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Blueshift for Financial Institutions
What do you like best about the product?
The segment builder-easy to drag/drop and create different populations, calculate conversions, etc.
What do you dislike about the product?
The workflow journey builders are very specific and missing some features that would make ease of use alot better. Select specific calendar days for triggers, merge journeys on segment triggered workflows and provide more granular results in the reporting tab, CTA interactions, segment insights depending on the population filters within certain journeys, etc.
What problems is the product solving and how is that benefiting you?
Allows us marketers to have everyday access to our customer data giving us the ability to provide basic insights into our members and build out populations that we used to have to rely on the data team for.
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The perfect CRM for segmentation!
What do you like best about the product?
We use Blueshift to make sense of and categorize data from our events. With all of the options available, we are able to target the right people at the right time!
What do you dislike about the product?
Can be a bit complex. Not the hardest CRM in the world to use but somethings can certainly be hard to find in the platform. I come from a Hubspot world, however, where everything is always in front of you.
What problems is the product solving and how is that benefiting you?
Blueshift helps us capture additional data and realize business opportunities for our distillery. Using its segmentation tools we have run successful email campaigns that really work!
Built for Scale
What do you like best about the product?
As a marketing leader of a financial institution, we need a scaleable marketing tech stack that can address our marketing needs of today with an eye on how to continually improve our member's and prospects' experiences in the future. The fact that Blueshift is a powerful omnichannel marketing tool is what caught our eye in the first place. When you add in the native CDP that is part of the platform is what got us talking. And lastly, the powerful machine learning and predictive AI are what sealed the deal. Now that we have fully implemented the solution, the performance of our campaigns and customization of our workflows that drives our business goals keeps us committed to the partnership with Blueshift into the future.
What do you dislike about the product?
Blueshift is a powerful tool to and setting it up can take some time. Our onboarding and data mapping was more complicated than we had anticipated but the onboarding specials we worked with was helpful and patient with us as we worked though our data design.
What problems is the product solving and how is that benefiting you?
Moving from a batch and blast email tool to an omnichannel marketing automation platform enables of to trigger our touchpoints based on what we know about our audiences, how they have interacted with our marketing messages, and using predictive AI.
A highly-adaptable and forward-thinking platform
What do you like best about the product?
Their team always listens and helps us realize the thing we're trying to build.
What do you dislike about the product?
Not everything we needed was ready right out-of-the-box, but they are very receptive to feature requests.
What problems is the product solving and how is that benefiting you?
Blueshift is allowing us to deploye customer journeys and generate product recommendations at scale, with a high level of effectiveness. We are experiencing increased ROI by leveraging their AI-driven platform.
Good Product for CDP
What do you like best about the product?
Blueshift CDP is highly regarded for its advanced features, personalization capabilities, and seamless integration with existing marketing tools. It has helped businesses elevate customer engagement and significantly improve their marketing efforts.
What do you dislike about the product?
certain customization requests may have limitations or require assistance from Blueshift's support team. This could potentially impact the flexibility and adaptability of the platform to meet specific business requirements.
What problems is the product solving and how is that benefiting you?
Improved data accuracy, enhanced customer segmentation, and better personalization leading to increased customer engagement, satisfaction, and conversions.
Enhanced customer engagement, improved conversion rates, increased customer loyalty, and higher customer lifetime value.
Enhanced customer engagement, improved conversion rates, increased customer loyalty, and higher customer lifetime value.
Great service that continues to add value
What do you like best about the product?
We primarily use Blueshift for email marketing. All the features we use, from segment creation, editing emails in HTML, easy to use campaign and reporting tools, are excellent. - The heat maps greatly help us understand our customer's behaviour!
What do you dislike about the product?
Updating the Blueshift instance and moving us to another version was stressful, especially when we had to continue with our day-to-day jobs. Some functionality had changed completely, so we had to re-learn how to create segments entirely. Hopefully, there will be no more updates.
What problems is the product solving and how is that benefiting you?
Mailing our customers at the right time with the right message and content. - Triggered campaigns and reporting allows us to test, critique and perfect our message
Very user friendly and one stop shop
What do you like best about the product?
I have been really impressed with Blue Shift, the system was very intuitive to use and as a Marketer I liked that I was able to be self-sufficient and didn't need to rely on a Developer to help me do a project. Also, the metric reporting was again very easy and I was able to easily click around and figure things out on my own
What do you dislike about the product?
I have been pretty please with Blueshift, I would say the only draw back is the stand up of the program. I needed to have the Dev team code all the emails, but I feel that with good platforms a proper stand up does take time. Once we were up and running, Blue Shift has been very user friendly
What problems is the product solving and how is that benefiting you?
Blue Shift helps reduce the amount of tools and data and allows for a central location, once source of truth for us to use which has been very helpful. We are able to automate all of our customer communication for marketing
Great customer support, features, trainings, and continuous innovation and upgrades!
What do you like best about the product?
One of the greatest things about Blueshift is the available content for support and training, they are consistently making improvements and generally, any question I have for my account rep has some sort of training documentation to help walk me through it in the future. The platform itself is relatively user-friendly once you get used to it, and is quite intuitive.
What do you dislike about the product?
With there being so many options and features in BlueShift sometimes the manpower and team that is needed to support some of the backend programming, functionality, upkeep, etc. can be more than what we are able to allocate, which means that we are not getting the best features from the platform if we don't have the capacity to maintain it. I highly recommend that any company that looks to take on this type of marketing platform do an extensive vetting process to make sure you have the bandwidth to support everything you want to do.
What problems is the product solving and how is that benefiting you?
The segmentation that Blueshift supports has helped us understand our consumer behavior in a way that allows us to market more effectively to our end users. We have also been using AI-generated content to help with some of the creative workloads that the team was facing.
Easygoing
What do you like best about the product?
The easy user interface and the dashboard contain most metrics I am measuring.
What do you dislike about the product?
We could definitely streamline the reporting a bit more than now.
What problems is the product solving and how is that benefiting you?
Communication with our existing learners and potential leads.
Enterprise customer engagement
What do you like best about the product?
Centralized customer engagement across many communication channels. Supercharged targeting capability. Great template and journey builders.
What do you dislike about the product?
Due to the complexity of everything BlueShift can do, the user interface can sometimes be hard to follow or quirky.
What problems is the product solving and how is that benefiting you?
BlueShift solves the challenge of centralized customer communication and measurement orchestration, making our clients more productive and profitable.
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