Customer Data Platform
BlueshiftReviews from AWS customer
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Helpful and responsive support team make using Blueshift a joy!
What do you like best about the product?
We have a great account/success manager who's always listening to our problems and our needs when we have our regular check-in meetings. We use Blueshift multiple times a day to run our email campaigns, and we make extensive use of their AI and recommendation features. We were also able to integrate Blueshift with our own internal systems fairly easily. The built-in WYSIWIG editor (Bee Editor) is also easier to use than coding emails from scratch, which makes things much easier for our email team.
What do you dislike about the product?
The major downsides are mostly around interface/UI polish. There are some visual bugs in the editor, but they are not showstoppers. The learning curve is also somewhat steep, but there are learning resources to help you figure out where everything is and how everything works. Some of the built-in features are also relatively opaque, such as recommendation/AI/affinity algorithms. It would be nice to get some more transparency into how those things work. On the plus side, Blueshift's staff has always been responsive and willing to chat with us and explain things.
What problems is the product solving and how is that benefiting you?
Blueshift is enabling our non-techy teams to build and launch sophisticated marketing campaigns and journeys quickly, which frees up time and resources for use elsewhere. We no longer need dedicated developers to build emails or build out journeys, and we can onboard a new employee and have them using Blueshift in a matter of days.
In short, Amazing!
What do you like best about the product?
Attention to details
Great customer support
Advanced personalization
Great customer support
Advanced personalization
What do you dislike about the product?
customer support could be faster
high cost of usage
UI can be better
the limitation on analytics can be improved
high cost of usage
UI can be better
the limitation on analytics can be improved
What problems is the product solving and how is that benefiting you?
I was having issues with targetting specific audiences and bueshift helped me over come these issues by making highly accurate targeting messages that helped me reach the udience I was looking for, in short its just a must have!
A Positive Experience with Automation and CDP Tools
What do you like best about the product?
The tool excels in its ability to integrate customer data across multiple channels, providing a unified view of each user. This data collection allows companies to create personalized and targeted marketing campaigns. In addition, Blueshift's predictive intelligence and automation capabilities enable marketers to engage customers in real-time with relevant content, which can improve the customer experience and drive conversions. Its analytics also make it easier to track campaign performance and make data-driven decisions.
What do you dislike about the product?
Complexity: For small or under-resourced companies, the complexity of some processes can be overwhelming.
Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies.
Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical.
Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data.
Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies.
Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical.
Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data.
What problems is the product solving and how is that benefiting you?
Unified customer view: It helps companies better understand their customers and tailor marketing strategies to individual preferences and behaviors based on the single, complete view of each customer by integrating data from all active sources.
Personalization: Improve the customer experience by providing relevant content and offers, leading to higher engagement and conversions. Based on real user interactions and behaviors in real time. This improves customer satisfaction.
This improves user satisfaction and loyalty.
Data-driven insights: Blueshift analytics provide actionable insights, enabling marketers to make data-driven decisions and adjust their strategies for better results.
Personalization: Improve the customer experience by providing relevant content and offers, leading to higher engagement and conversions. Based on real user interactions and behaviors in real time. This improves customer satisfaction.
This improves user satisfaction and loyalty.
Data-driven insights: Blueshift analytics provide actionable insights, enabling marketers to make data-driven decisions and adjust their strategies for better results.
Blueshift and Zigazoo
What do you like best about the product?
Blueshift offers excellent all-in-one solutions for launching email campaigns. It provides great customer support and is easy to implement.
What do you dislike about the product?
Many different tabs to accomplish one task.
What problems is the product solving and how is that benefiting you?
Blueshift helps us send mass emails to our users. It allows us to reach a critical mass in minimal time.
An amazing tool to help organize and reach your audience.
What do you like best about the product?
One thing I like is its ability to ability to handle data, which allows for advanced personalization and segmentation.
What do you dislike about the product?
