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Great service that continues to add value
What do you like best about the product?
We primarily use Blueshift for email marketing. All the features we use, from segment creation, editing emails in HTML, easy to use campaign and reporting tools, are excellent. - The heat maps greatly help us understand our customer's behaviour!
What do you dislike about the product?
Updating the Blueshift instance and moving us to another version was stressful, especially when we had to continue with our day-to-day jobs. Some functionality had changed completely, so we had to re-learn how to create segments entirely. Hopefully, there will be no more updates.
What problems is the product solving and how is that benefiting you?
Mailing our customers at the right time with the right message and content. - Triggered campaigns and reporting allows us to test, critique and perfect our message
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Very user friendly and one stop shop
What do you like best about the product?
I have been really impressed with Blue Shift, the system was very intuitive to use and as a Marketer I liked that I was able to be self-sufficient and didn't need to rely on a Developer to help me do a project. Also, the metric reporting was again very easy and I was able to easily click around and figure things out on my own
What do you dislike about the product?
I have been pretty please with Blueshift, I would say the only draw back is the stand up of the program. I needed to have the Dev team code all the emails, but I feel that with good platforms a proper stand up does take time. Once we were up and running, Blue Shift has been very user friendly
What problems is the product solving and how is that benefiting you?
Blue Shift helps reduce the amount of tools and data and allows for a central location, once source of truth for us to use which has been very helpful. We are able to automate all of our customer communication for marketing
Great customer support, features, trainings, and continuous innovation and upgrades!
What do you like best about the product?
One of the greatest things about Blueshift is the available content for support and training, they are consistently making improvements and generally, any question I have for my account rep has some sort of training documentation to help walk me through it in the future. The platform itself is relatively user-friendly once you get used to it, and is quite intuitive.
What do you dislike about the product?
With there being so many options and features in BlueShift sometimes the manpower and team that is needed to support some of the backend programming, functionality, upkeep, etc. can be more than what we are able to allocate, which means that we are not getting the best features from the platform if we don't have the capacity to maintain it. I highly recommend that any company that looks to take on this type of marketing platform do an extensive vetting process to make sure you have the bandwidth to support everything you want to do.
What problems is the product solving and how is that benefiting you?
The segmentation that Blueshift supports has helped us understand our consumer behavior in a way that allows us to market more effectively to our end users. We have also been using AI-generated content to help with some of the creative workloads that the team was facing.
Easygoing
What do you like best about the product?
The easy user interface and the dashboard contain most metrics I am measuring.
What do you dislike about the product?
We could definitely streamline the reporting a bit more than now.
What problems is the product solving and how is that benefiting you?
Communication with our existing learners and potential leads.
Enterprise customer engagement
What do you like best about the product?
Centralized customer engagement across many communication channels. Supercharged targeting capability. Great template and journey builders.
What do you dislike about the product?
Due to the complexity of everything BlueShift can do, the user interface can sometimes be hard to follow or quirky.
What problems is the product solving and how is that benefiting you?
BlueShift solves the challenge of centralized customer communication and measurement orchestration, making our clients more productive and profitable.
Great Partner!
What do you like best about the product?
Blueshift always is available to improve the de product according to our priorities. The recommendations tools are great!
What do you dislike about the product?
Blueshift could improve the analysis side. Probably a tool to run simple analysis considering platform events, not necessary associate to active campaigns.
What problems is the product solving and how is that benefiting you?
Recommend the correct title to the correct customer.
Great platform for managing Email and SMS transactional messages
What do you like best about the product?
Blueshift is very convenient for our SMS and Email transactional emails. Having everything in one centralized place with a very robust segmentation builder that's easy to use including exporting and importing data and setting up and deploying campaigns.
What do you dislike about the product?
If there is one downside to blueshift it is pulling full detail reports. It is possible to do however it can be slightly cumbersome to do so. Otherwise, it is an excellent platform to use.
What problems is the product solving and how is that benefiting you?
Being able to transition thru multiple media channels with ease is very helpful. Tracking each customers journey individually rather than having everything in multiple platforms really allows us to dig deep into the consumer and segment/send appropriate messages.
Great, easy to use ESP
What do you like best about the product?
I really enjoy the simplicity of using Blueshift. Nothing is confusing and everything is straight to the point.
What do you dislike about the product?
It would be nice if you could take a completed one time send and clone it to a recuuring event.
What problems is the product solving and how is that benefiting you?
They are helping us deliver relevant content to our customers.
A email marketer experience
What do you like best about the product?
It's user frendly for someone that haven't work with email platforms beore.
What do you dislike about the product?
Doing dynamic content required being able to code by using liquid. A regular marketer wil not be able to do it.
What problems is the product solving and how is that benefiting you?
Integrating AI on SL to be able to a/b test fast and gain opens.
To be able to copy a triggers on the journey saved me a lot of time.
To be able to copy filters also has saved me a lot of time.
To be able to copy a triggers on the journey saved me a lot of time.
To be able to copy filters also has saved me a lot of time.
Innovative AI Campaign Builder
What do you like best about the product?
Blueshift gives the user the ability to create an automated experience for the email recipients that feels personalized and is constantly updating to their preferneces.
What do you dislike about the product?
I life I wish their email campaigns had a better autosave feature and that the possibly for using in app notification was more previlient because I know it's possible but my rep hasn't fully briefed us on how.
What problems is the product solving and how is that benefiting you?
We are able to segment our audience and use AI to make personalized email campaigns.
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