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Customer Data Platform

Blueshift | 1

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External reviews

250 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Eray A.

Blueshift Review

  • May 28, 2021
  • Review provided by G2

What do you like best about the product?
Blueshift is user-friendly, simple, and effective. You can get the insights you wonder in a couple of minutes. The support team is incredibly fast and always helpful.
What do you dislike about the product?
I have recorded some minor inconsistencies in the reporting.
What problems is the product solving and how is that benefiting you?
I can segment the customers and create campaigns in minutes. I can also analyze customer journey end-to-end quickly. Thus, I can spare my time to focus on strategic aspects and monetization.


    David G.

Easy going platfrom to work with that is very powerful to use.

  • May 26, 2021
  • Review provided by G2

What do you like best about the product?
The combination of recommendation engine + data structure + shared assets makes our lives so much easier. I Like the possibilities that blueshift gives you different features that enable you to take your campaigns to the next level.
What do you dislike about the product?
Campaign builder. It lacks behind the rest of blueshift. I would love to have a much smoother builder. It's a few bugs sometimes that makes it irritating to work with.
What problems is the product solving and how is that benefiting you?
Optimize send time give us a data driven answer to when is the best timing of sending the email. This is one easy example. Blueshift also makes our programs automated 100%. Which makes us very relevant to our customers.


    Financial Services

Very powerful and customisable tool for CRM

  • May 26, 2021
  • Review verified by G2

What do you like best about the product?
- easy to use
- many ways of customizing with your data
- fast and super friendly customer service
What do you dislike about the product?
- when copy & pasting words the formatting gets lost
- long loading times
- organization of images could be better
What problems is the product solving and how is that benefiting you?
- targeting customers and micro segmenting them leads to way more interaction and sales
- offering solutions for customers tailored to their profile


    Giuliano F.

A dynamic product perfect for marketers

  • May 26, 2021
  • Review verified by G2

What do you like best about the product?
I love the ability to segment and build drip campaigns based on our needs. Blueshift has also been fantastic at helping us solve problems whenever we have questions.

The Account Management team focuses on providing phenomenal customer support, which is one of the main reasons why we chose Blueshift as a solution. As a head of marketing focused on building both strategies and executing on them, Blueshift has been key to my success.
What do you dislike about the product?
Generally, we have not had many issues with Blueshift. One problem that I typically run into is when building an email on the email building, the rendered email does not match what is sent. I have attempted to dive deeper into this issue to figure out why but have been unsuccessful. This issue is something I have made my account management team aware of, and I am working to find a solution in the interim.
What problems is the product solving and how is that benefiting you?
We are working on doing dynamic push notifications and SMS functionality for our users.
Recommendations to others considering the product:
Blueshift support is one of the main reasons why we chose this solution. We also chose Blueshift, given the ability to do email, SMS, and push notifications all from one solution.


    Entertainment

Great Platform!

  • May 25, 2021
  • Review verified by G2

What do you like best about the product?
Customer support team and success managers are extremely helpful and always willing to lend a hand.
What do you dislike about the product?
Frequent outages and degraded performances.
What problems is the product solving and how is that benefiting you?
Blueshift is our CDP and helps keep all user information in one place for the most automated and personalized marketing communications.


    Umesh M.

Reliable Partner in Retention Marketing

  • May 24, 2021
  • Review verified by G2

What do you like best about the product?
The implementation team understands the requirement and business needs and provides excellent guidance through the process.
Both the technical and merchandising team's support of the group is excellent.
The platform is intuitive and has adequate reporting to cater to the needs of both business and technical team.
What do you dislike about the product?
Recent outages are a little problematic.
What problems is the product solving and how is that benefiting you?
Blueshift platform caters to the needs for us for both transaction and promotional email.
Event tagging and flexibility in the platform to ingest the data help us build excellent retention and personal campaigns.
Blueshift team is our go to team for all our promotional email campaigns.
Recommendations to others considering the product:
Blueshift is an excellent platform for retention and promotional campaign. Blueshift platform caters majority of the requirement. For specific custom requirements team is very creative and open to the ideas to adjust the platform.


    Online Media

Review product

  • May 20, 2021
  • Review verified by G2

What do you like best about the product?
Unlike airship, it gives the ability to track each user on a user level.
What do you dislike about the product?
Migration from other tool like airship is supposed to be less painful.
What problems is the product solving and how is that benefiting you?
Intermittent service disruption.


    Entertainment

Powerful Tool

  • May 20, 2021
  • Review provided by G2

What do you like best about the product?
Love the recommendations feature and creative interface.
What do you dislike about the product?
Some things are not totally self-service, intuitive. So need to work closely with support.
What problems is the product solving and how is that benefiting you?
Automated recommendations


    Broadcast Media

Solid CDP with Growing Cross Channel Messaging Platform

  • May 20, 2021
  • Review verified by G2

What do you like best about the product?
Customer data management is top notch on the platform. Built on elastic search, you'll have little issue storing and accessing almost unlimited amounts of customer data. Segmentation and activation is fairly intutitive and can be applied to a variety of channels.
What do you dislike about the product?
Very nacent multi-channel messaging features. Most established ESPs have many more advanced features that Blueshift is still developing.
What problems is the product solving and how is that benefiting you?
Unified customer data management and multi-channel campaign orchestration


    Entertainment

A good tool to get foundational work on recommendations

  • May 19, 2021
  • Review verified by G2

What do you like best about the product?
I like best that Blueshift allows hands-on assistance through various channels such as customer support live chat and a personalized Slack channel.
What do you dislike about the product?
I am not the biggest fan of the UI in the journey builder. I would like more drag and drop action and simplier language across their logic filters.
What problems is the product solving and how is that benefiting you?
Trying to map out automated recommendations to our subscribers. The benefits are to have less ad-hoc marketing campaigns and allow the AI engine work its magic.