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Excellent work team, the best people
What do you like best about the product?
The group tries to understand and adapt a solution that satisfies the client's need
What do you dislike about the product?
The language barrier in specific meetings has been a bit complicated, but there has always been someone who supports us on behalf of the mparticle team
What problems is the product solving and how is that benefiting you?
mParticle is receiving the interaction events with the application and this helps us to manage the information
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I've recently started working with mParticle and have found value in their services
What do you like best about the product?
Their services offered are valuable to our business in order to launch strategic marketing campaigns.
What do you dislike about the product?
We've had some technical issues with our account to not be fully set up yet
What problems is the product solving and how is that benefiting you?
Allowing us to utilize our first party data in our campaigns
Great CDP, It just works
What do you like best about the product?
With Mparticle you can have all your customer data in one place. The planning allows you to map the attributes and events that will unlock your marketing campaigns. Also the data validation is a great feature. Its a great tool for companies with low data resources that want to activate their data.
What do you dislike about the product?
More Developer focus tools to map attributes, validation, etc with Infrastructure as Code, to make sure there are some data contracts in place. Sync from the Data Warehouse. I think that feature is coming soon,
What problems is the product solving and how is that benefiting you?
Ability to ingest customer data and first party behavioural events is the key feature. Also the downstream sync capabilities with lots of built in destinations available.
mParticle CDP
What do you like best about the product?
Excellent Account Team that takes time to understand and resolve the issues with the client. Good Product overall, has a lot of inbuilt connectors to move the data in and out of the platform.
What do you dislike about the product?
The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive.
What problems is the product solving and how is that benefiting you?
mParticle is helping with real-time use cases within the organization as the data comes to mParticle in real-time and can help orchestrate marketing campaigns easily.
Powerful product and great customer support team
What do you like best about the product?
mParticle's makes data management and data delivery seamless. Their customer support and technical architecture team are first class as well.
What do you dislike about the product?
For customers without event catalogs setup initially, it's a burden to retroactively fill that information.
What problems is the product solving and how is that benefiting you?
mParticle's SDK reduces the development work of sending key data to third parties so we can move faster on developing impactful features.
Easy to use, straight forward audience creation and great product support
What do you like best about the product?
Easy to use, straight forward audience creation and great product support
What do you dislike about the product?
Lack of direct firebase tie back for app events
What problems is the product solving and how is that benefiting you?
Readily updated direct audience targeting within several social platforms
First time user of mParticle!
What do you like best about the product?
Our customer service is extremely helpful! When I have a question or require additional help on a certain topic they are there to help me!
What do you dislike about the product?
The learning curve for me is still a challenge and the resources available do provide some help. However, I do find myself lost sometimes.
What problems is the product solving and how is that benefiting you?
I have already received a few training sessions from our customer service team and they have been helpful!
Powerful tool, great customer support
What do you like best about the product?
It allows us to run all our 3rd party SDKs through mParticle to our client rather than integrating all these 3rd party SDKs directly. This is much less chatty and improves the performance of our apps!
What do you dislike about the product?
there is a bit of a ramp up time to define and implement various events to be tracked.
What problems is the product solving and how is that benefiting you?
It allows us to connect the dots between user behavior across platforms and instances to understand true user journeys and how to improve conversion and retention.
mParticle's an incredibly robust and effective system, but does require a lot of developer effort.
What do you like best about the product?
The customer and technical support is excellent. I also like mParticle's customization options. It can be shaped into whatever design you need it to be and support a huge number of use cases. mParticle solves many of the problems that digital marketers have. For teams with the know-how and resources to take advantage of mParticle, I would strongly recommend using it and paying for the additional technical support. We have had the same technical support for a couple of years now, and they are intimately familiar with our account and goals. I trust their recommendations and they have been invaluable.
What do you dislike about the product?
In order to be so incredibly flexible, it can be daunting to use due to the level of complexity. The good documentation and excellent technical support goes a long way to solving these problems, but this is not a platform I would recommend to a team that was not prepeared to put in the work needed to have a clearly defined data plan and use cases, particularly if they need to set up any custom integrations.
What problems is the product solving and how is that benefiting you?
mParticle helps us bring in customer data from many disparate databases and unite them into one customer record, allowing us to build audiences based on this data. Without mParticle to put it all in one place, we would be far less able to effectively market to our customers.
Excellent technical support team!
What do you like best about the product?
Technical support team members are always friendly and quick to help us solve the issues we encountered while building mParticle. I am always grateful for this.
What do you dislike about the product?
I think it lacks the ability to analyze data compared to firebase analytics. It would be nice to have data analytics added to the mParticle website.
What problems is the product solving and how is that benefiting you?
We didn't want to collect events redundantly from mParticle SDK as we are already collecting firebase logs on iOS and AOS.
Data duplication could be avoided because mParticle can ingest data in a server-to-server manner using API calls.
Data duplication could be avoided because mParticle can ingest data in a server-to-server manner using API calls.
Recommendations to others considering the product:
mParticle may have more features than you might think. I suggest designing after considering the various functions of mParticle.
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