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Good Tool, Tricky to Use
What do you like best about the product?
The dashboard is great and I love that information is easy to export. The graphs in the dashboard are nice and easy to follow.
What do you dislike about the product?
The UI is not intuitive and can be hard to learn at first. Seems that you always have to have a Blueshift expert around to help you do something the first time. When issues come up, you also need to bring in a Blueshift team member to resolve since it can be complex.
What problems is the product solving and how is that benefiting you?
We send both targeted emails and texts to audiences that we weren't able to before and we can track them in the dashboard.
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Blueshift features changing the world!
What do you like best about the product?
I love that Blueshift shows us each event (or action) that the customer has taken. As a QA assistant, this helps me diagnose problems much easier by being able to see what each customer is doing in their account.
What do you dislike about the product?
I don't like that Blueshift doesn't save info (such as customers' email addresses) that I've previously entered into the customer attributes field. It's a little hassle but would save me a lot of time if it did save it. I also don't like that Blueshift makes me authenticate my account about every third time I open the page, even though I'm using the same device. That's another little hassle about it that would save me a lot of time if it just actually remembered my device.
What problems is the product solving and how is that benefiting you?
We're solving business problems because we're able to access all of our customers' data in one place. We're saving so much time because we don't have to jump around multiple platforms to access information. Another benefit I've realized is that we can diagnose problems with our emails within Blueshift, thus not relying on customers to troubleshoot for us.
Blueshift is a key to success in marketing for your company
What do you like best about the product?
What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that.
What do you dislike about the product?
There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow due to too many things happening in the background in my experience
What problems is the product solving and how is that benefiting you?
We have solved testing needs regarding open rates. We have also gained so many insights from the platform itself.
Recommendations to others considering the product:
Give it a try and I think it'll easily change your mind. There are so many ways to utilize the platform and being able to have a platform for marketing that is scalable can be extremely important for companies of larger sizes.
Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy.
I personally recommend Blueshift to other users that are curious about the value of Blueshift.
Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy.
I personally recommend Blueshift to other users that are curious about the value of Blueshift.
Easy
What do you like best about the product?
Easy to integrate, makes a lot of daily tasks easier, is simple enough that marketing/analytics team onboarding was simple
What do you dislike about the product?
Somewhat buggy... right now, the version 3.9 of the iOS SDK is insta crashing. I have spent the last 2 days debugging push notifications, as some users receive the notifs, some don't. Version 3.9 had memory leaks.
What problems is the product solving and how is that benefiting you?
We needed to make it easy enough so that any one in the company could go on the platform and understand what to do and where to look, without having to spend their time asking question.
Blueshift is a great automation tool
What do you like best about the product?
I like that most of the platform is really easy to use. Especially for someone who has used 5+ email service providers before. The team was also very helpful when on-boarding us to the new platform!
What do you dislike about the product?
We have a very complicated internal process and sometimes is difficult to align with the Blueshift platform (this is common for most ESPS). During the sales process we were told a few things were 100% possible but ended up being way more complex/difficult than we anticipated.
What problems is the product solving and how is that benefiting you?
Putting all of our automated emails into one platform. Before Blueshift we were mailing from 2-3 different email providers which was very difficult to keep reporting and data analysis together.
Recommendations to others considering the product:
Make sure you communicate all your use cases correctly. If you have a complicated back end and/or complex data make sure you involve tech and clearly identify areas that could be a challenge.
Dynamic Data-Drive Service and Automated Platform
What do you like best about the product?
I truly appreciate the diligence and effort put forth by the Blueshift team. We needed to get this launched before our contracted ended with Salesforce and saw a whole team effort on the Blueshift side. Not only were they willing to help us through any problems, but they were quick, friendly and very knowledgeable.
What do you dislike about the product?
There's some confusing language when it comes to filtering/segmenting your audience. I still have not become familiar with it myself and tend to second guess myself. However, a responsive support team has been my savior.
Also, your not able to file campaigns, segments, etc. I believe that approach could be fixed rather quickly because it shouldn't take much lift in the UI. Again, I was coming from Salesforce where everything can be dropped into folders for organization and quick usability. My suggestion here would be to focus more on the UI and usability for consumers before adding additional features that may only drive more confusion.
