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External reviews

367 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Internet

Hightouch -- Very intuitive, does the trick!

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch does exactly what it says it does -- transporting data anywhere you need it. Their team has been a huge help throughout our time working together -- I cannot recommend highly enough!
What do you dislike about the product?
No notable downsides -- the only aspect which is slightly subpar is that their speed of transfer is slightly slower than competitors. This could be improved, but has not affected our experience at all.
What problems is the product solving and how is that benefiting you?
Using Hightouch, we are able to hydrate our SAAS platforms with internal and external data and arm our sales team and marketers with actionable insights.


    Britton S.

Implemented Multiple Times

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
Hightouch unlocks the value of all the hard work the data team has put into a curated data warehouse. It puts them as the source of truth AND the source of action.
What do you dislike about the product?
The product is continuing to build more and more robust functionality to audit and ensure that data is delivered to the appropriate sources. Making many models can sometimes be a copy-paste task but they make it easy through configuration file access and git.
What problems is the product solving and how is that benefiting you?
Hightouch allows our team to distribute data to the systems where teams take action. It makes our team exponentially more valuable to our company and moves us from dashboard, passive outputs to integrated, active outputs.


    Primary/Secondary Education

Great platform

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
extremely reliable and user friendly. decent support too.
What do you dislike about the product?
not much, some bits could be a a little more user friendly.
What problems is the product solving and how is that benefiting you?
Enabling us to use otherwise in accessible data in our CRMs
Recommendations to others considering the product:
Very useful and free to trial for a decent period of time


    Information Technology and Services

Hightouch a must have!

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
Reverse ETLs are a must-have for any company that wants to make data an operational enabler. It is easy to use and can also be used by non-technical users for some use cases (audiences)
What do you dislike about the product?
Pricing model makes it's an excessively expensive solution for high volume use cases such as email.
What problems is the product solving and how is that benefiting you?
Hightouch makes it easy for us to distribute data to all our operation-focused tools. (Iterable, MixPanel, Vitally, Salesforce, etc...)
Recommendations to others considering the product:
Hightouch is without a doubt going to help you with making different tools communicate with each other.


    Marketing and Advertising

Very user friendly!

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
How quickly things sync and how clear the interface is
What do you dislike about the product?
Sometimes the chat feature isn't as helpful as I'd like
What problems is the product solving and how is that benefiting you?
Helping us sync things to Iterable!


    Munish S.

Good, could be better

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
I like how easy it is to configure stuff. The fact that everything is done from UI makes it easy for someone without programming experience to create syncs. Also, git sync is quite useful.
What do you dislike about the product?
1. There is no way to parameterise the environment. Have to create different syncs for different environments.
2. Would like if we could query the metadata of syncs, like time taken, no of records. I believe only way we can do that is via UI.
What problems is the product solving and how is that benefiting you?
Reducing time to create an ELT pipeline. Traditionally it would have taken a lot of dev effort to create an integration for CRMs. Also as a developer we don't have to worry about API changes in the future.
Recommendations to others considering the product:
I have been using it for about 2 months, no errors till now.


    Justin M.

Great solution to getting more out of our data

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has been super reliable and really helped us to get more use out of our data across the business. I particularly like the clean and easy-to-use interface, it makes building models and creating syncs simple and straightforward.
What do you dislike about the product?
The only thing I feel could really do with improvement is the list views in syncs and models. Unfortunately, as the number of syncs and models grows we have a long list and while there is a great search bar and filtering it would be beneficial to be able to create a folder or grouped structure where we can organise the models/syncs in a helpful way for the business.
What problems is the product solving and how is that benefiting you?
As a business, our data was kept locked and secure in our data warehouse and it was often difficult to connect to systems to make it more operational for many of our teams. We found we had regular data requests for daily CSV extracts of the same data which was often driving an operational process in another tool or system, Hightouch enhanced this process by allowing us to create automated and scheduled syncs of this data to the right tools freeing up resources and creating a more robust end to end process.
Recommendations to others considering the product:
If you're looking for a way to get more operational value out of your data Hightouch is a great solution to empower your teams to make more use of your data by allowing them to easily connect it to tools & systems without the need for any extensive developer resources. Leave behind the regular downloading of data to CSV's only to re-uploading to another tool by using Hightouch you can create a regular sync of the data you want, how you want and when you want.


