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Easy, Comprehensive tool
What do you like best about the product?
I find Blueshift easy to use and is easily customizable to different campaigns we are working on. The team at Blueshift is always willing to collaborate on new features if they have not already been built.
What do you dislike about the product?
Sometimes the UX or the messaging in the tool can feel confusing
What problems is the product solving and how is that benefiting you?
We can track purchases in our Family product with Blueshift and other essential activities, which allows us to measure the success of our campaigns better.
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Excellent email template builder, but sometimes interface seems clunky.
What do you like best about the product?
Of all the visual email editors I've tested, the one from Blueshift is by far the best. The ease of setting up the different automation is also a big plus, as is the automatic selection of the best time slots for sending communication. The heatmap feature is well integrated and I found it useful to optimize automated emails. I'm also impressed but how fast Blueshift processess a lot of information, for example when creating a custom segment of less than two thousand people in a 10M+ user database.
What do you dislike about the product?
There are no automated saves on the email builder. The interface isn't adapted to small screens, and some options are well hidden in sub-menus. Especially the advanced campaign settings. I train colleagues on the basic functionalities of the tool, but it remains challenging for them as the interface can be counterintuitive.
What problems is the product solving and how is that benefiting you?
I send communications to professionals in various fields. I need to maximize my engagement rate by combining open rate and click rate. Automatically limiting the number of communication a user receives per day allow to work with other teams without fear of ending up in the spam folder. Since my community is based anywhere in the world, being able to send communications in a 24-hours timeframe is game-changing: I don't need to worry about sending an email at an impromptu schedule! Last but not least, the Report tab is fully customizable and it's really easy to show data to my colleagues in a well-organized dashboard.
Recommendations to others considering the product:
Dedicate this software to huge user bases. For periodic communications to small communities, I would'nt recommend Blueshift. To be efficient, prefer working with automatic segments. Thety much better handled than CSV/XLS lists.
A one stop destination for email marketers
What do you like best about the product?
Blueshift provides you with the ability to create simplified reports and insights about marketing campaigns. This feature is rapid and can be optimized in many ways for digital marketing teams. We've been using this feature to determine the performance of our email campaigns and strategizing for future projects. The metrics are easy to understand, and there are many creative ways you can form a report. Another thing I like about Blueshift is its ability to export and import data within minutes. This process is very quick and saves my team so much time to get other things done.
What do you dislike about the product?
I'm not too fond that there is no spell check for texts in creatives. A recommendation would be to add a Grammarly integration into email creatives. Spell check or a Grammarly integration can change the game for marketing teams without going out of the way to check for spelling and errors. This feature can really speed up the QA process for emails, SMS, and so much more.
What problems is the product solving and how is that benefiting you?
The biggest problem we're solving with Blueshift is that we're saving up so much time by not creating manual reports. We're using blueshift insights and reports instead of doing all the manual work to create excel sheets.
Highly useful resource to maximize creativity -even for beginners
What do you like best about the product?
Blueshift provides a wide range of tools that allow any user to make their campaign or initiative work. I feel like I am constantly learning and finding new tools that I can utilize to my advantage. From building email campaigns to gaining insights into what works best for the end-user, you have a lot of creative freedom to make an effective campaign.
What do you dislike about the product?
The hardest part of Blueshift would be the learning curve. In the beginning, it can be challenging to understand what all the functions are and how they can each support your goals. It will take some repetition to nail down your skills and become a fluent user.
What problems is the product solving and how is that benefiting you?
Blueshift is helping our organization reach our end-users via email, sms and push campaigns. Through this platform, we have better understood what works for specific people, how they prefer to be reached and the types of content they respond to.
Great Customer Data Platform! A welcomed upgrade from our old platform
What do you like best about the product?
It's allowed us true omnichannel marketing capabilities. Blueshift has given us one central source for our data to feed into multiple channels. We're making use of email via multiple connectors and SMS via Twilio. We are looking to add Cloud App functionality shortly to support additional channels.
We're testing firebase integration for our consumer apps division, and so far, it's looking very promising.
The onboarding process from our old platform has been stellar.
We're testing firebase integration for our consumer apps division, and so far, it's looking very promising.
The onboarding process from our old platform has been stellar.
What do you dislike about the product?
I dislike we didn't make the shift from our old platform sooner.
What problems is the product solving and how is that benefiting you?
Blueshift has given us additional ways to segment our data and reach the right customer at the right time. We're working on improving deliverability on email so we can realize revenue growth.
Intuitive platform with good customer service
What do you like best about the product?
It's a comprehensive, user-friendly, robust platform with tons of cutting-edge features. Blueshift makes it super easy to build campaigns, pull reports, and look extensively into data. I've found the email heat maps extremely useful and have helped us make meaningful strides in CTA placements.
What do you dislike about the product?
Although Blueshift is a great platform we have ran into small quirks like GIF's not uploading correctly. Nonetheless, customer service has been great and issues are fixed rather quickly.
What problems is the product solving and how is that benefiting you?
Blueshift has helped us make better data-driven decisions in terms of email marketing thus far. We have such great insights into email metrics, and it's helped us with our automation strategy.
Good program... but a lot of areas for improvement
What do you like best about the product?
Blueshift makes it easy to export syndications to other social media pages, it also allows for dynamic email creation, as well as it makes it easy to set up campaigns.
Blueshift also has an incredibly helpful support staff.
Blueshift also has an incredibly helpful support staff.
What do you dislike about the product?
In the customer lookup, I wish there was a way to apply multiple filters and export large quantities of people.
I wish there were non-HTML Shared assets.
I would like for there to be more information on email performance ie, load speed & how it looks across multiple devices and email providers
There are a significant amount of bugs in the visual editor. It is quite common that I will do the exact same thing twice, and it will look different both times.
The blueshift preview is often incorrect, and emails often look significantly different in Gmail.
I wish there were non-HTML Shared assets.
I would like for there to be more information on email performance ie, load speed & how it looks across multiple devices and email providers
There are a significant amount of bugs in the visual editor. It is quite common that I will do the exact same thing twice, and it will look different both times.
The blueshift preview is often incorrect, and emails often look significantly different in Gmail.
What problems is the product solving and how is that benefiting you?
The biggest problem blueshift has solved is though its ability to use liquid script to customize offers based on elements that we add as custom attributes.
Recommendations to others considering the product:
The program is extremely easy to use and the support is amazing. However, there are regular bugs that can make working in the program difficult and the visual editor is not as advanced as many competitors' programs.
Excellent Integrated Marketing Platform
What do you like best about the product?
The integration of recommendations, web content and omnichannel communications is really incredible for a small marketing team trying to achieve more than is reasonable.
What do you dislike about the product?
The setup has been very challenging with issues being identified very late in the process.
What problems is the product solving and how is that benefiting you?
The problem we are solving is getting customers customized products via their preferred communication channel.
Very friendly for all types of consumer marketers + developers
What do you like best about the product?
Great data and customer journey visuals
What do you dislike about the product?
Does not integrate directly with Webflow
What problems is the product solving and how is that benefiting you?
We are better able to send relevant and personalized content to our customers across their journey. Departments outside of marketing have a greater understanding of our efforts and their positive impact on the business.
Good Product-Needs Some Tuning
What do you like best about the product?
Once clients are loaded, the start time to begin emailing clients is low.
What do you dislike about the product?
The schema design and overall data flow into the platform feel a bit unstructured, I'm not sure there is a way to fix it.
What problems is the product solving and how is that benefiting you?
The problem we're addressing is to allow a lead to turn into a client by nurturing their process by emailing them at structured times throughout the buying lifecycle.
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