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Best up an coming CDP/ESP
What do you like best about the product?
Blueshift allows me to understand my customers in a way most other platforms do not. The insights I am able to glean and then turn around action within the platform give me the opportunity to scale in a way that other platforms do not.
What do you dislike about the product?
I've work with Blueshift now at two companies and one of the things I appreciate is their flexibility and willing to innovate the product to meet my companies needs. If there is something we dislike or find missing they are always more than willing to jump in and add it to the roadmap or do custom work to match our business needs.
What problems is the product solving and how is that benefiting you?
We are a small team with limited resources. Blueshift is allowing us to automate campaigns based on data. There algorithm allows us to provide better product recommendations and learn more about customers over time. I look at them as a bit of a secret weapon giving us an unfair competitive advantage.
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New User
What do you like best about the product?
It is leaps and bounds more advanced than some of the smaller platforms out there, but not so wildly expensive as other platforms that exist that I would consider on par with capability.
What do you dislike about the product?
Reporting and data structure could be better.
What problems is the product solving and how is that benefiting you?
Better dynamic user segmentation, which allows us to be more agile with our communications to specific users.
I use Blueshift for the majority of my work and do recommend it.
What do you like best about the product?
User profiling. It's really easy to troubleshoot customer problems by having all activity, event and campaign data per user profiling in one easy to find interface. I also like the newly introduced template creator. As we use the Visual Editor for the majority of our sends, the new update has made it incredibly clear to build, proof in multiple devices and also test recommendations and dynamic content based on how easy it is to select different users/attributes and see them change in live.
Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns.
Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns.
What do you dislike about the product?
One thing Blueshift falls down on is the automation and journey builders. At the moment, it feels very static. With most products, you would expect a clear and easy to use drag and drop journey builder, where it's clear to see how the activity will be prioritised, and what happens if a user is skipped from a certain trigger - what happens next? As we're trying to roll out quite complex behavioural automation campaigns, it's quite difficult to build these. What's more, because it's static, it's difficult to amend the ordering of templates and work on the prioritisation without having to delete templates.
Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step.
The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance.
Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step.
The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance.
What problems is the product solving and how is that benefiting you?
Not only do we use Blueshift for all of our BAU marketing, it's also really important to us because we use it for our user behaviour analysis, for example using pageload events to see what users are doing on-site and where, as well as the goal events to see where our revenue and product conversions are coming from.
We've solved countless automation issues with Blueshift, which is great. If we can see a better journey builder in the future, this will only unlock us more.
The other solution that stands out is advertising through other platforms, Facebook for example. Being able to use the data syndication feature to segment a particular user group based on events in Blueshift, and then being able to create a lookalike from Facebook through snydicating that data through has definitely increase acquisition conversion, whilst bringing down the costs there.
We've solved countless automation issues with Blueshift, which is great. If we can see a better journey builder in the future, this will only unlock us more.
The other solution that stands out is advertising through other platforms, Facebook for example. Being able to use the data syndication feature to segment a particular user group based on events in Blueshift, and then being able to create a lookalike from Facebook through snydicating that data through has definitely increase acquisition conversion, whilst bringing down the costs there.
Powerful but user friendly platform, good customer service
What do you like best about the product?
It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team are also excellent - Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful.
What do you dislike about the product?
Documentation could be clearer - so we have to ask fewer questions during setup and as we learn how to use the platform. Ability to build drag/drop flows with if statements would be really useful - currently you can build these flows, but it's not that easy (I believe this is on the product roadmap).
What problems is the product solving and how is that benefiting you?
Better tracking of user activity on-site and in emails; ability to send targeted, relevant, timely comms and to set this up flexibly; drive up our user retention and engagement levels through being more agile and with access to use more detailed criteria.
Recommendations to others considering the product:
Really powerful platform and great customer service. If you're looking to take a step up in how you do CRM, you should definitely check out Blueshift.
Best email platform I have used.
What do you like best about the product?
There seems to be no end to the features. Any idea I have had, BlueShift has been able to create.
What do you dislike about the product?
Nothing so far, it is clearly a lot more powerful than other email services I have used in the past.
What problems is the product solving and how is that benefiting you?
Being able to hyper-target my customer list - I have been very surprised at the amount of targeting BlueShift can do.
BLUESHIFT PLATFORM REVIEW
What do you like best about the product?
I love the easy, straight-forward UI dashboard and how it's easy to navigate.
What do you dislike about the product?
Maybe, just the confusion between the events and other derived events, but it's something to learn.
What problems is the product solving and how is that benefiting you?
As of the moment, we're solving an issue about the coupon codes not populating in our email campaigns. The team has been really responsive and we're still in contact with them now. They always make sure that our problem will be resolved.
Recommendations to others considering the product:
It's easy to use, not too complicated, and very accomodating customer service.
Great automation platform for data collection and marketing campaigns
What do you like best about the product?
Blueshift allows us to target specific audiences throughout the entire customer life cycle. I use the recommendation builder on a daily basis to assist in personalizing recommended users. Blueshift is also pretty great at allowing you to use multiple channels to engage our users.
What do you dislike about the product?
Like anything, a slight learning curve for the UI. Reporting capabilities could use improvement but I've also heard that its in pipeline.
What problems is the product solving and how is that benefiting you?
We wanted to move from batch and blast emails to more personalization. We are also improving our deliverability rates.
Recommendations to others considering the product:
I would recommend this to anyone looking to improve engagement with their customer.
Very clear and easy to use.
What do you like best about the product?
Since I am a developer - I like the API and the functionality to do almost everything with it. The ability to call Live Content via segments is amazing.
What do you dislike about the product?
I think the most annoying thing is caching - the data is sometimes outdated (affects only the UI).
Sometimes I feel like the support is doing the bare minimum.
Sometimes I feel like the support is doing the bare minimum.
What problems is the product solving and how is that benefiting you?
- Marketing emails
- Live Content recommendations on websites
- Recommendations in marketing emails
and much more.
Benefits: easy to setup and efficient.
- Live Content recommendations on websites
- Recommendations in marketing emails
and much more.
Benefits: easy to setup and efficient.
Recommendations to others considering the product:
This CRM might have some faults but once you outline these problems/faults the Blueshift engineering is working to resolve and improve these issues.
Most robust marketing automation platform
What do you like best about the product?
I love the recommendation feature and use it on a daily basis. it provides me with the flexibility I need to give the right products to the right users.
What do you dislike about the product?
At the moment, there are some minor reporting limitations which said to be resolved in the next update.
What problems is the product solving and how is that benefiting you?
The main problem is getting into the inbox or users at the right time for them. this is achieved with Blueshift's time optimization feature which by ways of magic (AI) determines what is the best time for a user to most likely to open an email and delivers it to them!
Recommendations to others considering the product:
Blueshift is a great tool for anyone looking for a solution to complex email marketing and marketing automation needs.
Blueshift experience
What do you like best about the product?
I really like the fact it is a user friendly platform that's intuitive. There are some cool features that save time such as the campaign section. I like the way you can build detailed segments based on a wide range of factors such as revenue spend, location and demographics.
What do you dislike about the product?
Certain new terms can be confusing such as mixin. Lots of people unfamiliar with marketing struggle to understand these terms. Perhaps some a dictionary of terms could help with this.
What problems is the product solving and how is that benefiting you?
I was assisting the support team and training new hires building segments and setting up campaigns
Recommendations to others considering the product:
A great system as it allows for collaboration between marketing, BI and support. The fact you can build segments with very little restrictions allows for lots of possibilities including better customer engagement and increase in revenue.
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