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Great Platform with some littles issues
What do you like best about the product?
The GUI is very nice and intuitive, the content structure is logical for a common use in this platform type, the shared assets feature is a great way to build a design system for email layouts.
What do you dislike about the product?
The alert message on the right side is annoying because is not on the user center of attention and sometimes block options that stay on the background, another issue befall on the name edit modal when the user write a name sometimes the modal is closed without reason
What problems is the product solving and how is that benefiting you?
We are on a multidisciplinary team and are building a complete system of the customer journey for a big client from entertainment streaming, the greatest benefits is the time gained in the daily operation with all the features of the platform
Recommendations to others considering the product:
Blueshift is a very good platform for executing and managing direct marketing with user communities with great tools to achieve it
The customer support is great and personalized.
The customer support is great and personalized.
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Managing email campaigns has never been easier
What do you like best about the product?
The best feature of Blueshift is not only the ability to manage campaigns but also to see associated analytics.
What do you dislike about the product?
Although it is not a dislike, understanding the user interface and features may be difficult for new users.
What problems is the product solving and how is that benefiting you?
Blueshift has solved the problem of viewing analytics and the impacts made by our campaigns.
review on Blueshift
What do you like best about the product?
the ease of searching for customer attributes
data export scheduling for a given time
data export scheduling for a given time
What do you dislike about the product?
Cannot modify data type
Sometimes the export takes quite long, without any given estimate/ status
Sometimes the export takes quite long, without any given estimate/ status
What problems is the product solving and how is that benefiting you?
Track email campaign and manage customer data. With Blueshift, it's easy to know the customers who click on a particular email campaign, and modify user attributes for these users
An excellent tool for better understanding our customer data set and acting upon that intel.
What do you like best about the product?
We like the ability to consolidate customer data into a single, cohesive database. Now marketers can segment lists and build intelligent, personalized campaigns without intervention from developers or other teams. Having a CDP and ESP in one solution steamlines efforts and reduces overall cost of our marketing stack.
What do you dislike about the product?
No immediate downsides, but we're still in the early stages of adoption. The interface could be modernized.
What problems is the product solving and how is that benefiting you?
Prior to Blueshift, we had limited views of our direct customers. Now, we can easily see their activity across a range of touchpoints with our brands. This allows us to build cohorts for superior targeting/messaging. In theory, this will lead to a more personalized experience with our brands and unlock more sales potential.
Digital Marketing Coordinator
What do you like best about the product?
I'm quite new to the email marketing world, but so far, I've never seen such a powerful and well-organized tool to capture emails, events, and attributes of all of our customers!
What do you dislike about the product?
I've noticed that there seem to be some slow loading times or bugs in the process. For example: if you have a lot of attributes assigned to a segment, the drop down menus sometimes don't load when you click them, so you have to triple check a million times to verify everything is selected before moving on, when it should just be one simple click.
What problems is the product solving and how is that benefiting you?
The benefits of Blueshift from what I've seen so far are the organization, the easy dashboard views, and many filters to organize all of the information in a custom and thorough way.
All you need in one place
What do you like best about the product?
One of the things I like the most as a designer and programmer is that even tho I'm not creating campaigns and sending them, I can work on my designs without worrying about anything else.
What do you dislike about the product?
The switch in between accounts sometimes isn't very smooth and leads to errors, but you get used to clicking home first before switching and makes things less buggy
What problems is the product solving and how is that benefiting you?
I'm a designer, so I don't use the whole platform, but for my design-related needs, blueshift makes everything easier.
Recommendations to others considering the product:
If you are looking for a platform that can deal with everything in one place, this is your answer
They are a one stop solution for all our communication needs!
What do you like best about the product?
It's a nice and simple pipeline but still very flexible. Everything comes through as an event, set all the custom properties you could need, and send the message as whatever you like. Then the statistical data is all there, ready for marketing to use. As a backend dev, there is a considerable part of the workload off my shoulders.
What do you dislike about the product?
Nothing specific. Every product can always improve. But it does what it needs to, and our needs are pretty straightforward.
We are looking forward to the new SMS studio! :-)
We are looking forward to the new SMS studio! :-)
What problems is the product solving and how is that benefiting you?
We have streamlined all our events, notifications, and emails into one single process on the backend of our system. As a backend developer, this is huge! It gives marketing the freedom to request any events on a whim, and it doesn't bog down the development process. And it provides marketing the freedom to set up whatever types of messages or notifications to the customer without waiting for any support from development.
Recommendations to others considering the product:
If you are comfortable making API calls and you need a beefy but simple solution, Blueshift is excellent to work with! Simple, straightforward, and works for simple or enterprise needs.
Great but sometimes off-putting
What do you like best about the product?
I like being able to communicate to people targetting time they are most active on their emails.
I think this function make communication more efficient and provide results.
I think this function make communication more efficient and provide results.
What do you dislike about the product?
I dislike having to manipulate the data in several places.
First list, then Segment, them link everything together. It is time keeping and sometimes it leads to mistakes.
First list, then Segment, them link everything together. It is time keeping and sometimes it leads to mistakes.
What problems is the product solving and how is that benefiting you?
I am reaching students. With Blueshift, I have the possibility to provide informa tion to a certain number of person, at the same time, by the same email.
As a digital school that is very important.
As a digital school that is very important.
Recommendations to others considering the product:
The product team should thik about facilitate the process : to do this, the product team should review the wording, add some explainations and provide best practices.
Improved mobile and email marketing skills
What do you like best about the product?
Informative/helpful articles on marketing techniques, Blueshift academy courses with quizzes to learn and receive certification, email campaign builder/designer
What do you dislike about the product?
I wish I could further personalize email designs, file size limitations are very low (1MB) which is pretty restrictive when wanting to include high quality/resolution imagery
What problems is the product solving and how is that benefiting you?
Blueshift is improving mine, and my company's marketing practices by offering education on things like omnichannel marketing and using smart AI along with the opportunity to view reports and insights easily
Recommendations to others considering the product:
Blueshift offers an immense library of online marketing education and insight, things you didn't even know were possibe. The customization tools inside of the email campaign journey builder are very user-friendly. Customer support is timely and very helpful in answering questions as well as providing resolutions to any issues you face
In the sea of "Solutions" that are more smoke and mirrors, the good ones do stand out!
What do you like best about the product?
Very easy to work with, integrates with a plethora of new kids on the block. Amazing analytics which Is a must-have these days I'm afraid. Love the editor support for shared assets insertions and the preview tabs are really accurate. The most important thing is it never let my expectations down, but pushed me to learn how to use the more advanced options and it's so worth it.
What do you dislike about the product?
The only thing I've noticed (and this is on very rare occasions when I need something done in 5mins) is the Drag & Drop editor needs some extra functions revolving around the block split customizing, but there is a workaround for that.
What problems is the product solving and how is that benefiting you?
Great solutions for custom liquid tags, made my life easier I have to say.
Recommendations to others considering the product:
I use around 9 different ESPs on a daily basis, and I have to say that Blueshift takes the cake!
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