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Good experience
What do you like best about the product?
On the technical side it has been easy to implement and any time we´ve had a technical challenge, you guys have always been ready and given quick replies
What do you dislike about the product?
Grasping the concept of campaigns, segments, recommendations and how it all connects takes some time to get through. It's a big concept and takes time to get into.
When thing that might need a better ux is how blocks are, you are never sure if you are in a block or you forget to select it and then create a new block.
When thing that might need a better ux is how blocks are, you are never sure if you are in a block or you forget to select it and then create a new block.
What problems is the product solving and how is that benefiting you?
From the technical side, this simplifies the communication to our customers and gives us all kinds of flexibility. I look forward to extend this even more, pushing data with webhooks to other systems even doing our own implementation. Next step for us as well is to do cross domain marketing, this will be really powerful and exciting
Recommendations to others considering the product:
This is a process implementing system like Blueshfit, getting up to speed and using its full potential will take months/year. But keeping discipline gets you there
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Blueshift has been a fantasic technology and a great partner
What do you like best about the product?
The data structure is truly amazing and the speed is awesome. The technical staff is very talented and committed to excellence.
What do you dislike about the product?
I don't really see downsides to Blueshift. As part of the integration team they were professional and really helped us.
What problems is the product solving and how is that benefiting you?
We had been using an internal messaging platform and being able to leverage Blueshift has increased our speed and has helped us better manager our customers.
Recommendations to others considering the product:
It is a great system. Look at the data integrations they have a lot of features.
Too many clicks
What do you like best about the product?
I can send an email to a lot of people. I send out Reload emails to customers
What do you dislike about the product?
That I have to click so many links just to send emails
What problems is the product solving and how is that benefiting you?
I don't have an easy way to see who opened and who read the emails or confirmed - should be a faster way to do this then download another file just to see. More Real-time - be able to see emails opened or read.
Recommendations to others considering the product:
Make it user friendly and less clicks to get emails sent out
My experience has been mixed.
What do you like best about the product?
I like the selectivity process, segments. It's easy to filter out who you want to send to.
What do you dislike about the product?
You pretty much have to write HTML to create an email template. The previous solution we used had better tools to make an email without knowing any HTML.
What problems is the product solving and how is that benefiting you?
I train the application to other people. The following are really easy to teach: segments and campaigns. The customer DB is really confusing for them. The whole idea is customer lists. It's really difficult to understand why to use them. I can't really think of a good reason. Also, creating templates could be easier.
Customer First
What do you like best about the product?
Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers.
What do you dislike about the product?
The UI could benefit from a face-lift and would be nice to have an implementation team based in London instead of San Fransisco (helps us European companies) but Blueshift has been really open-minded for early meetings for them.
What problems is the product solving and how is that benefiting you?
1-1 customer journeys, recommendations, predictions, full automated orchestration in several channels
Powerful Tool, But Takes a While to Prove It
What do you like best about the product?
Blueshift is an incredibly dynamic email marketing tool.
Thankfully I'm well versed in HTML coding, so my templates look and function the way I want them. I could see someone getting frustrated with their Drag-and-drop Editor, but there are few (if any) platforms that have perfected that piece of software...My list of pros is as follows:
- Event tracking is in-depth and (sometimes) customizable depending on what you're trying to track
- Can add customer attributes dependent on source
- Segment builder is super fun to use, and it's very easy to create campaigns in the same winow
- Platform is crazy fast. We came from a system that look literally days to upload a list larger than 400k contacts, so it was refreshing to move around in Blueshift with little to no load time troubles.
- Tags...I know this is a weird one, but they have a filtering system where you can tag segments, templates, and campaigns under a tag filter. This makes things super easy to find, and the ability to add the tag is great. I'd suggest tackling this as a framework so you don't end up with 50 tags.
- Testing...the ease and dynamic-ness of testing in Blueshift is super fun. It takes some time learning how to create proper tests if you're getting a crazy with multiple sequences, but it is possible. I vet every segment, campaign, and test with my account rep to validate I'm doing it correctly, so I'd encourage others to do the same.
Thankfully I'm well versed in HTML coding, so my templates look and function the way I want them. I could see someone getting frustrated with their Drag-and-drop Editor, but there are few (if any) platforms that have perfected that piece of software...My list of pros is as follows:
- Event tracking is in-depth and (sometimes) customizable depending on what you're trying to track
- Can add customer attributes dependent on source
- Segment builder is super fun to use, and it's very easy to create campaigns in the same winow
- Platform is crazy fast. We came from a system that look literally days to upload a list larger than 400k contacts, so it was refreshing to move around in Blueshift with little to no load time troubles.
