Customer Data Platform
BlueshiftReviews from AWS customer
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First time Blueshift User
What do you like best about the product?
The customization of the email content..
What do you dislike about the product?
There is quite a bit of extraneous stuff I don't know how to work with yet.
What problems is the product solving and how is that benefiting you?
We needed a repository for Contact information and an email sender
Blueshift - Marketing & Cross Channel Integration
What do you like best about the product?
Blueshift is advanced AI Personalization capabilities. Analyze customer data in depth and delivered high marketing impression.cross channel integaration help to maintain marketing strategy across platform. Useful to customer received relevent content.which can be use to engagement or conversation rate.
What do you dislike about the product?
integaration and setup process are time consuming. its Demanding significant resources. this product are expensive so small businesses are cant afforded or budget. Person can be required additional training to use for better result. User not well versed in advanced about the marketing technologies can be overwhelming.
What problems is the product solving and how is that benefiting you?
key problems are when i'm useing blueshift deeper understanding of customer behaviour and marking campaign performance.platform intergartion data from verious sources providing unified customer view . created much more customer profiles and improving target accuracy.this is Automate or steamline creation of marking compaign , Reducing Manual effort. its solve only generic marking massage by delivered high personal content.
Banefit are whin i'm using blueshift increased the customer enagagement and satisfaction.saving time and resources.analytics lead to more effective marketing strategies and high conversation rate.
Banefit are whin i'm using blueshift increased the customer enagagement and satisfaction.saving time and resources.analytics lead to more effective marketing strategies and high conversation rate.
Standard Customer Data Tool to drive decisions based on customer data
What do you like best about the product?
Blueshift is very easily configured. It has many options for standard specifications which can be customized as and when needed. It can be easily integrated with many different CRM platforms and with varying complexity and scale. Personas can be created which delivers custom messages to customers with varying priorities.
What do you dislike about the product?
It is one of the first products on the market that is dedicated to driving decision making using customer data. This partiular functionality is obtained as an integrated product with different CRM softwares. Customer support is good but can be better.
What problems is the product solving and how is that benefiting you?
Blueshift is helping me build intelligence to drive marketing campaigns. To customise messaging that reaches each customer in a highly tailorable format. I am also able to automate processes in order to improve productivity and save time.
decent experience
What do you like best about the product?
What I like about Blueshift is how it effortlessly brings customer data together, making personalized marketing a breeze, make it easy to connect with your audience in meaningful ways across all channels
What do you dislike about the product?
What I dislike about Blueshift is that the learning curve can be steep for new users. It takes time to fully grasp all the features and get the most out of the platform.
What problems is the product solving and how is that benefiting you?
it solves the challenge of fragmented customer data by unifying it into a single, actionable view, making it easier to understand and target audiences. This benefits me by enabling more precise and personalized marketing automation, leading to better engagement and higher conversion rates across all channels
Prompt customer support
What do you like best about the product?
It provides insights on customer behaviour
What do you dislike about the product?
It may not be the best solution to send time critical transactional messages to customers
What problems is the product solving and how is that benefiting you?
It automates campaigns based on customer behaviours. Benefits us as it takes away the manual work of analysis the customer interactions on our website.
A great platform!
What do you like best about the product?
It's a very user friendly tool for marketers! Very easy to use and we have access to a lot of data. The team we've been working with during the migration are also great! They're knowledgeable, supportive and responsive.
What do you dislike about the product?
Sometimes it takes a while to load the dashboard and report, but not a big deal.
What problems is the product solving and how is that benefiting you?
Unified customer profile, segmentation and automation.
Blueshift is a fantastic platform that comes with amazing client care
What do you like best about the product?
The platform is easy to learn and onboarding new employees is a relatively quick affair.
Building email journeys is a straightforward process that alows you to build truly dynamic and tailored experiences for your customers.
Blueshift support is always quick to help with any issues. We're also able to submit featured requests- which has been a massive plus for us over the years.
Our Customer Success Manager Debbie is the best!
Building email journeys is a straightforward process that alows you to build truly dynamic and tailored experiences for your customers.
Blueshift support is always quick to help with any issues. We're also able to submit featured requests- which has been a massive plus for us over the years.
Our Customer Success Manager Debbie is the best!
What do you dislike about the product?
I can't think of anything. Any issues I've had within Blueshift were quickly resolved.
What problems is the product solving and how is that benefiting you?
Our customers have a diverse range of needs, so building out a compelling customer experience within email is a challenging process. Blueshift gives us the ability to build out journeys, segments, and conduct A/B testing quickly and effectively. We can put our customers under a magnifying glass, better understand their needs, and build journeys that improve their experience and provide them with the right products. All in one place.
One of the best CRM Experiences!
What do you like best about the product?
The client experiencde is absolutely fantastic. BS was easy to learn, the training and tutorials were super helpful. The platform itself offers everything needed and more. Customer service has been great anytime I have needed to reach out. LOVE the AI features!
What do you dislike about the product?
Can be difficult to navigate at times, otherwise no huge complaints
What problems is the product solving and how is that benefiting you?
Blueshift allows me to have an effortless and foolproof process for managing customers and building+ delivering automated marketing communications.
User Friendly! Makes my day workable
What do you like best about the product?
Blueshift is user friendly and has pretty much everything I need to complete my job. I use Blueshift every day and it is a general part of my workflow.
What do you dislike about the product?
Honestly I just need a dark mode! The program itself works very very well but the white background kills my eyes. Besides that BS is awesome!
What problems is the product solving and how is that benefiting you?
BS streamlines my entire day. I had used MailChimp before and found myself at a loss for data tracking. BS solves so many of those issues.
Solid CRM Experience
What do you like best about the product?
Having the data for all historic campaigns as well as the ability to create personalized dashboardsa and reports makes it easy to analyze performance to drive decision making. The advanced subscriber segmentation is easy to utilize, providing our customers with a personalized experience.
What do you dislike about the product?
Due to the volume of campaigns and assets added within the CDP, it is often slow to load campaign data and image uploading.
What problems is the product solving and how is that benefiting you?
Blueshift allows us to centralize our suscriber data for both text and email across all state markets. Allowing for integration with SpringBig for MMS marketing. We are also able to strategize campaigns based on subscriber behavior.
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