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Blueshift is Amazing!
What do you like best about the product?
The variety of options that makes out process so much easier.
What do you dislike about the product?
The segment builder could be a little easier, and the website spins in place for a few minutes at least a couple of times a day.
What problems is the product solving and how is that benefiting you?
Segmentation is much easier, as is maintaining recurring mailings.
Recommendations to others considering the product:
More bang for the buck for sure. Anything a digital marketer needs is included in the software.
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All-in-one CDP that helps deliver personalized user experiences
What do you like best about the product?
-With Blueshift, we have the ability to collect and unify every datapoint across our campaigns and websites
-Easy to use audience builder, we can get really granular with who we target
-Recommendation build is my favorite feature! I can build a variety of different recommendation blocks that pull directly from our catalog. Makes is very easy to quickly build and iterate rec schemas and then leverage them across email templates in my campaigns
-Journey builder makes it very easy to pull in channels: email, push, and paid media
-Easy to use audience builder, we can get really granular with who we target
-Recommendation build is my favorite feature! I can build a variety of different recommendation blocks that pull directly from our catalog. Makes is very easy to quickly build and iterate rec schemas and then leverage them across email templates in my campaigns
-Journey builder makes it very easy to pull in channels: email, push, and paid media
What do you dislike about the product?
-Learning curve - it's a very robust platform with many features. It's a bit overwhelming at first, like any new platform, but the more you play around to become familiar with how it works, it becomes a lot easier.
-Documentation could be better in some areas
-Documentation could be better in some areas
What problems is the product solving and how is that benefiting you?
-Data unification
-Audience segmentation
-Personalization
-Multi-channel journeys
-Audience segmentation
-Personalization
-Multi-channel journeys
Effective, easy-to-use, powerful
What do you like best about the product?
Predictive Studio, Recommendations, Dashboards
Undoubtedly the strong feature from the tool. Easy to navigate and build predictions, set-up reoccuring reports, edit on your tests in real time.
Undoubtedly the strong feature from the tool. Easy to navigate and build predictions, set-up reoccuring reports, edit on your tests in real time.
What do you dislike about the product?
I haven't faced a lot yet. Even multistep complex setups are easily doable.
What problems is the product solving and how is that benefiting you?
Using Predictive Studio, I can easily setup custom segments defining propensity to engage, interact or purchase. This gives an early run in segmenting and targetting engaged users.
Recommendations to others considering the product:
You would enjoy the customizations and support. 10/10 for support on tool updates, new feature launches, user friendliness.
Blueshift rocks for future of customer communications.
What do you like best about the product?
The ability to centralize our data to create personalized experiences across multiple platforms: email, SMS, website and beyond.
What do you dislike about the product?
Historically, Blueshift was not on par with some of the other company's reporting capabilities. HOWEVER, with the new release, Blueshift has great reporting and even some nice notification capability so I can easily keep my stakeholders in the loop on our programs.
What problems is the product solving and how is that benefiting you?
The benefits:
- Centralize data
- Create personalized experience
- Integration with other systems/platforms
- Using AI and Predictive Modeling
- Centralize data
- Create personalized experience
- Integration with other systems/platforms
- Using AI and Predictive Modeling
Flexible and Powerful Marketing Automation Platform
What do you like best about the product?
The power to market to my customers with a tool that reaches them across multiple channels is key. Once the UI is understood it is easy to set up campaigns for the multiple markets we are targeting.
Being able to track data through different channels allows us to create more personalized messages for certain target audiences.
Blueshift’s solution helps us reach our customers across multiple channels. We can easily set up event and segment triggered campaigns, as well at test and optimize any campaign element.
Some of my favorite features are the segmentation builder and creative studio. I can build and target the ideal customers, while staying on brand.
Additionally, the reporting capabilities are great. We are able to track data across different channels which helps us optimize our creative assets and campaigns.
the platform's flexibility also allows us to throw in any data source, so we can leverage all of the historical and real-time data.
Being able to track data through different channels allows us to create more personalized messages for certain target audiences.
Blueshift’s solution helps us reach our customers across multiple channels. We can easily set up event and segment triggered campaigns, as well at test and optimize any campaign element.
Some of my favorite features are the segmentation builder and creative studio. I can build and target the ideal customers, while staying on brand.
Additionally, the reporting capabilities are great. We are able to track data across different channels which helps us optimize our creative assets and campaigns.
the platform's flexibility also allows us to throw in any data source, so we can leverage all of the historical and real-time data.
What do you dislike about the product?
There is a bit of a curve when learning the UI but once understood things begin to fall into place. Reporting capabilities good be better. However, they’ve already done some big improvements which are helpful to understand campaign performance. They are transparent with their product roadmap, so excited to see what’s to come
What problems is the product solving and how is that benefiting you?