Some of the legacy features can be difficult to grasp. They seem outdated, locked down and no longer maintained. Additionally, the reporting can be a bit limiting compared to other tools I've used
What problems is the product solving and how is that benefiting you?
Blueshift works well to keep our CRM data in one place(of course with help of our teams), so we might build scalable automations and on demand communications.
A robust tool that continues improving
What do you like best about the product?
There is a rich suite of tools and capabilities available to use. It makes it easy to house many pieces of your communication program in one place and instrument things there.
What do you dislike about the product?
It is a complex tool, so there can be a learning curve to it (although this is easier if you have worked in other CDPs/ESPs before). If you are an advanced user, sometimes it takes time to get customer support to understand complex support issues.
What problems is the product solving and how is that benefiting you?
Blueshift is helping us orchestrate our B2C lifecycle communications, store customer data profiles, and build on-site experiences. It is very benefical to have all of these capabilities in the same tool so it is easy to automate campaigns, build segments, and create personalized user experiences.
User friendly platform and really speedy customer support!
What do you like best about the product?
How easy to use the plateform but also the customer support!
What do you dislike about the product?
It can be sometimes slow to save changes.
What problems is the product solving and how is that benefiting you?
We can send multiple campaigns across different departments.
Blueshift has been a very strong CRM system, certainly more data advanced than my previous ones.
What do you like best about the product?
I like the capability to manipulate event data into liquid logic in email templates. I believe personalisation is a key strength off the platform.
I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry.
I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry.
What do you dislike about the product?
Blueshift isn't the most cost effective CRM system out there and sometimes this makes the justification for instances a challenge.
What problems is the product solving and how is that benefiting you?
Blueshift has helped me make out automations scalable and personalised, the system has led me to be able to move Aro from a basic crm to a much more sophisticated one.
Continued to be impressed!
What do you like best about the product?
Getting started with Blueshift was a breeze and integrating with their SDK's and new data connectors was straightforward. With a small dev team we were able to get our Native and Web Apps set up to send and receive data and messages quickly. The entire Blueshift team is dedicated to making sure that both during and post implementation, our system is running smooth and is optimally setup to meet our goals.
Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come.
Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come.
What do you dislike about the product?
As with any system with robust functionality, there is a bit of a learning curve, this can lead having to try a few things until you get the expected results. The system can sometimes feel sluggish when loading reports or dashboards, but this is understandle as there is a lot of data powering the UI.
What problems is the product solving and how is that benefiting you?
We have distributed apps on Android, iOS, and Web. As a small startup, leveraging Blueshift allows us to not only collect all of the Zero and First Party data we need easily, but those same integrations allow us to message users as well through those platforms. This was incredibly helpful to us as we planned our markerting and messaging strategy. What we found was that Blueshift ended far deeper into the user experience that we originally had imagined since we can now manage modals like in-app messaging or live content without the needs for developers to get involved with every design change.
Beyond just the messaging, we have a complex inventory system that requires sound data structure in order for us to message users transactionally about stock changes or other potential reservation issues and communications. Tapping into the catalog features and recommendations studio have been extreemly helpful in delivering these messages with conifdence that the underlying data is accurate.
Beyond just the messaging, we have a complex inventory system that requires sound data structure in order for us to message users transactionally about stock changes or other potential reservation issues and communications. Tapping into the catalog features and recommendations studio have been extreemly helpful in delivering these messages with conifdence that the underlying data is accurate.
Blueshift has great customer support!
What do you like best about the product?
Customer support and technical expertise are A++++. We are presented with many business challenges and the Blueshift team is always willing to jump in and help us solve complex problems while leveraging their platform.
What do you dislike about the product?
Although the blueshift support team has helped us solve problems, it would be great if they could continue to become more knowledgeable in our business and industry. To me, this would enable them to be even more impactful and proactive with recommendations to our business.
What problems is the product solving and how is that benefiting you?
Blueshift is helping us communicate to our valuable customer base, as well as organize and store important customer data. This creates an ecosystem where we drive millions of dollars of revenue through personalized and impactful communication.
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