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A Welcome Change!
What do you like best about the product?
The engagement heat maps. The instant feedback is so helpful for our team to get a visual pulse on what content is resonating with our users.
What do you dislike about the product?
Wish the save time would be a bit faster.
What problems is the product solving and how is that benefiting you?
We did not have sophisticated segmentation or personalization capabilities with our homegrown system.
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Wide range of capabilities to execute an omni-channel workflow
What do you like best about the product?
We've found Blueshift to have the widest range of capabilities out of any CRM / customer journey tool that we've worked with. We are able to use their cloud app capabilities to make outbound calls to customers and then based on the outcome of the call, serve them specific journeys via email, SMS, etc.
What do you dislike about the product?
Blueshift's interface is far less user-friendly and intuitive than other platforms. In addition, their Blueshift Academy and learning features are not as easy to find or well documented as some other ESPs like Hubspot, Marketo, etc.
What problems is the product solving and how is that benefiting you?
We are able to execute custom workflows for multiple segments of customers. We are also able to send triggers to other platforms to complete custom actions like making calls through Five9 or uploading files via SFTP.
Learning Experience - Continuing to Grow and Evolve
What do you like best about the product?
I like the UI, and the changes that were made with the content creation platofrm. I really see a lot of value while using the system, and checking on the insights quickly and easily for us to get exactly what we need to adapt and piviot.
We've gotten a lot out of the system thus far, and are continuing to learn on how we can go ahead and imrpove our day to day use. So far, after a bumpy start, I think we're on the path to success and hope to see it stay down that way.
We've gotten a lot out of the system thus far, and are continuing to learn on how we can go ahead and imrpove our day to day use. So far, after a bumpy start, I think we're on the path to success and hope to see it stay down that way.
What do you dislike about the product?
As of right now we're just learning the bumps and brusies that come along with a new system as fresh as Blueshift. Utlizing their API to get the data in is something that we're learning and leaning on to be a bit more successful for us.
There were a few bumps in the road when we first started out using the system, and learnings from both sides, but really happy to move past that and have some successes with the system going forward.
There were a few bumps in the road when we first started out using the system, and learnings from both sides, but really happy to move past that and have some successes with the system going forward.
What problems is the product solving and how is that benefiting you?
We come from a system where automation was next to impossible to do, based on a past implementation from a system we switched off of. With Blueshift we're quickly able to see and automate our emails out so we can now do successful customer success streams to show that we are there for our customers after the fact.
We also have some better insight into our data so we can use that to really go forward and push. I think what we've seen here so far with Blueshift is a step in the right direction for us to be moving in a new, correct direction with email marketing.
We also have some better insight into our data so we can use that to really go forward and push. I think what we've seen here so far with Blueshift is a step in the right direction for us to be moving in a new, correct direction with email marketing.
Recommendations to others considering the product:
Be sure to come ready with your questions. Be ready to understand the importance of making sure everything you do is complete and can be fulfilled by the platform. Research, do your homework.
Overall Great CDP with Growing Features
What do you like best about the product?
The customization offered with email and SMS templates is a big appeal factor. The segmentation is very customizable too which is nice.
What do you dislike about the product?
The segmentation, although very customizable, could be more user friendly. Makes creating a relatively simple segment feel like a software engineering task
What problems is the product solving and how is that benefiting you?
Send time optimization, resending emails to non openers. More segmentation and customization sends
Recommendations to others considering the product:
If any company is looking to expand their audience and have a very customized approach to their subscribers, Blueshift is the way to go
Data driven communication
What do you like best about the product?
That the tool is highly data-driven. It is possible to add all kinds of variables (limited to simple types excluding arrays, but it is an acceptable limitation). In addition, we can build models super quickly and also recommendations. The development already thought about recommendations built outside and incorporate this option. It is super easy to upload user attributes.
What do you dislike about the product?
I dislike 2 things. The most important one is how difficult it is to remove attributes or events that became obsolote or were corrupted.
Blueshift help is on spot, so we always got great help, however it would be nicer if we could remove data from the system a bit easier.
The second thing that would be good to add is to have formulas on attributes for segment creation. At the moment each value can be analyzed and it is not possible to compare them. For example if I want to calculate the available income I could use income field - expenses and then apply a threshold. However because I cannot compare variable against variable I need to have the available income pre-calculated and loaded to Blueshift.
Blueshift help is on spot, so we always got great help, however it would be nicer if we could remove data from the system a bit easier.
The second thing that would be good to add is to have formulas on attributes for segment creation. At the moment each value can be analyzed and it is not possible to compare them. For example if I want to calculate the available income I could use income field - expenses and then apply a threshold. However because I cannot compare variable against variable I need to have the available income pre-calculated and loaded to Blueshift.
