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Customer Data Platform

Blueshift | 1

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External reviews

250 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Internet

Best marketing automation platform

  • November 02, 2019
  • Review provided by G2

What do you like best about the product?
One of the best CRM management tool as well as marketing automation platforms. Creation a new email template, customization of email templates is very easy for the user. I am using this tool for the last 2.5 years, love the customization features. This tool provides many to build email templates also automate email campaigns which are amazing.
What do you dislike about the product?
Can't login on multiple systems with one login credentials simultaneously. The responsive feature did not work while writing HTML in its editor. Otherwise, have nothing to dislike.
What problems is the product solving and how is that benefiting you?
Blueshift automates the campaign setup which is difficult to execute manually from time to time.

    Hospital & Health Care

I hated email marketing until Blueshift

  • October 23, 2019
  • Review verified by G2

What do you like best about the product?
The ability to send hyper-personalized content based on user attributes, behaviors, and more.
What do you dislike about the product?
Because we aren't an ecommerce brand, the reporting capabilities aren't quite what we need. I can always get the data I want, but it just takes some Excel work. However, Blueshift is currently working on an enhanced, custom reporting dashboard for us to alleviate this busywork.
What problems is the product solving and how is that benefiting you?
Reducing the number of campaigns sent while increasing personalization. We've seen drastic improvement in open and CTR rates, and our increased engagement has positively impacted the bottom line.

    Financial Services

Great multichannel marketing automation platform

  • October 22, 2019
  • Review verified by G2

What do you like best about the product?
Blueshift has been an amazing partner for our company, their multi-channel campaign management platform has allowed us to precisely target customers across Email, Push and SMS while improving KPIs through streamlined A/B testing and data analysis. With the addition of In-app messaging, we can now complete our cross-channel marketing efforts through Blueshift's amazing UI. Blueshifts In-app messaging platform will surely outperform any solution we could have created in-house and allow us to sync and automate all of our marketing efforts on one platform.
What do you dislike about the product?
Blueshift has been continuously addressing all of my "dislikes". The recent addition of In-app messaging was my companies biggest need and Blueshift has created an amazing platform to operate with.
What problems is the product solving and how is that benefiting you?
As a mobile first company, we are always searching for cost efficient solutions with good ROI. We have slowly integrated most of Blueshifts marketing automation channels into our marketing stack. Having most of our major channels operating through Blueshift has reduced costs across the board and allows us to fine tune our marketing efforts.

    Sean P.

Digital Marketer

  • October 15, 2019
  • Review verified by G2

What do you like best about the product?
The ability to create email triggers, get technical and create campaigns based on events and customer behavior. I like the support blueshift provides in letting us test new ideas and put together emails.
What do you dislike about the product?
It is not easy to use and understand the recommendation system.
What problems is the product solving and how is that benefiting you?
We are using it to solve problems in our product, we realize how much data and automation we can use in blueshift.
Recommendations to others considering the product:
A great platform to manage your customer/user base. Ability to be marketing-friendly with a good mix of the ability to be technical.

    Higher Education

Great tool for technical marketers

  • October 15, 2019
  • Review verified by G2

What do you like best about the product?
I like that Blueshift is user-friendly for marketing teams. I have a team of 3 that are pretty self-sufficient within the tool. I also like that Blueshift connects to a lot of third parties (social platforms, NPS platforms, slack, etc). Their account services team is some of the most responsive groups of CS professionals I have ever worked with and I know that after I sen an email if I need them they will respond almost immediately if not within an hour or so. Some products I've used have a very long response queue
What do you dislike about the product?
It can be technically challenging at times but they do have a great client services team that can walk you through anything that is out of your technical abilities. As I also mentioned above, they also have an extremely responsive team which also helps with the technical challenges.
What problems is the product solving and how is that benefiting you?
We were really looking to Blueshift to help us with our recommendation engine and empowering our marketing team to build real-time triggers. We are able to do a lot of technical things that would normally require a technical resource on our own - which saves the company time, money and resources. We are also excited to launch our NPS survey through one of the cloud apps that Blueshift partners with!

    Marketing and Advertising

powerful application

  • September 05, 2019
  • Review provided by G2

What do you like best about the product?
ability to integrate other systems using custom events and API's
What do you dislike about the product?
complexity, not being able to change language settings
What problems is the product solving and how is that benefiting you?
automate emails and predictive scoring
Recommendations to others considering the product:
Great software with plenty of features and capabilities.

    Internet

Great platform to help personalize your user journey

  • September 04, 2019
  • Review verified by G2

What do you like best about the product?
The capabilities of Blueshift are great as far as using predictive segment for our users. We are able to develop thoughtful approaches to our email & retention strategy that other email platforms never reached.
What do you dislike about the product?
Some of the user interface is a little difficult to manage and missing a few features that would be helpful for non-technical marketers. However, they take their customer feedback very seriously and are always updating us on the progress of our product requests!
What problems is the product solving and how is that benefiting you?
Blueshift has allowed us to develop thoughtful event-triggered campaigns based on our user site-activity.

    Marketing and Advertising

Blueshift is a solid tool for technical marketers

  • September 04, 2019
  • Review provided by G2

What do you like best about the product?
I love that this tool enables most technical marketers to do some pretty advanced things.

I also love that the support and client services team are very responsive and get back you you pretty quickly.
They also always take our feedback and improve their product with our feedback! This is great that they do this and really shows that they care about what we think and to make it better for us every day.
What do you dislike about the product?
Sometimes it requires a little too technical knowledge to build complex things compared to other tools in the space.

Liquid language is a must-know for this tool and to be able to use dynamic content.

I would love more advanced training if possible.
What problems is the product solving and how is that benefiting you?
Automation, job alerts, triggered emails. Email reporting, we do it all in Blueshift!
Enabling the marketers to be able to do things on their own. They are really empowered to be the best technical marketers that they can be.
Recommendations to others considering the product:
Make sure your marketers are technical or have the opportunity to be technical on their own!

    Matt L.

Great for Email Developers

  • August 30, 2019
  • Review verified by G2

What do you like best about the product?
If you're an email developer, you're gonna love Blueshift. Unlike some other ESP's and marketing automation platforms, Blueshift doesn't alter your markup (besides minifying the HTML) or add in any additional vendor specific HTML.

Blueshift also uses Shopify's Liquid templating language for adding light scripting capabilities and the ability to iterate over JSON objects.
What do you dislike about the product?
I mostly like the campaign building features that Blueshift offers, but in that area of campaigns, they are missing features from other big platforms like Marketo and Eloqua, like the ability to easily change data points in a campaign; the ability to push a user to another campaign based on a campaign action; more complex branching options at the campaign level.
What problems is the product solving and how is that benefiting you?
On the email template level, we're solving the problem of personalization by leveraging data from JSON events, using Liquid.

    Maje P.

Data Driven Email Personalization

  • August 30, 2019
  • Review verified by G2

What do you like best about the product?
We can integrate multiple product feeds into Blueshift and create personalized promotional, triggered, and retention marketing campaigns.
What do you dislike about the product?
Implementation could be tedious. To add, different vendor and client team members are in different time zones, so testing and providing timely feedback could be a challenge.
What problems is the product solving and how is that benefiting you?
Blueshift provided a platform for us to integrate different product feeds in our customization and personalization efforts. Our output has become more detailed since we combined and used varying data points for our promotional, triggered, and retention marketing campaigns.
Recommendations to others considering the product:
If possible, try to get a dedicated implementations team near or in your time zone, as the time difference could become a challenge.

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