We ultimately purchased Hightouch, and working with our sales rep was a breeze (super enjoyable!) We've since needed some support here or there, and the Hightouch team is incredibly responsive. Even when we had an issue with a destination that had NOTHING to do with Hightouch, our support rep went out of her way to do additional research at the destination's site to try and help us.
Hightouch was the right solution for us, and given the volume of fields my team wants to pass, it was the better financial decision too (compared to Census)
It was a huge win for the company which has fueled more intelligent outreach and more trust in the analytics team's ability to get the data teams need in the tools our stakeholders use. We ultimately purchased Hightouch, and working with our sales rep was a breeze (super enjoyable!) We've since needed some support here or there, and the Hightouch team is incredibly responsive. Even when we had an issue with a destination that had NOTHING to do with Hightouch, our support rep went out of her way to do additional research at the destination's site to try and help us.
Hightouch was the right solution for us, and given the volume of fields my team wants to pass, it was the better financial decision too (compared to Census)
What do you dislike about the product?
Every once in awhile we'll run into a destination that's not supported. But usually it's a more fringe martech tool. Even in those cases, I've shared our request with Hightouch and it's been noted for future.
The only other thing is sometimes our syncs take awhile to run... but I'm fairly certain that's due to the API on the other end (not Hightouch). However, we're getting better data modeling and infrastructure in place so Hightouch doesn't have to do so much heavy lifting for us.
And finally, right now Hightouch treats the DW as "source of truth". But sometimes we have users who change data in the destination after a sync, and Hightouch doesn't know there's a difference (b/c nothing has changed in the DW). The solution for this involves some better data ingestion on our part, which will require a bit of engineering. Until that time, I remind my team that if they manually change anything in their tool, it'll break the "sync"
The only other thing is sometimes our syncs take awhile to run... but I'm fairly certain that's due to the API on the other end (not Hightouch). However, we're getting better data modeling and infrastructure in place so Hightouch doesn't have to do so much heavy lifting for us.
And finally, right now Hightouch treats the DW as "source of truth". But sometimes we have users who change data in the destination after a sync, and Hightouch doesn't know there's a difference (b/c nothing has changed in the DW). The solution for this involves some better data ingestion on our part, which will require a bit of engineering. Until that time, I remind my team that if they manually change anything in their tool, it'll break the "sync"
What problems is the product solving and how is that benefiting you?
Getting data out of our data warehouse and into downstream tools used by marketing, customer experience, and (in future) product.
Syncing the same date to multiple destinations easily
Vastly increasing the speed with which we can get new fields into tools/increasing adaptability and nimbleness of analytics team
Allowing for more experimentation b/c of ability to get different data fields into tools so quickly
Syncing the same date to multiple destinations easily
Vastly increasing the speed with which we can get new fields into tools/increasing adaptability and nimbleness of analytics team
Allowing for more experimentation b/c of ability to get different data fields into tools so quickly
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Super easy no-code automation tool
What do you like best about the product?
I love how easy it is to bring in data from various sources and send them directly to Google Sheets
What do you dislike about the product?
Very minor complaint - I don't like how hard it is to re-run a multiple syncs that are linked to the same destination
What problems is the product solving and how is that benefiting you?
Easy to move data from one place to another. Makes it easy to automate and monitor
Removes all the challenges of middleware and saves me 30 hours a week.
What do you like best about the product?
How quickly I can build a model from existing sources, map the data between the model and the destination with a simple drop-down, and then schedule it easily.
What do you dislike about the product?
I wish there was an easier way to build pivot tables from within Hightouch. If I could do that, I could circumnavigate the use of Looker explore queries.
What problems is the product solving and how is that benefiting you?
Easy syncs taking data on Google Sheets and Big Query, and then arranging that to sync with Airtable for effective program management
Hightouch freed us from the shackles of Salesforce and NetSuite
What do you like best about the product?
Hightouch makes it easier to support customers using well-versioned and tested data lakehouse code built using software engineering best practices, instead of having to hack together reports and integrations using proprietary scripting languages embedded in a SaaS application.
What do you dislike about the product?
This is still a very young product. It doesn't yet have an elegant way of representing union types (like NetSuite's record identifiers) or mater-detail relationships (like Items on an Order). I do appreciate Hightouch's honesty about their limitations, and their openness to discussing future roadmaps for addressing these limitations).
