Customer Data Platform
BlueshiftExternal reviews
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Blueshift helps us make our Customer data actionable for marketing automation at scale.
What do you like best about the product?
I like Blueshifts ability to create product recommendations at scale based on individual Customers browsing and purchasing data. This allows us to create 1-1 Customer to offer communications at scale across our engaged Customers.
What do you dislike about the product?
I struggle somewhat with prioritization between different trigger based push notifications. It would be great if Blueshift could apply their AI prowess to help us decide, when a Customer is potentially eligible for multiple communications within a day, which should we send and potentially how many should we send to maximize towards our goals.
What problems is the product solving and how is that benefiting you?
With Blueshift, we are solving for how we communicate with Customers intelligently at scale across millions of Customers. We have already seen growth in the revenue from our marketing channels as well as the amount of new Customers we are getting to make their first purchase.
Extremely powerful
What do you like best about the product?
I love the power and capability of the software and for my company it's a one-stop-solution for email marketing.
The customer service is amazing and all my questions are answered quickly and adequately.
Blueshift has really good documentation for learning about the features in the software which can be really helpful.
The customer service is amazing and all my questions are answered quickly and adequately.
Blueshift has really good documentation for learning about the features in the software which can be really helpful.
What do you dislike about the product?
The UI has a learning curve but Blueshift has been updating it and making it gradually better. Cudos to them for that.
What problems is the product solving and how is that benefiting you?
We are automating as much of our e-commerce marketing emails as possible. We have a ton of data and information that we can feed into Blueshift and it is perfect for segmenting our audience to better our marketing efforts. Using Blueshift has been a complete game-changer for us.
Recommendations to others considering the product:
Mastering the Creatives part is crucial for a good looking campaign. As a designer that's of the most importance to me. The email builder is pretty good and the tool is extremely powerful and judging from the communications we've had with the Blueshift team I'm in no doubt the User Interface and Technologies will be in constant development and will become greater and greater over the coming years.
Excellent customer service and training platform
What do you like best about the product?
Our Senior Implementation Manager is very proficient, helpful and supportive. In overall, the system is very intuitive and user-friendly.
What do you dislike about the product?
The campaign flow UI is a bit strange to me. I do not necesseraly dislike it, but I will need to get used to it.
What problems is the product solving and how is that benefiting you?
Very helpful customer support! also always willing to meet our needs and develop extra features. By default, everything can be customized which is great.
Recommendations to others considering the product:
An innovative company with a great pro-customer attitude and a successful UX/UI of the system itself
Nice platform to create email campaigns
What do you like best about the product?
It's easy to find how it works, easy to find tools to change the email style
What do you dislike about the product?
Pretty limited in a more advanced level, for example when you inject HTML, CSS is not saved for other templates, you need to create a shared component and then inject in the emails you want to add it and add again classes to objects, even though I changed only the text...
What problems is the product solving and how is that benefiting you?
I can create campaigns, track the users flow and segmentation. I can create different templates and layout based on the target groups. It seems pretty useful and more powerful of platform competitors.
Best Tool for Marketing Automation
What do you like best about the product?
We are using email marketing blueshift integration and got good improvements in email conversions and conversion rate. This is easy to implement, easy to drive and also provide advance level optimization and reports. We are very impressed with its 'Segment-of-one marketing automation' solutions. It helped us to convert users who left our website without any purchase.
What do you dislike about the product?
You need some technical knowledge to drive blueshift tool but support team is very helpful.
What problems is the product solving and how is that benefiting you?
It helped us to improve re-engagement rate.
Recommendations to others considering the product:
This a best tool for automate your marketing campaigns and help to improve sales and profit.
Good for a non-CRM expert
What do you like best about the product?
Ability to see metrics for given sends in a table-like format and drill down into A/B tests or versioning.
What do you dislike about the product?
Search functionality rarely works for me to find a specific campaign.
What problems is the product solving and how is that benefiting you?
Integration with other platforms, customer relationship management tools, and data.
Best Marketing Automation Tool
What do you like best about the product?
Able to deploy messages on blast, trigger, Push, and SMS on 1 campaign flow - it's all-in-one. Plus, segmentation lot of query options. I like the ability to send out unique coupon code for blast.
What do you dislike about the product?
There are some reporting tools I have been looking for like campaign: consolidated heatmaps, conversion dashboard summary. Campaign Metric breakdowns; bounce reasons, delivery by ISP, activity by email client, open rate by domain - account level or campaign level....etc.
What problems is the product solving and how is that benefiting you?
Email Deliverability
Recommendations to others considering the product:
If your main concern is deliverability....you're in good hands with blueshift.
Daily User of This Versatile, User-Friendly Platform
What do you like best about the product?
Blueshift allows my team to be agile and meet customer needs efficiently. I love the journey builder and how simple and versitile it is. The data management side of Blueshift is robust and well organized - we are able to acheive a high level of personalization and segmentation because of it.
Also support is very quick to help if we run into any issues, which is so rare. They often get back to us same day with a resolution.
Also support is very quick to help if we run into any issues, which is so rare. They often get back to us same day with a resolution.
What do you dislike about the product?
One element that I find a bit limiting is their insights and reporting suites. The existing solution meets all my needs for my day to day, but I'd love to be able to create more custom reports based on some of the user profile attributes that we store. I think building out that feature would really next-level the ability to curate reporting based on audience attributes - not just engagement.
What problems is the product solving and how is that benefiting you?
Personalization in customer journeys, tailoring the customer experience to the data we have on a customer, extensive creative and copy testing, automations that make our lives so much easier as marketers and general insights into our customer data base that drive our strategy in a big way.
Blueshift Review by Email Developer
What do you like best about the product?
I like the rendering of emails displays on different device sizes. I also like having the ability to tag and sort emails
What do you dislike about the product?
I don't have a way to leave notes about a particular email in the system without including it as an actual comment in the email html file. This might be a nice feature so I can leave comments for non developers. It would also be nice if the code editor had the ability to collapse lines of code.
What problems is the product solving and how is that benefiting you?
My role as a developer doesn't require that I necessarily solve problems. I do like the shared asset feature as it makes mass updating much easier.
Great Data Platform for Triggered Emails
What do you like best about the product?
Blueshift makes it easy to create triggered emails based on events through customer profiles. It is easy to create events, segments new email campaigns.
What do you dislike about the product?
There are a few things that would help make Blueshift better, like allowing copy and paste feature of new templates within a branch to help with data transfer or being able to archive templates that are no longer in use to help give a cleaner view of campaigns.
What problems is the product solving and how is that benefiting you?
We have honed in on creating real time interaction with customers based on their transactions. Blueshift allows templates to be easily changed without much hassle.
Recommendations to others considering the product:
This is a great tool if you want data to be a priority and send emails based on events or attributes of your customers
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