    Bansari Paresh K.

I have felt a seamless sync experience while developing models on HighTouch to refresh customer data

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
The interface is quite intuitive and easy for beginners like me to configure sync models. I find it easy to navigate and add controls, alerts and notifications on failure. This is quite helpful for monitoring data flows from my warehouse to the business teams. Overall, I'm very happy and delighted to use HighTouch. It makes my life much more easier
What do you dislike about the product?
I feel HighTouch could be made better by adding visuals to the sync and models created for easy comprehension of the attributes and the data pipeline in general
What problems is the product solving and how is that benefiting you?
Hightouch is solving a major problem by enabling business teams to get a deep dive into my warehouse data with easy configuration and enabling me with the power of flowing only the required attributes. The sales team and business developers are happy and have found it to create a positive cash flow into the system, enabling efficiency and high productivity. Signals to the failure have always empowered me to efficiently solve the concerns raised.


    Motion Pictures and Film

Great data sync tool!

  • June 13, 2022
  • Review verified by G2

What do you like best about the product?
I really enjoy how easy it is to set up Hightouch connections with our most critical tools. We were able to get our data warehouse connected to tools for employee consumption very quickly.
What do you dislike about the product?
I dislike the extreme price differential for SAML/Okta compatibility. With a service that has access to such sensitive information, security should be included for free, not an extra cost.
What problems is the product solving and how is that benefiting you?
We needed a way to get properly filtered information into the hands of our sales and finance teams in a streamlined and secure way. Hightouch has helped our organization to do that.


    Chris H.

The easiest Saas solution I've implemented with the quickest payoff

  • June 13, 2022
  • Review verified by G2

What do you like best about the product?
We had run into issues getting data out of our warehouse and into critical downstream tools (Hubspot in particular) due to the limitations our CDP had on how they could pass data. When hours of workarounds and sql queries still didn't fix it, we did a quick search on reverse ETL tools (we'd done some research on the space previously) and settled on either Hightouch or Census. Ultimately, we started with Hightouch b/c their trial signup/freemium option meant I could test our use case without having to pay a dime. I was warry since other freemium solutions in past were difficult to sign-up or gated (you needed to talk to a salesperson). Not the case here. And I needed minor engineering support (just to get a service account for BQ) - it took them maybe five minutes because the documentation on connecting was so clear. We were up and running in almost no time, and WOW was it easy yet effective.

It was a huge win for the company which has fueled more intelligent outreach and more trust in the analytics team's ability to get the data teams need in the tools our stakeholders use. We ultimately purchased Hightouch, and working with our sales rep was a breeze (super enjoyable!) We've since needed some support here or there, and the Hightouch team is incredibly responsive. Even when we had an issue with a destination that had NOTHING to do with Hightouch, our support rep went out of her way to do additional research at the destination's site to try and help us.

Hightouch was the right solution for us, and given the volume of fields my team wants to pass, it was the better financial decision too (compared to Census)
What do you dislike about the product?
Every once in awhile we'll run into a destination that's not supported. But usually it's a more fringe martech tool. Even in those cases, I've shared our request with Hightouch and it's been noted for future.

The only other thing is sometimes our syncs take awhile to run... but I'm fairly certain that's due to the API on the other end (not Hightouch). However, we're getting better data modeling and infrastructure in place so Hightouch doesn't have to do so much heavy lifting for us.

And finally, right now Hightouch treats the DW as "source of truth". But sometimes we have users who change data in the destination after a sync, and Hightouch doesn't know there's a difference (b/c nothing has changed in the DW). The solution for this involves some better data ingestion on our part, which will require a bit of engineering. Until that time, I remind my team that if they manually change anything in their tool, it'll break the "sync"
What problems is the product solving and how is that benefiting you?
Getting data out of our data warehouse and into downstream tools used by marketing, customer experience, and (in future) product.
Syncing the same date to multiple destinations easily
Vastly increasing the speed with which we can get new fields into tools/increasing adaptability and nimbleness of analytics team
Allowing for more experimentation b/c of ability to get different data fields into tools so quickly