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Agile Automation Solution
What do you like best about the product?
Team - I've been super impressed by the team and the speed at quick they execute. They take feedback and iterate quickly. They also have a great support structure, tickets get resolved within a couple hours, which is really unique in my past experience with Responsys, Vero and Marketo. The team is also super knowledgeable about their product and are able to help through any roadblocks we run into.
Data - We currently leverage the segment.io to blueshift data integration and it's been great so far. This has enabled us to launch emails quickly based on behaviors our users have taken and allows for flexibility in segmentation. The way in which data is stored in Blueshift also enables us to build algorithms and build quick segments based on our product catalog.
Flexibility
We came to Blueshift after using Responsys and the tool has enabled us to launch campaigns quickly.
Data - We currently leverage the segment.io to blueshift data integration and it's been great so far. This has enabled us to launch emails quickly based on behaviors our users have taken and allows for flexibility in segmentation. The way in which data is stored in Blueshift also enables us to build algorithms and build quick segments based on our product catalog.
Flexibility
We came to Blueshift after using Responsys and the tool has enabled us to launch campaigns quickly.
What do you dislike about the product?
The UI isn't great and they are making improvements on this takes a backseat to new features. Organization is difficult in the tool as it's basically a list of campaigns with no folder or tagging structure.
The segmentation tool isn't entirely intuitive. Typically we're building pretty complex segments and building 10 inclusions/exclusions can suck up a good amount of time. Also, the language in the segmentation tool can be confusing. I still second guess myself after being in the tool almost a year now.
Reporting isn't great yet. You get basic reporting but can't aggregate or tag different campaigns. At this point the reporting the tool offers is a giant spreadsheet. You basically have to download or copy/paste and do all the manipulation within excel.
The segmentation tool isn't entirely intuitive. Typically we're building pretty complex segments and building 10 inclusions/exclusions can suck up a good amount of time. Also, the language in the segmentation tool can be confusing. I still second guess myself after being in the tool almost a year now.
Reporting isn't great yet. You get basic reporting but can't aggregate or tag different campaigns. At this point the reporting the tool offers is a giant spreadsheet. You basically have to download or copy/paste and do all the manipulation within excel.
What problems is the product solving and how is that benefiting you?
More timely and relevant communications for prospective and existing customers.
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Powerful platform for 1:1 Customer Marketing
What do you like best about the product?
The flexibility of this platform is unmatched. I vetted over ten different customer data platforms and CRM tools for marketing automation before making our decision, and Blueshift was the only one that would fit our unique business model. Blueshift was the only platform that we knew could scale with our business while providing us with the level of insight we have been searching for when it comes to email marketing.
What do you dislike about the product?
There have been occasional issues with the UI. However they are constantly improving the platform and releasing new updates so I don't anticipate this to be ongoing.
What problems is the product solving and how is that benefiting you?
We use Blueshift as our primary communication tool for email and push notifications. This is by far the most nimble platform we have used regarding the setup and launch of lifecycle campaigns for our customers. We now have lifetime data directly tied to our marketing channels allowing us to segment our customer base like never before.
Excellent, customizable, cross-channel personalization platform
What do you like best about the product?
Blueshift is a fantastic product. It entails everything that we have been looking for in a marketing automation system (excellent recommendation engine, segementation tool, canvas builder and follow up possibilities) and has completely changed the way we work. Moreover, I highly appreciate Blueshift's flexibility and adaptability when meeting our many different requests. Blueshift really understands our needs and I see our collaboration as extremely beneficial for our business.
What do you dislike about the product?
The only problem is the time zone differences. But Blueshift has been very collaborative in trying to make this work, taking early early phone calls and replying quickly on email inquireis.
What problems is the product solving and how is that benefiting you?
With this system, we are solving fundamental previous problems of seamlessly communicating with our customers in relevant manner. We see super great results on every activity run through Blueshift. Blueshift has really changed how our Marketing team as well as our entire company as a whole work - now being able to super fast create real value for our customers and business.
Great customer data platform
What do you like best about the product?
Blueshift is very flexible and is continuously making improvements to their platform to help meet our business needs. We have only been with the platform a couple of months now and there have already been a few instances where they have added features to their platforms, per our request, to help facilitate the setup of our campaigns.
I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.
Overall, very hands-on approach!
I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.
Overall, very hands-on approach!
What do you dislike about the product?
Overall, I have had a great experience with the platform as it is very intuitive for the most part. However, it would be great to have more enhanced reporting tools to better visualize the data within the platform.
What problems is the product solving and how is that benefiting you?
We were struggling to ramp up our personalization and targeting due to limited capabilities with our previous ESP. Now, we use Blueshift as our primary CRM platform. Their ability to integrate our data streams to trigger campaigns and create customer segments has allowed us to optimize our communications to be more targeted, relevant, and drive higher engagement.. They are a great customer data platform with data stored at a customer level, which allows us to better segment and activate this data using simple non-sql selection criteria.
