Advanced segmentation has transformed our campaigns and drives smarter predictive targeting
What is our primary use case?
Blueshift serves as our primary customer data platform, enabling us to manage, curate, and update our customer segmentation while integrating that data into our email templates.
A specific example of how I use Blueshift for customer segmentation and email integration in my daily workflow is that it helps us build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns. We have a robust customer experience that spans over 100 campaigns, so it is quite intricate to manage.
Blueshift handles the intricate campaigns effectively by efficiently managing the customer information that we need, placing it and displaying it in a concise manner.
We are able to capture a wide amount of customer data at our organization, and Blueshift does an excellent job of organizing that data in a manageable way.
What is most valuable?
Blueshift offers excellent features including customer data management and segmentation, an intuitive easy-to-use user interface, quick and efficient customer support, API connection, campaign management, and dynamic list creation.
Among those features, the one that has made the biggest difference for our team is the predictive audience targeting, which empowers our brands to identify customer likelihood to engage, purchase, churn, and more. I also appreciate the generative content creation, which transforms text and images into content that perfectly matches the tone and style that best resonates with our customers. Additionally, the product and contact recommendation helps to connect customers with the product and content that is most likely to drive the highest engagement in our organization.
Predictive audience targeting, along with channel and time intelligence, helps to optimize campaigns so that we are able to deliver them at a time and channel that resonates best with the target audiences.
Blueshift has positively impacted our organization in many ways over the past four years by helping us consolidate processes for getting our products into one system, improving and introducing new email streams, and automating emails, which saves us 30 to 50% of our time. The introduction of new products into the email has been seamless as well.
What needs improvement?
To improve Blueshift, the customer support should enhance their response time, and reporting should be accurate while ensuring that the flow of data remains seamless.
The data flow can sometimes be quite slow, and that aspect should definitely see improvement.
I think there should be an ability to move customers easily from one campaign to another with one click, which should be very seamless.
For how long have I used the solution?
I have been working in my current field for four years and seven months.
What do I think about the stability of the solution?
Blueshift is very stable, with no downtime noticed, making it fast and reliable.
What do I think about the scalability of the solution?
I find Blueshift to be scalable, as it helps capture a wide amount of customer data at our organization, and it does an excellent job of organizing that data in a manageable way.
How are customer service and support?
Regarding customer support, the response to our queries is somewhat slow, but they manage to respond. However, they should work on their speed in responding to customer queries.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used Salesforce Marketing Cloud Email Studio.
I switched from Salesforce Marketing Cloud Email Studio to Blueshift because Blueshift's capability with events and segmentation is unmatched. With other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that captures a payload of information regarding that particular action. Blueshift goes way beyond its alternatives.
What was our ROI?
I have seen a return on investment with Blueshift, leading to better segmentation, targeting, and intelligence that has resulted in a higher revenue percentage and better deliverability in our organization.
What's my experience with pricing, setup cost, and licensing?
In terms of pricing, setup cost, and licensing, the cost can be high for smaller organizations working on a tight budget. However, for our organization, the cost is more cost-effective and affordable.
Which other solutions did I evaluate?
Before choosing Blueshift, I evaluated SparkPost as an option.
What other advice do I have?
My advice to others looking into using Blueshift is that it has enabled us to capture a large amount of time-sensitive data within each payload, specifically regarding events. We can trigger campaigns and segmentations off that event data, which is essential to our success as a team and an organization. Therefore, it is a highly recommended tool, especially when managing large amounts of customer data that need to be organized.
The predictive score is useful for pushing content at the right time to potential customers.
I would rate this product an 8 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Advanced customer journeys have boosted segmentation and now deliver more relevant campaigns
What is our primary use case?
My main use case for Blueshift is to use it as a customer data platform, both to manage, curate, and update our customer segmentation and to integrate that data into our email templates.
A specific example of how I use Blueshift for customer segmentation or email integration is that we are able to build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns, so it is quite intricate to manage.
In addition to my main use case, I capture a wide amount of customer data at our organization and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We can then trigger campaigns and segmentations off of that event data. This is essential to our success as a team and as an organization.
What is most valuable?
The best features Blueshift offers in my experience are customer data management and segmentation, intuitive and easy-to-use UI, quick and efficient customer support, and an intuitive user-friendly interface that allows me to manage complex data easily. Blueshift also offers robust features such as integration with Segment and other apps, retargeting with dynamic content pulled from data feeds and catalogs.
Out of those features, I find myself relying on the customer segments and recommendation tool in Blueshift the most day-to-day because it has helped with automating and personalizing our tags.
I would also add that the predictive score is very useful.
Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool.
What needs improvement?
Blueshift can be improved by enhancing the reporting functionalities and ensuring that the flow of data is seamless.
I would also add that support should be more available 24/7.
For how long have I used the solution?
I have been using Blueshift for three to four years.
What do I think about the stability of the solution?
Blueshift is very stable for my organization, as I have not experienced any downtime or lagging.
What do I think about the scalability of the solution?
Blueshift's scalability is very impressive, as it can handle our data management, journey building, and customer events easily.
How are customer service and support?
The customer support is a bit slow; they take time to respond, and they should improve.
