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Easy to use and the most hands on customer support
What do you like best about the product?
Blueshift's platform is really easy to use because everything is in one place, you don't need to be an experienced ESP user to get your head around the different functions. I especially like that sending test emails is really swift and straightforward, unlike other ESPs such as Salesforce where you don't receive the test email instantly. The campaign reporting dashboard is also really good because you get a clear overview of top level metrics. But best of all is the support you get from their team! If you ever run into trouble when using the platform, Blueshift's team provide hands on support which you don't get with any other ESP!
What do you dislike about the product?
What's missing is email heat maps, a clear view on where your customers click.
What problems is the product solving and how is that benefiting you?
With Blueshift we can seamlessly and more efficiently set up more advanced trigger campaigns.
Recommendations to others considering the product:
If you are looking for a user friendly and efficient ESP with a hands on support team, then look no further.
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Blueshift - One stop shop for your CRM needs
What do you like best about the product?
It helps us with all the CRM needs - building the email templates, setting up campaigns, measuring the performance of our email campaigns. Advanced features such as using Blueshift's in-built ML models have helped see positive lift with revenue and user engagement by only sending those emails to the users that they are most likely to open or click.
What do you dislike about the product?
It would be great if Blueshift were able to ingest most important metrics data through back-end channels/APIs so that we could also measure the revenue, login activity, etc. all in one place for cohorts of users who were sent emails.
What problems is the product solving and how is that benefiting you?
Some of the problems we are solving are: determining how many emails should we send to user in a week, optimal time of the day when an email should be sent, user propensity to determine which emails users are most likely to engage with, continuous A/B testing on subject lines, email templates, etc.
Recommendations to others considering the product:
Blueshift is tailored well to serve different types of audiences such as campaign managers, email developers, product managers to business executives. In the spectrum of less technical to high level business insights, Blueshift does an extremely good job of establishing clear swimlanes such that its audience gets most out of the tool without requiring any outside help. The only caveat I will bring up is pricing which could act as a show stopper for using Blueshift. If Blueshift does fit your organizational budget, then its an extremely valuable tool to help fulfill your company's CRM needs.
Great flexible platform
What do you like best about the product?
The system is powerful and offers a high variety of functionalities. Blueshift's support team is setting high bars for any support team on other products.
What do you dislike about the product?
Because the system offers so many features, sometimes is a bit difficult to quickly find what you're looking for, but that's to be expected with the huge number of things you can achieve through Blueshift.
What problems is the product solving and how is that benefiting you?
Being a developer, I use Blueshift's API to quickly check events, inspect the payloads, and check the counts - it's a good way to test and validate my work.
Best marketing platform to create personalized campaigns across channels
What do you like best about the product?
We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we want to target across our campaigns. We can easily set them up and be confident everything is performing correctly. We have an all in one platform that makes it easy for our team to build and test any component of our emails and website content. We save a lot of time by removing repetitive tasks and waiting for support from our technical teams.
What do you dislike about the product?
The UI could use some improving, but I have been told this is coming soon. The platform can be overwhelming when first start out because there are so many different capabilities and tools. I recommend taking a step back and looking at what campaigns are you trying to launch and the core objectives . That way you can build out accordingly
What problems is the product solving and how is that benefiting you?
Engage and communicate with customers across a variety of different channels. The ability to collect data from our website, marketing channels, and CRM - and make use of it. We had heavy reliance on technical teams to pull the data we needed. Now we can do it ourselves and actually build segments and send relevant messages to each of these audiences. We've become a lot more efficient with Blueshift.
Blueshift Simple y atractivo , Eficiente!!!
What do you like best about the product?
It is a very versatile platform, easy to use and with its functionalities it shows to be one of the best marketing tools. The support they provide is very fast and efficient. Data and API integration is really simple, it doesn't present any problems. The customization provided by the available templates is nice, which are very good. The ability to promote our campaigns on platforms such as Google and Facebook has changed the course of our company, it has made us grow impressively.
What do you dislike about the product?
Report writing could be a bit more robust for more comprehensive reporting. But we are sure that soon this will be possible since over the years we have been able to notice the improvements that have favored our experience using this software, they know how to listen and fulfill our expectations
What problems is the product solving and how is that benefiting you?
As a company, the main thing for us is to offer a high quality of work that meets the expectations of our clients at all times and to achieve greater recruitment every day. Blueshift has taken care of facilitating this task for us in the best way thanks to its wonderful management of marketing, analysis and control. Our workers carry out all the strategies and this software helps us to enhance and promote them. We are delighted with the use of this platform, we reach goals quickly.