Recommendations to others considering the product:
If you are looking for a powerful data-driven platform that allows for highly targeted customer communications, Blueshift is a great choice.
Powerful, flexible platform and a personal touch
What do you like best about the product?
Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient.
I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.
I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.
What do you dislike about the product?
As power users of the platform, there have been occasional instances of data syncing issues or automated stream glitches. The team has always been quick to respond however and has worked with urgency to resolve any issues when they've arose.
What problems is the product solving and how is that benefiting you?
We use Blueshift as our primary communications platform for multiple channels with customers of our financial product. The ability to integrate our data streams for triggering events or customer segmentation has been invaluable in reducing manual effort, increasing our customer touch points and engagement, as well as opening up new services to our users, such as real-time transaction alerts.
Recommendations to others considering the product:
Blueshift has a lot of power and customization, I would recommend as a platform that you can grow from a simple communication strategy to a sophisticated one with multi channel logic.
Excellent email marketing and retargeting software
What do you like best about the product?
Blueshift has proved an excellent fit our email retargeting needs. Its events can be easily integrated into web and native mobile products, and used to build a full understanding of the user and browse behavior. Once we have this, we can create tailored campaigns with a high degree of granularity (targeting users by behavior, and setting a wide variety of campaign parameters and logic).
Their email template editing shows an instantaneous preview, which makes email creation a quick and painless task. Their recommendations algorithm makes use of the behavior of the user and other users to build well tailored product recommendations.
Their support is quick, responsive, and helpful. If a product fix needs to be made this usually comes quickly.
We would recommend Blueshift without hesitation.
Their email template editing shows an instantaneous preview, which makes email creation a quick and painless task. Their recommendations algorithm makes use of the behavior of the user and other users to build well tailored product recommendations.
Their support is quick, responsive, and helpful. If a product fix needs to be made this usually comes quickly.
We would recommend Blueshift without hesitation.
What do you dislike about the product?
Occasional bugs in email template editing (output doesn't match editor), and no editor for recommendations, which can make the criteria a bit opaque. However their staff are responsive in making recommendation algorithms to suit individual requirements.
What problems is the product solving and how is that benefiting you?
Retargeting users with suggestions and tailored content based on their in-product behavior. We have seen a good uptick in re-engaged users and transactions made.
Best Customer Data Platform Available
What do you like best about the product?
Blueshift's technology is rock solid. Everything is fast, flexible and scales with ease. The platform allows for great flexibility and make complex marketing initiatives simple. I personally researched over 30 different customer data platforms and Blueshift was head an shoulders above the rest. They are a smart, tech focused team that have built a world class product.
What do you dislike about the product?
I wish the platform supported more analytic capabilities and activation across other marketing exchanges. I know they are always improving the platform and release new features regularly so I'm confident they will include these in the upcoming roadmap.
What problems is the product solving and how is that benefiting you?
Blueshift allowed us to have a true wholistic view of our customers without having to change our data structures or process. In addition, the CRM capabilities are top notch and allowed us to personalize at a granular level at lighting speed.
The Smart Marketing Platform for Data-Driven Businesses
What do you like best about the product?
I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.
What do you dislike about the product?
Some of the newest updates have been rolled out with little communication and I find myself discovering them on my own versus being told about them.
What problems is the product solving and how is that benefiting you?
Our main problem was the ability to provide our customers personalized content and at scale. With BlueShift we are able to share our top content with customers who will find it relevant to their experience on our site.
Recommendations to others considering the product:
If you are looking for a method of utilizing data to drive your email marketing efforts, this is the platform for you. It goes beyond the normal email send and allows marketers to apply data to provide customers content and/or communications as they need them.
Very intuitive interface and powerful capabilities
What do you like best about the product?
The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes.
What do you dislike about the product?
We, at times need to see reports of combination of multiple campaigns. This is difficult to visualise within the tool but can be done by downloading data.
What problems is the product solving and how is that benefiting you?
Personalisation, Email and App retargeting, On web personalisation.
Recommendations to others considering the product:
For retail marketers this is a very good tool. This makes life much simpler for creating automated campaigns.
Good and moving towards Great
What do you like best about the product?
I love the dashboard views and how easy it is to keep an eye on the health of your campaigns. Their workflow interface is very easy to use, and I love seeing in real time the changes when I edit the source code for a template.
What do you dislike about the product?
Navigating through the dashboards can be frustrating, as when you click to view more details, and then want to go back, you are taken to the main view again. If you had done any sorting or were looking at anything but active campaigns, you have to re-sort.
They don't have a good way to easily change out templates for testing. You can add more iterations, but to remove a failed template, you have to re-create or clone the whole workflow.
They don't have a good way to easily change out templates for testing. You can add more iterations, but to remove a failed template, you have to re-create or clone the whole workflow.
What problems is the product solving and how is that benefiting you?
They have provided the solution for sending out and testing our marketing email campaigns. With the ease of their interface, we now can run many more tests than before, and set them up faster.
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