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A great CRM platform, but the UX could be improved
What do you like best about the product?
I have been using Blueshift for more than two years now, and I can say it's a great CRM platform. It offers all the functionalities that we need in order to execute our marketing omnichannel strategy. Their Customer Support is also very responsive and attentive to our requests, including the ones tailored to our needs, so my feedback about Blueshift is extremely positive.
What do you dislike about the product?
I have seen the product develop during the past two years and I think there are still some UX/UI improvements that could be done in order to make the platform even better. Sometimes it takes some time for the platform to load (campaigns, results, data export, etc.), however, that doesn't happen often.
What problems is the product solving and how is that benefiting you?
We chose Blueshift to automate our campaigns (B2C) and to feature dynamic content recommendations inside our communications. Their Predictive Studio also offered us tools that we never had before, and that's something we're currently exploring.
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Excellent communication and timely efforts.
What do you like best about the product?
I tremendously appreciate the time and effort blueshift has spent on developing my skills and understanding of the platform. I would like to personally thank Blueshift for allowing me the time and patience to grow as an email specialist, just graduating college 6 months prior.
I would specifically like to call out the customer success managers that blueshift has provided us. I have yet to be rejected additional time to ask questions or walked through a new process. They have continuously exceeded my expectations by going above and beyond the original ask.
I would specifically like to call out the customer success managers that blueshift has provided us. I have yet to be rejected additional time to ask questions or walked through a new process. They have continuously exceeded my expectations by going above and beyond the original ask.
What do you dislike about the product?
I would like to see a deeper dive into ideas and/or recommendations that are tailored to our specific field of work. Sometimes I feel as if the ideation sessions are universal with all other clients.
What problems is the product solving and how is that benefiting you?
Since this is my first time working in the role of an email specialist, there has been a substantial about of problems that have been solved. A few that come to mind: the ability to segment on every category, insight into new and innovative processes (SMS & AI), the effectiveness of syndication (Cross channel efforts), and the multifaceted understanding of individualization and personal experiences (ex: Send time optimizations, Abandoned cart, and Welcome series).
Blueshift has made it easy for us to automate marketing campaigns in a more intuitive way.
What do you like best about the product?
The Blueshift team is always ready to help us find a solution to our numerous requests and inquiries. The support has been top-notch.
What do you dislike about the product?
There have been wonderful improvements done on the UI, however, I think there's still a bit of room for improvement. It took a non-technical person like myself a bit of time to adjust to the platform.
Also, the platform itself is not as plug-and-play as we assumed it would be when we had our first demo. It has taken a lot for us to get to the point of where we are with our account (not saying this is totally on Blueshift)
Also, the platform itself is not as plug-and-play as we assumed it would be when we had our first demo. It has taken a lot for us to get to the point of where we are with our account (not saying this is totally on Blueshift)
What problems is the product solving and how is that benefiting you?
Automation was one of our biggest issues. We were using tools that didn't have the functionality to ingest customer records from our data warehouse, we had to upload all our campaign lists manually (talk about stale data!)
With Blueshift, we have the ability to talk to our customers at various touchpoints in their journey and we don't have to use several man-hours to do this.
With Blueshift, we have the ability to talk to our customers at various touchpoints in their journey and we don't have to use several man-hours to do this.
Great platform and great customer service
What do you like best about the product?
Blueshift is great because you can create emails that are relevant to their user, their interests, and their interactions with our brand and website. The customer support team is always happy to help and come with solutions quickly, succinctly and work with me to make sure that I can continue to use the platform they offer.
What do you dislike about the product?
One of the downsides with Blueshift is that there is a lot of technical requirements, which means unless there is someone on the development team who is specifically working on Blueshift, it can restrict it's usage. After all, you can't use this platform correctly without the data!
What problems is the product solving and how is that benefiting you?
Blueshift has allowed us to send targeted recommendations to users based on a number of their attributes and attributes with the products on our website which has increased our engagement rates immensely.
Recommendations to others considering the product:
Ensure that you have a good IT or development team who will be able to provide ongoing support to use Blueshift.
Blueshift Review
What do you like best about the product?
I loved Blueshift Academy when I first started working in the platform!
What do you dislike about the product?
One major issue for me is the inability to clone a branch. We would be much more efficient as a team if we had that capability.
What problems is the product solving and how is that benefiting you?
We learned through talking with the Blueshift mobile team that we had an issue within our app resulting in reporting errors. Very thankful for that insight!
Blueshift Review
What do you like best about the product?
Blueshift is much more sophisticated than some of the other ESP's that I've used.
What do you dislike about the product?
Sometimes when I update a campaign, it doesn't save the work I've done which means I'll have to do it again if I catch it. Also would love to be able to drag and drop a branch within a campaign.
What problems is the product solving and how is that benefiting you?
Being able to place customers in a journey that is super targeted to them vs "blasting" them with a generic message.
Recommendations to others considering the product:
Adding drag and drop features.
Data Driven CDP
What do you like best about the product?
Blueshift has so many data capabilities that allows us to target audiences & create very highly personalized emails. It's very easy to create reports and dashboards to compare open rates, click through rates, and other important metrics.
What do you dislike about the product?
It's super hard to build customer journeys in the tool, because users will stop moving through the funnels if they don't meet the requirements of a specific branch. A lot of the different campaign types have very different rules and some capabilities don't go across all campaign types - for example updating a users place in the campaign isn't possible in segment triggered campaigns. I find myself having to reach out to support often.
What problems is the product solving and how is that benefiting you?
We are solving for a better consumer experience. We are able to quickly make decisions on the data that blueshift provides, as well as send very personalized messages.
Almost perfect partner
What do you like best about the product?
Premium platform capabilities and client support
What do you dislike about the product?
Pace for rolling out new features can still be improved but it's in no way a deal breaker.
What problems is the product solving and how is that benefiting you?
Blueshift helps solve our CDP and marketing automation platform requirements. They have been instrumental in helping us leverage our unique marketing dataset and campaign objectives.
Using data to build creatives and segment users for lifecycle campaigns.
What do you like best about the product?
The new holdout reporting feature helps us quickly and easily gauge the success of our lifecycle campaigns.
The ability to preview user counts for each piece of an Advanced Segment.
How easy it is to set up and insert promotions and coupon codes.
The ability to preview user counts for each piece of an Advanced Segment.
How easy it is to set up and insert promotions and coupon codes.
What do you dislike about the product?
It's easy to get lost when building more complex segments with the Advanced Segment tool. The bounding boxes used to show grouped elements can be unclear and take a time to get used to compared to Basic Segments. Overall, segment notation, especially ALL vs ANY and OR vs AND can be confusing.
The Visual Editor tool isn't as robust or customizable, especially when it comes to sizing images from recommendations without using html, as compared to other CRM tools.
The Visual Editor tool isn't as robust or customizable, especially when it comes to sizing images from recommendations without using html, as compared to other CRM tools.
What problems is the product solving and how is that benefiting you?
We're sending a whole range of campaigns from weekly editorial content and automated marketplace emails. Liquid code gives us a lot of flexibility and the opportunity to personalize and translate content to expand to cover global audiences.
Blueshift offers some amazing features, intuitive setups and a large set of integrations
What do you like best about the product?
The wide array of integrations for third party applications such as Twilio/OneSignal
What do you dislike about the product?
Sometimes when searching it can take a while for things to load.
What problems is the product solving and how is that benefiting you?
It is much quicker than the previous solution our company worked with. Faster to setup campaigns, create segments, integrate (not possible with previous) It also is no SQL which can make it easier for non technical users to create segments which is a plus.
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