Recommendations to others considering the product:
We find it easy and pleasant to work with Blueshift, its interface has a great design and is very easy to use. They are attentive to our concerns and opinions and take them into account at all times. It is a well-functioning software, with very few errors and all this goes hand in hand with its affordable cost, it is a very valuable investment for our company and we are sure that it will also be for the people who obtain it. Its tools are powerful and allow to always offer a high quality of work.
For me it has become more than a tool, it is my right hand in everything that refers to design
What do you like best about the product?
For me it has become more than a tool, it is my right hand in everything that refers to design, creation and digital marketing strategies, especially email marketing campaigns since it allows me to create campaigns in a quite Simple and versatile, it also has an excellent reporting tool that reflects the data in a very practical way when making a decision, since it allows me to verify the effectiveness of the decisions made in terms of the strategies taken, it is also provided with a large number of integrations that allow you to fully exploit its potential.
What do you dislike about the product?
Their customer service can be faster and more assertive when responding to user requests, since in my opinion they take forever to answer the concerns that are presented to us, which takes away a lot of time just to wait. an answer.
What problems is the product solving and how is that benefiting you?
In this short time that I have been using it to improve the digital marketing strategies of my company, it has been quite useful.
Great marketing platform for personalizing communications across channels
What do you like best about the product?
Blueshift's platform is easy to use and makes our team self-sufficient. We can build segments based on any event, and actually deliver personalized messages to each that are relevant to them.
The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously
One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it.
The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously
One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it.
What do you dislike about the product?
The ability to auto-save our email templates. There have been numerous times where I have lost a template I was creating and had to start from scratch. I know the team is aware of this and working to fix it.
Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past.
Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past.
What problems is the product solving and how is that benefiting you?
When we selected Blueshift, there were a few things we wanted to solve.
1. Unify our data from our website and messaging channels
2. Build segments that we can leverage in our campaigns
3. We didn't want to use 3-4 tools to accomplish our ultimate goals. We wanted an all in tool that gave us everything we needed.
1. Unify our data from our website and messaging channels
2. Build segments that we can leverage in our campaigns
3. We didn't want to use 3-4 tools to accomplish our ultimate goals. We wanted an all in tool that gave us everything we needed.
Powerful automated and predictive marketing solution
What do you like best about the product?
I really like how easy and intuitive the application is to use, helping the marketing teams to really focus on the creativity without having to worry too much about the execution. The tool opened up new ways of reaching our users while delivering more personalised content based on behaviour. It also gave us the opportunity to try new marketing concept and step away from mass marketing.
What do you dislike about the product?
No many aspects in fairness, I think the team is working hard on addressing any gaps highlighted to the. The reporting side of the application is good but could be (and will probably) better from a campaign engagement matrix stand point.
What problems is the product solving and how is that benefiting you?
We managed to quickly change the marketing mind set from a manual single channel/content approach to an automated multi touch point and personalised strategy without too much effort.
Does what it says on the tin
What do you like best about the product?
We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole new world of opportunities. But the biggest thing I like about it is the ease of use - i.e. our marketing team can run the show without having IT constantly involved.
What do you dislike about the product?
There was a bit of a learning curve... but I think this cannot be avoided when you are doing something new and as advanced as we are doing.
What problems is the product solving and how is that benefiting you?
One platform for communication with our customers. Using trigger based campaigns to deliver personalized messages to our customers.
Recommendations to others considering the product:
Put resources behind implementation.
Senior Data Engineer
What do you like best about the product?
The best i like about the blueshift its easy to manage compare with old trivial solutions which requires a team to manage.
In addition, its very easy to integrate using API.
Support team is quite good and helpful.
In addition, its very easy to integrate using API.
Support team is quite good and helpful.
What do you dislike about the product?
There are no major dislikes but would like Blueshift to focus more on following:
1) Sometimes it takes longer to get technical help.Hence would be better to get quick support response
2) Its API capacities are limited. Would be helpful to have more API endpoints for features like tags.
1) Sometimes it takes longer to get technical help.Hence would be better to get quick support response
2) Its API capacities are limited. Would be helpful to have more API endpoints for features like tags.
What problems is the product solving and how is that benefiting you?
We are trying to focus more on retaining the existing customers using re-marketing.
Blueshift is helping us to drive this goal very efficiently.
Also with blueshift being in place now, efforts to manage the tool has been reduced compared to previous tool.
Blueshift is helping us to drive this goal very efficiently.
Also with blueshift being in place now, efforts to manage the tool has been reduced compared to previous tool.
Recommendations to others considering the product:
Happy to list features to be considered while switching to Blueshift:
1) Easy to integration and manage
2) Easy to group using tags
3) Easy to customise campaigns
1) Easy to integration and manage
2) Easy to group using tags
3) Easy to customise campaigns
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