- Tags...I know this is a weird one, but they have a filtering system where you can tag segments, templates, and campaigns under a tag filter. This makes things super easy to find, and the ability to add the tag is great. I'd suggest tackling this as a framework so you don't end up with 50 tags.
- Testing...the ease and dynamic-ness of testing in Blueshift is super fun. It takes some time learning how to create proper tests if you're getting a crazy with multiple sequences, but it is possible. I vet every segment, campaign, and test with my account rep to validate I'm doing it correctly, so I'd encourage others to do the same.
What do you dislike about the product?
There's not much I don't like about Blueshift, but I have run into a few issues:
- If you don't have a dedicated Backend Engineer or Data Science team that can help construct the data within your catalog, it's going to be a tricky process. We have a custom backend, so setup can take a while.
- We had some data with our events get messed up in the revenue department...this could have easily been spotted when we passed the initial data over, but it was not caught by our account rep and we had inaccurate revenue numbers for the first week of being in Blueshift.
- The save feature can be spotty at times.
- Segments will take a while to understand, and building them confidently will be a decently long process. It takes time, but it's totally worth it.
- If you don't have a dedicated Backend Engineer or Data Science team that can help construct the data within your catalog, it's going to be a tricky process. We have a custom backend, so setup can take a while.
- We had some data with our events get messed up in the revenue department...this could have easily been spotted when we passed the initial data over, but it was not caught by our account rep and we had inaccurate revenue numbers for the first week of being in Blueshift.
- The save feature can be spotty at times.
- Segments will take a while to understand, and building them confidently will be a decently long process. It takes time, but it's totally worth it.
What problems is the product solving and how is that benefiting you?
Blueshift has enabled our company to fully realize the impact of email and automation on our company's marketing efforts.
Recommendations to others considering the product:
Really evaluate if you have the team for this kind of build. It's a huge undertaking if you don't have a team of engineers.
Powerful tool but too expensive for our needs
What do you like best about the product?
The Audience Builder is very powerful and easy to use.
What do you dislike about the product?
Lack of integrations, no audience management in other platforms that are not email (Facebook, Google, etc), oldschool user interface and too expensive for our needs.
What problems is the product solving and how is that benefiting you?
Email Automations are very powerful.
A powerhouse of NASA Grade technology
What do you like best about the product?
Honestly? Triggered campaigns are pretty damn cool, they're essentially set and forget - but obviously don't actually forget about them - you should probably check them from time to time :P
Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality.
Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first!
The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going.
Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality.
Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first!
The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going.
What do you dislike about the product?
The UI can be a bit tricky to navigate, not everything is super clear at first. But I've found that you can usually get any questions you have cleared up on a call with your account manager. It would be good to see all the documentation updated comprehensively though!
The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added.
The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added.
What problems is the product solving and how is that benefiting you?
We've needed a single platform to manage our outgoing campaigns for a while. Blueshift solves that problem easily, but then also delivers a bazillion other features which honestly - is a bit overwhelming at first - but also exciting. We've barely scratched the surface in terms of what it can offer, and it's become a massive priority for us as a business to start utilizing the platform and it's many capabilities more!
Recommendations to others considering the product:
Consider if you are ready for the feature-set that blueshift has to offer. If you just need simple EDM software for some basic campaigns, Blueshift probably isn't for you. If you're a larger corporation who want's a very personal 1:1 connection with your customers, I'd hands-down recommend Blueshift.
Fast, reliable, dynamic cdp with great customer support
What do you like best about the product?
Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals.
What do you dislike about the product?
It would be great if the reporting interfaces were more flexible.
What problems is the product solving and how is that benefiting you?
personalization at scale; reliable omni channel execution; predictive modeling; flexible customer experiences.
Mostly good, couple of issues
What do you like best about the product?
Set it and forget it, integration with Segment, analytics
What do you dislike about the product?
The UI is pretty busy and unintuitive. Icons are not super clear, it's hard to know where to find stuff as a new user.
What problems is the product solving and how is that benefiting you?
We send user events from Segment, and Blueshift usually doesn't recognize a new event until it has been sent through 5-6 times. This has caused confusion for us when testing new events
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