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Blueshift
What do you like best about the product?
The creative freedom that blueshift allows when creating emails with html.
What do you dislike about the product?
Building segments is a little complex and could be simplified. And, the analytics side isn't as informative as I would like regarding revenue tracking.
What problems is the product solving and how is that benefiting you?
Blueshift is helping me find out which CTAs our customers prefer by a/b testing
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My experience with Blueshift
What do you like best about the product?
Blueshift has exceptional capabilities for messaging, audience targeting, and sophisticated campaign creation
What do you dislike about the product?
Sometimes it feels like certain features or functionality is missing. For example, subject line testing is more difficult than it should be, because if you do an SL test on a branch, you can no longer do an entire creative test.
What problems is the product solving and how is that benefiting you?
They have accepted some feature requests that improve campaign functionality and automation. Their new feature to filter based on events in segment-triggered campaigns is very useful and helps us create smarter campaigns
Great CDP for marketing
What do you like best about the product?
You can create single user profiles integrating data from different sources to later activate those profiles. Easy to integrate, we use Google Tag Manager. Creating campaigns is simple and intuitive. Segments are powerful to trigger campaigns for different users. Recommendations are very accurate and creative studios work very well.
What do you dislike about the product?
Website recommendations and images still require the cooperation of Blueshift team to make them work but we were informed that this will be solved in September 2022.
What problems is the product solving and how is that benefiting you?
Creating one to one personal recommendations with ecommerce customers to be more relevant and increase conversion rate and overall conversions. We've seen a sharp increase in conversion of one to one messages.
A great tool that make the difference
What do you like best about the product?
I like the interface of the tool and also the possibility to create emails with a wysiwyg interface
What do you dislike about the product?
I dislike that we can't see who is the last person to modify the template, we always see the creator.
What problems is the product solving and how is that benefiting you?
As a designer i have access to the html and can do some modifications by myself
Helps in scaling lead generation and funnel conversion
What do you like best about the product?
It really helps us scale our lead generation and optimization. I love Blueshift's UI.
What do you dislike about the product?
Blueshift doesn't have native integration with all the major tools.
What problems is the product solving and how is that benefiting you?
Lead generation and increasing our funnel conversion is one of the key features that Blueshift possesses and it really helps us to scale our website conversion.
A great Platform!
What do you like best about the product?
To be able to see the history of emails and delivery status, that the other platform does not show.
What do you dislike about the product?
When I am checking the history of emails, if I click to come back it does not come back to the list and we have to search again.
What problems is the product solving and how is that benefiting you?
It is helping us to understand what is the customer issue in regards to the e-mails delivery, so we can find a solution.
Recommendations to others considering the product:
I strongly recommend using Blueshift.
The blueshift platform is very easy to use and has integrated with our gohealth data very easily.
What do you like best about the product?
The ease of use and the availability and help of their representatives
What do you dislike about the product?
A feature of being able to move a sandbox journey to production without having to rebuild the entire journey is something that I would love
What problems is the product solving and how is that benefiting you?
The difficulty in linking multiple events to one person. Blueshift has been able to integrate with many of our other databases and platform.
Recommendations to others considering the product:
None
Powerful CRM Application with the growth of an AI Engine
What do you like best about the product?
- Core CRM Communication Channels: Whether via Push, In-App, and Email are simple to create yet robust enough to customize to meet marketing campaign needs
- User Activation Data: Blueshift captures a wide variety of key customer data for the business, both at the client (app side) events and custom attribute level. One of the key differentiators in my experience with the Blueshift tool is tracking and utilizing critical customer information. This high-value data comes in handy when creating new segmentations for new and existing campaigns, as well as reporting on success metrics for the business
- User-Friendly Interface: Blueshift's platform has a simple and effective interface for various types of users, from those power users in Marketing creating and sending communications to the data mining analysts. I appreciate the flexibility the tool offers.
- AI Engine: Once Blueshift is within the business ecosystem for a sufficient amount of time, the in-house AI engine has excellent recommendations for new campaigns based on customer activity. This feature saves time and adds value to the CRM team when retaining or seeking new business.