-data unification
-move from batch and blast to personalized emails
-build segments to precisely target users
-move from batch and blast to personalized emails
-build segments to precisely target users
Recommendations to others considering the product:
I would say it is a great platform to use and would recommend it for any business that is looking to optimize their reach .
User Friendly with Robust Feature Set
What do you like best about the product?
Blueshift is a powerful tool that offers
- user friendly interface
- cross-channel campaign
- journey builder based on customer activity across all touch points
- dynamic content building
- content categorization
- 1:1 personalized messaging
- full automated orchestration
The team is also quite responsive.
- user friendly interface
- cross-channel campaign
- journey builder based on customer activity across all touch points
- dynamic content building
- content categorization
- 1:1 personalized messaging
- full automated orchestration
The team is also quite responsive.
What do you dislike about the product?
The in-app reporting definitely has room for improvement. The documentation are not very user friendly. I would like to see some prediction system that helps predict subscription cancels based on user activities and events.
What problems is the product solving and how is that benefiting you?
Blueshift helps our marketers with customer engagement strategy using personalize customer flows and customer journeys. It helps us automate and target specific markets easier. It helps us to create customized campaigns.
Blueshift is a great email service for newsletters and other content emails
What do you like best about the product?
The API is great, it is well documented and there is plenty of volume allowed.
What do you dislike about the product?
Templates must be maintained across all accounts, which is extra work when operating multiple websites.
What problems is the product solving and how is that benefiting you?
We deliver emails newsletters to hundreds of thousands of emails with Blueshift and it has greatly reduced our cost and engineering time to do so vs competing services.
Recommendations to others considering the product:
Look at pricing of all vendors
Great solution for personalization across channels
What do you like best about the product?
What I like best about Blueshift is the platforms flexibility. The can ingest any data source we throw at it and allows our team to take action upon it. Blueshift segmentation capabilities allow us to get really granular with who we target. The recommendation builder is also a fantastic tool, we can build personalized recommendations that adapt to each user and leverage them across our email campaigns. The customer success team has also been extremely helpful with on boarding and best practices. They really care about our success and are there to lend a hand or answer any questions we may have.
What do you dislike about the product?
The UI can be a bit of a cluster and hard to navigate, but that's like any new tool you begin to use. The team has been transparent about the roadmap and future UI enhancements, which is exciting to see that they are continuously building upon the platform.
What problems is the product solving and how is that benefiting you?
Our prior solutions lacked a lot of functionality needed to actually engage customers on a personalized basis. We were stuck with batch and blast campaigns that didn't really engage our users. With Blueshift, we can message every user with relevant messaging that improves their overall experience. We've been able to introduce a number of new campaigns that we couldn't do with previous solutions.
Great for B2C but lacking some integrations for B2B
What do you like best about the product?
I like how both our B2B and B2C teams can have our own environments to tailor our nurturing programs for users. I also like the ease of creating segments before launching campaigns to ensure who will be impacted.
What do you dislike about the product?
I'm not a fan of having to export a segment every time we want to see who is a member. It would also be nice if the look up section allowed multiple filters instead of just one field at a time. It would be even more powerful for us if it had an integration with Salesforce.
What problems is the product solving and how is that benefiting you?
We use Blueshift to automate a high volume of emails for our customer experience.
Recommendations to others considering the product:
If you're looking to automate a large volume of B2C type emails, this is a great option.
Good Experience with User friendly tools
What do you like best about the product?
Visual editor side for those not familiar with HTML, as well as the report you can see from a campaign that previously launched. We use this to see what users clicked on the most, and how many unsubscribes happened from that campaign.
What do you dislike about the product?
There aren't enough customizations on the visual editor piece. I would love to see an autosave feature as well.
What problems is the product solving and how is that benefiting you?
Problems, N/A. We find that the platform is best for our segment triggered & one-time send campaigns. Multiple members of the team have access to the platform and are able to work on their own campaigns without conflicting with others.
Recommendations to others considering the product:
It is perfect for diverse teams. There is the HTML tool for campaigns, or the visual editor, which we use to send out newsletters to 10k+ subscribers.
Don't be afraid to use this platform for all of your needs! We rarely see any site 'shutdowns' or errors. The site is user friendly, and I appreciate the notes we receive when updates happen. The site seems pretty secure - even with an account from time to time, I have to verify it is me using the account. I trust Blueshift with the user data we have
Don't be afraid to use this platform for all of your needs! We rarely see any site 'shutdowns' or errors. The site is user friendly, and I appreciate the notes we receive when updates happen. The site seems pretty secure - even with an account from time to time, I have to verify it is me using the account. I trust Blueshift with the user data we have
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