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Great ideas so far but not great execution and continuity.
What do you like best about the product?
It has some lofty ideas and goals. You can see it come through in alot of the data side. they are coming about being a CRM a slightly different way then other ones i have used. There is alot of good to that and building it with loads of customization
What do you dislike about the product?
The tool itself is very very buggy. It works the way they want it to only 70% of the time. It feels like sometimes they are pushing new ideas vs fixing the older parts that dont work. At times it feels over-engineered but under-tested. Its not a very user-friendly and not intuitive tool. It's hard to learn bc of its over complexity (which can be great at points when you learn it) The visual editor has serious limitations and since its based off a free online tool any issues blueshift cant really fix it or upgrade it. They cant do anything about those limitations.
The data tool seems to fail me all the time and at different places. This goes back to the buggy side of engineering. Most of the time when i have a problem with visual editor or data the CS team advises me to workarounds inside of the limitations but not address the underlying issues that caused the problems
The data tool seems to fail me all the time and at different places. This goes back to the buggy side of engineering. Most of the time when i have a problem with visual editor or data the CS team advises me to workarounds inside of the limitations but not address the underlying issues that caused the problems
What problems is the product solving and how is that benefiting you?
We need to reach customers and segment them properly and blueshift does that.
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New User
What do you like best about the product?
Since we've only been using Blueshift for a few months, the support and training have been most helpful.
What do you dislike about the product?
The training videos are quite fast. I'd recommend slowing down the pace so the user can absorb the content without having to restart the training video.
What problems is the product solving and how is that benefiting you?
The data which Blueshift offers is far better than our previous platform which allows us to target a very specific customer type.
3 year user
What do you like best about the product?
Ability to customize and connect with non-native channels
What do you dislike about the product?
Lack of customization in CRM/user attributes
Inability to send several creatives to one user within one journey
Inability to push campaigns from sandbox to production.
Inability to send several creatives to one user within one journey
Inability to push campaigns from sandbox to production.
What problems is the product solving and how is that benefiting you?
Sending MA material to customers and integration with our proprietary technology. Improved MA efficiency and cohesion.
Most Versatile CDP
What do you like best about the product?
Blueshift is the best CDP I've ever tried. It can do anything you want it to do. Their customer support team & feature request team are awesome and always get back to you.
What do you dislike about the product?
Reporting features could be improved for a better user experience & ease of use.
What problems is the product solving and how is that benefiting you?
The biggest problem blueshift solves is letting us trigger emails/pushes to customers on any custom event that we want to create.
Great CSM with amazing customer service and tools
What do you like best about the product?
Blueshift has tons of amazing tools and reporting that help me deploy and maintain large-scale email sends without much trouble. Their customer service team is always prompt in responding to any inquiries, and the open nature of the platform allows for a lot of flexibility for our company.
What do you dislike about the product?
The learning curve is a little steep for new users but they do have a lot of documentation that helps guide users through the process. Sometimes features may be "improved" but do decrease usability in that we get used to doing things a certain way.
What problems is the product solving and how is that benefiting you?
Recommendations and campaigns help us ensure our customers receive the best suggestions from our catalog and ensure users are engaged with our content. If users disengage, blueshift allows us to easily send them less messages.
Blueshift has made it easier for us to create and deploy segmented campaigns
What do you like best about the product?
Support: Our account rep is always quick to respond with help or answers to our questions. Other platforms in the past have been slow to respond to tickets. It's extremely valuable to have a dedicated Customer Success Manager to help troubleshoot problems promptly.
Onboarding: The onboarding process was really smooth. Their team worked with our teams to help get the tool set up and to migrate our existing campaigns. Throughout the entire process, our team really felt supported.
Ease of segmentation and targeting: Blueshift has intuitive tools like predictive scoring to help us target audiences based on behavior.
Onboarding: The onboarding process was really smooth. Their team worked with our teams to help get the tool set up and to migrate our existing campaigns. Throughout the entire process, our team really felt supported.
Ease of segmentation and targeting: Blueshift has intuitive tools like predictive scoring to help us target audiences based on behavior.