Also, your not able to file campaigns, segments, etc. I believe that approach could be fixed rather quickly because it shouldn't take much lift in the UI. Again, I was coming from Salesforce where everything can be dropped into folders for organization and quick usability. My suggestion here would be to focus more on the UI and usability for consumers before adding additional features that may only drive more confusion.
What problems is the product solving and how is that benefiting you?
With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our Ecommerce goals. As mentioned, we were using Salesforce prior and already had transaction capabilities along with downstream marketing and triggered campaigns. The logic within Blueshift is more intuitive and easy to transition onto. We wanted to migrate off Salesforce due to high cost and business acquisitions. Being apart of Blueshift allowed other business units to be built into our services -- for a low cost. This gave us the ability to focus more on our digital flow, i.e. Cart and finally have a holistic view in the digital space. We have yet to integrate all of their features and capabilities but we'll be moving towards that this year!
Responsive, personalized support, flexible product
What do you like best about the product?
Blueshift offers our team consistent. responsive and personalized support. The team is receptive to customer feedback and iterates new features and enhancements that help our team move more efficiently and intelligently. As a result, they've paved a promising product roadmap, rich with improvements and features for teams with growth goals, such as A/B testing, advanced segmentation and performance attribution, as well as a flexible API.
What do you dislike about the product?
Having used Marketo, HubSpot, and MailChimp prior to using Blueshift, I can attest that Blueshift is function-first.The product has a fairly bare bones UI that is not immediately intuitive to navigate. This is most apparent when onboarding new users. Although, once you know how to do something or get somewhere, the limited design is not an issue, and is in fact, an enhancement that allows for fewer steps to execute a campaign than in other tools.
What problems is the product solving and how is that benefiting you?
We optimize production time with features like Shared Assets and Advanced Segmentation, and improve our customer experience with dynamic personalization through Liquid filters.
A Powerful Tool for Intelligent Marketing
What do you like best about the product?
Of all the platforms we evaluated, Blueshift's technology and out-of-box algorithms really stood apart from the rest. The team was accommodating and accessible through the onboarding process, which was extremely important for a small team like ours. They've also created custom solutions for our team based on our priorities and they've done so in a timely manner.
The platform really bridges the gap between being incredibly powerful and being intuitive and user friendly, which has made it easy to get multiple members of our team up and running with Blueshift in a short matter of time. Having this technology at our disposal has allowed us to provide a personalized experience to our users and move the needle on important metrics, without having to dedicate tons of engineering resources.
The platform really bridges the gap between being incredibly powerful and being intuitive and user friendly, which has made it easy to get multiple members of our team up and running with Blueshift in a short matter of time. Having this technology at our disposal has allowed us to provide a personalized experience to our users and move the needle on important metrics, without having to dedicate tons of engineering resources.
What do you dislike about the product?
We've experienced a few glitches with deliverability and reporting, but the team is always very quick to respond and troubleshoot.
What problems is the product solving and how is that benefiting you?
We are trying to retain our customers by providing a more personalized user experience. With Blueshift's out of the box and custom algorithms, we have the ability to test at a much faster pace. It give our marketing team the tools they need to experiment and drive results.
Data-driven marketing platform with travel specific features
What do you like best about the product?
Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool.
Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.
Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.
What do you dislike about the product?
Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, I loved the fact that they set up regular calls with a dedicated account lead to help with initial difficulties.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
What problems is the product solving and how is that benefiting you?
Personalization, automated email marketing, segmented retargeting with dynamic content and overall email lifecycle marketing.
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
Powerful CRM with great capabilities and integrations
What do you like best about the product?
Integrations with various tools and software. It's extremely powerful and the things we're able to do with this tool are impressive. Product push, FB syndication and segmentations are one of my favourite characteristics.
What do you dislike about the product?
No Slack integration at present and although it's powerful it still requires time to master the tool. It's not as user friendly as other tools like Customer.io which I've used in the past. It seems it takes more time to execute some actions and not everything is explained (thankfully there's a great support team)
What problems is the product solving and how is that benefiting you?
CRM, marketing automation, social ads
Recommendations to others considering the product:
Make sure you spend some time understanding the tool, have their support explain really well what things do and spend some time reading the documentation.
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