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Still getting started, but very promising tool
What do you like best about the product?
This is a very powerful tool. We're looking at a lot more options for marketing campaigns and promotions that we couldn't implement so far because of lacking data. The Blueshift team is really helpful and making a big effort to get us up to speed quickly.
What do you dislike about the product?
Some of the features are still being developed and improved. But that's probably also a good thing: as it seems the team is very open to requirements and suggestions from their customers, and is trying to implement what is really needed from a customer perspective.
What problems is the product solving and how is that benefiting you?
Our objective is to get more insights about our prospects and clients, and use Blueshift for much more personalized communication. We're still in the setup phase, but looking forward to seeing the results of our first campaigns.
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Excellent!
What do you like best about the product?
The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service.
What do you dislike about the product?
I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to complain about!
What problems is the product solving and how is that benefiting you?
As a business, we are trying to find ways to increase customer retention, as well as, personalise customer flows and customer journeys. So far I can say we are already seeing results in terms of engagement and revenue.
Recommendations to others considering the product:
Blueshift is an extremely good tool for customer acquisition and customer retention. We have seen results and engagement spike when applying its capabilities to our business. Also, Blueshift support is beyond fantastic - whenever we had any issues, Blueshift always answered us within a very short time to help us sort out the problem at stake.
My Experience with Blueshift
What do you like best about the product?
Their hands-on approach! Blueshift is very customer focused. They want to ensure that we're getting the most out of the product and that they're doing everything they can. I've worked with providers in the past who promised dedicated teams and failed to deliver.
What do you dislike about the product?
We've only had a few minor issues in the past with Blueshift but they've addressed them all. They made a lot of upgrades at the start of the year and it's really shown.
What problems is the product solving and how is that benefiting you?
We were looking to ramp up our personalization and Blueshift really delivered on their promise. They were able to help us create custom algorithms that addressed the needs of our users regardless of what stage in their career they were in. We've seen engagement double within a year.
Recommendations to others considering the product:
As an email marketer with 6+ years of experience, I've never worked with a better provider. They are always innovating the product, making sure we're educated on new features, and have really helped us deliver one-to-one messaging. We've seen our engagement drastically improve. They're also very hands-on and we have weekly calls with them.
An out-of-the box solution with high flexibility and customization!
What do you like best about the product?
This system is exactly what we have been looking for in order to scale up and automate our marketing activities towards existing customer base. The segmentation engine is great and easy-to-use for a marketer. We also like the product recommendation engine! No other potential provider could offer a solution like this!
What do you dislike about the product?
Different time zones means early/late meetings, but still it works well since the customer service is great and Blueshift offer multiple customer service channels to use.
What problems is the product solving and how is that benefiting you?
We want to activate our existing customer base to a greater extent! Examples of some KPIs we want to improve is #Buyers, #Bought items/customer, CLTV, Churn rate.. We have just launched our first campaign and it's too early to see some results, but I'm confident the results will appear within short! :)
Recommendations to others considering the product:
These guys know what they are doing! The best marketing automation system we could find during our benchmark.
Personalization & Automation defined growth
What do you like best about the product?
With Blueshift we have been able to automate and personalise comm. to various subsets of audiences across channels in real-time coupled with relevant recommendations
What do you dislike about the product?
To be honest, not much. We have faced few glitches over time with execution, which followed a quick response and solution from support
What problems is the product solving and how is that benefiting you?
The aim is to have a 360° view of the customers' behaviour and accordingly sell the right product, to the right customer, at the right time. We have been able to chart a growth of 5x in customer bookings with a deeper sense of personalisation.
Recommendations to others considering the product:
Its a 360' approach
Really great account support
What do you like best about the product?
The team is very responsive and open to our feedback to making their product better. The segmentation and personalisation capabilities are really quite advanced and we are continuously experimenting with them to make our campaigns better.
What do you dislike about the product?
The email builder still has a long way to go. They recently introduced a drag and drop option, which is great, but does not leverage on their personalisation capabilities. A better template creation UI would be a huge improvement.
What problems is the product solving and how is that benefiting you?
The main thing that we're trying to solve is getting the right products in front of the right customers. Blueshift seems to be well set up to be able to handle that.
Recommendations to others considering the product:
You will need a pretty strong data and engineering team. Blueshift can be quite heavy to set up and we had some engineering support built up over the last few months to truly make use of all the capabilities that they have provided us.
Happier customers and saving on support costs with Blueshift's lifecycle communications
What do you like best about the product?
It's a powerful platform providing deep configurability and extensive capabilities with building campaigns and customer segments. The detailed and responsive application and technical support have been very helpful.
What do you dislike about the product?
It was tedious at times to come onboard with the platform and we ran into occasional technical challenges. Variable management is manual so is time consuming across many templates.
What problems is the product solving and how is that benefiting you?
Blueshift allows us to deliver the right message at the right time and on the right channel, from lifecycle communications to transactional and one-off marketing promotions.
Recommendations to others considering the product:
Onboarding might take a bit long with some unexpected technical issues, but the team is very helpful and reacts quickly to problems and questions, so the initial difficulties definitely pays off.
A well designed platform that's delivers
What do you like best about the product?
(1) Its support for segment integration ensured we hit the ground running were able to take our 1st set of campaigns live in no time
(2) Omni-channel support (email, mobile push notifications) provides a consolidated platform for reaching our customers across devices
(3) Blueshift have been open to deep customizations such as integration w/ our product based recommendation APIs
(4) Apart from the platform, everyone at Blueshift starting from the founders are eager to share their expertise, experiences and insights towards making their customers successful
(2) Omni-channel support (email, mobile push notifications) provides a consolidated platform for reaching our customers across devices
(3) Blueshift have been open to deep customizations such as integration w/ our product based recommendation APIs
(4) Apart from the platform, everyone at Blueshift starting from the founders are eager to share their expertise, experiences and insights towards making their customers successful
What do you dislike about the product?
Early on, as they were growing and scaling their platform, we had experienced some bugs / issues; has been pretty stable ever since
What problems is the product solving and how is that benefiting you?
We have been able to accurately identify customers segments at various levels of intent and reach out to them w/ personalized messaging.
Great product and getting better.
What do you like best about the product?
Blueshift has allowed us to execute almost all of our complex campaigns. When there is something we can't do they step up and add the functionality that is needed.
What do you dislike about the product?
There have been some minor hiccups as they scale their product. Having worked with a ton of different ESPs and other marketing platforms this is not unexpected.
What problems is the product solving and how is that benefiting you?
We are trying to engage our every growing and diverse audience through storytelling and personalization.
Very flexible platform & excellent customer service
What do you like best about the product?
Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign.
What do you dislike about the product?
To be honest, not much. We've run into some snags but the team have been really quick to resolve them for us.
What problems is the product solving and how is that benefiting you?
We've got a large customer base and an unusual commercial model. Deliverying personalised comms to this base has been very tricky and we found it difficult to find a partner as most comms software platforms are geared up for straightforward e-commerce businesses, Because Blueshift is more flexible we've been able to solve these issues. Now nearly half of everything we send is personalised to some extent - this in turn has results in a big uplift in revenue from these channels.
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