What do you dislike about the product?
I wish that Blueshift had more integrations with other tools or had some functionality built into the platform (like the ability to survey users and apply to segmentation)
What problems is the product solving and how is that benefiting you?
We used to use Responsys for our email communications and it was a very clunky platform. Blueshift has made it much easier to create segmented email programs based upon behavior and A/B test various attributes.
A great platform
What do you like best about the product?
Blueshift is a great CRM platform for business. For someone who has never heard of Blueshift before, I didn't have difficulty exploring the whole platform. Now I use it as if I've been for years.
What do you dislike about the product?
There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team is responsive.
What problems is the product solving and how is that benefiting you?
Reaching out to our audience, segmentation, content development and customization, data syncs, data analysis, and reports, calendar-ing, and some more features.
Robust Campaign Builder with Responsive Support
What do you like best about the product?
Creating campaign journeys is a very intuitive process that includes all the features you need (omnichannel, using filters, time optimization, a/b testing features, and more...) The visual layout while creating journeys is my favorite part. Customer support is always very responsive and responds typically within a day.
What do you dislike about the product?
Connecting and integrating with some outside apps costs an extra subscription fee and it isn't entirely clear which apps cost more money and which ones don't. Not a huge dislike but just something to note.
What problems is the product solving and how is that benefiting you?
Blueshift helps us to better segment our customers to ensure timely and correct communications are going out. This benefits us by engaging with our best customers and maximizing their value as well as retaining customers who may be about to churn.
A strong partnership
What do you like best about the product?
Ease of segmentation – Provide multiple options to form segments, dissect our lists and customer activity and look at niche segments. This is a step above other existing tools in the market
Reporting is intuitive and advanced. One can select from a range of parameters.
Onboarding was smooth, troubleshooting was good and prompt
Interface is clean and intuitive
Documentations were simple and have helped our tech team install various new events and API calls on our websites
Email builder/Creative Studio is easy and intuitive
Self-learning was not too complicated as compared to other existing tools in the market
Blueshift team has been quick to reply to queries, connect us with relevant people, even those who have been in IST
We now have a cleaner list as our bounces have substantially reduced, our deliverability has improved massively as well
Reporting is intuitive and advanced. One can select from a range of parameters.
Onboarding was smooth, troubleshooting was good and prompt
Interface is clean and intuitive
Documentations were simple and have helped our tech team install various new events and API calls on our websites
Email builder/Creative Studio is easy and intuitive
Self-learning was not too complicated as compared to other existing tools in the market
Blueshift team has been quick to reply to queries, connect us with relevant people, even those who have been in IST
We now have a cleaner list as our bounces have substantially reduced, our deliverability has improved massively as well
What do you dislike about the product?
We have been just using it to send mass emails - other features like ‘Syndication’ aren't working for us. The Blueshift team has taken more than due time to solve this issue for us.
Post onboarding the problem resolution has been lackluster. Though Blueshift is quick to reply on tickets, the resolution usually takes a lot of time
Documentation is less than perfect for campaign executors
There are various areas of improvement – product knowledge, ‘Syndication’, duplication of records, issues in drip campaigns,
A lot of features are still getting improved or developed (eg syndications, some parts of segmentations)
Post onboarding the problem resolution has been lackluster. Though Blueshift is quick to reply on tickets, the resolution usually takes a lot of time
Documentation is less than perfect for campaign executors
There are various areas of improvement – product knowledge, ‘Syndication’, duplication of records, issues in drip campaigns,
A lot of features are still getting improved or developed (eg syndications, some parts of segmentations)
What problems is the product solving and how is that benefiting you?
Its helping us in our email marketing campaigns. The deliverability of our newsletters has improved. Segmentation also allows us to make campaigns more targetted.
Blueshift Review
What do you like best about the product?
A simple and powerful tool that is intuitive to use. When doing more complicated work, the support team is very helpful.
What do you dislike about the product?
Segmentation tools could potentially be better, such as adding SQL queries or other tools
What problems is the product solving and how is that benefiting you?
Engaging and interacting with customers using cross channel campaigns and AI recoomendations
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