What problems is the product solving and how is that benefiting you?
Data driven communication. We are loading tons of data to be able to do micro-segmentation for email campaings. This has proven a huge improve in conversion numbers.
Recommendations to others considering the product:
Blueshift is an excellent tool for data-driven communications. I recommend being very mindful when adding new attributes to make sure they have the right type (as type is attributed based on the data of the first load) and always use a test account for testing to keep the production account neat.
Excellent remarketing system
What do you like best about the product?
Extremely well-designed API system for integration into existing data stores and websites.
Well structured and easily usable campaign setup system.
Well laid out CMS for managing email, SMS, etc., copies.
Excellent documentation and training guidelines for new users.
Good documentation for API users when implementing on websites or internal CRM systems.
The learner centre makes available excellent video training content for people who want to use BlueShift and wish to advance the implementation process.
The implementation team is very hands on and assists with any and all issues and campaign setups so that you have an excellent go live experience.
Well structured and easily usable campaign setup system.
Well laid out CMS for managing email, SMS, etc., copies.
Excellent documentation and training guidelines for new users.
Good documentation for API users when implementing on websites or internal CRM systems.
The learner centre makes available excellent video training content for people who want to use BlueShift and wish to advance the implementation process.
The implementation team is very hands on and assists with any and all issues and campaign setups so that you have an excellent go live experience.
What do you dislike about the product?
The opt-out management system is too simplistic to cater to current-day GDPR/POPIA opt-out requirements. It currently only caters for flat optout at a channel level for SMS, email, etc. with no ability to add additional channels to the base optout process. The system also does not cater for customised category optout or "opt-down" as many other systems utilise. The workaround of creating a new field per opt-out category becomes too cumbersome. However, the system does allow you to utilise an optout front end which can be customised to utilise an external opt-down system.
What problems is the product solving and how is that benefiting you?
We run a lot of manual remarketing processes internally. We are now utilising Blueshift to automat our consumer remarketing process. With the automation in place, we are now able to better engage with our consumers.
We are also looking at solving the issue of not having an internal CRM for management of our consumer database.
We are also looking at solving the issue of not having an internal CRM for management of our consumer database.
Recommendations to others considering the product:
This is an amazing platform for automating your remarketing processes and better engaging with your consumers.
Great features, and fast development with customers at center
What do you like best about the product?
The Blueshift platform offers a range of very useful features, like recommendations, segmentation, social media connections. It's advanced for connection to external fetches for multi-language campaigns and easy to work with the templates. The Blueshift team is very helpful, always ready to help, and gets fast support, around the clock.
What do you dislike about the product?
Blueshift is built for executing campaigns, and the data analytics interface is a little limited, but the basics can be definitely be done. I am convinced this area will be improved, given Blueshift's fast and customer-centric product development.
What problems is the product solving and how is that benefiting you?
We execute 2-3 one-time sends campaigns each week, to 14 different languages and have about 20 triggered campaigns. The clever AI and segmentation make it easy to send timely content to global customers. Without Blueshift, we would have had to be a 3x bigger team.
Recommendations to others considering the product:
It's a great platform!
Powerful CDP that unifies all our data and allows for powerful communication with our customers.
What do you like best about the product?
Integration with our eCommerce platform allows us to leverage our customer and order data to improve our marketing communications. Blueshift has allowed us to level up our email marketing as well as managing our customer data.
What do you dislike about the product?
The learning curve is a bit steep but well worth the payoff.
What problems is the product solving and how is that benefiting you?
Using data insights to power our email communications dramatically improving the results of one of our top marketing channels.
Recommendations to others considering the product:
Work closely with your CSM and develop a good rapport - they are your conduit into the other teams you'll need to make you successful on the platform.
User Friendly UI of Blueshift
What do you like best about the product?
Clear and Understandable font and readable english. The color combination of the UI is eye pleasing and good to use.
What do you dislike about the product?
Not really but the lag of loading time for some accounts. possible due to API request and response case.
What problems is the product solving and how is that benefiting you?
Business needs mainly for the marketing business to land on the page where we can validate and take decisions for the SEO/SEM channels.
Helping us achieve our goals
What do you like best about the product?
We have been using Blueshift for some time now and seeing the features and tools advance has been great! The AI & predictive features help us personalise communication with customers which is key for us. On top of this, the team are always helpful and take the time to understand our needs and offer custom solutions to help us achieve our goals.
What do you dislike about the product?
The team have always been quick to address & resolve any issues we've faced, however, there are some minor pain points with UI at times. I would like to see more advanced branching logic to help us create different paths within a campaign and more visual options for campaign journeys.
What problems is the product solving and how is that benefiting you?
We are communicating with our customers on a more one-to-one level with Blueshift to ensure our content relevant & personalised to the user.
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