What problems is the product solving and how is that benefiting you?
We have numerous complicated workflows that are spread between NetSuite and Salesforce. This requires us to sync data in multiple directions, which is often a pain because of minor differences in datatypes.
Hightouch abstracts much of the complexity, allowing us to focus on the core business logic. It is easy enough to use, our new intern was able to build, test, and deploy a production integration his first full week on the job!
Hightouch abstracts much of the complexity, allowing us to focus on the core business logic. It is easy enough to use, our new intern was able to build, test, and deploy a production integration his first full week on the job!
Recommendations to others considering the product:
Make full use of the free trial offered by both platforms to test alternatives on real-world data.
Hightouch is amazing!
What do you like best about the product?
The platform is very easy to use, and the customer service is super responsive.
We asked for several new features, and in weeks they were developed. You are the best guys! :)
We asked for several new features, and in weeks they were developed. You are the best guys! :)
What do you dislike about the product?
I can't find something that I dislike to be honest...
What problems is the product solving and how is that benefiting you?
Connecting our warehouse directly to downstream tools such as Zapier, Outreach, Customer.io, Hubspot, ....
Excellent product that works exactly how it's supposed to
What do you like best about the product?
There are two main things that I really like about this product:
1. How effortless it was to set it up and get real data flowing from our data lake and into our CRM tool
2. The ability to execute custom SQL rather than just being able to transfer entire tables without any option to customize them
A little bit of context: We were in a rush to get Hubspot setup and get our data flowing into it. Using Hightouch, we were able to go from signing up to having data flowing into Hubspot in approximately 2 hours.
Aside from how much we've enjoyed the product itself, their Customer Service has also been excellent. They've even been able to help out with issues that are due to something on Hubspots side
1. How effortless it was to set it up and get real data flowing from our data lake and into our CRM tool
2. The ability to execute custom SQL rather than just being able to transfer entire tables without any option to customize them
A little bit of context: We were in a rush to get Hubspot setup and get our data flowing into it. Using Hightouch, we were able to go from signing up to having data flowing into Hubspot in approximately 2 hours.
Aside from how much we've enjoyed the product itself, their Customer Service has also been excellent. They've even been able to help out with issues that are due to something on Hubspots side
What do you dislike about the product?
The only downside I can see for now is that because of their size, they've got a limited number of integrations that are possible. However, this number will grow over time and they've been very proactive in reaching out and checking if we want/need any more of them.
What problems is the product solving and how is that benefiting you?
The problem that we're solving is that we needed to transfer data from our data lake into Hubspot. A nice to have was the ability to customise the data somewhat but we would have been fine with just transferring entire tables if we had to. Hightouch does both of these perfectly and with a great UI we can use to monitor it over time
Recommendations to others considering the product:
Give it a try. You'll be able to find out very quickly if they can meet your needs with the free version
Hightouch Enables our CRM to be SO MUCH MORE!
What do you like best about the product?
Hightouch is the most versatile ELT tool that allows us to easily improve data transparency and visibility by pushing meaningful and transformed product data and sales metrics back into our CRM. This helped make the CRM the center of our data and gave our retention and sales teams more information about our customers. It was so easy to use and as simple as a couple of minutes. The Hightouch support team is also great.
What do you dislike about the product?
A downside to Hightouch is that it can be too easy to use, so make sure to be careful and thorough with all runs and usage of the tool so that you won't overwrite anything in the CRM with a click of a button.
What problems is the product solving and how is that benefiting you?
We finally have product and sales metrics in our CRM that are validated by our analysts. We don't have to wait for engineering to get this data in our system in a complicated way. We are flying and this was a critical tool in our data environment.
Create robust data pipelines with ease
What do you like best about the product?
Hightouch is an excellent data pipeline tool. It allows fast, scheduled syncs between multiple systems. I have found Hightouch extremely helpful when pushing and pulling data to and from our CRM.
What do you dislike about the product?
I have not had many issues with Hightouch since I started using it. The only problem I have experienced is speed related when joining on non-pk data like email. Naturally, these runs take a little longer than ones joined on primary keys/ids.
What problems is the product solving and how is that benefiting you?
The most significant benefit I have experienced with Hightouch is the scheduled data syncs across systems. This solution is user-friendly, simple, and reliable.
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