- Customer / Implementation Support Team: The Blueshift experts are great partners to the business. Very responsive, friendly, and insightful, the Blueshift team always has an eye on day-to-day business actions, as well as the future roadmap
- User Activation Data: Blueshift captures a wide variety of key customer data for the business, both at the client (app side) events and custom attribute level. One of the key differentiators in my experience with the Blueshift tool is tracking and utilizing critical customer information. This high-value data comes in handy when creating new segmentations for new and existing campaigns, as well as reporting on success metrics for the business
- User-Friendly Interface: Blueshift's platform has a simple and effective interface for various types of users, from those power users in Marketing creating and sending communications to the data mining analysts. I appreciate the flexibility the tool offers.
- AI Engine: Once Blueshift is within the business ecosystem for a sufficient amount of time, the in-house AI engine has excellent recommendations for new campaigns based on customer activity. This feature saves time and adds value to the CRM team when retaining or seeking new business.
- Customer / Implementation Support Team: The Blueshift experts are great partners to the business. Very responsive, friendly, and insightful, the Blueshift team always has an eye on day-to-day business actions, as well as the future roadmap
What do you dislike about the product?
- System Outages: Not often, but at times server maintenance or upgrades from Blueshift can interrupt existing campaigns.
- 3rd Party Application Integrations: While Blueshift covers most major Customer Data Platforms, it doesn't cover a lot of new and emerging applications that could be helpful in other areas of data activation and analytics
- 3rd Party Application Integrations: While Blueshift covers most major Customer Data Platforms, it doesn't cover a lot of new and emerging applications that could be helpful in other areas of data activation and analytics
What problems is the product solving and how is that benefiting you?
- Easily segmenting users based on business activity within our application
- Targeting / Communicating segmented users with trigger-based campaigns (push, in-app, and email messsaging)
- Examining and understanding user behaviors based on data captured from activity
- Rapidly expanding core CRM capabilities to new country regions
- Targeting / Communicating segmented users with trigger-based campaigns (push, in-app, and email messsaging)
- Examining and understanding user behaviors based on data captured from activity
- Rapidly expanding core CRM capabilities to new country regions
After researching other top marketing automation systems, we chose Blueshift
What do you like best about the product?
Advanced functionality when it comes to marketing campaigns.
Email building: With most email services providing some sort of visual email builder, we were surprised that some leading platforms did not provide much design flexibility – we would have to alter components of our emails with things like padding and spacing. We found Blueshift's visual editor to be very precise, and we were able to build out our email designs exactly the way our team designed them. Blueshift also stands out with its "Shared Assets" feature that allows us to make changes across our emails at scale, without having to go into every single email to make updates.
Segments and events: Blueshift provides a robust way to segment users, filter critera and trigger events. We're able to be as granular as possible with our segmentation, or trigger events in real-time.
Workflow campaigns: Blueshift's new journey builder is good – visual and easy to use.
Support: Support is very attentive and quick with responses – something we found to be crucial during onboarding and throughout our marketing efforts. A nice change from constantly having to send support tickets and waiting on long response times.
Email building: With most email services providing some sort of visual email builder, we were surprised that some leading platforms did not provide much design flexibility – we would have to alter components of our emails with things like padding and spacing. We found Blueshift's visual editor to be very precise, and we were able to build out our email designs exactly the way our team designed them. Blueshift also stands out with its "Shared Assets" feature that allows us to make changes across our emails at scale, without having to go into every single email to make updates.
Segments and events: Blueshift provides a robust way to segment users, filter critera and trigger events. We're able to be as granular as possible with our segmentation, or trigger events in real-time.
Workflow campaigns: Blueshift's new journey builder is good – visual and easy to use.
Support: Support is very attentive and quick with responses – something we found to be crucial during onboarding and throughout our marketing efforts. A nice change from constantly having to send support tickets and waiting on long response times.
What do you dislike about the product?
While some parts were difficult to understand with just documentation, the team is great at responding to any questions or needs we have.
What problems is the product solving and how is that benefiting you?
We had a clunky marketing messaging system that made it difficult for us to create, edit and visualize our marketing campaigns. Blueshift provides some best-in-class features that dramatically improved our system to start sending optimized campaigns.
Incredible support and platform
What do you like best about the product?
The infrastructure is very advanced, and you have all the tools you need to create incredible one-off and automated campaigns. The support team is always available and reliable if you need help.
What do you dislike about the product?
Sometimes it isn't easy to find previous campaigns, and sometimes, getting reports and data on previous campaigns can be tricky. It's not easy to use for first-time users or newbies.
What problems is the product solving and how is that benefiting you?
Creating end-to-end campaigns to continue our engagement (monthly active users) and generate revenue. Creating automated comms as well as one-off sends for a seamless content plan.
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