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A robust tool that continues improving
What do you like best about the product?
There is a rich suite of tools and capabilities available to use. It makes it easy to house many pieces of your communication program in one place and instrument things there.
What do you dislike about the product?
It is a complex tool, so there can be a learning curve to it (although this is easier if you have worked in other CDPs/ESPs before). If you are an advanced user, sometimes it takes time to get customer support to understand complex support issues.
What problems is the product solving and how is that benefiting you?
Blueshift is helping us orchestrate our B2C lifecycle communications, store customer data profiles, and build on-site experiences. It is very benefical to have all of these capabilities in the same tool so it is easy to automate campaigns, build segments, and create personalized user experiences.
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User friendly platform and really speedy customer support!
What do you like best about the product?
How easy to use the plateform but also the customer support!
What do you dislike about the product?
It can be sometimes slow to save changes.
What problems is the product solving and how is that benefiting you?
We can send multiple campaigns across different departments.
Blueshift has been a very strong CRM system, certainly more data advanced than my previous ones.
What do you like best about the product?
I like the capability to manipulate event data into liquid logic in email templates. I believe personalisation is a key strength off the platform.
I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry.
I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry.
What do you dislike about the product?
Blueshift isn't the most cost effective CRM system out there and sometimes this makes the justification for instances a challenge.
What problems is the product solving and how is that benefiting you?
Blueshift has helped me make out automations scalable and personalised, the system has led me to be able to move Aro from a basic crm to a much more sophisticated one.
Continued to be impressed!
What do you like best about the product?
Getting started with Blueshift was a breeze and integrating with their SDK's and new data connectors was straightforward. With a small dev team we were able to get our Native and Web Apps set up to send and receive data and messages quickly. The entire Blueshift team is dedicated to making sure that both during and post implementation, our system is running smooth and is optimally setup to meet our goals.
Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come.
Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come.
What do you dislike about the product?
As with any system with robust functionality, there is a bit of a learning curve, this can lead having to try a few things until you get the expected results. The system can sometimes feel sluggish when loading reports or dashboards, but this is understandle as there is a lot of data powering the UI.
What problems is the product solving and how is that benefiting you?
We have distributed apps on Android, iOS, and Web. As a small startup, leveraging Blueshift allows us to not only collect all of the Zero and First Party data we need easily, but those same integrations allow us to message users as well through those platforms. This was incredibly helpful to us as we planned our markerting and messaging strategy. What we found was that Blueshift ended far deeper into the user experience that we originally had imagined since we can now manage modals like in-app messaging or live content without the needs for developers to get involved with every design change.
Beyond just the messaging, we have a complex inventory system that requires sound data structure in order for us to message users transactionally about stock changes or other potential reservation issues and communications. Tapping into the catalog features and recommendations studio have been extreemly helpful in delivering these messages with conifdence that the underlying data is accurate.
Beyond just the messaging, we have a complex inventory system that requires sound data structure in order for us to message users transactionally about stock changes or other potential reservation issues and communications. Tapping into the catalog features and recommendations studio have been extreemly helpful in delivering these messages with conifdence that the underlying data is accurate.
Blueshift has great customer support!
What do you like best about the product?
Customer support and technical expertise are A++++. We are presented with many business challenges and the Blueshift team is always willing to jump in and help us solve complex problems while leveraging their platform.
What do you dislike about the product?
Although the blueshift support team has helped us solve problems, it would be great if they could continue to become more knowledgeable in our business and industry. To me, this would enable them to be even more impactful and proactive with recommendations to our business.
What problems is the product solving and how is that benefiting you?
Blueshift is helping us communicate to our valuable customer base, as well as organize and store important customer data. This creates an ecosystem where we drive millions of dollars of revenue through personalized and impactful communication.
Helpful and Innovative
What do you like best about the product?
The Blueshift team has been very helpful and is pushing the envelop on how digital teams can unlock value. It seems like we are always hearing of new ways we can maximize the solution and help acquire, engage, and retain our customers.
What do you dislike about the product?
There's been a few situations where some of the new features being presented as must haves are not working for our team. We've tried to resolve the situations but it's been slow moving.
What problems is the product solving and how is that benefiting you?
A centralized solution that allows us to communicate to all of our different customers across their unique journey.
Easy to use yet powerful platform
What do you like best about the product?
The best thing is the ease of use, there are very powerful features that have been encased in a very usable and intuitive user interface.
They also listen to user requests and have had the experience of a request of put team being actually developed and put into production.
They also listen to user requests and have had the experience of a request of put team being actually developed and put into production.
What do you dislike about the product?
The reporting aspects were very basic originally but they have managed to improve them with time.
What problems is the product solving and how is that benefiting you?
It is succesfully managing the communication both manually excuted and automatically for one of pur clientes. It includes many triggers and automated journeys.
A Great Flexible ESP
What do you like best about the product?
Blueshift is a dynamic ESP that allows us control over our email channel while giving us best in class tools
What do you dislike about the product?
Blueshift continues to evolve and needs to create mobile access to the ESP
What problems is the product solving and how is that benefiting you?
Blueshift allows us a scalable way to communicate with our members
A great vehicle to get your users to conversion destinations
What do you like best about the product?
The ability to set up triggers and control the experience of the user base. The customer support is great and always willing to dive into helping. We're able to try and test new things while getting feedback and support on initiatives.
What do you dislike about the product?
The reporting could be a bit more comprehensive.
What problems is the product solving and how is that benefiting you?
We're using Blueshift as a way to engage our user base in the most efficient way possible and we're able to do that through leveraging recommendations, triggers, and campaign types that help limit the amount of volume we're delivering while maximizing the results we're looking for.
Comprehensive multi-channel marketing automation done right
What do you like best about the product?
The flexibility, relative clarify of the UI, and comprehensive suite of tools. Also, support is very responsive and follows through on every request. The integration and implementation docs are relatively thorough and the mobile SDK is straightforward.
What do you dislike about the product?
The interface is a bit rough around the edges, but it's functional and has few bugs. I frequently use Blueshift (just about every day) and I get tired of having to log in each time. I wish there were a way to extend sessions or provide step-up authentication for senstive changes. Lack of web SDK so everything is "roll your own" in regards to the web.
What problems is the product solving and how is that benefiting you?
Blueshift helps us automate all of our marketing communication efforts. It allows us to set up complex journeys and campaigns that weren't possible with our previous platform and would take months or years to build if we did it ourselves. Our marketing efforts, realized through Blueshift are responsible for a good portion of our revenue.
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