I would rate the customer support as seven out of 10.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used HubSpot Marketing Hub and I switched because I feel that Blueshift has ways to get before they get near some of the upper tiers, especially those that drive successes and are willing to be involved in the everyday marketing strategy.
What was our ROI?
I have seen better ROI with more precise targeting, which has become more adapted to pressure. It was long to put in place, however, so it is taking time, so we do not have to lose customers easily. Additionally, we have seen an increase in improved introduction of new email streams, automation of email, and the introduction of new products into mail, but it has slowed the process of getting all products in one system.
I have seen a return on investment, as Blueshift has had a tremendous impact on our email marketing KPIs. The based approach and recommendation tool has led to increased engagement.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing has been cost-effective, and the settings cost was also effective and easy.
Which other solutions did I evaluate?
Before choosing Blueshift, I evaluated other options such as Adobe Marketo Engage.
What other advice do I have?
My advice to others looking into using Blueshift is that if you are looking for a tool to improve or to boost better segmentation, targeting, and intelligence which leads to higher revenue percent and better deliverability, Blueshift is the real deal. It is a highly recommendable tool for that work. I give this product a review rating of 8.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Powerful Automation and Analytics for Seamless Customer Journeys
What do you like best about the product?
I like that Blueshift comes with great features for unifying customer data and also comes with great data management features.
With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention.
I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at.
With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool.
I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns.
What do you dislike about the product?
With Blueshift, all the features are place and no bad experiences whatsoever.
What problems is the product solving and how is that benefiting you?
The tool comes with amazing customer journey features and it makes it possible to personalize marketing which ensures we have successful marketing campaigns.
Powerful All-in-One CDP and ESP for Large Catalogs
What do you like best about the product?
The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume.
What do you dislike about the product?
It can be quite technically difficult to manage. Luckily we have a great partner who manages implementation of our email system.
What problems is the product solving and how is that benefiting you?
Managing our extensive catalog and personalization of emails.
Empowers Personalized Marketing with Seamless Data Integration
What do you like best about the product?
I like that Blueshift unifies customer data and marketing tools allowing us to offer our customers an exceptional and personalized experience.
It comes with intelligent features such as agentic, and generative AI that helps our marketing team to personalize and optimize experience across multi channels.
I like that Blueshift makes launching campaigns, test strategies and personalize experiences thanks to being able to leverage on customer data.
The tool helps us increase customer engagement and this translates to sales.
Its ability to integrate to other data warehouses for instance Amazon Redshift makes it a better tool.
What do you dislike about the product?
I have used Blueshift and it has been a success without problems. The customer support team are always helpful when need arises.
What problems is the product solving and how is that benefiting you?
With the tool, we leverage on customer data and marketing tool to shoot our business marketing efforts to the roof and it has worked well. It offers great marketing automation, personalization and great AI features making it very effective.
Enterprise solution flexible
What do you like best about the product?
Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year.
What do you dislike about the product?
Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing
What problems is the product solving and how is that benefiting you?
Multichannel communications and journey in a unique tool, you can manage in a unique place all the channel and check by each customers what you sent to him/her
Powerful Recommendations, Easy Interfaces and great support
What do you like best about the product?
I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and data is received in realtime.
Implementation was quick and easy to, with full support from the team.
This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.
It was easy to integrate this into the business.
What do you dislike about the product?
Not as well known in Uk so not able to partner with som real time email clients
What problems is the product solving and how is that benefiting you?
It allows us to collect user behaviour and personalise/target emails to users in real time throughout their journey with us
Top platform for modern marketers
What do you like best about the product?
Blueshift provides quality customer support, a fantastic and ever-growing list of features, a workflow that supports both marketers and developers.
What do you dislike about the product?
Some of the documentation could be more robust. More access or different "roles" or permission sets for technical developers and integrators would be helpful.
What problems is the product solving and how is that benefiting you?
We have intense requirements surrounding recommendations and Blueshift's rec engine is one of the most advanced out there. Our ability to integrate on a deep level and share customer attributes out of our own data model keeps us at the top of the heap when we are messaging our customers.
Powerful customer engagement platform with intelligent automation
What do you like best about the product?
Blueshift truly excels in delivering personalized, data-driven customer experiences at scale. I appreciate how intuitive the interface is, especially when setting up multi-channel journeys across email, SMS, and push notifications. The AI-powered recommendations and predictive segmentation are incredibly helpful for targeting the right users at the right time, boosting engagement and conversion rates significantly.
What do you dislike about the product?
While the platform is powerful, the initial setup can be a bit overwhelming due to the range of features and integrations. It would be helpful to have more guided onboarding tutorials or live walkthroughs to speed up the learning curve for new users.
What problems is the product solving and how is that benefiting you?
Blueshift is solving the challenge of fragmented customer data and ineffective, one-size-fits-all messaging. By unifying data from multiple sources and enabling real-time segmentation, it allows us to deliver highly personalized and timely communications across channels. This has led to improved engagement, higher conversion rates, and a more seamless customer experience—while also saving us time through intelligent automation and streamlined campaign management.
Flexible and easy to use marketing automation platform
What do you like best about the product?
Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience.
The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.
Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate.
What do you dislike about the product?
The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse.
What problems is the product solving and how is that benefiting you?
Blueshift is automating marketing and product comes form customer onboarding to notifications and promotions.
