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Customer Data Platform

Blueshift | 1

Reviews from AWS Marketplace

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External reviews

250 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Bradford M.

Best AI based platform we looked at

  • May 28, 2019
  • Review verified by G2

What do you like best about the product?
AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company.
What do you dislike about the product?
The setup has been a little harder than some plug and play platforms, but that is the tradeoff with better tech.
What problems is the product solving and how is that benefiting you?
We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that.
Recommendations to others considering the product:
Great support from their staff in setup, but have technical resources available.


    Aubrey W.

Great for complex automated email development, not great for quick one-time sends

  • May 28, 2019
  • Review verified by G2

What do you like best about the product?
the flexibility and ability to customize templates/campaigns/filters
What do you dislike about the product?
Should not take an hour to upload a list, create a campaign, and template for a one time send email when you can do the same thing on other platforms in 15 minutes.
What problems is the product solving and how is that benefiting you?
can be used with lots of complex engineering work, using apis, external content uploads etc.


    Francisco R.

Overall, a great marketing platform

  • May 28, 2019
  • Review verified by G2

What do you like best about the product?
You can easily upload customer email lists. I like that there are a lot of pre-existing templates you can choose from if you don't want to build one from scratch. Most of the documentation is very helpful.
What do you dislike about the product?
Documentation on how to actually implement tags would be nice.
What problems is the product solving and how is that benefiting you?
Blueshift will replace a slow and outdated email messaging platform. Blueshift will be a reliable system as it uses a NoSQL database that is horizontally distributed in shards. Resource availability should never be an issue.


    Banking

Great for marketing editorial content

  • May 28, 2019
  • Review verified by G2

What do you like best about the product?
Blueshift is fairly easy to design templates in, and this is especially helpful in terms of reusing/redesigning if you're in the market of sending fairly regularly.
What do you dislike about the product?
It's not exactly the most user friendly ESP on the market, but the customer service reps are there to run you through anything you have issues with, and are always quick to find solutions to any problems you have along the way.
What problems is the product solving and how is that benefiting you?
Getting the word out on the latest content for my company's website is a must, and Blueshift ensures it gets to where it's designated and is constantly improving the platform with new features to track insights for the best results possible.


    Financial Services

Very easy user interface

  • May 28, 2019
  • Review provided by G2

What do you like best about the product?
Blueshift makes it very easy to map out email actions, automations, and triggers. It also helps with cross channel marketing, allowing us to easily integrate multiple marketing sources in order to complete the customer journey.
What do you dislike about the product?
My least favorite part about Blueshift would be the reporting. Reporting is not the best all in one solution. I wish we could see everything including revenue all in one spot or at least have more third party integrations.
What problems is the product solving and how is that benefiting you?
Blueshift has made it very easy to execute marketing automation by allowing us to easily Segment, Target, and filter our contacts. The benefit of having a friendly user interface, makes it much quicker to do these advances processes.


    Ashley S.

Great Experience

  • May 28, 2019
  • Review provided by G2

What do you like best about the product?
The flexibility of Blueshift's system has been amazing so far for our life-cycle communication plans.
What do you dislike about the product?
The system is sometimes a bit slow, especially when loading user profiles and calculating segment sizes.
What problems is the product solving and how is that benefiting you?
Blueshift has really allowed us to implement our life-cycle communications plans the way we want to. It has also helped us monitor our deliverability and engagement better.


    Stef R.

Great tool for personalised and automated email marketing

  • May 28, 2019
  • Review verified by G2

What do you like best about the product?
The automated campaigns we have set up based on user's interactions with the website have been highly beneficial to our company. The ability to implement A/B testing at ease has reaped great insight into user's preferences.
What do you dislike about the product?
Building segments can be done in multiple ways and it is often unclear which would be the most effective.
Reports showing the amount of links on individual links are not displayed in a user friendly way. Heat maps would be much clearer and preferable.
What problems is the product solving and how is that benefiting you?
The automated campaigns we have set up with Blueshift that are triggered on users' actions have freed up our time as marketers to focus on more creative marketing campaigns.


    Internet

Great Experience

  • May 28, 2019
  • Review provided by G2

What do you like best about the product?
It's great how we can segment our customers in Blueshift using their segmentation module. This helps us reach the right customers with the right kind of communication.
What do you dislike about the product?
One downside that we have noticed while using Blueshift is that campaigns take quite long to send out. Although our customer lists are quite huge, we haven't faced similar issues when using any other platforms
What problems is the product solving and how is that benefiting you?
Through Blueshifts recommendation logic, we are able to show customers products that they are really interested in which in turn makes a huge impact on our clicks, opens, etc
Recommendations to others considering the product:
Go for it, You won't regret your purchase.


    Information Technology and Services

Great Marketing tool with user friendly platform.

  • May 28, 2019
  • Review verified by G2

What do you like best about the product?
Best way to manage our email campaign and conduct our test for email marketing. It has not very complex UI.
What do you dislike about the product?
Maintains only last data that who has updated the template.
What problems is the product solving and how is that benefiting you?
We are using this tool for email marketing. It has really eased in handling our email campaigns. It's integration with segment and other tools also helped and increase our performance.
Recommendations to others considering the product:
Use this product to increase the marketing with ease. Will not regret after use.


    E-Learning

Very useful

  • May 26, 2019
  • Review verified by G2

What do you like best about the product?
That the tool saved my time, very well organized
What do you dislike about the product?
Not being able to adjust the campaign after launching it
What problems is the product solving and how is that benefiting you?
Email automation
Recommendations to others considering the product:
More flexible when it comes to change the campaign