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User friendly and flexible when building custom integrations and strong within data transformation
What do you like best about the product?
Flexible data model and schema when ingesting data in different formats.
What do you dislike about the product?
Can be a bit difficult to understand how to activate segments. It takes some time to get the hang of it.
What problems is the product solving and how is that benefiting you?
Contributing to the creation of a unified customer profile.
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MarTech Project Manager
What do you like best about the product?
As a retail company implementing a Digital Experience Platform (DXP), selecting the right Customer Data Platform (CDP) was a critical decision. After extensive evaluation, Treasure Data CDP has proven to be an exceptional choice.
For any organization looking to implement a powerful, user-friendly, and future-proof CDP, we highly recommend Treasure Data. The combination of its robust features, ease of use, and dedicated support makes it a standout choice for businesses striving to enhance their customer experience.
For any organization looking to implement a powerful, user-friendly, and future-proof CDP, we highly recommend Treasure Data. The combination of its robust features, ease of use, and dedicated support makes it a standout choice for businesses striving to enhance their customer experience.
What do you dislike about the product?
While Treasure Data has many useful features and keeps developing, it's also linked to the only 'dislike': the limitations within the licensing model, where new features can result in extra costs—and cost-benefit analysis work—if you would like to use them.
What problems is the product solving and how is that benefiting you?
Treasure Data will hold our 360 degree Customer view
Great software if you do the work
What do you like best about the product?
Treasure Data is perhaps the most reliable software I've used, it just works and you can trust the data within it. Implementation can be a tad tricky but I believe that it can be done easily in house (even with a complex business) with a technical marketing person and a software developer. As per the title, the softwares great but you need to put in the work, it's something that requires you to really come up with a strategy and make sure that you're using the software a few times a week and monitoring what you're doing.
What do you dislike about the product?
Treasure Data have great CSMs who are very involved but naturally can't offer you in depth technical support, when we started we struggled a bit thinking that the best approach was to ask them for help whenever we had a problem. The reality is that they run amazing conferences a few times a year and these are the best opportunities to get support from Treasure Data.
What problems is the product solving and how is that benefiting you?
Treasure data reconciles multiple customer profiles into one for us, something we had not been able to achieve before.
Great CDP Tool for Segmentation and Marketing
What do you like best about the product?
Building Data pipelines and monitoring them is very smooth, also it allows us to write sql and python scripts within workflows which allows to do lot of customizations to achive our company specific goals. Also they have lot of built in connectors to Ingest and to activate the data to and from various systems. They are continuosly improving the system by adding new features like Delta Activation, Journey orchestration etc., The product support team is very prompt in resolving the issues.
What do you dislike about the product?
We have experienced with few issues when working with postback API's like payload column names need to be consistent with it's case. But we have a work around for those issues.
What problems is the product solving and how is that benefiting you?
We are using Treasure Data to unify of customer data that we are aquiring from multiple sources like our websites,facebook , Google and other internal sources. We want to create unified record of each customer with all their behavior data, which helps us understand the latest information user has submitted and their interests which inturn helps to segment them easily for marketing purposes. We will also evaluate how our campaigns are performing as well after the activation, to improve it.
User-Friendly and Efficient Platform
What do you like best about the product?
The best thing about Treasure Data Customer Data Platform is its user-friendly interface in Audience Studio. It's incredibly practical and operationally efficient, making it perfect for marketers. Additionally, it's also easily customized according to our company data model and systems. Their customer support is excellent, always responsive and helpful.
What do you dislike about the product?
Nothing at all. I only have good wishes for them to continue the great work they are doing.
What problems is the product solving and how is that benefiting you?
Treasure Data Customer Data Platform helps us create personalization at scale, allowing us to deliver more personalized consumer experiences with less operational effort.
Strong Engineering Infrastructure
What do you like best about the product?
I have evaluated many other CDPs available in the market but could not find any other solutions cmparable to Treasure Data when it comes to Data management. Easy to integrate with the systems in the martech stack. Easy to use when it comes to setup data pipelines. Customer support is outstanding when it comes to resolve any technical issues.
What do you dislike about the product?
There is a learning curve for new users.
What problems is the product solving and how is that benefiting you?
TD CDP is being used at my organisation to build the C360 profile of the customer and prospects.
This has really helped to understand and undercover the trends on different products and helped us to take decisions.
This has really helped to understand and undercover the trends on different products and helped us to take decisions.
Review of Treasure Data Platform
What do you like best about the product?
The customizations and possibility of creating audiences with personalized data. Also the possibility of integrate most of platforms available at the market via API to Treasure Data
What do you dislike about the product?
The lack or delay of technical support when it's needed
What problems is the product solving and how is that benefiting you?
The possibility of creating any type of audience using what we have in our last layer. This creates the possibility of sending email marketing ou sms directly exporting the audience to CRM tools
Best in Class Segmentation Tooling
What do you like best about the product?
Intuitive to use and very responsive support team. Regularly introducing new features to improve ways of working
What do you dislike about the product?
Pricing could be simplified and easier to understand and forecast
What problems is the product solving and how is that benefiting you?
Consumer Segmentation globally
A Scalable Solution, But Need Engineers
What do you like best about the product?
It is quick and flexible, you can send a lot of data to the platform for unification & end-to-end usage.
What do you dislike about the product?
It needs to be a joined project with IT as engineers are needed to fully utilize the platform. It cannot just be a marketing tool.
What problems is the product solving and how is that benefiting you?
Ability to unify data across a number of sources for a unified golden record which can be used for marketing.
Easy to Activate
What do you like best about the product?
Once all of the connections to the database are set up, and everything is unified it is very easy for a non-technical person to use the platform, create segments, send data to platforms to activate, etc.
What do you dislike about the product?
There is a high level of technical proficiency to connect all of the back end data systems, however once it is set up, it is easy to use.
What problems is the product solving and how is that benefiting you?
Easily and securely activating audiences across different platforms for targeting. Targeting our first party data in Marketing always outperforms other audiences.
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