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Great product and a great team to go with it!
What do you like best about the product?
- Powerful segmentation based on user data
- Configuration capabilities within segments and campaign journeys
- Ability to push arbitrary customer/product data using variety of data types
- Solid technical documentation
- Data package features
- Quick response time and turn-around from team, and support
- Configuration capabilities within segments and campaign journeys
- Ability to push arbitrary customer/product data using variety of data types
- Solid technical documentation
- Data package features
- Quick response time and turn-around from team, and support
What do you dislike about the product?
- More support for complex data structures, such as objects, arrays, and arrays of objects
- Support for longer lookback periods on all derived events
- Support for longer lookback periods on all derived events
What problems is the product solving and how is that benefiting you?
- Aggregating data from multiple sources
- Automated campaigns
- Automated campaigns
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Great integration to replace our homegrown solution, always iterating on their product.
What do you like best about the product?
The integrations with Blueshift have been nothing short of straightforward, and if we do have any questions or issues the team is always available to help find a solution.
What do you dislike about the product?
There are some complex rules that our organization has for our marketing, and some of these are pushing the bounds of what Blueshift is setup to work with; most of these can be addressed, but at times we have had to modify our processes to fit the Blueshift mold.
What problems is the product solving and how is that benefiting you?
Blueshift is helping us move from a homegrown email/automation platform onto a more modern stack. It is allowing our marketing team to have more control over the content that is being sent, without any developer oversight. Blueshift also allows us to add some bits of personalization to our emails and website without major rewrites.
Great platform - opportunity to grow even greater
What do you like best about the product?
Blueshift empowers our team to be able to send on multiple channels in one platform.
What do you dislike about the product?
the learning curve is very high and the platform itself lacks basic features that most marketing automation platforms have - such as page actions, completion actions, etc.
What problems is the product solving and how is that benefiting you?
improving the user interface - more detailed reporting
actions based on clicks - automated notifications - page actions on website
actions based on clicks - automated notifications - page actions on website
Can't see myself using any other customer engagement platforms.
What do you like best about the product?
You can add as much or as little personalization as you need. I appreciate being able to add multiple filters to show the exact recommendation grids that resonates with my target audience.
What do you dislike about the product?
To be honest I don't have any major complaints. I could recommend adding more quality of life updates to the visual editor to make the email editing process a bit faster.
What problems is the product solving and how is that benefiting you?
Being able to show the right products to the right people in our email list.
A Flexible, Powerful Platform for Marketing Automation
What do you like best about the product?
Blueshift is truly one of a kind in the industry of Marketing Automation. This tool is flexible to fit any business, with a bevvy of user friendly features to assist any marketer in creating powerful, impactful campaigns. The AI in Blueshift is top-of-class and a key reason we chose the platform.
What do you dislike about the product?
While Blueshift is flexible for any industry, if you are not a retail business, there is a steeper learning curve. Thankfully Blueshift provides plenty of resources to master the platform and it's many features.
What problems is the product solving and how is that benefiting you?
Blueshift has allowed our company to marry our demographic and account specific knowledge of our customers with their digital behavior. Not only is this tool a great marketing automation platform, it also backs that up with a robust Customer Data Platform. We can self serve segmentation, manage omni-channel campaigns and leverage AI learnings to make the most of our marketing tactics.
Blueshift for Financial Institutions
What do you like best about the product?
The segment builder-easy to drag/drop and create different populations, calculate conversions, etc.
What do you dislike about the product?
The workflow journey builders are very specific and missing some features that would make ease of use alot better. Select specific calendar days for triggers, merge journeys on segment triggered workflows and provide more granular results in the reporting tab, CTA interactions, segment insights depending on the population filters within certain journeys, etc.
What problems is the product solving and how is that benefiting you?
Allows us marketers to have everyday access to our customer data giving us the ability to provide basic insights into our members and build out populations that we used to have to rely on the data team for.
The perfect CRM for segmentation!
What do you like best about the product?
We use Blueshift to make sense of and categorize data from our events. With all of the options available, we are able to target the right people at the right time!
What do you dislike about the product?
Can be a bit complex. Not the hardest CRM in the world to use but somethings can certainly be hard to find in the platform. I come from a Hubspot world, however, where everything is always in front of you.
What problems is the product solving and how is that benefiting you?
Blueshift helps us capture additional data and realize business opportunities for our distillery. Using its segmentation tools we have run successful email campaigns that really work!
Built for Scale
What do you like best about the product?
As a marketing leader of a financial institution, we need a scaleable marketing tech stack that can address our marketing needs of today with an eye on how to continually improve our member's and prospects' experiences in the future. The fact that Blueshift is a powerful omnichannel marketing tool is what caught our eye in the first place. When you add in the native CDP that is part of the platform is what got us talking. And lastly, the powerful machine learning and predictive AI are what sealed the deal. Now that we have fully implemented the solution, the performance of our campaigns and customization of our workflows that drives our business goals keeps us committed to the partnership with Blueshift into the future.
What do you dislike about the product?
Blueshift is a powerful tool to and setting it up can take some time. Our onboarding and data mapping was more complicated than we had anticipated but the onboarding specials we worked with was helpful and patient with us as we worked though our data design.
What problems is the product solving and how is that benefiting you?
Moving from a batch and blast email tool to an omnichannel marketing automation platform enables of to trigger our touchpoints based on what we know about our audiences, how they have interacted with our marketing messages, and using predictive AI.
A highly-adaptable and forward-thinking platform
What do you like best about the product?
Their team always listens and helps us realize the thing we're trying to build.
What do you dislike about the product?
Not everything we needed was ready right out-of-the-box, but they are very receptive to feature requests.
What problems is the product solving and how is that benefiting you?
Blueshift is allowing us to deploye customer journeys and generate product recommendations at scale, with a high level of effectiveness. We are experiencing increased ROI by leveraging their AI-driven platform.
Good Product for CDP
What do you like best about the product?
Blueshift CDP is highly regarded for its advanced features, personalization capabilities, and seamless integration with existing marketing tools. It has helped businesses elevate customer engagement and significantly improve their marketing efforts.
What do you dislike about the product?
certain customization requests may have limitations or require assistance from Blueshift's support team. This could potentially impact the flexibility and adaptability of the platform to meet specific business requirements.
What problems is the product solving and how is that benefiting you?
Improved data accuracy, enhanced customer segmentation, and better personalization leading to increased customer engagement, satisfaction, and conversions.
Enhanced customer engagement, improved conversion rates, increased customer loyalty, and higher customer lifetime value.
Enhanced customer engagement, improved conversion rates, increased customer loyalty, and higher customer lifetime value.
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